[SHORT] Future-proofing CRO: From Landing Pages to Product with Veronika Morozová

No Hacks: The Mindset Behind Digital Optimization and Growth

No Hacks: The Mindset Behind Digital Optimization and Growth

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محتوای ارائه شده توسط Slobodan (Sani) Manić. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Slobodan (Sani) Manić یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/young-and-profiting-with-hala-taha-entrepreneurship-sales-marketing">Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)</a></span>

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Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

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Young and Profiting with Hala Taha is the must-listen podcast for anyone who is hardcore into entrepreneurship. Hosted by Hala Taha, a self-made entrepreneur and marketing expert, this top-ranked show features mini-masterclasses with business icons and entrepreneurs like GaryVee, Alex Hormozi, Mel Robbins, Reid Hoffman, Tom Bilyeu and Codie Sanchez. Listen to YAP to profit in all aspects of life - from boosting sales and beating algorithms, to brain hacks and biohacking. Whether you’re launching a startup, scaling your business or simply wanting to expand your sales and marketing skills, each episode delivers actionable advice that WILL help you profit in life. If you want the motivation to level up your entrepreneurship game and work hard - while still prioritizing your mental and physical health - then Listen, Learn and Profit with Young and Profiting Podcast!

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In this short episode, I talked to Veronika Morozová, product manager and organizer of Berlin's first CRO meetup - CROdashians (how about that for a fun name!).
Veronika shared her insights on the future of conversion rate optimization (CRO) and its anticipated evolution towards a product-centric and MarTech-focused approach. We got into how CRO's integration into product management enhances the entire user journey, creating a better overall experience.
Veronika also discussed the potential role of AI in CRO and contemplates whether the term 'CRO' might be replaced by 'experimentation manager.' Join us for a conversation about the future of CRO and its impact on marketing, product development, and customer experience.

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#Entrepreneur #Business #Marketing #Slobodan Sani Manić #Self-Improvement #User Experience #Business Growth #Podcasting Education #Digital Optimization #UX Design #Growth Marketing #Conversion Rate #Marketing Strategies #Growth Mindset #Data Driven #Cx Optimization #Digital Marketing #Experimental

No Hacks: The Mindset Behind Digital Optimization and Growth

[SHORT] Future-proofing CRO: From Landing Pages to Product with Veronika Morozová

No Hacks: The Mindset Behind Digital Optimization and Growth

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No Hacks: The Mindset Behind Digital Optimization and Growth

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No Hacks: The Mindset Behind Digital Optimization and Growth

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۹ weeks پیش43:02

43:02

Is SEO really dead? Not even close. But many B2B companies fall into the same traps: chasing traffic that doesn’t convert, relying on outdated strategies, or focusing on technical SEO that barely moves the needle. In this episode, Sam Dunning breaks down how to make SEO actually generate sales, not just traffic. He shares his "blow out the water" strategy that helped him outrank HubSpot in 50 days, the dangers of the "traffic trap," and why SEO timelines of 6-12 months aren't always true. What You’ll Learn: The myth of "SEO is dead"—and why some want you to believe it Why high-volume keywords often fail for B2B companies How to identify money keywords that bring in real sales calls and revenue When SEO isn't the right strategy for your company Why technical SEO is often a waste of time for smaller B2B sites How SEO fits into the messy, multi-channel B2B buying journey Content strategies for tackling competitive keywords Expert Insights & Strategies: Stop chasing vanity metrics—focus on search terms buyers actually use How to reverse-engineer top-ranking competitor pages to rank faster Why SEO doesn’t always take 6-12 months—how to see results in as little as 90 days How to build landing pages that rank well and convert visitors into customers Timestamps: [00:00:12] The myth of "SEO is dead" [00:01:42] The traffic trap: B2B’s biggest SEO mistake [00:05:04] Why SEO doesn’t always take 6-12 months [00:07:41] When SEO isn’t the right strategy for B2B [00:10:15] Money keywords: The terms that actually drive revenue [00:12:47] Case study: Outranking HubSpot in 50 days [00:17:18] Why technical SEO is overrated for small B2B sites [00:21:18] Smart strategies for ranking in competitive spaces [00:24:36] How SEO fits into a multi-channel B2B strategy [00:32:45] Sam’s journey building the Breaking B2B podcast [00:38:27] The viral “Ask The Public” LinkedIn series About Sam Dunning Sam Dunning is the founder of Breaking B2B, an SEO and content agency that helps B2B SaaS companies generate qualified leads through search. He hosts the Breaking B2B podcast and is the creator of the popular "Ask The Public" LinkedIn video series, where he interviews random people on the street about marketing. Connect with Sam 🔗 LinkedIn: Sam Dunning 🎙️ Podcast: Breaking B2B 🌐 Website: breakingb2b.com --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
[SHORT] Why Proper Consent Management Matters with Marin Radovan 9:47

