How the Comfort Zone is Ruining Your Business with Sterling Hawkins

Show Your Value with Lee Benson

Today, I’m joined by Sterling Hawkins. Sterling is an author, investor, entrepreneur, keynote speaker, and founder of the #NoMatterWhat Movement.
Sterling shares his journey from the highs of a multi-billion dollar startup to the lows of bankruptcy and personal collapse, and how he emerged stronger by embracing discomfort.
This is a hyper-tactical conversation about how-to navigate any low point in your business by adopting the correct principles.
What We Unpack:
Facing and Embracing Discomfort:
- Sterling’s low points in life and career and how they fuelled his personal growth.
- The importance of confronting the unknown and uncomfortable for real growth.
The Journey from Failure to Success:
- Sterling’s experience with his family’s grocery store and the startup that evolved from it.
- The collapse of his company during the 2009 financial crisis and its personal impact.
Hunting Discomfort:
- The concept of 'trusting the struggle' and using discomfort as a tool for growth.
Purpose and Value Creation:
- How discomfort and challenges can help discover one’s true purpose.
- The role of values in navigating uncertainty and aligning with a higher purpose.
Practical Advice for Leaders:
- Strategies for senior teams to face reality and make value-driven decisions.
- The importance of external accountability in achieving personal and business goals.
Connect with Sterling:
Sterling's website: https://www.SterlingHawkins.com

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