How To Get Your Ideal Client's Attention

Clients from Content

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اضافه شده در three سال پیش

محتوای ارائه شده توسط Josh Spector. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Josh Spector یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

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13 روز پیش13d ago

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Skip Intro with Krista Smith is an award-winning show, bringing you dynamic conversations with the exceptional people behind your favorite films, series, specials, and documentaries on Netflix.

حدود یک سال پیش 59:23

MP3•خانه قسمت

Struggling to get the right clients? This can help.

My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/

8 things you'll learn in this episode:

00:00: Introduction
02:00: Why you need to be careful what you optimize for

05:00: 6 things to do if your audience isn't growing

09:00: 6 simple ways to borrow other people's audiences

20:00: Everyone falls into one of two categories when it comes to audience growth

24:00: The biggest reason an audience doesn't buy

35:00: 3 ways to convert more leads into sales

40:00: 3 counterintuitive ways to make your product more valuable

55:00: 5 ways to boost the perceived value of a course you sell

Show Notes:
The Two Ways To Grow Your Audience: Do More or Do Less

To Connect with Sally Ivester:

Website: https://www.hisallyivester.com

TikTok: https://tiktok.com/@hisallyivester
Instagram: https://instagram.com/hisallyivester

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

Intro Music Provided By Uppbeat

117 قسمت

#Entrepreneur #Business #Marketing #Josh Spector #Entrepreneurship #Creator Economy #Social Media #Content Marketing #Social Media Marketing #Twitter #Audience Growth #Writing #Productivity #Content #Newsletter

How To Get Your Ideal Client's Attention

Clients from Content

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

Struggling to get the right clients? This can help.

My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/

8 things you'll learn in this episode:

00:00: Introduction
02:00: Why you need to be careful what you optimize for

05:00: 6 things to do if your audience isn't growing

09:00: 6 simple ways to borrow other people's audiences

20:00: Everyone falls into one of two categories when it comes to audience growth

24:00: The biggest reason an audience doesn't buy

35:00: 3 ways to convert more leads into sales

40:00: 3 counterintuitive ways to make your product more valuable

55:00: 5 ways to boost the perceived value of a course you sell

Show Notes:
The Two Ways To Grow Your Audience: Do More or Do Less

To Connect with Sally Ivester:

Website: https://www.hisallyivester.com

TikTok: https://tiktok.com/@hisallyivester
Instagram: https://instagram.com/hisallyivester

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

Intro Music Provided By Uppbeat

117 قسمت

همه قسمت ها

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Clients from Content

1
How To Go From Content Creator To Media Empire 53:40

42 weeks پیش53:40

53:40

This is how you build a media company. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 00:00: Introduction 07:00: How to use emotional brainstorming to create a successful newsletter 13:00: Two newsletter format that work in any niche 18:00: 4 ways to create a newsletter/social media flywheel 30:00: Never be the only evangelist for your brand 32:00: 5 times you need to be visible as a founder (even if you're not the face of your brand) 38:00: A must-read book for anyone who plans to sell merchandise 47:00: The story of Dad Gang 48:00: How to sell branded merchandise Show Notes: Zarna Garg Episode: https://youtu.be/TGmTVySCCIQ?si=y-CEXkyLJlaxvPF_ This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear by Bobby Hundreds: https://amzn.to/4jq9v8E To Connect with Rob: Website: https://www.wtfdivorce.com/ Instagram: https://instagram.com/wtfdivorce Podcast: https://podcasts.apple.com/us/podcast/wtf-divorce/id1592952913 To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

1
This podcast is changing (sort of) 14:44

42 weeks پیش14:44

14:44

10 updates about the past, present, and future of this show.

Clients from Content

1
Creative ways to monetize your content 34:11

44 weeks پیش34:11

34:11

A crash course in content monetization. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 00:00: Introduction 01:00: How to monetize your audience when there's no obvious product to sell them 11:38: What to do if you have multiple different business ideas within the same niche 18:35: How to balance your high-ticket and low-ticket offers 26:27: How to start selling sponsorships To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

1
How To Get Your Ideal Client's Attention 59:23

47 weeks پیش59:23

59:23

Struggling to get the right clients? This can help. My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/ 8 things you'll learn in this episode: 00:00: Introduction 02:00: Why you need to be careful what you optimize for 05:00: 6 things to do if your audience isn't growing 09:00: 6 simple ways to borrow other people's audiences 20:00: Everyone falls into one of two categories when it comes to audience growth 24:00: The biggest reason an audience doesn't buy 35:00: 3 ways to convert more leads into sales 40:00: 3 counterintuitive ways to make your product more valuable 55:00: 5 ways to boost the perceived value of a course you sell Show Notes: The Two Ways To Grow Your Audience: Do More or Do Less To Connect with Sally Ivester: Website: https://www.hisallyivester.com TikTok: https://tiktok.com/@hisallyivester Instagram: https://instagram.com/hisallyivester To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