۹ weeks پیش9:47

9:47

In this episode of No Hacks Snacks, I talked to Marin Radovan, a digital analytics and martech expert about the intricacies of consent mode in Google Tag Manager. Marin emphasized the importance of setting up a proper Consent Management Platform (CMP) and the significant repercussions of neglecting this essential step. Marin highlighted legal risks, particularly under GDPR regulations, and the potential loss of crucial data that can hinder business decisions and optimizations. Common issues he encounters include incomplete consent setups across different subdomains and outdated CMP versions. To address these challenges, he provides actionable insights on identifying stakeholders and implementing ideal CMP setups that are both user-friendly and compliant with privacy laws. Tune in to learn why getting consent right is crucial for both legal compliance and effective digital marketing. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] What Skills Will Marketers Need to Stay Ahead in the Future with Jindrich Faborsky 9:28

۹ weeks پیش9:28

9:28

In this episode of No Hacks Snacks Jindrich Faborsky discussed the rapidly evolving skills necessary for marketers looking ahead to the next few years. He emphasized the impact of AI on the marketing landscape and underscored the importance of agility and the ability to connect diverse pieces of knowledge. The conversation highlighted how AI has simplified many tasks that previously required specialized knowledge, making it easier for marketers to execute complex projects efficiently. Additionally, Jindrich shared his personal productivity experiences and the transformative potential of automation and AI tools in everyday tasks. We also mentioned the incredible Marketing Festival in Brno, Czech Republic, spotlighting its unique offerings and high-quality speaker lineup! --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
[SHORT] How Experimentation Can Make You Customer Centric with Emilija Milevska Velkovski 9:19

۹ weeks پیش9:19

9:19

In this episode of No Hacks Snacks, I had a great conversation with Emilija Milevska Velkovski, a product strategist with deep expertise in growth and personalization. We talked about how experimentation helps companies become more customer-centric, and why it should be more than just an occasional test. Emilija explains why making experimentation a core part of a company’s strategy leads to a better user experience. We also explored how experimentation has evolved beyond simple landing page tests to a more holistic approach that impacts multiple KPIs. Emilija shared practical steps for teams looking to use experimentation to truly understand and serve their customers and we wrapped up with a fascinating discussion on how AI is shaping the future of customer-centric testing. If you’re curious about how experimentation can drive better decisions and products, this episode is for you! --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] Do Agile Product Teams and Experimentation Belong Together with André Morys 9:35

10 weeks پیش9:35

9:35

In this episode of No Hacks Snacks, I talked to André Morys, CEO and founder of konversionsKRAFT, to explore the benefits of integrating agile product teams with experimentation. André discussed the often separate worlds of CRO/AB testing and agile product development, and why merging them can lead to better outcomes. He highlighted the legacy issues that keep these areas apart, and the advantages of making experimentation a core part of product strategy. The conversation also explores the biases and challenges that hinder product teams from embracing experimentation, what are the main obstacles they face, and how can they overcome them? How might AI help eliminate these biases and accelerate better decision-making? Lastly, André shares his insights on how large companies can break down silos. What strategies can they use to foster collaboration and create synergy between product development and experimentation? Tune in and let us know what you think about this. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] Navigating the Balance Between Product Clarity and Brand Voice with Lenka Stawarczyk 9:17

10 weeks پیش9:17

9:17

In this episode of No Hacks Snacks , I sit down with Lenka Stawarczyk, a brand strategy and tone of voice expert, to explore the delicate balance between product clarity and a strong brand voice. We discuss why having a tone of voice guide isn’t always enough and how real-world interactions often require flexibility. Lenka shares insights on bridging the gap between marketing and product teams, ensuring that messaging remains both user-friendly and brand-aligned. Tune in for actionable tips on crafting clear, compelling communication that enhances user experience! 🎙️ --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[S03E01] Beyond Conversion Rates: The Ethics and Hidden Costs of Optimization with Maren Costa 41:38

