Every Entrepreneur Needs To Know This Skill with Willie Pietersen

Show Your Value with Lee Benson

In this episode of Show Your Value, I'm joined by Willie Pietersen, seasoned business strategist and author, to uncover the principles that drive profitability across all levels of an organization. Tackling the question, "Whose job is it to make money?" Willie breaks down why every team member is responsible for value creation—and how leaders can inspire this mindset.
Through case studies, including Nelson Mandela’s strategic leadership and lessons from the rise and fall of companies like Kodak, Willie shares actionable insights for business owners and leaders focused on increasing revenue and resilience.
What You'll Learn:
- Profit Starts With You – Discover why making money is everyone’s job, and how leaders can engage their teams to think and act like owners, driving bottom-line results.
- Adapt or Die – Learn how unlearning outdated practices and embracing adaptability is critical for business survival in today’s fast-paced market.
- Mastery of Self Is Non-Negotiable – Pietersen explains why personal leadership, grounded in clear values, is the cornerstone of strategic and profitable decision-making.
Listen in for practical strategies to increase your business’s value, boost profitability, and lead with purpose in any market. Value starts with you.
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