Erica Ignjatovic: Why It's Time to Reinvent Baby Registries | WAM179

Well-Adjusted Mama

Founder of Little Honey Money, Erica Ignjatovic shares her personal story of why she came to create an unique baby registry that allows mamas-to-be and their partners receive financial gifts in lieu of baby products so they have freedom to choose.

A Letter from Erica Ignjatovic, Founder of Little Honey Money:

When I was pregnant with our first baby, I used an online baby registry service. Like many new parents, I spent countless hours researching products to ensure I was prepared with everything our baby might need. Not knowing any better, I thought the happiness and well-being of our baby would lie solely on selections of the “Best Of” product lists I endlessly researched. However, we soon realized we ended up with so much of all the wrong things.

When our second baby was on the way, I didn’t register for anything. By then, I knew that we would make better choices on what to buy if we waited to meet him first, and that our baby’s well-being wasn’t dependent on any tangible thing we could buy. Rather, it would be the essential care we would give to him—and to ourselves—that would make the biggest difference.

We also knew that spending a little less money on baby products would allow us to have more money for the support and care that were crucial for our family. However, there just wasn’t a resource available for us to comfortably ask our loved ones to make contributions in lieu of gifts—and one that we could manage and allocate both how and when we needed to.

The mission of Little Honey Money is to provide that resource to new parents. We help new families get exactly what they need, when they need it—because we know every journey is different, and it’s hard to know what you need until you get there.

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