Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Player FM - Internet Radio Done Right
Checked 3d ago
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محتوای ارائه شده توسط FlexMR. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط FlexMR یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
مشابه MRX Lab
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k
279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Player FM - برنامه پادکست
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Daily Deals
#47 - Generative AI and the Future of ResTech
Manage episode 384062483 series 3377566
محتوای ارائه شده توسط FlexMR. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط FlexMR یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
If 2023 is to be remembered for one technological boom, it will be the explosive growth of generative AI. In this episode, we speak to Phil Sutcliffe, Managing Partner of Nexxt Intelligence inca about what that means for the research industry, how new modes of working will develop and why AI represents the biggest opportunity to improve insight since the dawn of the internet.
Across this 30 minute episode, we explore some of the present-day applications in ResTech, including conversational surveys and the holy grail for many insight teams - qual at the scale of quant. We also touch on potential future applications that may enter the mainstream conversation soon, such as synthetic users and fully automated projects.
---
Presented by: Chris Martin, CMO @ FlexMR
Featuring: Phil Sutcliffe, Managing Partner at Nexxt Intelligence inca
For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
64 قسمت
اشتراک گذاری
Manage episode 384062483 series 3377566
محتوای ارائه شده توسط FlexMR. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط FlexMR یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
If 2023 is to be remembered for one technological boom, it will be the explosive growth of generative AI. In this episode, we speak to Phil Sutcliffe, Managing Partner of Nexxt Intelligence inca about what that means for the research industry, how new modes of working will develop and why AI represents the biggest opportunity to improve insight since the dawn of the internet.
Across this 30 minute episode, we explore some of the present-day applications in ResTech, including conversational surveys and the holy grail for many insight teams - qual at the scale of quant. We also touch on potential future applications that may enter the mainstream conversation soon, such as synthetic users and fully automated projects.
---
Presented by: Chris Martin, CMO @ FlexMR
Featuring: Phil Sutcliffe, Managing Partner at Nexxt Intelligence inca
For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook
64 قسمت
همه قسمت ها
×
Creating a culture of customer centricity needs more than great insight. It requires the wisdom to know not just what the data is telling you, but what customers are really saying. But building this type of organisational empathy is no easy task - especially in an age where technology and artificial intelligence are becoming increasingly commonplace. In this wide-ranging discussion with Shanice Mitchell, we discuss the human truths that will always apply to market research. The need to build empathy. The importance of good communication. Why customers yearn to feel listened to. And, most of all, why curiosity always wins out. --- Presented by: Mike Connor, SDR @ FlexMR Featuring: Shanice Mitchell, Marketing Insight Manager at APMG International For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
How do successful brands ensure that customer research, insight and data is integrated into operational decision-making? That's the question that Kira Newton from British Gas helps us to answer - as she explains the role of the CX Club, strong internal branding, always-on insight and developing tools that respond to the needs of each business unit. Over the course of this 20 minute episode, we discuss how British Gas make use of a wide variety of methods, including regular meetings, guest speakers, and an engaged community of customers to bring data to life and ensure it forms the basis for robust decision making. --- Presented by: Mike Connor, SDR @ FlexMR Featuring: Kira Newton, Head of Customer Experience Research and Insight @ British Gas For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
It's no secret that the financial services industry is one of the most heavily regulated consumer sectors in the UK. But can regulation, or voluntary commitments, become an advantage? In this fascinating MRX Lab episode, we speak to Patrick Alcantara, Director of Compliance and Insight at Lending Standards Board about how consumer duty (and voluntary governance) represents an opportunity for forward-thinking brands. But that's not all. Over the course of 20 minutes, we cover a wide range of topics - including routes into the industry, the skills that set researchers up for success and how customer closeness defines successful insight. --- Presented by: Mike Connor, SDR @ FlexMR Featuring: Patrick Alcantara, Director of Compliance and Insight @ Lending Standards Board For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
How does the research sector empower female leaders? How do we address the gender pay gap? How do we account for the additional challenges that women face in their day to day roles? In this thought provoking episode of the MRX Lab, we speak with AURA Award Winner Mayra Munguia about her experience, practical advice and path navigating a complex issue. Throughout the episode we touch on the role of motherhood and childcare, the difference that employers and managers can make through attitude or policy, plus what it takes to deliver award-winning research. All stemming from a place of genuine care, understanding and empathy. --- Presented by: Mike Connor, SDR @ FlexMR Featuring: Mayra Munguia, Insight Manager @ BT For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
In the first episode of Season 6, we're thrilled to be joined by Andy Morrison, Market Research Specialist at HSB and ADHD UK Ambassador. Since a diagnosis in 2023, Andy has worked tirelessly as an advocate for individuals with neurodigence in the workplace and to raise awareness for ADHD. In this episode, he discusses his journey pre- and post-diagnosis, plus shares valuable advice on how to manage ADHD in the workplace. From taking a test-and-learn approach to management strategies, to being open and honest in communication with colleagues - Andy's advice highlights how researchers and employers can make the workplace an effective and productive environment for all. --- Presented by: Mike Connor, SDR @ FlexMR Featuring: Andy Morrison, Market Reseaerch Specialist @ HSB For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
This episode is a little different, and a little bittersweet. After nearly sixty epiosdes and five seasons, MRX Lab host Chris Martin is passing the baton. In the season finale, we introduce Mike Connor - who will take over the podcast from season six onwards. We find out more about Mike and his journey into the research sector, in addition to his vision for the podcast and what to expect next. As this chapter closes for the MRX Lab, Chris reflects on the show's history and how it has evolved. He also shares his thoughts on the opportunities and challenges facing the research sector, informed by half a decade of interviews. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Mike Connor, SDR @ FlexMR For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