10 weeks پیش41:38

41:38

In this powerful season three premiere, I sit down with Maren Costa , featured in Netflix's "Buy Now" documentary and former Amazon UX designer turned climate justice advocate. Maren shares her 15-year journey at Amazon, from the early days of helping build a user-friendly e-commerce site to her awakening about the hidden environmental and human costs of our digital convenience. She reveals how she co-founded Amazon Employees for Climate Justice, which successfully pressured the company to adopt climate initiatives – and ultimately led to her controversial firing. We dive into eye-opening discussions about: The concentration of power in big tech and the "tech broligarchs" How features like one-click purchasing and Amazon Prime have transformed from convenience to climate concern The truth behind seemingly benevolent programs like Amazon Smile Why tech workers should recognize their collective power Maren makes a compelling case for why we all need to get "radically" engaged in creating change, emphasizing that it takes just 3.5% of a population to create meaningful transformation. Her message is clear: the time for individual action is over – we need collective power to address the urgent challenges facing our world. [00:00] Introduction to No Hacks Season Three [00:43] Maren Costa's Life Post-Documentary [02:12] Journey at Amazon [05:20] The Rise of Big Tech Oligarchs [10:20] Amazon Employees for Climate Justice [13:54] Power Dynamics and Employee Activism [17:46] Global Protests and Collective Action [19:49] Consumerism and Environmental Impact [20:27] Amazon's Strategy to Bypass Google [22:31] The Impact of One-Click Purchases [25:03] Prime and the Environmental Cost [28:26] The Ethical Dilemma of AI [32:06] Rapid Fire Questions [39:41] Call to Action for Tech Workers --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
[SHORT] Safe Spaces, Democracy, and Experimentation with Marta Mijatov 9:27

10 weeks پیش9:27

9:27

In the latest episode of No Hacks Snacks, I taked to Marta Mijatov about the importance of fostering a culture of experimentation within organizations. Marta explained the concept of 'safe spaces' for experimentation, emphasizing the need for an environment where team members feel encouraged to propose ideas, take calculated risks, and learn from outcomes without fear of criticism. She also highlighted the significance of having brave pioneers who challenge the status quo and introduce innovative thinking, backed by strong managerial support. We then talked 'failure' in experimental contexts, advocating that learning from unexpected results is a success in itself. In other words: You should listen to this one! And don't forget the first-ever No Hacks giveaway. See how to enter at the beginning of the video. P.S. Support the students in Serbia, they are showing us how to change the world 🇷🇸 --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] Best Practices Are Almost Always Out of Date with Manuel Krähe 9:14

11 weeks پیش9:14

9:14

In this episode of No Hacks Snacks, I sit down with Manuel Krähe, a digital growth and Conversion Rate Optimization (CRO) expert and founder of notion.ch, to discuss the limitations of UX best practices as starting points for experimentation. Manuel shared his insights on why relying solely on these practices can be misleading and emphasizes the importance of individualized data analysis and forming proper hypotheses based on your specific audience and website metrics. He also touches upon the pitfalls of outdated best practice checklists and offers strategies for guiding clients through data-driven decision-making processes. Tune in to catch one of the best quotes in No Hacks history and subscribe to stay updated on future episodes and an exclusive giveaway for No Hacks listeners! --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
[SHORT] What Startup Founders Can Learn from Product People with Moshe Mikanovsky 8:39

11 weeks پیش8:39

8:39

In this No Hacks Snacks interview, I talked to Moshe Mikanovsky, product director and host of not one, but two popular podcasts (🤯): Product for Product Podcast and Beyond the Product. Moshe shared some incredible insights on what startup founders can learn from seasoned product managers, emphasizing the importance of falling in love with the problem rather than the solution. Safe to say your host was very interested to learn about this 🧠 We also discussed some common pitfalls like over-relying on surveys and the critical role of stakeholder relationships. Some great book and podcast recommendations there as well! If you are not quite a product person but need to know some of the things product people know, I can list you 8 worse ways to spend 8 minutes of your life. :) --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] Minimizing Friction in E-commerce with Usability Testing with András Kobza 8:52

11 weeks پیش8:52

8:52

Welcome to the latest episode of No Hack Snacks! In this one, I was by e-commerce expert, András Kobza , to explore the crucial role of friction in shopping experiences. Should you always strive to reduce friction, or are there cases where a bit of friction adds value? Why do luxury brands like Ferrari and Rolex intentionally build friction into their processes to increase anticipation and value? Learn easy, actionable tips for reducing friction on your e-commerce website, the importance of user testing, and proven strategies for improving customer experience. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] AI in A/B Testing and Experimentation with Nils Stotz 9:32

11 weeks پیش9:32

9:32

In this episode of No Hacks Snacks, I sit down with product and experimentation expert Nils Stotz to discuss the evolving landscape of AI and its impact on A/B testing and experimentation. Nils shares his insights on how AI can transform the entire experimentation process, from idea generation and hypothesis creation to prioritization and design. He also raises critical questions about the potential for AI to replace human participants in experiments, discussing the ethical and motivational implications of such a shift. Next, we explore the future of AI in creative fields and digital optimization, emphasizing the importance of preserving human creativity while leveraging AI to handle more mundane tasks. Nils predicts how AI will be integrated into company processes three years from now, highlighting the importance of safe and compliant AI usage. He also introduces the concept of 'prompting parties,' workshops where teams brainstorm AI use cases to enhance their daily workflows. This episode offers a comprehensive and thought-provoking look at how AI could reshape the world of product development and experimentation. Don't miss this engaging and informative discussion! All this in under ten minutes? Yep! --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
[SHORT] The CRO Evolution: From Add-On to Essential Service with Luka Nikolić 8:39

