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The Business Alignment Model That Built Apple | Philippe Bouissou
Manage episode 501411184 series 3552137
محتوای ارائه شده توسط Lee Benson. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Lee Benson یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
What separates companies that scale from those that stall? Philippe Bouissou, former Apple executive and author, joins Lee Benson on Show Your Value to break down the Four Dimensions of Alignment every business must master to grow faster than its market.
From Apple’s lessons under Steve Jobs to case studies on Levi Strauss, Segway, and beyond, Philippe explains how alignment between customer pain, company claims, messaging, delivery, and delight is the real engine of value creation. He also shares why pricing strategy is misunderstood, how frictionless transactions create growth, and why CEOs need alignment not just with markets but also with their teams and boards.
If you’re a business owner, leader, or entrepreneur who wants clarity on what to do “Monday morning at 8:00” to grow, this episode will give you a playbook rooted in real-world experience and data-driven insights.
For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/
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