STCfit are online coaches who provide a premium training and nutrition coaching service, for lifters who are sick of generic PDF programs.
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STClearn is a business coaching team that gets personal trainers more clients & more income in less time.
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Ep 271 - Why chasing likes won't get you clients
1:08:37
1:08:37
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1:08:37
Here's why making content with for value, not selling... sells.This week's topics: 1. Becoming an authority online 16:13 2. What lead magnet should I create? 23:21 3. Know who you're speaking to 32:25 4. How to create a posting schedule 46:17 5. Why/how we bulk-create content 55:34 Custom sales presentations: Access Join our community: …
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Ep 123 - Unspoken rules of the gym
1:16:35
1:16:35
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Gym dos & don'ts, exercises to AVOID, mistakes people make with deloading... and more. This week's topics: 1. Different brand socks & shoes? 6:03 2. Should you take pre-workout? 22:17 3. Jason's new favourite gym bag 33:11 4. Gym common courtesy / etiquette 42:12 5. When DON'T you need a deload? 1:06:25 Fat Loss Cheat Sheet: Access here…
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Ep 270 - Content not hitting? You could be missing 'authority'
1:18:33
1:18:33
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1:18:33
How and why you create your content should be at the forefront of your mind. Here's why. This week's topics: 1. The time in-between physique comps 9:25 2. What to do when you get too busy 25:53 3. Is A.I. helpful for content yet? 41:26 4. Make content for the right reasons 53:10 5. Why you should have a lead magnet 1:05:12 Custom sales presentation…
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Ep 122 - Where to start with fat loss
1:11:39
1:11:39
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1:11:39
Macros, programs, we've heard it all before. But how do you actually put it into action? This week's topics: 1. Dealing with sub-optimal comp days 12:01 2. Your fat loss cheat sheet 39:15 3. Don't underestimate sleep & stress 45:24 4. The last % - Customising your plan 55:58 5. Why people can't stick to diets 1:02:25 Fat Loss Cheat Sheet: A…
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Ep 269 - Knowing these $ values is the difference
1:02:44
1:02:44
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1:02:44
These figures are the base from which you'll plan how much, and what, you need to do for your revenue. This week's topics: 1. How to increase client retention 15:59 2. Why client lifetime value matters 22:07 3. Transitioning F2F clients to online 26:38 4. How to sell your best offer 35:17 5. Clients asking for too much? 43:54 Nutrition resource bun…
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Ep 121 - First time contest prep? This ep is for you
1:06:36
1:06:36
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1:06:36
Jason recaps his physique team's current season, and the boys discuss prep goals, expectations and enjoyment. This week's topics: 1. Getting to the pointy end of a diet 16:34 2. The fun of a first physique comp 28:15 3. Expectations - showing up vs. winning 42:35 4. Getting the itch to compete? 53:55 5. STC powerlifting team update 1:00:49 Winter G…
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Ep 268 - What separates a trainer from a coach
1:14:01
1:14:01
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1:14:01
What qualities do we see in coaches who last vs. those who quit? This week's topics: 1. Recipe for social media success 16:08 2. Being a trainer VS. a coach 35:40 3. Effective client communication 49:02 4. How to not take things personally 59:59 Nutrition resource bundle: Access Check out UStrong: Instagram Join ou…
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Ep 120 - Maximising progress after your first comp
1:07:57
1:07:57
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1:07:57
Training, food, steps, lifestyle... Don't waste time between your first comp and your next comp. This week's topics: 1. Gym etiquette & gym fashion 10:53 2. Experience will build belief 21:42 3. How young for kids to be "online"? 40:58 4. Why the fitness industry is confusing 51:45 5. How many steps is "healthy"? 58:28 Winter Gain Guide: Acce…
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Ep 267 - How to hire & onboard new coaches
1:15:37
1:15:37
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Looking to build a team? Here's how we scouted, hired, onboarded and fully equipped our new coach. This week's topics: 1. Why would someone work for you? 20:03 2. Onboarding & equipping a new coach 31:36 3. The art of nailing consult to sale 40:17 4. How to be financially responsible 59:37 5. Coming up with a social media plan 1:04:11 Nutrition res…
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Ep 119 - Why you shouldn't skip warming up
1:11:42
1:11:42
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1:11:42