12 weeks پیش8:39

8:39

In the latest episode of No Hacks Snacks, I had an insightful chat with Luka Nikolić about how Conversion Rate Optimization (CRO) is shifting from an add-on service to a core discipline in digital marketing. Key takeaways from our conversation: ✅ CRO is going mainstream – It's following the path of PPC and SEO, moving from an afterthought to a necessity. ✅ Specialization is the future – More agencies and freelancers are focusing solely on CRO rather than offering it as a side service. ✅ It’s a process, not just A/B testing – True CRO involves research, design, development, QA, and analytics—not just running experiments. ✅ E-commerce is leading the way – Businesses are recognizing CRO's role in lowering acquisition costs and optimizing the full buyer journey. ✅ Hyper-focused providers may emerge – In the future, we might see agencies specializing in just research, A/B test development, or qualitative analysis. CRO needs to be baked into projects from day one, not treated as an optional “Would you like fries with that?” service. How do you see CRO evolving in the next few years? --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
[SHORT] Research Tips for Marketers and Product Builders with Brendan McNulty 9:49

12 weeks پیش9:49

9:49

In this episode of No Hacks Snacks, I talked to Brendan McNulty , a CRO, experimentation and product expert, about accessible research methods for optimizers and product builders. Brandon discussed using AI tools like SimilarWeb, GummySearch, and NotebookLM to gather customer insights quickly. He emphasized prioritizing customer understanding and validates findings with additional data sources. The conversation is packed with practical tips on leveraging search data, analyzing competitor strategies, and optimizing content for conversions. Let me know what you think, and subscribe to Brendan's 52 AI Experiments ! --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
[SHORT] How Conferences Fuel Career Success with Marcella Sullivan 8:47

12 weeks پیش8:47

8:47

In this episode of 'No Hacks Snacks,' we interview Marcella Sullivan from Women in Experimentation to discuss how digital professionals can advance their careers through conferences. Marcella shares insights on the importance of attending and speaking at conferences, building networks, and finding your professional tribe. She highlights upcoming events like the Women in Experimentation Summit and the TLC Summit, designed to help individuals with limited speaking experience gain confidence and professional coaching. The episode also touches on the evolution and goals of Women in Experimentation, offering opportunities for both men and women to grow and diversify their skill sets. Marcella emphasizes the significance of supporting and compensating speakers to foster a community that benefits everyone involve --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
[SHORT] Break Free from Amazon: The Step-by-Step Guide to Your DTC Journey with Dušan Popović 8:18

13 weeks پیش8:18

8:18

In this episode of No Hacks Snacks, e-commerce and Shopify expert Dušan Popović discusses how successful Amazon sellers can establish their own direct-to-consumer (DTC) channels. Dušan emphasizes the importance of building a brand independent of Amazon and offers practical steps to set up a Shopify store. He addresses challenges like marketing outside of Amazon's ecosystem, identifying target audiences, using platforms like Google Ads for keyword testing, and adapting marketing strategies. The conversation highlights the long-term benefits of direct customer communication and maintaining control over the business. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
[SHORT] How Experimentation and CRO Will Evolve in 2025 with Jonny Longden 8:40

13 weeks پیش8:40

8:40

In this No Hacks Snacks interview, Jonny Longden, Chief Growth Officer at Speero, talked about the evolution of digital optimization and experimentation, discussing how businesses need to shift their mindset by 2025 and beyond. Here are some key takeaways: ✨ Redefine experimentation beyond A/B testing: Experimentation shouldn't be limited to just A/B tests and software; it should be a mindset applied across all areas of a business. 🧪 Learning from science: Even when controlled experiments aren't possible, using the best available evidence is critical. This is the essence of a scientific approach. 🌌 Goal-centric approach: Begin with clear goals and objectives. Think about the 'man on the moon' analogy where experiments make sense only within the context of well-defined goals. 🔧 Tools should support strategies, not define them: Don’t start with tools or data. First, figure out your strategic intentions for learning and growth, then find the tools that support your mission. Listen to the full interview below and don't forget to subscribe for future episodes! --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
[SHORT] Level Up Your Life with Digital Optimization Tactics with Amrdeep Athwal 8:23

