Is the Internet Dead? The Rise of Bot-to-Bot Web & the Decline of Human Content with Anne Berlin

No Hacks: The Mindset Behind Digital Optimization and Growth

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محتوای ارائه شده توسط Slobodan (Sani) Manić. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Slobodan (Sani) Manić یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

The Final Flight of Captain Forrester

1
The Final Flight of Captain Forrester | 1. The Mystery of Tiny 05 38:05

10 روز پیش38:05

پخش در آینده

لیست ها

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دوست داشته شد

38:05

In late 1972, U.S. Marine Captain Ron Forrester disappeared on a bombing run into North Vietnam. Back home in Texas, his family could only wait and hope. Audio subscribers to Texas Monthly can get early access to episodes of the series, plus exclusive interviews and audio. Visit texasmonthly.com/audio to join. Go to HelloFresh.com/FLIGHT10FM to get 10 Free Meals with a Free Item For Life.…

24 روز پیش 10:16

MP3•خانه قسمت

If you’ve ever wondered why the web feels “off” these days, this one’s for you.

👤 About the Guest: Anne Berlin

Anne Berlin is a Lead Product Strategist and Senior Technical SEO at Lumar, with over a decade of experience in digital strategy, enterprise SEO, and content performance optimization. Anne specializes in high-scale technical audits, crawl budget efficiency, and structured data for large websites, including e-commerce and news publishing giants. She’s a passionate advocate for reclaiming the human web and brings a cross-disciplinary lens to digital decay, combining SEO, DevOps, and sustainability insights.

She's previously led digital strategy for organizations like Kaplan and the Lupus Foundation of America and holds a Master’s from Georgetown University.

⏱️ Timestamps

00:00 – What is the Dead Internet Theory?
00:24 – The rise of bots: from content creation to consumption
01:04 – How bots degrade user experience
01:44 – Why most web pages are unread by humans
02:25 – From Geocities to AI slop: the lost human web
03:06 – Budget cuts and digital burnout
04:01 – The hidden energy cost of web inefficiencies
05:37 – Cross-functional SEO: solving crawl waste
06:33 – One endpoint, a transatlantic flight's worth of carbon
07:25 – 60% of web traffic is non-human
08:01 – Are we too late to save the web?
09:42 – Join the crusade: building a human-led internet

✅ Key Takeaways

Dead Internet Theory suggests that bots, not humans, dominate the web today—both as content creators and consumers.
Anne estimates 60% of web traffic is bot-based, with only 40% appearing human.
Many web pages are published without ever being seen by a human, often as part of programmatic SEO.
Neglected code and crawl bloat have energy and environmental costs, with one exposed endpoint equating to a transatlantic flight in carbon emissions.
The solution lies in cross-training and collaboration across SEO, DevOps, infrastructure, and security to reduce digital inefficiencies and prioritize meaningful content.
Anne advocates for a return to a human-first web, where real people matter more than algorithms.

---
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25 قسمت

#Entrepreneur #Business #Marketing #Slobodan Sani Manić #Self-Improvement #User Experience #Business Growth #Podcasting Education #Digital Optimization #UX Design #Growth Marketing #Conversion Rate #Marketing Strategies #Growth Mindset #Data Driven #Cx Optimization #Digital Marketing #Experimental

Is the Internet Dead? The Rise of Bot-to-Bot Web & the Decline of Human Content with Anne Berlin

No Hacks: The Mindset Behind Digital Optimization and Growth

published 24 روز پیش

اشتراک گذاری

MP3•خانه قسمت

If you’ve ever wondered why the web feels “off” these days, this one’s for you.

👤 About the Guest: Anne Berlin

She's previously led digital strategy for organizations like Kaplan and the Lupus Foundation of America and holds a Master’s from Georgetown University.

⏱️ Timestamps

✅ Key Takeaways

Dead Internet Theory suggests that bots, not humans, dominate the web today—both as content creators and consumers.
Anne estimates 60% of web traffic is bot-based, with only 40% appearing human.
Many web pages are published without ever being seen by a human, often as part of programmatic SEO.
Neglected code and crawl bloat have energy and environmental costs, with one exposed endpoint equating to a transatlantic flight in carbon emissions.
The solution lies in cross-training and collaboration across SEO, DevOps, infrastructure, and security to reduce digital inefficiencies and prioritize meaningful content.
Anne advocates for a return to a human-first web, where real people matter more than algorithms.