Where exactly does the overlap between research, marketing, past, present and future lie? In this epiosde, Hannah Pira from the Memu Open Research Campus, joins us to discuss her journey from marketing entrepreneur to researcher - what she's learnt along the way, and how to foster more open collaboration. In a wide-ranging discussion, we explore the fundamental role of marketing in management and alternative ways strategic communications can contribute to a more sustainable society. We also highlight similarities between entrepreneurs, researchers and marketers, plus the innovative approach to knowledge creation that Memu Open Campus is built on. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Hannah Pira, Researcher @ Memu Open Research Campus For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
In the world of healthcare data management, there's few problems more challenging to overcome than the connection of multiple systems, formats and providers. Compounding this is a strict data privacy environment, and the need for information to be readily available at the point of care. So, in this episode of the MRX Lab, we take a deep-dive into how the healthcare data environment has become so fractured, and the latest innovations in interoperability that are seeking to build a more accessible future. From promising to give consumers more direct control over personal health data, to streamlining communications between (and within) care settings - a new standard known as FHIR aims to solve these challenges, acting as an integration engine for legacy and future systems alike. To get to grips with how it all works, and what insight pros can learn from it - we speak to Keith Schoonover, VP of Client Strategy at research agency KJT Group, and Laury Liu, Market Intelligence Manager at the software vendor Intersystems. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Keith Schoonover, VP of Client Strategy @ KJT Group Featuring: Laury Liu, Market Intelligence Manager @ Intersystems For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
What does it mean to be curious about customers? In this episode of the MRX Lab, we speak to Charlotte Vicary about the impact of building a sustainable long-term culture within your business, in which teams aren't just close to customers, they're intrinsically interested in their everyday lives. Over the course of 20 minutes, we cover the tools and techniques that The Customer Closeness Company have developed to stimulate interest and drive better decisions. We also touch on the challenges facing business today - in a world where customers have high expectations and great experiences aren't stand out memories, but the standard. We explore how a culture of curiosity can help meet those expectations and give voice to customers in a sea of competing priorities. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Charlotte Vicary, Founding Director @ The Customer Closeness Company For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter /…
AI is pushing the boundaries of market research. From augmenting or modelling quantitative studies with synthetic data to simplifying fieldwork and conducting complex qualitative analysis - nearly every aspect of the industry has been touched by the technological revolution. But how are clientside research teams adapting to this shift? We speak to Billy Budd from Coventry Building Society to find out. In this jam-packed episode, we discuss the various ways that clientside researchers are evaluating the plethora of AI tools on the market, what teams look for and how such tools are transforming work. We deep dive into examples from Billy's own experience, plus consider the impact on the wider business and direct stakeholders alike. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Billy Budd, Customer Insight Specialist @ Coventry Building Society For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
The insight industry is awash with methods and techniques for data collection and analysis. But as an organisational function, we still pay too little attention to the marketing and communication of the work that we do. Although many endeavour to become better storytellers, it's apparent that much value is still locked behind debriefs and powerpoint decks. So how do we unlock that value? In this MRX Lab episode, we speak with Emily James, Content Manager at FlexMR, about how to communicate and market data within an organisation. How to turn the techniques we use to understand and influence consumers to internal audiences, creating engaging narratives and deliverables that are memorable and long-lasting. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Emily James, Content Manager @ FlexMR For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
In this episode of the MRX Lab, we speak with Iain Stanfield - Insight Lead at Specsavers on the challenges that client-side research teams face and practical ways to overcome them. In particular, we hone in on the disconnect that can arise between stakeholder needs, expectations and insight priorities. We explore the need for teams to sense and respond to business changes, plus how to develop capacity for foresight. In addition, we discuss the parallels between insight and marketing - how the two interrelated professions can learn from each other and what it means to adopt a two speed approach. Check out the full episode to hear more. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Iain Stanfield, Insight Lead @ Specsavers For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
Does the insight industry need a rebrand? Do researchers need to be more confident in our role as drivers of brand growth? These are some of the thorny questions we dive into throughout this discussion with Paul Griffiths of Client Advocates, drawing on his 10+ years years of experience advising both senior client-side leaders and agencies alike. We also explore the wide variety of commercial challenges facing the industry today: from diminishing budgets to inflated expectations, new competition and shifting priorities. Check out the full 30 minutes for all of this and more. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Paul Griffiths, Founder @ Client Advocates For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
The market research landscape is a challenging one to navigate - drawing professionals from social sciences, business management and academic disciplines. What that creates is an environment in which future leaders need to hone both practical research, and a complex set of interdisciplinary, skills to succeed. In this episode, we speak to Harriet Williams, Insight Manager at FlexMR who was shortlisted for the prestigious GRIT Future List and named as Significant Insights 30 Under 30 honoree in 2024. We discuss her path to market research, advice for new researchers and the challenges that the industry has yet to overcome. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Harriet Williams, Insight Manager @ FlexMR For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
As marketers, brand managers and insight professionals seek better ways to create emotional connections with audiences, video has long stood as an attractive, creative medium that commands attention. In this episode, we speak to Harry McGill, Co-Founder and Creative Director at McGill Productions, about what makes film and video such a powerful storytelling tool – and how the best in the business harness it. We discuss what it takes to create an emotional, compelling and memorable story on screen, and what can be learnt from the process. We highlight the importance of audience understanding and the role of empathy building, as well as connecting narratives to tangible results. Listen now to find out more. --- Presented by: Chris Martin, CMO @ FlexMR Featuring: Harry McGill, Co-Founder & Creative Director @ McGill Productions For more info on FlexMR, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook…
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Daily Deals
Daily Deals
مشابه MRX Lab
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Player FM - برنامه پادکست
با برنامه Player FM !
با برنامه Player FM !
))