14 weeks پیش8:23

8:23

Just dropped a new Snack interview, and this one’s packed with insights from Amrdeep Athwal , someone who’s serious about optimization. Here’s a little taste of what we chatted about: 1️⃣ How do we use digital optimization in our everyday lives? 2️⃣ What’s the best way to boost your running performance using data? 3️⃣ Can regular tasks be turned into cool optimization projects? 4️⃣ How is running the ultimate metaphor for digital marketing? 5️⃣ How do we know if our optimization efforts are actually working? If you're into making things work better, faster, and smarter, this chat is for you. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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[SHORT] The Do's and Don'ts of Successful Employer Branding with Ben Labay 8:27

14 weeks پیش8:27

8:27

Welcome to No Hacks Snacks, your go-to series for short-form insights from innovators and industry leaders. In this episode, we look into the crucial role of employer branding with Ben Labay, CEO of Speero. We explore why a compelling employer brand is essential for attracting the right talent and fostering a vibrant company culture. Don't forget to subscribe for more episodes like this! The Importance of Employer Branding Employer branding is more than just a buzzword—it’s a powerful strategy to distinguish companies in a competitive marketplace. Ben LeBay emphasizes that an effective employer brand attracts "missionaries" rather than "mercenaries." These individuals align with the company’s mission and values, contributing to a cohesive and dedicated workforce. By crafting a brand narrative that resonates with both internal and external audiences, companies can drive meaningful engagement and long-term loyalty. Avoiding Common Pitfalls Navigating the landscape of employer branding can be tricky, and there are common pitfalls to avoid. One such mistake is stifling employee voices on platforms like LinkedIn. Ben shares that companies should encourage employees to share their experiences and insights, thereby enhancing the organization’s authenticity and reach. Open communication amplifies brand reputation, fostering a network of advocates who genuinely represent the company. Creating a Culture of Engagement The key to successful employer branding lies in creating an authentic and engaging environment. Ben suggests a "platform approach" where interaction and contribution become natural and unforced processes for employees. By simplifying these processes, companies empower employees to engage meaningfully with the brand, turning them into natural ambassadors and advocates. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
[SHORT] Future-proofing CRO: From Landing Pages to Product with Veronika Morozová 6:40

14 weeks پیش6:40

6:40

In this short episode, I talked to Veronika Morozová, product manager and organizer of Berlin's first CRO meetup - CROdashians (how about that for a fun name!). Veronika shared her insights on the future of conversion rate optimization (CRO) and its anticipated evolution towards a product-centric and MarTech-focused approach. We got into how CRO's integration into product management enhances the entire user journey, creating a better overall experience. Veronika also discussed the potential role of AI in CRO and contemplates whether the term 'CRO' might be replaced by 'experimentation manager.' Join us for a conversation about the future of CRO and its impact on marketing, product development, and customer experience. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
[SHORT] Unlocking the Secret to AI-Powered Copywriting with Chris Silvestri 7:11

15 weeks پیش7:11

7:11

Ready to learn about using AI in copywriting the right way? In the latest interview, I talked to B2B SaaS copywriting expert, Chris Silvestri. Here's what you will learn from the interview: 🧠 How to create AI-driven copy that truly empathizes with your customer base? 🧠 What are the common mistakes to avoid when leveraging AI for writing? 🧠 Why is customer interaction essential for AI to generate relevant content? 🧠 How can the 'PATH framework' enhance your AI copywriting approach? 🧠 What does the future hold for AI in B2B SaaS copywriting? To get Chris' PATH framework check out this video on his YouTube channel: https://lnkd.in/dj8Qt8iA Don't miss out, and don't forget to like and subscribe! --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
[SHORT] Navigating the Future of Product Development: Opportunities for Solopreneurs with Iqbal Ali 7:43

15 weeks پیش7:43

7:43

As we step into 2025, the world of product development is undergoing a seismic transformation. Join Sani and Iqbal in this thought-provoking conversation as they dive into the rise of solopreneurship and explore how AI and emerging technologies are reshaping the game. Discover how small teams—or even individuals—are outpacing traditional industry giants by leveraging agility, innovation, and the power of niche markets. In this video, you’ll hear Iqbal’s insightful take on how AI is breaking down barriers, enabling solopreneurs to build and iterate products faster than ever before. Sani shares his own experiences with Coheseo, highlighting how technology empowers entrepreneurs to tackle challenges once reserved for large corporations. From streamlining mundane tasks like authentication to filling the gaps overlooked by tech giants, this conversation is packed with actionable insights for aspiring entrepreneurs. 🚀 What You'll Learn: How AI tools are lowering the barrier to entry for innovative product development. Why solopreneurship is becoming a powerful alternative to large corporations. The art of identifying and capitalizing on niche markets left untouched by industry leaders. Real-world examples of how individuals are leveraging technology to innovate and thrive. A glimpse into the exciting possibilities of running multiple ventures simultaneously. About the Guest: Iqbal Ali, a visionary in product development, shares his journey of leveraging AI to innovate and overcome personal knowledge gaps. His story is a testament to the potential of self-driven innovation and the power of technology to transform ambition into reality. 👉 Ready to take the reins of your entrepreneurial journey? Watch now and start navigating the future of product development! 💡 --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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Aligning Business Goals with OKRs & Experimentation Strategies with Bjarn Brunenberg 26:03

