Freja NYC: How Jenny Lei Turned a Dream into a Timeless Fashion Brand with Purpose

Manifest Daily

In today's episode of Manifest Daily, I'm chatting with Jenny Lei, the visionary behind Freja NYC, a slow fashion brand known for its beautifully crafted, timeless bags. Jenny shares how she built Freja from scratch, staying true to her values of sustainability, quality, and meaningful growth—without outside investment.

We dive into her journey, the challenges of creating a purpose-driven brand in a fast-paced world, and why Freja is a love letter to all dreamers. If you’re curious about the art of slow fashion and building a brand with heart, this episode is for you!

In today’s episode, we’ll dive into:

• What sparked the idea for Freja NYC, and how Jenny got started building the iconic brand
• The advantages and disadvantages of self-funding a fashion brand
• Balancing trends with timeless design — what does this process look like
• Mindsets that entrepreneurs must adopt for success
• Work and life balance and how Jenny manages to do all the things without burning out
• Upcoming projects that Jenny is excited about
• And more!

Freja's Links

• Freja's Website
• Freja on Instagram
• Jenny on Instagram

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Social Media

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• Subscribe on YouTube

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Links

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• Seed Probiotic
• Amazon Storefront
• Website
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