This week on Banter and Banter... shred talk, warm-up talk, and gym social etiquette talk. This week's topics: 1. We're buying our feelings again 8:28 2. Why we currently don't have coaches 29:33 3. There's always more to shred 36:14 4. What's the best warm-up approach? 51:31 5. How social are you at the gym? 1:00:22 Winter Gain Guide: Access …
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Ep 266 - Signs you should move gyms, as a personal trainer
1:05:46
1:05:46
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When & why should you move gyms? Is it the gym or is it your business? This week's topics: 1. Is your business ready for spring? 11:22 2. When is it time to move gyms? 18:05 3. Training people you don't like 36:18 4. Transitioning into P.T. from a "safe" job 43:47 5. Why it's impossible to fail as a P.T. 55:35 Nutrition resource bundle: Access Ch…
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Ep 118 - Cardio makes you bigger & stronger
1:10:07
1:10:07
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1:10:07
Are high reps cardio? How much should you cut for a comp? How often should you compete?This week's topics: 1. Body image with bodyweight changes 6:00 2. Are high-rep lifts/sets cardio? 28:20 3. It's more than the actual exercise 39:08 4. When is the weight sacrifice worth it? 49:10 5. How often should you compete? 55:47 Winter Gain Guide: Acces…
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Ep 265 - How to coach nutrition without being qualified
1:10:20
1:10:20
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1:10:20
Nutrition qualifications? Meal plans? IIFYM? Here's our breakdown of successful nutrition coaching. This week's topics: 1. Early days nutrition coaching was wild 28:02 2. Today's standard of nutrition coaching 38:47 3. Can clients have too much freedom? 52:44 4. The best, down - Not the easiest, up 55:38 5. Treat your clients like athletes 1:04:00 …
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Ep 117 - Why your weak muscle groups are weak
1:15:59
1:15:59
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1:15:59
These are the aspects you need to focus on, to push through that next plateau.This week's topics: 1. Ben's newly acquired wound 10:35 2. Difficulty sleeping when dieting? 22:01 3. Why you hate certain exercises 30:11 4. What I've learned by journaling 48:35 5. Mentally locking in for training 53:30 Winter Gain Guide: Access here Join our comm…
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Ep 264 - How to have people come to you
1:14:29
1:14:29
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1:14:29
We've been delving into paid ads, ChatGPT, and marketing - here's what we've learned. This week's topics: 1. The game of paid ads & ChatGPT 15:20 2. A 'link in bio' that actually works 28:20 3. The reality of getting online leads 37:09 4. Client cap vs. Potential income 46:55 5. The value of knowing your value 1:03:17 Check out UStrong: I…
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Ep 116 - It always comes back to a deficit
1:19:23
1:19:23
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1:19:23
What do new lifters get wrong? Hell, what do experienced lifters still get wrong?This week's topics: 1. What's the point of ice baths? 33:01 2. Is your training too specific? 42:03 3. More activity vs. Less calories 54:35 4. Bench arch for hypertrophy? 1:06:01 5. Advice for new/young lifters 1:10:26 Winter Gain Guide: Access here Join our communi…
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Ep 263 - The most important business metrics
1:21:05
1:21:05
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These stats should be your business' key focus, face-to-face or online. This week's topics: 1. Bio-engineered super babies 20:46 2. New clients pushing back? 30:54 3. Dealing with client conflict 43:36 4. What biz data should you track? 54:28 Check out UStrong: Instagram Join our community: Access…
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Ep 115 - Aspects we see in our best clients
1:19:49
1:19:49
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1:19:49
Things we regret and would do differently when dieting, recommended types of food and supps, and more.This week's topics: 1. Food review - needs more salt 1:32 2. What makes a great client? 28:11 3. Why your "why" should matter 40:55 4. What would we do differently? 51:03 5. Recommend "diet" food & supps 1:03:28 Winter Gain Guide: Access here Join …
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Ep 262 - How to train people you like
1:15:59
1:15:59
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1:15:59
Not sure how to talk to your specific people? Or maybe you're afraid of the pushback? This week's topics: 1. The Olympics boxing controversy 18:04 2. What people get wrong about niching 39:59 3. Some people will dislike you 57:35 4. You can only discount prices so far 1:03:45 Check out UStrong: Instagram Join our community: …
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Ep 114 - The last 10% most people miss
1:13:05
1:13:05
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1:13:05