19 weeks پیش26:03

26:03

In this episode of the No Hacks Podcast , I had the pleasure of sitting down with Bjarn Brunenberg , Experimentation Lead at TomTom . Bjarn has a passion for turning big ideas into actionable steps, and in this conversation, we get into the nuts and bolts of OKRs (Objectives and Key Results) , how they differ from KPIs, and why they’re a game-changer for teams and businesses alike. Bjarn shares some incredible stories from his time at TomTom, where he’s been helping the company shift from their famous hardware devices to innovative software solutions. We also talk about how OKRs can help bridge the gap between ambitious company goals and the day-to-day work that teams do. Here’s a glimpse of what we covered: The difference between OKRs and KPIs (and why getting this right matters). How to avoid common OKR mistakes, like setting vague objectives or misaligning teams. Practical tools like the KPI Tree and Opportunity Solution Tree that make complex goals feel achievable. Lessons from experimentation failures (including a pricing test with unexpected results). How Bjarn applies the principles of OKRs to his personal goals, like learning Portuguese and becoming a keynote speaker. Whether you’re a leader, part of a product team, or just someone looking to bring more structure and focus to your goals, there’s something here for you. This conversation is full of relatable insights, practical advice, and a good dose of humor about the challenges we all face in trying to “get it right.” Chapters: 00:00 Understanding OKRs and KPIs 01:33 Bjarn's Role at TomTom 03:02 Challenges with OKRs 04:01 Aligning OKRs with Business Goals 06:46 Frameworks for Clarity 10:37 Common Pitfalls in Product Development 12:54 Rapid Fire Questions 13:18 The Humor in Testing Failures 14:13 The Ethics of Pricing Tests 14:56 Lessons from Professional Mistakes 16:44 Favorite Optimization Tools 17:36 Applying OKRs to Personal Life 22:17 Real-World Applications of Product Development Strategies 25:04 Final Thoughts and Season 2 Wrap-Up --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
Segmentation 101: Demystifying Email Marketing Myths with Tara Dinoski 43:47

20 weeks پیش43:47

43:47

Unlock the secrets to effective email marketing and smarter audience engagement! In this episode, Tara Dinoski, CEO of Indico Digital, shares practical strategies for making email marketing work without overcomplicating it. Learn how to create meaningful segments (hint: start with customers vs. prospects), why overusing buzzwords and gimmicks won’t get results, and how integrating email with other channels like paid media can be a revenue game-changer. Tara also debunks myths that hold brands back, including the idea that there’s a “perfect” time to send emails or that SMS marketing is always the better choice. Plus, she shares her unique perspective as a digital nomad, balancing client work while traveling the world and building a high-growth agency. Whether you’re just starting out with email or looking to optimize your current strategy, this episode is packed with actionable insights you can apply today. And for fun, we get Tara’s take on the best Greek dishes and the biggest lessons she’s learned from living abroad. What you’ll learn in this episode: The first step to better email segmentation Why “testing just to test” won’t get results The smartest way to integrate email with other channels How to manage client work while living a digital nomad lifestyle Simple strategies to build your email list Chapters: 0:00 Introduction to Tara Dinoski and Indico Digital 0:38 Strangest client call as a digital nomad 1:59 How location and time zones affect client relationships 3:40 Overcoming fear in email marketing 5:18 The basics of segmentation: customers vs. prospects 7:28 Real-world insights from segmentation (boots and colors example) 9:52 Myths about email marketing: Testing and over-segmentation 12:18 SMS vs. email: Costs, myths, and misconceptions 15:42 The perfect time to send emails is a myth 19:00 Integrating email marketing with paid media 22:55 How reviews power smarter email campaigns 28:12 Life as a digital nomad: Lessons from Greece and Medellín 32:40 Balancing work, travel, and client expectations --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
Bridging Data and Decision-Making: Bhavik Patel’s Take on Analytics 51:32

