Reframing Momfluencers with Sara Petersen

Reframeables

This week, we are talking all things momfluencers with author Sara Petersen whose new book Momfluenced comes out this month. We reminisce with Sara about some of our favourite momfluencers, and why they also irritate us. We discuss the weight mothers carry to perform a certain kind of motherhood online, and some examples of mom culture getting it really right that you'll want to check out.
Sara has written about motherhood and feminism for The New York Times, Harper's Bazaar, The Washington Post, and elsewhere. She also writes the newsletter In Pursuit of Clean Countertops, where she explores the cult of ideal motherhood. She lives in New Hampshire.
Links:
Rebekah Taussig and Mia O'Malley, two momfluencers who are disrupting the assumption of a monolithic online culture
Karni Arieli's project Eye Mama
For more from Sara, follow her on Twitter and Instagram, and check out her website
We love hearing from our listeners! Leave us a voice message, write to the show email, or send us a DM on any of our socials.
If our conversations support you in your own reframing practice, please consider a donation on our Patreon, where you can also hear bonus episodes, or tipping us on Ko-fi. Subscribe to the Reframeables Newsletter. Follow us on TikTok, Twitter, Instagram, and YouTube too.
We love hearing from our listeners! Leave us a voice message, write to the show email, or send us a DM on any of our socials.
If our conversations support you in your own reframing practice, please consider a donation on our Patreon, where you can also hear bonus episodes, or tipping us on Ko-fi. Subscribe to the Reframeables Newsletter. Follow us on TikTok, Twitter, Instagram, and YouTube too.

فصل ها

1. This week's episode (00:00:00)

2. Looking back on mommy blogging (00:01:33)

3. The mundanity of doing motherhood (00:03:45)

4. Taza and performing motherhood (00:06:21)

5. What about our personal vulnerabilities draws us to momfluencers? (00:12:19)

6. Being on the fence about motherhood, and dadfluencers (00:15:08)

7. What makes momfluencing so lucrative? (00:17:30)

8. Why do we gravitate towards idealized accounts? (00:20:56)

9. Where do these ideals come from? (00:24:01)

10. How Sara perceived her own mother (00:28:42)

11. Momfluencers disrupting the monolithic online culture (00:32:12)

12. Intimate publics and cruel optimism (00:34:36)

13. Motherhood through a maternal gaze (00:38:51)