---
If you enjoyed the episode, please share it with a friend!
No Hacks website
YouTube
LinkedIn
Instagram

25 قسمت

כל הפרקים

1
[SOLO] Magician vs. Conductor: How to Build (and Fix) Products with AI in 2025 13:15

۹ hours پیش13:15

13:15

Heads-up: I use some salty language. Nothing hateful, just passionate about this topic. Skip if that’s not your vibe. It’s 2 AM, your side-project just went viral, and the signup flow is on fire. Do you keep “vibe-coding” blind prompts, or step up as the conductor who actually knows the score? In this first-ever solo episode, I unpack why “anyone can code with AI” is 2025’s biggest myth and show you how to turn large language models into the ultimate co-pilot instead of a ticking time-bomb. Key Takeaways Illusions break at scale. Vibe-coding can get you an MVP, but you’ll pay interest when production fires start. Your new super-power isn’t “no knowledge,” it’s “faster knowledge.” LLMs shrink the gap between “I don’t know” and “I can ship.” Learning beats prompting. Prompting is great, prompt-and-probe is better. Use back-and-forth to understand , not just generate. Career moat = curiosity. The people who thrive next year aren’t the ones with the fanciest prompts; they’re the ones who ask better questions and close their gaps daily. 7-Day Knowledge-Gap Challenge Pick one concept you avoid (CSS Flexbox? Indexing in Postgres?). Spend 15 min/day grilling an LLM: “Explain it like I’m 7… now show real-world code… now debug this snippet…” Log what surprised you, then share your aha moments Call to Action Try the challenge. Tag me with your progress by next week. Rate & Review. If this episode saved you from a 2 AM meltdown, drop a ⭐⭐⭐⭐⭐ on your favorite app. Share. Forward the LinkedIn post or the episode link to one builder who still thinks vibe-coding is a strategy. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[S03E08] Data Minimalism, Experimentation, and Ethical AI with Matt Gershoff 43:37

11 روز پیش43:37

43:37

In this episode, Sani sits down with Matt Gershoff , CEO and Co-founder of Conductrics , to talk about how being intentional, not just fast, leads to better experimentation, better customer relationships, and better outcomes. Matt shares the wild story of how a machine learning summer school (and donkeys in pajamas!) helped spark Conductrics. They unpack why "just in case" data collection is broken , why data minimalism matters now more than ever, and how companies should rethink experimentation in the AI age. What You'll Hear [00:00] Introduction [00:03:05] What Makes Conductrics Different [00:09:01] Being Intentional with Experimentation [00:09:54] The Problem with "Just in Case" Data Collection [00:17:06] Why Data Hoarding Feels So Different Digitally [00:25:43] Rapid Fire: Quick Takes with Matt [00:38:07] Intentional Data Collection in A/B Testing Where to Find Matt Connect at Conductrics.com Or find him on LinkedIn and the Test & Learn Community Slack About Matt Gershoff Matt Gershoff is the CEO and Co-founder of Conductrics , a leader in privacy-first experimentation technology. With a background in econometrics, database marketing, and artificial intelligence, Matt is passionate about helping businesses build smarter, more customer-focused decision systems — without losing sight of ethics or intentionality. 🔗 Find Matt online: Conductrics Website Matt's LinkedIn --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
Google Doesn’t Need Your Blog Posts Anymore, Here’s What to Do Instead with Jono Alderson 9:33