23 weeks پیش51:32

51:32

Welcome to No Hacks – the podcast where experimenters and optimizers share their secrets about CRO, experimentation, and mastering analytics to create impact! In this episode, we’re joined by Bhavik Patel, Director of Experimentation and Analytics at Lean Convert and founder of CRAP Talks, a renowned cross-discipline tech meetup. Bhavik brings years of experience leading analytics teams at companies like Hoppin, Moo, and Gusto, and today he dives deep into the art of measurement and its role in driving meaningful change. Bhavik kicks things off by challenging the notion of measuring everything, advocating instead for purposeful tracking to focus on what truly matters. He explains the critical difference between product management and feature management, emphasizing how companies often lose sight of impact by failing to measure effectively. His mantra? “When you measure everything, you measure nothing.” This episode is a masterclass in aligning analytics with real business outcomes. Throughout the conversation, Bhavik shares insights into building and scaling experimentation programs, the challenges of poor data quality, and the importance of connecting product metrics to revenue. He illustrates the transformative power of experimentation, both in business and in personal growth, offering relatable stories and actionable advice. From his experience launching CRAP Talks to helping organizations bridge the gap between teams, Bhavik reveals how measurement serves as the foundation for innovation and accountability. The episode also explores Bhavik’s approach to applying analytics principles to personal life. He discusses how a simple metric tree helped him improve his health and build lasting habits, showcasing the value of measurement in achieving goals beyond work. We wrap up with a fun rapid-fire segment, where Bhavik shares his favorite analytics tools, memorable A/B tests, and even a hilarious CRAP Talks moment. Tune in for an inspiring conversation filled with practical tips, personal stories, and fresh perspectives on making data-driven decisions that matter. 00:00 Welcome to No Hacks 01:18 Measuring with Purpose: Bhavik’s Philosophy 03:42 From Product Management to Feature Management 07:14 Connecting Metrics to Revenue: Why It Matters 12:30 Scaling Experimentation Programs and Avoiding Pitfalls 16:52 The Impact of Poor Data Quality 20:14 Lessons from CRAP Talks and Building Community 23:45 Applying Analytics to Personal Growth: Bhavik’s Story 28:40 Rapid Fire Questions 32:15 Career Advice for Aspiring Experimenters 35:20 Closing Thoughts: Measurement as a Path to Impact --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
Experiment to Optimize: Balancing Risk and Growth with Gerda Vogt-Thomas 29:12

25 weeks پیش29:12

29:12

Welcome to No Hacks – the podcast where experimenters and optimizers share their secrets about CRO, business experiments, and balancing life! In this episode, we sit down with Gerda Vogt-Thomas, co-founder of a CRO agency called Koalatative. Gerda shares her insights on managing risk, growth, and using experimentation to optimize both business and life. Gerda starts by sharing her surprising journey into skiing, moving from a passionate dislike to a newfound love, which she compares to her career in CRO. Just as she learned to tackle steep slopes, she talks about how experimentation in business is often an uphill journey but one worth taking. Her mantra? Perfect isn’t necessary; progress is. This mindset shift is essential for anyone looking to grow personally or professionally while managing risk thoughtfully. Throughout the episode, Gerda emphasizes the importance of testing ideas in real-world conditions. She discusses the pitfalls of perfectionism, particularly for entrepreneurs who obsess over perfecting a product before ever seeking customer feedback. Her advice is clear: don’t let the fear of imperfection keep you from launching. Testing and iterating are not only practical strategies for CRO but also essential life skills. In a fascinating deep dive, Gerda talks about human biases and the impact of belief systems, suggesting that many of us are held back by unexamined thoughts and assumptions. By confronting these beliefs, she argues, we can make better decisions and achieve greater outcomes, both in business and in life. For those new to CRO, she also breaks down the essentials of experimentation, encouraging small steps and incremental testing, especially when working with limited data. The episode wraps up with a fun rapid-fire segment, where Gerda shares her thoughts on balancing high-energy activities with calm routines to find a truly balanced life. From skiing to needlepoint, she believes variety and seasonality keep life engaging. Tune in for an insightful episode filled with practical advice, personal stories, and a fresh perspective on embracing experimentation as a path to growth and fulfillment. 00:00 Welcome to No Hacks 01:30 Skiing Adventures and Life Lessons 03:42 Risk Management and Experimentation 05:47 Human Biases and Risk Assessment 07:14 The Importance of Experimentation in Business 10:12 Launching Products and Overcoming Fear 14:32 Balancing Gut Feel and Data in Business 17:39 Rapid Fire Questions 19:22 Applying CRO Principles to Personal Growth 24:10 Living a Balanced Life in a Digital World 26:54 Career Advice for Aspiring CRO Professionals --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
The Best Ideas Aren't the Loudest: Experimentation & Diversity with Lucia van den Brink 38:57

