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[SHORT] Minimizing Friction in E-commerce with Usability Testing with András Kobza
Manage episode 465953444 series 3595635
محتوای ارائه شده توسط Slobodan (Sani) Manić. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Slobodan (Sani) Manić یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Welcome to the latest episode of No Hack Snacks! In this one, I was by e-commerce expert, András Kobza, to explore the crucial role of friction in shopping experiences.
Should you always strive to reduce friction, or are there cases where a bit of friction adds value? Why do luxury brands like Ferrari and Rolex intentionally build friction into their processes to increase anticipation and value?
Learn easy, actionable tips for reducing friction on your e-commerce website, the importance of user testing, and proven strategies for improving customer experience.
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