17 روز پیش9:33

9:33

Is content marketing finally dead? In this no-BS conversation, I’m joined by digital strategist Jono Alderson to unpack the new reality of SEO, content, and how Google’s evolution is leaving traditional marketing behind. Jono explains why so much content is now obsolete , how search is changing with AI, and why the only real path forward is to be more human, more trustworthy, and more brand-driven than ever before. 🔥 What We Talk About: 00:00 – Is content marketing dead? Jono kicks off with a bang. 00:46 – “Solved query spaces” and why Google doesn’t need your blog posts anymore. 02:46 – The AI-powered future of search: recipes, risottos, and synthetic content. 04:55 – What actually still works: EEAT, branding, and building trust. 07:45 – The ironic truth: in the age of AI, being human is your biggest asset. 🧠 Key Takeaways: Why pumping out blog posts is no longer a growth strategy What “solved query spaces” mean for your SEO future Why Google’s zero-click answers are here to stay How to compete through trust, brand, and true expertise Why your best marketing move might be… local radio? 🔗 Links: Jono's LinkedIn - https://www.linkedin.com/in/jonoalderson/ --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
Is the Internet Dead? The Rise of Bot-to-Bot Web & the Decline of Human Content with Anne Berlin 10:16

24 روز پیش10:16

10:16

In this episode of No Hacks, host Sani is joined by technical SEO strategist Anne Berlin to explore one of the most disturbing and fascinating topics on the web today: the Dead Internet Theory. Is most of what we see online actually created by bots, for bots? What happens when the web becomes a wasteland of AI-generated slop and abandoned digital ruins? Anne draws on her extensive experience analyzing crawl logs, server stats, and digital infrastructure to reveal how bot traffic is outpacing real users, and what that means for the future of human-centric content. If you’ve ever wondered why the web feels “off” these days, this one’s for you. 👤 About the Guest: Anne Berlin Anne Berlin is a Lead Product Strategist and Senior Technical SEO at Lumar, with over a decade of experience in digital strategy, enterprise SEO, and content performance optimization. Anne specializes in high-scale technical audits, crawl budget efficiency, and structured data for large websites, including e-commerce and news publishing giants. She’s a passionate advocate for reclaiming the human web and brings a cross-disciplinary lens to digital decay, combining SEO, DevOps, and sustainability insights. She's previously led digital strategy for organizations like Kaplan and the Lupus Foundation of America and holds a Master’s from Georgetown University. ⏱️ Timestamps 00:00 – What is the Dead Internet Theory? 00:24 – The rise of bots: from content creation to consumption 01:04 – How bots degrade user experience 01:44 – Why most web pages are unread by humans 02:25 – From Geocities to AI slop: the lost human web 03:06 – Budget cuts and digital burnout 04:01 – The hidden energy cost of web inefficiencies 05:37 – Cross-functional SEO: solving crawl waste 06:33 – One endpoint, a transatlantic flight's worth of carbon 07:25 – 60% of web traffic is non-human 08:01 – Are we too late to save the web? 09:42 – Join the crusade: building a human-led internet ✅ Key Takeaways Dead Internet Theory suggests that bots, not humans, dominate the web today—both as content creators and consumers. Anne estimates 60% of web traffic is bot-based , with only 40% appearing human. Many web pages are published without ever being seen by a human , often as part of programmatic SEO. Neglected code and crawl bloat have energy and environmental costs , with one exposed endpoint equating to a transatlantic flight in carbon emissions. The solution lies in cross-training and collaboration across SEO, DevOps, infrastructure, and security to reduce digital inefficiencies and prioritize meaningful content. Anne advocates for a return to a human-first web , where real people matter more than algorithms. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[S03E07] Growing Smarter, Not Louder: The 1-1-1 Framework for Early-Stage Startups with Ward van Gasteren 37:22