26 weeks پیش38:57

38:57

In this episode of No Hacks Podcast , Lucia van den Brink , co-founder of Increase Conversion Rate.com , takes us inside the world of advanced experimentation and shares why the best ideas aren’t always the loudest . With 800+ A/B tests under her belt and 25M+ visitors impacted, Lucia knows what it takes to elevate experimentation programs. We explore her unique “ Collaboration Bonus ” philosophy, where every idea—whether from an intern or the CEO—adds value, fostering a culture of diverse insights that drive real results. Lucia shares her 1-2-4 Framework for brainstorming, designed to get the best ideas from everyone, introverts and extroverts alike. We also dive into scaling CRO without sacrificing quality, common pitfalls, and how to balance speed with meaningful outcomes. If you’re ready to rethink how your team approaches experimentation, or simply looking for fresh ideas on driving innovation, this episode is packed with practical tips and inspiring insights. Tune in to discover how Lucia’s approach to inclusivity in testing can take your strategies to the next level. 00:00 Welcome to No Hacks Podcast 01:07 Meet Lucia van den Brink 01:50 The Role of Diversity in Experimentation 06:37 The One, Two, Four Framework 14:25 Implementing the Framework in Real Scenarios 18:22 Scaling Experimentation Programs with Diversity 20:18 The Importance of Humility in Optimization 20:50 Shiny New Idea Syndrome 22:01 Rapid Fire Questions 24:41 Overcoming Insecurity and Embracing Feedback 29:28 Applying Experimentation Principles to Real Life 31:31 Balancing Multiple Interests and Projects 35:50 Final Advice for Aspiring CRO Professionals --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

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Balancing Pragmatic Change Management and Effective CRO with Tim Stewart 33:56

28 weeks پیش33:56

33:56

In this episode of the No Hacks Podcast , Tim Stewart shares his wealth of knowledge from 25+ years of consultancy, breaking down what Conversion Rate Optimization (CRO) really means for businesses today. Tim doesn’t just focus on the numbers—he dives into the balance between experimentation and perfection , and how making data-driven decisions can transform a business. You'll hear practical strategies for digital optimization , insights on navigating market shifts (like the rise of low-cost competitors such as Temu), and tips for mastering stakeholder communication . Plus, Tim brings his love for Star Wars into the mix, using mentors like Obi-Wan and Yoda as metaphors for personal and professional growth. Whether you’re a business owner , digital consultant , or just passionate about CRO, this episode is packed with valuable takeaways and stories you won’t want to miss. 00:00 Welcome to No Hacks Podcast 01:47 Experimentation Elite Event 03:32 The Role of CRO in Business Strategy 07:24 The Pragmatic Approach to Testing 09:57 Measurement and Analytics in CRO 13:36 Fixing the Funnel: A Pragmatic Approach 18:54 Challenges in CRO and Business Strategy 19:28 Identifying Problems and Providing Solutions 20:11 Delivering Hard Truths to Clients 20:48 Persuasion Techniques in Business 24:08 Sales Skills for Optimizers 28:23 The Importance of Soft Skills 30:23 Rapid Fire Questions from the Audience 33:04 Key Takeaways and Final Thoughts --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

No Hacks: The Mindset Behind Digital Optimization and Growth

1
Understanding User Research: Surveys, Myths, and the Role of AI with Els Aerts 45:00

29 weeks پیش45:00

45:00

Are you passionate about user research and UX optimization? Then you won't want to miss our latest episode featuring the incredible Els Aerts, a user research legend, if there ever was one! In this episode, Els talks about her straightforward, data-driven approach to user research, tracing its evolution from the 1990s to today. With decades of experience, she offers a fresh perspective on how user research has transformed, especially with groundbreaking technologies like AI reshaping the landscape. What You'll Learn: The Evolution of User Research: Discover how methodologies have changed over the years and what that means for today’s UX professionals. The Importance of Expertise: Els stresses the need for deep knowledge and warns against the pitfalls of "research theater" – where research is done more for appearances than for real insights. Ethical Considerations: Learn about the risks of synthetic research methods and why genuine human interaction is crucial for meaningful data. Practical Tips for Beginners: Get actionable advice on crafting effective surveys and avoiding common mistakes with flawed tools and techniques. Dynamic Approaches to Personas: Explore why traditional personas might fall short and how frameworks like Jobs-to-Be-Done can offer more flexibility and accuracy. Els also shares her personal journey, focusing her career on user research and offering candid thoughts on the trend of democratizing this essential practice. Whether you’re just starting out or looking to refine your skills, this episode is packed with valuable lessons and real-world insights to elevate your user research game. 🔍 Why Listen? Gain expert knowledge from a leader in user research and UX optimization. Understand the latest trends and technologies shaping the future of user experience. Get inspired by real-world stories and practical advice to enhance your professional journey. If you want to learn about user research from the best, this is the episode for you 🚀 --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

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