Can you have too much volume? What is length tension? What's the optimal way to poop?This week's topics: 1. The art of gym selfies & posing 17:48 2. Accepting 80% adherence vs. 100% 25:21 3. This is the optimal way to poop 34:59 4. Can you do too much volume? 39:15 5. Why is length tension important? 1:04:02 Join our community and hang out: …
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Ep 261 - Where to start when you're overwhelmed
1:20:02
1:20:02
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The boys talk all things stress and overwhelm in business - where to start, and how to start. This week's topics: 1. What it took to finally open a gym 15:26 2. Why you're struggling for leads 36:17 3. Finding the right business partner 43:35 4. No systems? No clue where to start? 47:30 5. What is passive income, really? 1:05:12 Check out UStrong: …
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Ep 113 - The most vital part of a training program
1:20:03
1:20:03
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1:20:03
Cut vs. bulk programs? The best training split? Refeeds - when & how? And more.This week's topics: 1. Fake Jordans, F1 drama & loud noises 6:16 2. How our current diets are going... 21:57 3. When & how to implement a refeed 42:43 4. Cut vs. build - Different programs? 55:12 5. What's the best training split? 1:10:25 Join our community and hang out:…
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Ep 260 - What separates you from the other trainers
1:16:03
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Ben & Jason break down what makes a PT stand out on the gym floor, and what to do when your business hits a slump. This week's topics: 1. This is the best protein bar 4:05 2. Show up professionally for your clients 27:41 3. How technology affects social skills 44:48 4. This is how we became good with people 50:40 5. You lost a bunch of clients... n…
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Ep 112 - Missing training while on holiday
1:09:31
1:09:31
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Welcoming Jase back from 3 weeks in the Philippines and Indonesia, the boys catch up on training, world news, and local goings-on.This week's topics: 1. Is not training on holiday bad? 11:52 2. 2nd-screen shows & good gym gear 31:30 3. The rollercoaster of hire cars 41:22 4. Bali is the best place in the world 47:48 5. No reception but lots of kang…
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Ep 259 - When's the last time you went on holiday?
1:24:17
1:24:17
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Fresh back from time off, Jason explains how and why his business thrived instead of declined, while he was away. This week's topics: 1. How we'd survive in the apocalypse 7:20 2. When bougie things are worth paying 21:08 3. What online coaching on holiday is like 37:15 4. Time off shouldn't hurt your business 45:27 5. Managing peaks for BB vs. PL …
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Ep 111 - What do the hard sets mean to you?
1:19:47
1:19:47
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1:19:47
Ben and Jess talk about why they and their clients train, as well as educate us on Aussie cultural fashion.This week's topics: 1. Trackies, socks & 'Black & Blue' Rick 2:45 2. Capitalising on internet fame 31:04 3. Training like a bodybuilder is hard 41:12 4. Why do you personally train? 53:15 5. Why you shouldn't hire a coach 59:55 Join our commun…
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Ep 258 - How to attract the clients you want
1:07:38
1:07:38
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1:07:38
Ben & Jess discuss intricacies/logistics of opening a gym, and marketing to who you want to train (and who you don't). This week's topics: 1. Matching different people's energy 14:00 2. When clients increase in confidence 22:35 3. Lessons so far from prepping UStrong 28:02 4. How to work with more people you like 44:11 5. Are you talking to the wro…
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Ep 110 - Applying athlete mentality to your life, ft. Adrian Brown (Grounded Strength)
1:16:42
1:16:42
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Adrian from Grounded Strength discusses with Ben all things bodybuilding mentality, powerlifting mentality, and applications to help you in everyday life. Adrian: Instagram This week's topics: 1. How we text / speak has changed 13:01 2. We still get imposter syndrome 23:50 3. The obsession with video games 31:06 4. Applying sporting mindset to real…
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Ep 257 - Finding your limit = Finding success, ft. Adrian Brown (Grounded Strength)
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Adrian from Grounded Strength joins Ben to chat all things productivity, content creation strategy, and how to consistently get online clients. Adrian: Instagram This week's topics: 1. Your limit isn't what you think it is 11:41 2. Alter your social media approach 27:35 3. What won't get you clients 40:10 4. Editing content for attention span 1:01:…
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Ep 109 - Why has running become so popular?