۵ weeks پیش37:22

37:22

Growth doesn’t have to mean being everywhere at once or chasing every shiny new tactic. In this episode of No Hacks , I talk with Ward van Gasteren — one of Europe’s first growth hackers — about how to grow smarter, not louder. Ward shares his go-to method for helping early-stage startups: the 1-1-1 Framework — one audience, one channel, one message. We dig into how founders and product teams can stop spreading themselves too thin, avoid early-stage overwhelm, and finally find traction through focus. Ward explains the difference between growth and traditional marketing, how to approach experimentation, and why most companies waste time on strategies that don’t serve their stage. Whether you’re building a company, a product, or even a podcast — this conversation will help you cut through the noise and grow with clarity. Topics Covered: How to stop doing too much and focus on what works The 1-1-1 Framework for early-stage clarity Why founders waste time on channels that aren’t ready The role of experimentation beyond A/B testing Choosing the right growth metrics and north star Why organic social is rarely a growth engine Building scalable systems after early traction AI’s impact on speed (but not necessarily quality) How podcast growth follows the same principles as startup growth About the Guest: Ward van Gasteren is a growth consultant and one of Europe’s first professional growth hackers. Through his platform Grow with Ward , he helps early-stage startups create growth strategies that actually work — without burning out in the process. Ward has worked with companies across industries to simplify how they think about growth, run smarter experiments, and scale what’s already working. His 1-1-1 Framework has helped founders build real traction by focusing on the right things — not everything . Timestamps: 00:00:00 – What does a growth consultant really do? 00:06:07 – Breaking down the 1-1-1 Framework: one audience, one channel, one message 00:10:27 – Brand-building vs. selling: when organic social actually helps 00:15:30 – Ward’s favorite growth tool (and why he’d ditch GA4) 00:20:07 – Growth vs. Marketing: different teams, different goals 00:25:08 – How AI tools help with speed, but not necessarily with strategy 00:30:24 – Getting honest customer feedback and applying “The Mom Test” 00:35:16 – Ward’s growth program and where to follow his work Connect with Ward: → Website: https://growwithward.com → LinkedIn: https://www.linkedin.com/in/wardvangasteren/ --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[SHORT] Winning Buy-In: How to Build a Support Network for Digital Experimentation with Sam Barber 9:02

۵ weeks پیش9:02

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In this episode, senior experimentation specialist Sam Barber joins me to unpack what it really takes to drive change through digital experimentation. Spoiler: it’s not just about tests and tools, it’s about people. They explore how to build a solid support network inside any organization, how to win over skeptics, and why shouting (strategically) about your wins might just be your best move. Topics Covered: Why experimentation needs internal allies How to communicate value beyond test results The "force field" method for mapping influence Why customer insights matter just as much as revenue Breaking out of the digital silo Tips for aligning with other teams’ goals Key Quote: “If you don’t shout, they won’t know you exist.” Connect with Sam on LinkedIn: https://www.linkedin.com/in/sam-barber14/ --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[S03E06] What Go-to-Market Really Means — Early Traction, Smart Systems, and AI with Maja Voje 51:29

۶ weeks پیش51:29

51:29

You’ve probably heard “go-to-market” thrown around like it’s just a product launch. But it’s way more than that — and today’s guest breaks it all down with clarity, energy, and zero fluff. In this episode, I sit down with Maja Voje , an internationally recognized go-to-market strategist who’s worked with over 750 companies , including global giants like Google, Bayer, and Rocket Internet. We unpack what makes GTM actually work, why focus beats scale, how to find your earliest adopters, and how AI is changing everything — fast. Whether you’re building something from scratch or scaling a proven product, this episode will reshape how you think about launching, growing, and repeating success. About the Guest Maja Voje is a globally sought-after go-to-market strategist, best-selling author of GTM Strategist , and founder of Growth Lab. With over a decade of hands-on experience, she’s helped 750+ companies — from early-stage startups to Fortune 500 firms — build repeatable, scalable growth systems. She co-teaches one of the most popular online growth courses (used by teams at Tesla, IBM, and Booking.com), and her GTM templates and playbooks have helped thousands of businesses get to product-market fit faster. Maja is also a keynote speaker and was named Female Role Model of the Year in 2018. Key Takeaways Go-to-market isn’t just launch day — it’s an ongoing, strategic system. Focus > Scale : Narrow, repeatable systems beat brute force and ad spend. Understand the difference between early customer profile (ECP) and ideal customer profile (ICP) . Why AI is a superpower for research, messaging, and GTM — if you use it right. Common GTM mistakes that waste time, money, and team morale. How to avoid "shiny object syndrome" and stay focused on what actually moves the needle. Chapters & Timestamps [00:00:00] Welcome & Episode Start [00:00:15] Maja’s origin story in marketing and startups [00:03:06] The accidental path to growth hacking [00:04:53] What go-to-market actually means [00:08:29] Why GTM is not just a launch [00:10:19] How fast-moving markets force constant GTM updates [00:12:57] First mover advantage vs. fast follower strategy [00:19:39] Why companies resist GTM adaptability [00:25:10] Rapid-fire GTM questions [00:31:25] The role of early adopters and how to find them [00:35:17] Beachhead segment strategy (and WWII analogies) [00:39:23] AI’s impact on go-to-market — good and bad [00:48:04] Creativity, content, and where AI falls short [00:50:43] Where to find more from Maja & closing thoughts Links & Resources Maja’s Go-To-Market Power Hour Template Sign up for her newsletter Connect with Maja on LinkedIn --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[SHORT] What Google Analytics Can’t Tell You (But Your Users Will) with Daniël Granja Baltazar 9:25

