#24 - Striking the Right Balance of Data Collection Methods

MRX Lab

In an ever-expanding sea of options, it can be difficult to find the right mix of market research data collection methods. In this episode, we dive into the decision-making process and investigate how you can audit your research skills and investments in relation to the needs of your company.

We discuss a set of four key questions that you should ask in order to develop the right balance. This process starts at the macro level, asking what its important for each department to know and ends under the microscope of identifying gaps in existing passive data. Listen now to find out more.

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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

For more info on FlexMR, visit www.flexmr.net

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