1
Design Tips for Non-Designers 46:17

49 weeks پیش46:17

46:17

Simple ways to improve the look of your creations without hiring a designer. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ 8 things you'll learn in this episode: 02:00: How to audit your current designs in 10 minutes 05:00: How to choose fonts and colors 11:00: An unexpected place to find design inspiration 17:00: The 3 biggest decisions to make when designing your brand 25:00: The one mistake that will doom your rebrand 30:00: How to design your brand when you're not sure what your brand even is 32:00: How to decide when to rebrand 37:00: A huge list of design tools to help you Show Notes: Tools: Design: https://www.figma.com/ Canva: https://www.canva.com/ Photos/Visuals: https://visualelectric.com/ Fonts: https://fonts.google.com/ Fonts: https://fontshare.com/ Fonts: https://www.myfonts.com/ Fonts: https://www.latinotype.com/ Colors: https://colorai.app/ Colors: https://www.realtimecolors.com/ Copy: https://www.typingmind.com/ Moodboard: https://www.playbook.com/ Mind Mapping: https://whimsical.com/ Headshots/Photography: https://photoai.com/ Newsletter: https://kit.com/ Website Design: https://www.framer.com/ Books: The Brand Gap by Marty Neumeier: https://amzn.to/4icgIIK Building a StoryBrand by Donald Miller: https://amzn.to/4ik2dT9 Thinking with Type by Ellen Lupton: https://amzn.to/3VoGyiS To Connect with Nate Kadlac: Website: https://www.kadlac.com/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

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How to craft the perfect offer (for you and your clients). 56:36

52 weeks پیش56:36

56:36

What to offer, how to deliver it, and how to communicate it. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ 9 things you'll learn in this episode: 03:00 - The most important thing to beware of when defining your niche 08:00 - Why I ask clients to write down their answers to my questions 13:00 - How choosing a nemesis helps you attract your ideal clients 14:00 - A simple exercise to identify your own superpower 25:00 - How to turn a discovery call into a client 27:00 - How to choose the way you want to work with clients 35:00 - 7 key questions to ask yourself when creating an offer 41:00 - The biggest misconception about paid communities 46:00 - 5 keys to structuring a successful recurring revenue product Show Notes: Oversubscribed: How To Get People Lining Up To Do Business With You by Daniel Priestly: https://amzn.to/4fINM9o To Connect with Jessica Williams: Website: https://techbizgurl.com/ Twitter: http://twitter.com/techbizgurl LinkedIn: http://linkedin.com/in/jessicalavernewilliams Instagram: http://instagram.com/techbizgurl Facebook: http://www.facebook.com/techbizgurl Jess Picks Newsletter: https://techbizgurl.com/jesspicks/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

1
Clever Ways To Monetize A Niche, Create Content, and Overcome Imposter Syndrome 52:41

1 year پیش52:41

52:41

Listen in on one of my group coaching calls! My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/ 7 things you'll learn in this episode: 1. A no-brainer option you should include in your newsletter if your readers want to reach your other readers It's at the 3-minute mark. 2. A behind-the-scenes look at how I turn my sent emails into social content It's at the 8-minute mark. 3. The most valuable questions to ask your audience in a survey It's at the 12-minute mark. 4. The golden rule of understanding survey responses It's at the 15-minute mark. 5. What to do instead of offering discounts It's at the 25-minute mark. 6. Exactly what to say in the first email you send to people who join your email list It's at the 40-minute mark. 7. How one tiny mindset shift can help you overcome imposter syndrome. It's at the 45-minute mark.…