۶ weeks پیش9:25

9:25

Google Analytics shows you what users do — but it can’t tell you why. In this episode, Daniël Granja Baltazar explains how qualitative research reveals the story behind the numbers, helping marketers improve conversion, fix broken journeys, and build better customer experiences. With real examples from his work at Vodafone Business, Daniël shares how interviews, mini surveys, and sales-marketing collaboration uncover insights that dashboards miss. Whether you’re running experiments, building landing pages, or managing customer journeys — this episode will change how you think about research. 🧠 Key Takeaways Data tells you what users do — not why User interviews uncover insights analytics can’t Mini surveys offer high-impact feedback with low friction Sales and marketing need to collaborate, not compete Qualitative research can be lightweight, fast, and scalable Proactive research leads to continuous optimization --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[S03E05] The Power of Founder Brand: Why B2B Growth Starts With You with Ognjen Bošković 40:51

۷ weeks پیش40:51

40:51

Most B2B founders wait too long to start building their personal brand—if they think about it at all. But those who get it right unlock a massive competitive edge. In this episode, Ognjen Bošković breaks down what founder branding actually is, why it works, and how to do it without falling into the typical LinkedIn traps. About the Guest Ognjen Bošković is the founder of Raven , a consultancy and community helping B2B founders build their brand and scale their business. He’s an expert in content strategy, positioning, and go-to-market execution, with deep experience in growth marketing. Key Takeaways ✅ Founder brand ≠ personal brand. It’s a long-term strategy, not just a way to get LinkedIn likes. ✅ Most B2B companies struggle with critical thinking—branding helps break through the noise. ✅ The best way to build a founder brand? Market the problem , not just your product. ✅ If your LinkedIn posts look like everyone else’s, they won’t work. ✅ Balancing content strategy: Audience building vs. revenue generation. ✅ Forget going broad—nail your ideal customer profile (ICP) first, then expand. ✅ Content pillars aren’t just about organizing ideas; they help you test and refine what works. Timestamps [00:00] Intro – Why founder branding is a competitive advantage [01:46] Why most founders overlook branding until it’s too late [04:58] The shift in B2B go-to-market strategies & why traditional methods are failing [07:51] How smaller, agile teams are disrupting the market [12:20] Founder brand myths: Is it just about engagement on LinkedIn? [17:40] The secret to marketing the problem , not just the solution [21:16] Rapid-fire questions: Myths, viral content, and must-have growth tools [23:36] Defining your ICP: Why trying to appeal to everyone is a mistake [30:16] How founder branding fits into an overall content strategy [33:49] The role of content pillars & how to refine your approach over time [39:59] Where to connect with Ognjen and learn more Connect with Ognjen LinkedIn: https://www.linkedin.com/in/ognjenboskovic/ Raven: https://www.raven.club/ --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[SHORT] Podcasting 101: Building Brand Awareness and Networking with Anja Lordanić Mustać 12:22

۸ weeks پیش12:22

12:22

Just Start. That’s the message Anja Lordanić Mustać had for anyone procrastinating on launching their podcast. I had an awesome chat with her about why podcasting is such a game-changer for personal branding and business. We talked about: 🎙️ Overcoming the fear of starting (because yeah, you’ll suck at first, and that’s fine!) 🎙️ The crazy networking opportunities a podcast creates 🎙️ Simple, no-BS steps to get started without overcomplicating it 🎙️ Why podcasting isn’t a time drain (it actually saves you time) One thing that really stuck with me: "No one is paying as much attention to you as you think. Just start." If you’ve been overthinking launching a podcast, this conversation might be the push you need. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[S03E04] Optimizing Events & Growth: Behind the Scenes of Europe’s Biggest Growth Summit with Julia Rumpf 46:38

