#39 – The Role of Empathy in Market Research (with Rob Volpe of Ignite 360)

MRX Lab

Empathy is a skill that we’re all born with, but as with everything else – it’s something we must practise to become better at. Marketers and researchers are acutely aware of the role that empathy plays in building customer relationships, creating positive work cultures and simply connecting with others throughout all aspects of our day-to-day lives.

In this episode of the MRX Lab, we speak to Rob Volpe, CEO & founder of Ignite 360 and author of Tell Me More About That, about the impact that empathy has on marketing, research and leadership. We discuss the misconceptions about the subject, the role of EQ and the common barriers to building empathy with others. Rob also shares his personal journey and highlights important data on the empathy crisis facing the world today.

---

Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

Featuring: Rob Volpe, CEO & Founder @ Ignite 360 (Website / LinkedIn)

To learn about Rob’s book, Tell Me More About That, visit www.5stepstoempathy.com

For more info on FlexMR, visit www.flexmr.net

Or connect via LinkedIn / Twitter / Facebook