112. How to Build a Brand That Matters

Unjaded: Human Design for Intentional Entrepreneurs

How to Build a Brand That Matters

Ever feel like branding exercises are missing the mark—like it’s more about surface-level aesthetics than the deeper essence of what makes your business unique? In this episode of Unjaded, Vickie Dickson dives into the powerful connection between branding and your Human Design. Discover how understanding the nuances of your design can help you create a brand that’s magnetic, deeply authentic, and unmistakably you. If you’re ready to build a “category of one” brand and position yourself as the go-to in your niche, this episode is for you.

Before we get started… I love hearing from you! 💙 Is this episode inspiring you? Did you get an insane take away? Know someone who would also love it? Take a screenshot and tag @vickie.dickson on your IG story and I’ll shout you out!

In this episode, you will hear:

• Why traditional branding exercises often fall short—and what to focus on instead.
• How your Human Design can uncover the unique differentiators that set you apart.
• Real-life examples of using Human Design to create aligned and successful branding strategies.
• The importance of knowing your ideal client deeply—beyond the usual demographics.
• Why your design determines whether your brand is about you or the value you bring to others.

Your brand is so much more than colors, logos, or fonts—it’s about tapping into who you truly are and what you’re uniquely here to offer. By aligning your branding with your Human Design, you’ll create something that feels deeply authentic and irresistibly magnetic to the clients who need you most. Stay true to yourself, embrace the gifts your design offers, and watch your business thrive.

Links You’ll Need:

• Download your Human Design Chart for free → https://vickiedickson.com/free-hd-chart
• Submit your question to be answered on a future episode → https://www.speakpipe.com/vickiedickson
• Book a Personal Human Design reading → https://vickiedickson.com/personal-reading

Let’s Connect!

• Send Vickie a DM on Instagram with your Human Design questions → https://www.instagram.com/vickie.dickson/
• Check out Vickie's website and current offerings → http://www.vickiedickson.com

Remember! 🔔 Follow the Unjaded podcast on Apple Podcasts or Spotify and leave a review!

Life is gonna kick you around. Stay Unjaded! ✌️

💙 Vickie

Episode Transcript

I would love to unpack my recent experience of branding with you today and let me know if this is how it's been for you where when we talk about branding, we picture logos and fonts and colors and ideal client exercises and all of the things and I'm so over that.

Welcome to Unjaded. This is your straight talk shoot from the hip, wrapped in a little bit of love Human Design for Business podcast. We talk a lot here about clarifying your message so that you can bring in paid clients with ease. And ease is different from easy. Stick around to find out how we roll here. I'm your host, Vicky Dixon. I am a 24 emotional manifesting generator, light on the motional and I'm a quadright in human design in RealSpeak. I am an entrepreneur of 30 plus years.

I've had every kind of business there is and I always say that business is my love language. I can't wait to dive in with.

You here on the podcast. So I've been looking for a branding strategist for quite some time. I have known that I am in a spot in my business where I am looking ahead to the next level and I know that what got me here is not going to get me there and I'm not finding exactly the right thing to get me to that next level. Now in my human design, I am a second line profile. And as a second line, we are notorious for not understanding our gifts and not being able to articulate them clearly. And you know, I have been in my groove, making it work with my message, making it work with the people that I'm here to serve, all of the opportunities that are coming my way as a 2 4, all the things. And then it was time where I was being faced with like, oh, things have really changed in my world. I do this thing that you may be doing too in your business where I don't want to brag too much, I gloss over some of my accomplishments because I don't want it to be about me.

Even though I know, looking at my own human design that it is all about me. So I'm going to unpack that with you. But I'm going to start with the branding guy that I found and I'm hoping to share him with you. I'm hoping that he will join us on a podcast episode because he has some great insights to share. So your brand. Yes. Your colors matter. Yes.

Your fonts matter. Yes. The look of your brand matters. But I knew when I was interviewing all these brand specialists that it was about A lot more than that for me right now. It was like getting down to the thing that differentiates me in the space. And that's what we all need to know. We need to know what is it about you that is different than everyone else in your space? What is your category of one? How are you a category of one? And particularly if you were a second line, this is going to be really hard to get to on your own. I'm not saying that you can't.

I'm just saying that you know how it is, right? It is so easy for you to do the work that you do for everyone else. And then when you go to turn it on yourself, you're like, oh, where do I start? And I'm like that too. I can do it for others this. But ask me to do this work for myself sometimes. And we all need someone who is not inside of it with us, right? It's like you can never read the label from the inside of the medicine bottle, right? You have to be on the outside looking in. So I found this brand strategist and he is amazing. And he is human design informed and he knows human design for business. And he has been working in a marketing agency for a long, long time.

He just gets all things business. So I think it's a marriage of the two, right? And that's where I'm at in my business is a marriage of the two. I've said many times I will never again work with a coach who is not human design informed because it makes all the difference in the world. So when you are looking at your own brand, when you are trying to differentiate yourself, I invite you to start with your human design. Look deeply into your human design. And I'm talking deep. I'm not talking. I'm a manifesting generator.

I'm a projector. I'm a reflect. I'm not talking about that, okay? I'm talking understand all of the nuances of how your design works together, how all of the pieces come together and provide the synthesis of you. You have to know that within your design. You don't have to know it. I mean, someone can know it for you. If they are working with you. They can.

They can show it to you. But we see you so clearly mapped within your human design. Look at your channels and the energy of your channels. So I worked with two women in the last two weeks, completely different women. One of them, I looked into her design and I saw that she was all about what she's here to offer others. It is really not about her. What do you think every coach who she has worked with has told her to do? Bring more of herself into her business. Her design is not for her.

All of her gifts are for others to draw out of her. I worked with another woman whose entire design is about her, just like mine is. Everything is about how she does things and she brings people along on the journey. And she has been told by every coach she has worked with until me that she makes it too much about her. She's unrelatable. She's very relatable, by the way, in her content. But coaches have told her that because she talks about her own experience, others won't be able to relate to her. Everything in her human design is about bringing others along and showing them what she has learned through her experience.

It's the only way she can run her business because it's how she's designed to run her business. So your branding is so much more than the surface level stuff. Getting down to the crux of what you are here to say. What is the purpose that you serve on the planet? Who do you work best with? What sets you apart from everyone else in your field? Do you know what your competitors are doing? Do you know what they offer? And I don't believe in competition. However, your potential customers are looking at other people in your space. Who are they following? What makes you different than the people that they are following? What makes you better suited to serve that client? And you've heard me say this before on the podcast. If you've been here a while, you got to know your ideal client on a much deeper level than she has blonde hair that she gets colored once every six weeks, she drives a Subaru, she has 2.3 children, she's divorced, she makes $80,000 a year, she lives in the suburbs. Need I go on? Those ideal client exercises are over with.

Think about who you are as it relates to your human design or as it is shown to you in your human design. Who did you come here to be? How do you be that for your clients? And what is the problem that you solve? And that's how you're going to be able to position yourself in the market in a way that sells your services. And you don't have to make it fancy. You don't have to be made up. You don't have to be perfect. You don't have to have AI generated eyeballs that follow people along. When you're on your workshops, you can follow your notes. You can be all of who you came here to be because Your person needs you to be that for them.

And that is how you build a brand that matters.