#40 - Interviewing an AI About the Future of Marketing Research (with ChatGPT)

MRX Lab

Market research and consumer insight professionals are no stranger to artificial intelligence. The technology has been listed as a top 5 buzz topics in every Greenbook GRIT report since 2016. It’s increasingly being used to power data collection and analytics tools, and offers the promise of previously unseen insight. But the release of advanced natural language chatbots and AI powered art generators have thrown the technology into the mainstream spotlight over the past few weeks.

In this episode of the MRX Lab, we took the opportunity to ask one of these tools – ChatGPT – about the role of artificial intelligence in consumer insight. What followed was a ten minute conversation between one human and one language model trained to interact in a human-like manner.

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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

Featuring: ChatGPT from OpenAI (Website)

For more info on FlexMR, visit www.flexmr.net

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