Clients from Content

1
How I've Used LinkedIn To Get Hundreds Of Clients 1:00:48

1 year پیش1:00:48

1:00:48

What to post on LinkedIn, how to optimize your profile, and how to use direct messages. My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/ 11 things you'll learn in this episode: 03:00: Are you optimizing for the wrong clients? (Probably.) 09:00: The most common LinkedIn bio mistake 10:00: How LinkedIn influencers use their header images 12:00: A clever way to make your featured link more prominent 14:00: The 4 questions you need to ask yourself about your LinkedIn profile 22:00: How asking yourself one question can make ALL your content better 25:00: A crash course in how the LinkedIn algorithm works 32:00: The 5 types of content to post if you want to get clients 42:00: The surprising place to find some of your best content ideas 48:00: When to ignore what the algorithm wants 53:00: 6 ways to use direct messages to get clients (without being annoying or spammy) Show Notes: Cheryl Tan’s LinkedIn Profile: https://www.linkedin.com/in/cheryltanmedia/ I Want To Know Justin Welsh Episode: https://youtu.be/sDLGQR5c4NQ?si=c7eINTy9E6VwFy28 To connect with Cheryl Tan: Website: https://cheryltanmedia.com/ Camera Ready Newsletter: https://cheryltanmedia.com/newsletter/ LinkedIn: https://www.linkedin.com/in/cheryltanmedia/ YoutTube: https://www.youtube.com/cheryltan To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

1
How to get clients from your podcast (a growth expert tells all!) 57:33

1 year پیش57:33

57:33

My favorite podcast growth expert shares a step-by-step guide. My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/ 14 things you'll learn in this episode: 02:00: 3 things to do in the month before you launch a podcast 04:00: The most important goal for your podcast (that most podcasters overlook) 05:00: How to reverse engineer a marketing strategy for your podcast 13:00: 3 things to do when your podcast growth has flatlined 19:00: The easiest way to grow your podcast 26:00: How to convert 5 of your 500 podcast listeners into clients 37:00: How to turn podcast listeners into email subscribers 39:00: The single best way to pick a show format 42:00: The single best way to pick a show name 43:00: The single best way to create episode titles 46:00: The single best way to create podcast cover art 48:00: The single best way to write episode descriptions 49:00: The single best tip for show intros 52:00: The single best way to use social media to grow your podcast Show Notes: Podcast Marketing Academy Audit: https://earsaudit.scoreapp.com/ Podcast Marketing Trends Explained: https://podcastmarketingacademy.com/podcast-marketing-trends-explained/ To Connect with Jeremy Enns: Website: https://podcastmarketingacademy.com/josh/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

1
How To Use Unexpected Content To Grow Your Newsletter And Social Following 49:12

1 year پیش49:12

49:12

Newsletter and social media growth strategies I've never shared before. Proven strategies to get clients from your content: https://fortheinterested.com/subscribe-yt/ 8 things you'll learn in this episode: 05:00 - Five newsletter growth strategies I've never shared before 17:00 - What Rick Rubin said to Johnny Cash when they started working together 21:00 - How to make sure you optimize for the right goal (and the right goal is rarely more followers) 24:00 - How to estimate the size of your target audience 28:00 - The best book I've ever read about audience growth 31:00 - 4 ways to attract more social media followers (that are rarely talked about) 39:00 - Why most creators take the wrong lesson from what works for other creators 40:00 - 4 ways to create more innovative content Show Notes: I Want To Know Zarna Garg Episode: https://youtu.be/TGmTVySCCIQ?si=3qbWhMnO_y9tzENP I Want To Know Dylan Redikop Episode: https://youtu.be/r9aCr1sS1TI?si=KLpyUo_ICDlRKxLh I Want To Know Justin Moore Episode: https://youtu.be/nvm5wQnBofM?si=TTqr5TC3A-OADwrg I Want To Know Jamie Northrup Episode: https://youtu.be/eGjqB16eEGQ?si=s2iqu2r-w4dJA8s9 I Want To Know Justin Welsh Episode: https://youtu.be/sDLGQR5c4NQ?si=FEUI6vAh_RN_em6E “Tribes” by Seth Godin: https://amzn.to/3XsfrUy To Connect with Jerrica Long: The Laugh Strategy Newsletter: https://the-laugh-strategy.beehiiv.com/subscribe LinkedIn: https://www.linkedin.com/in/jerricalong/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

1
How To Offer Guarantees, Turn Free Content Into A Paid Product, and Revamp Your Sales 33:25

1 year پیش33:25

33:25

Listen in on one of my private group coaching calls! Proven strategies to get customers from your content: https://fortheinterested.com/subscribe-yt/ 7 things you'll learn in this episode: 1. A reason NOT to offer a money back guarantee. It's at the 1-minute mark. 2. Guarantees you can offer instead of a money back guarantee. It's at the 4-minute mark. 3. How to figure out if not offering a money back guarantee is costing you customers. It's at the 6-minute mark. 4. How to turn your free content into a paid product (and what to charge for it). It's at the 9-minute mark. 5. Does EVERYTHING you offer need to be featured on your website? It's at the 17-minute mark. 6. How big the price difference should be between multiple products you offer. It's at the 22-minute mark. 7. How to rewrite your sales page to make it more clear. It's at the 24-minute mark.…