۸ weeks پیش46:38

46:38

What does it take to optimize one of Europe’s most impactful growth and digital experimentation conferences? In this episode, Julia Rumpf shares her insights into planning GMS—from curating high-impact speakers to leveraging AI and digital tools to enhance attendee experience. She reveals the intersection of digital and physical event elements, the behind-the-scenes challenges of running an international conference, and how research-driven optimization makes events more valuable for everyone involved. Whether you’re an event organizer, growth marketer, or digital optimization expert, this episode is packed with actionable takeaways to help you improve your own strategies. * Key Takeaways ✅ Why speaker selection is like building a sports team – balancing high-energy and deep-thought speakers for maximum engagement. ✅ How digital and physical experiences intersect – leveraging event apps, AI networking, and live feedback tools. ✅ Overcoming last-minute challenges – the 24-hour sponsor banner crisis and how staying flexible is essential. ✅ Optimizing attendee engagement – using research-driven strategies to improve networking and knowledge retention. ✅ The evolution of GMS – why removing “marketing” from the event name was a game-changer. ✅ How to maximize ROI from events – practical strategies for making connections, implementing insights, and proving event value to your company. * Attend GMS 2024 📍 Where : Frankfurt, Germany 📅 When : June 18, 2024 🔗 Tickets & Info : growthmindedsuperheroes.com --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[SHORT] The Extreme Growth Mindset with Chris Out 9:03

۹ weeks پیش9:03

9:03

What separates entrepreneurs who achieve extreme growth from those who don’t? According to Chris Out, it all comes down to intention, bold action, and brutal honesty. In this episode, he shares how being extreme, not just in effort, but in strategy, can be the key to scaling faster than you ever imagined. What You’ll Learn in This Episode: 🔥 Why extreme growth requires extreme intention – Hope won’t get you to $100M; aggressive, strategic action will. 🎤 How Chris booked 63 speaking gigs in a year – A masterclass in positioning yourself for success. 📈 The power of a 25-year vision – How a long-term mindset compounds into massive success. ⚡ Brutal honesty in business – Are your actions really aligning with your goals? 🚀 How to design your life on your own terms – The real definition of “extreme” in today’s world. Chris doesn’t believe in waiting for opportunities, he creates them. His no-BS approach to growth has helped companies scale fast, and in this episode, he breaks down exactly how you can apply the same principles to your own business and career. --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[SHORT] Bridging the Gap: How Product and CRO Are Merging with Hesh Fekry 9:12

۹ weeks پیش9:12

9:12

In this episode, I talked to Hesh Fekry from CXL about the evolving relationship between Product and Conversion Rate Optimization (CRO). How are these once-separate disciplines are increasingly overlapping in scope, mindset, and execution? The conversation touches on the historical separation of CRO from Product, the shift towards experimentation as a more fitting term, and how AI and new tools are enabling professionals to bridge skill gaps faster than ever before. Key Takeaways: CRO & Product Have Always Been Similar: While traditionally seen as separate roles, both disciplines focus on user insights, problem-solving, and optimizing user flows. The Issue with the CRO Label: CRO as a term has long been tied to a narrow metric-focused approach (conversion rates), but its scope has expanded far beyond that. Experimentation as the New CRO: The rebranding of CRO towards experimentation reflects the broader impact CRO professionals have, including retention, monetization, and pricing strategies. AI is Accelerating the Shift: New AI-driven tools make it easier to fill skill gaps, allowing professionals to be more T-shaped and take on cross-functional responsibilities. CRO Should Be Involved from Day One: Rather than stepping in after a product is built, CRO principles should be applied from the earliest stages to validate assumptions and de-risk decisions. Product and CRO are Learning from Each Other: It's not just CRO learning from Product—it’s a continuous loop where both disciplines borrow and refine each other’s methodologies. Notable Quotes: 📌 "Experimentation is just about expanding the role beyond a single metric." – Hesh 📌 "With AI, the skill gap is getting smaller, and the overlap is growing larger." – Hesh 📌 "CRO almost feels like it should be in the room from day one." – Sani - Product and CRO are no longer separate silos. They are converging into a more holistic approach to user experience, optimization, and experimentation. As AI and new tools continue to evolve, the ability to cross these boundaries will become a key advantage for professionals in both fields. Tune in for a deep dive into how these changes are shaping the future of digital growth! --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[S03E03] Breaking It, Fixing It, Building It: The Mindset Behind Startup Success with Kevin Henrikson 44:34

