#29 - The Age of Customer Empowerment

MRX Lab

Today’s customers are connected, influential as individuals and have access to a global stage upon which to act. In this world, the dynamic between brand and buyer provides great leverage to customers, but also great opportunity to insight teams.

In this episode, we explore with Maria Twigge of FlexMR, why it is no longer enough to understand a market map as a theoretical concept or to listen to customers as input in decision making. We discuss how forward-thinking research teams are driving the conversation around customer-centric cultures and empowering people with new, better tools of engagement.

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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

Featuring: Maria Twigge, Research Director @ FlexMR (LinkedIn)

For more info on FlexMR, visit www.flexmr.net

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