266: Building a case for why business owners need to get serious about building their personal brand - interview with Adam Robinson, founder of Retention.com

CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

In today's episode we get into the big meaty topic of why business owners and leaders should be building their personal brand, why they should be creating content, and why they should be on social media.

And to discuss it with me is someone who's actually doing it, and who at this point is currently at the start of their personal branding journey (but making up ground quickly).

His name is Adam Robinson. He's the CEO and founder of a startup business called Retention.com.

Adam believes that building your personal brand as a founder is a simpler and smarter strategy than trying to grow your company’s profile right out of the gate.

In this interview, Adam reveals why he's doubling down on video content, and how he manages his social media activity day-to-day.