۹ weeks پیش44:34

44:34

In this episode of No Hacks Podcast , host Sani chats with Kevin Henrikson, an entrepreneur and engineering leader whose journey began on a pig farm. Kevin co-founded Acompli , sold it to Microsoft in just 18 months, and helped turn it into Outlook Mobile . He explains how to move fast without sacrificing quality, why your first-time user experience (“Kleenex user”) is so crucial, and how to adopt an “advisor” mindset inside big companies. If you’re looking to master the MVP philosophy, leverage AI for higher productivity, and cultivate a curiosity-driven mindset, this is the episode for you. KEY TAKEAWAYS: Ship Early, Learn Fast “If everyone loves your MVP, you shipped too late.” Kleenex Users Matter You only get one shot at a first impression—make it count. Advisor Mode Post-Acquisition Offer ideas without bulldozing existing culture. AI as a ‘First Pass’ Use automation to handle repetitive or initial drafts, then refine with human expertise. MEMORABLE QUOTES: “If everyone loves your MVP, you shipped too late.” “Your first-time user is like a Kleenex—you only get that fresh perspective once.” “Be an advisor, not a disruptor, when you join a big company.” SHOW NOTES & TIMESTAMPS: [00:00:00] Introduction [00:00:10] Kevin’s Background [00:00:22] Early Career in Tech [00:02:49] Rapid Decision-Making & Mindset [00:05:01] MVP Philosophy & “Kleenex Users” [00:08:21] Starting vs. Scaling [00:11:56] The Acompli Story [00:14:42] Post-Acquisition Life [00:20:14] AI, Automation & the Future [00:27:23] Rapid-Fire Q&A [00:33:00] Final Insights & Wrap-Up [00:43:42] End of Episode CALL TO ACTION: Connect with Kevin: https://www.linkedin.com/in/kevinhenrikson/ Subscribe to Kevin's newsletter (Founder Mode): https://foundermode.kit.com/ Share Your Takeaway: Tag @nohackspod with your favorite insight! --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

1
[SHORT] How to Design Products That Drive Real Behavior Change with Roos van Duijnhoven 9:58

۹ weeks پیش9:58

9:58

Too many product teams fall into a dangerous trap—they optimize for in-app engagement while forgetting the bigger picture: real behavior change. In my latest episode of No Hacks Snacks, I sat down with Roos van Duijnhoven to break down the difference between: ✅ Designing for engagement – Keeping users interacting with your product. ✅ Designing for behavior change – Helping users take action outside the product. Take fitness apps as an example: 🏋️‍♂️ Liking workouts & setting goals? Engagement. 🏃‍♂️ Actually going for a run? Behavior change. We also explored: 🔹 The Little e vs. Big E framework for building better products 🔹 Why engagement ≠ impact (and what to measure instead) 🔹 How to create long-term value, not just short-term wins 💡 If you’re in UX, growth, or product design, this conversation is a must-watch! Are you designing for engagement or behavior change? Drop your thoughts in the comments! 👇 --- If you enjoyed the episode, please share it with a friend! No Hacks website YouTube LinkedIn Instagram…

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No Hacks: The Mindset Behind Digital Optimization and Growth « » Is the Internet Dead? The Rise of Bot-to-Bot Web & the Decline of Human Content with Anne Berlin

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No Hacks: The Mindset Behind Digital Optimization and Growth « »
Is the Internet Dead? The Rise of Bot-to-Bot Web & the Decline of Human Content with Anne Berlin