1:25:46
1:25:46
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Jess makes a huge call, and we discuss the running craze and training while pregnant. This week's topics: 1. Japan & Korea adventures 9:58 2. Pulling the pin on nationals 19:59 3. It's always better with a crew 43:18 4. Why everybody's running 51:24 5. Training around pregnancy 1:05:42 Join our community and hang out: Cl…
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Ep 256 - Building confidence to film/present
1:18:46
1:18:46
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Battling a shipping container, getting over filming nerves, creating valuable client check-ins, and more. This week's topics: 1. Fighting shipping containers 4:36 2. The fun (& stress) of opening a gym 20:14 3. The anxiety behind filming content 35:01 4. Running your first workshop 46:28 5. The best check-in for your client 56:27 Check out Ustrong:…
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Ep 108 - How to break through a plateau
1:08:52
1:08:52
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1:08:52
The boys tackle rapid-fire Q&A, covering pizza critiques, gym wardrobes, and training plateaus. This week's topics: 1. Pizza, Liquid IV & Milo gains 17:02 2. What's your gym wardrobe? 33:53 3. Expectations from your coach 44:12 4. Have you plateaued in the gym? 53:18 5. Dealing with toxic jobs 1:05:20 Join our community and hang out: …
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Ep 255 - What it takes to open a gym
1:20:09
1:20:09
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Presenting Ustrong gym in Seaford - the result of years of work and collaboration. Here's what we learned! This week's topics: 1. Introducing Ustrong gym 8:00 2. Gym costs people don't think of 23:22 3. The path from "just" a personal trainer 48:11 4. Don't teach things you haven't done 57:31 5. New exercises & programming? 1:04:06 Follow Ustrong: …
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Ep 107 - Is bodybuilding right for you?
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Jase recaps his competitors' final peak weeks - mistakes, wins, and thoughts for beginners potentially interested. This week's topics: 1. The boys' partying days are over... 2:01 2. Comp season can get hectic 23:40 3. What it takes to improve each season 38:21 4. First time bikini prep considerations 46:03 5. How to measure training "success" 1:05:…
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Ep 254 - The difference between a PT & a coach
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1:11:38
Why your clients don't check in, why you're bothered by it, and how to fix it. This week's topics: 1. We're not nervous for our gym, you are 2:41 2. Why your clients don't check in 11:04 3. Meeting your clients where they are 26:23 4. "Mindset coaching" vs. communicating 43:10 5. How to adopt the growth mindset 59:27 Value Compass: Access J…
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Ep 106 - Why you should be process-driven
1:17:27
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Jess and the boys chat comp prep, running vs. your gains, and superior eating utensils. This week's topics: 1. What you can / can't control on comp day 11:12 2. More muscle = higher metabolism? 43:50 3. Does running interfere with gains? 53:41 4. Chicken & rice - Spoon or fork? 1:06:00 5. Optimal time for a PL vs. BB prep 1:11:49 Join our community…
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Ep 253 - Content & marketing mistakes we've made
1:23:30
1:23:30
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This week we answered some coaches' biggest concerns - business systems, social media, product tiers and more. This week's topics: 1. Creating a seamless onboarding process 8:27 2. Imposter syndrome & value as a new coach 21:09 3. Are your followers converting to clients? 45:38 4. The best way to tier your offerings 55:17 5. How to create your cont…
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Ep 105 - What you need to know before you compete
1:06:11
1:06:11
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Jase and Jess recap recent IFBB and NBA shows, coaching physique clients, and comp prep non-negotiables. This week's topics: 1. Why we're all currently injured 3:20 2. Orthodox Easter & no-phone car trips 17:50 3. It's bodybuilding szn - IFBB & NBA recap 26:19 4. Before you think of competing... 50:35 5. Why people get messed up post-comp 56:27 Joi…
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This is how you can take 1, 2, 6 weeks away from your F2F/online business without stress and losing all your clients. This week's topics: 1. Jason is finally going on holiday 3:48 2. Should you work while away? 9:50 3. Taking time away from F2F clients 16:11 4. The fear of losing clients 23:52 5. Client autonomy is the goal 28:30 Value Compass: …
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Ep 104 - Strength is underrated for body comp
1:21:52
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We covered all things PL prep to gym confidence, to over and underrated glute-builder exercises. This week's topics: 1. Shorter vs. longer programs? 20:14 2. How to become confident in the gym 34:14 3. Biggest fears - 1st powerlifting comp 48:12 4. Are hip thrusts overrated? 59:44 5. Can you have too high a BF% to bulk? 1:07:27 Join our community a…
