[SHORT] The CRO Evolution: From Add-On to Essential Service with Luka Nikolić

No Hacks: The Mindset Behind Digital Optimization and Growth

In the latest episode of No Hacks Snacks, I had an insightful chat with Luka Nikolić about how Conversion Rate Optimization (CRO) is shifting from an add-on service to a core discipline in digital marketing.

Key takeaways from our conversation:

✅ CRO is going mainstream – It's following the path of PPC and SEO, moving from an afterthought to a necessity.
✅ Specialization is the future – More agencies and freelancers are focusing solely on CRO rather than offering it as a side service.
✅ It’s a process, not just A/B testing – True CRO involves research, design, development, QA, and analytics—not just running experiments.
✅ E-commerce is leading the way – Businesses are recognizing CRO's role in lowering acquisition costs and optimizing the full buyer journey.
✅ Hyper-focused providers may emerge – In the future, we might see agencies specializing in just research, A/B test development, or qualitative analysis.

CRO needs to be baked into projects from day one, not treated as an optional “Would you like fries with that?” service.

How do you see CRO evolving in the next few years?

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