Rebranded and Redefined: Our Fitness Journey and Business Evolution

Forge and Fortitude Fitness

Ever wondered how a chance meeting at the YMCA could lead to a flourishing fitness business and podcast? That's exactly how our journey began, resulting in a partnership in both life and business with my wife, Faith, now joining me as co-host. We’re rebranding the Forge & Fortitude Fitness Podcast with a fresh perspective, blending fitness, mindset, and resilience. Faith’s experience and her understanding of my attention deficit challenges add a dynamic layer, ensuring our conversations remain engaging and insightful. Together, we’ll dive into our story of navigating career transitions, breaching non-compete clauses, and the communication chasms bridged by our shared experiences.
Our early days managing a gym taught us invaluable lessons about fostering community through initiatives like BroFit and FitChix, where both men and women strengthen together. As we transitioned from single studio management at Orange Theory Fitness to franchise ownership, the journey was marked by growth, leadership challenges, and the unforeseen turbulence of a global pandemic. Each pivot included reflections on leadership, adaptability, and balancing personal endeavors with professional responsibilities.
This episode also introduces our transformative online fitness platform, born from a desire to break free from traditional gym constraints. Through our Balanced Boundaries & Breakthroughs Fitness Program, we offer the 3B method as a tool for sustainable success, focusing on balancing fitness, relationships, and personal growth. As we explore the digital space, we’re focused on expanding horizons with mindset and habit coaching. Hosting this podcast with Faith allows us to draw from our own shared life experiences, offering listeners authentic insights and inspiration for living intentionally and achieving personal breakthroughs. Join us on this vibrant journey as we share stories, lessons, and the drive to live a fulfilling life.

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1. Rebranded and Redefined: Our Fitness Journey and Business Evolution (00:00:00)

2. Forge & Fortitude Fitness Podcast Rebrand (00:00:02)

3. Starting a Fitness Business Together (00:04:10)

4. Fitness Coaching Impact and Transition (00:17:51)

5. Professional Growth and Business Transitions (00:28:49)

6. Leadership Growth and Digital Transition (00:35:58)

7. Balanced Boundaries & Breakthroughs Fitness Program (00:42:44)

8. Expanding Horizons (00:51:18)