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Ep 251 - How to not be stuck in your business forever
1:22:07
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Where will your personal training business be in 5 years? What about your life / lifestyle? This week's topics: 1. Setting up pre-kid expectations 11:15 2. The traits of a successful team 18:07 3. When is paid advertising useful? 27:35 4. Career goals matching lifestyle goals 33:25 5. Don't let fear run your business 1:09:35 Value Compass: Access…
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Ep 103 - Living the bodybuilding lifestyle
1:07:11
1:07:11
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In this week's QnA we tackle targeted muscle gain, living the lifestyle of your goals, and lessons from our training partners' + our experiences. This week's topics: 1. Training with a crew is the best 15:08 2. Fav protein drink & energy drink 24:16 3. Training mistakes we regret 45:05 4. Targeted fat loss / muscle gain? 51:28 5. Lifestyle to benef…
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Ep 250 - If I started my PT business all over again
1:03:46
1:03:46
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1:03:46
What would we do if we had to start from scratch? Here are our exact steps from zero to full books, and beyond. This week's topics: 1. We're being targeted by ads & bots 3:29 2. Face-to-face is the best route 19:30 3. Balancing face-to-face, adding online 40:04 4. How much money podcasting makes 52:13 5. Leveraging our experience & A.I. 56:40 Value…
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Ep 102 - The finest details of bodybuilding
1:11:23
1:11:23
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1:11:23
Jason recently trained with an IFBB Pro - here are some thoughts that followed. This week's topics: 1. Best & worst protein drinks? 2:31 2. Benefits of a training partner 27:44 3. When is "feel" a good factor? 38:18 4. Are bodybuilders scientific or not? 45:20 5. What we want to be remembered for 1:05:43 Join our community and hang out: …
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Ep 249 - How to work with more advanced clients
1:23:28
1:23:28
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1:23:28
If you're wondering when you get to train more serious or advanced clients, this is the episode for you. This week's topics: 1. Fitness expos have changed 15:53 2. Was getting an expo booth worth it? 27:38 3. Is cafe productivity real? 40:11 4. Developing your niche will take time 56:22 5. What if you don't want competitors? 1:09:11 Value Compass: …
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Ep 101 - What it takes to obtain your dream physique
1:22:27
1:22:27
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1:22:27
Here's what over a decade of lifting taught us, in both strength and hypertrophy. This week's topics: 1. Consistency is boring but effective 9:48 2. How to best train if you're time-poor 33:23 3. Progressing less over time is okay 46:25 4. Prepping a P.L. team for nationals 1:00:27 5. Nuances of tested / untested feds 1:16:44 Join our community and…
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Ep 248 - Why your content isn't making sales
1:14:08
1:14:08
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1:14:08
Are you still posting for likes? Wondering why no one's filled out your link-in-bio form? Here's a better approach. This week's topics: 1. Creating YouTube & blog content again 3:31 2. What to do when business is slow 14:27 3. Putting together cohesive content 21:11 4. What F2F coaches get wrong online 37:51 5. Here's exactly what our campaign is 5…
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Ep 100 - The mentality required to become strong
1:18:40
1:18:40
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1:18:40
How do you push on when you get red-lighted for 5 of your 9 lifts? This week's topics: 1. Bodybuilding & tripods are life 9:43 2. Jess' eventful powerlifting comp 37:27 3. Performing regardless of conditions 53:32 4. Focusing on processes & capability 1:06:38 5. Competing for the right reasons 1:13:01 Get the Sleep Guide: Click here Joi…
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Ep 247 - What not to look for in a business coach
1:18:02
1:18:02
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1:18:02
The biggest red flag we see with business coaching nowadays... This week's topics: 1. Coffee snob or not? 2:28 2. Business coaches that sell 'potential' 13:22 3. What new business owners rush 34:52 4. How do you recognise burnout? 50:42 5. Why PTs fail to sell on social media 59:54 Join our community: Access…
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Ep 99 - The timeline required to develop a physique
1:12:56
1:12:56
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1:12:56
This week, we fired through some questions surrounding physique-specific training and nutrition. This week's topics: 1. Formula 1 Melbourne update 12:56 2. Heavy low reps vs. Light high reps 24:20 3. Effects of running on your gains 31:12 4. Relationship / partner red flags 49:25 5. Do you need to track calories? 1:02:23 Get the Sleep Guide: C…
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