Clients from Content

1
How To Create Content That Attracts B2B Buyers 52:14

1 year پیش52:14

52:14

Content creation tactics I've used to attract 500+ clients. Proven strategies to get clients from your content: https://fortheinterested.com/subscribe-pod/ Questions: 01:23: How do you make sure your messaging resonates with a hyper-specific niche audience? 19:24: What kind of content should you publish to attract B2B buyers? 36:56 How can you make sure the services you offer align with the needs of your ideal customer? Show Notes: How To Differentiate Yourself: https://youtu.be/nvVLyJIUrBU?si=734P4_zxRz-ino4T To Connect with Mike Malloy: Website: https://malloyindustries.com/ LinkedIn: https://www.linkedin.com/in/mwmalloy/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

1
How To Write Emails That Drive Sales (Without Annoying Your Audience) 48:39

1 year پیش48:39

48:39

A masterclass in email marketing with NO fluff. Proven strategies to get customers from your content: https://fortheinterested.com/subscribe-yt/ To Connect with Dylan Bridger: X : https://x.com/dylan_bridger LinkedIn : https://www.linkedin.com/in/dylan-bridger-8469005a/ Website : https://www.dylanbridger.com/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe-yt/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ X: https://x.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

1
How To Create Content That Grows Your Membership Business 51:55

1 year پیش51:55

51:55

Content strategies for membership businesses. Proven strategies to get customers from your content: https://fortheinterested.com/subscribe/?utm_source=YTPromo How do you get people to join a membership community whose main value is an emotional benefit instead of a financial one? What kind of content can you publish to attract new members? And how do you get existing members to refer new ones? You're about to find out. To Connect with Brock Briggs: Twitter: https://x.com/BrockHBriggs LinkedIn: https://www.linkedin.com/in/brockbriggs/ Podcast: https://www.scuttlebuttpodcast.co/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/…

Clients from Content

1
Customer Discovery Calls, Podcasts Based On Newsletters, and Copy For A Consultant's Website 30:16

1 year پیش30:16

30:16

Listen in on one of my private group coaching calls! Proven strategies to get customers from your content: https://fortheinterested.com/subscribe/?utm_source=YTPromo In this recording from a recent Jam Session group coaching call, I give my Skill Session members advice on how to turn a customer discovery call into an actual paid client, whether it's worth creating an audio version of your newsletter, and how to write effective website copy if you're a consultant.…

Clients from Content

1
How To Write A Daily Newsletter That Grows Your Business (And Doesn't Overwhelm You!) 48:05

1 year پیش48:05

48:05

How did I create a one-paragraph daily email that 35,000 people read, and what am I doing right now to grow it? But most importantly, how can you use email to grow YOUR business? You're about to find out. Today, my guest on the I Want To Know podcast is Emily Ryan. Emily is a top MailChimp expert. She's listed on page one of the MailChimp experts directory and is obsessed with helping brands grow via email marketing. In the last nine years, she's worked on a wide range of emails, from Columbia University to Sparkling Ice to your mom-and-pop hardware store. Her work has been featured in the Wall Street Journal, Inc.Magazine, and Entrepreneur.com, as well as on the MailChimp blog. You can find her on Instagram stories daily @EmilyRyanLikes and subscribe to her popular email, Nine Things Sunday, which is a link roundup of fun from around the internet.. Here are some of the most valuable moments in our conversation: 00:00 - Introduction 12:36 - 6 Keys To Consistently Publishing A Daily Newsletter 27:27 - 7 Ways I Grew My Newsletter To 35,000 Subscribers (Without Spending Money) 42:50 - The 5 Elements A Newsletter Needs (If You Want It To Get You Customers) Show Notes 👉 Watch this episode on YouTube To Connect with Emily Ryan: Newsletter: https://www.emilyemails.com/get Twitter: https://x.com/emilyryantweets Instagram: https://www.instagram.com/emilyryanlikes To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

1
How To Differentiate Yourself, Your Business, and Your Content 53:32

1 year پیش53:32

53:32

How can you differentiate yourself from everyone else who does what you do? How can you come up with a big sexy idea and communicate it clearly in only seven seconds? And what can you do to make sure your brand gets noticed and remembered? You're about to find out. This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today’s guest is Marky Levy. Mark is a differentiation expert. The ideas he and his clients have created are known by hundreds of millions of people. His clients include Simon Sinek of “Start with Why” fame, David Meerman Scott, the former head of the strategy unit of the Harvard Business School, and the head of a division of two different White House administrations. Mark has also worked on shows that have been on Netflix and The History Channel. Show Notes 👉 Watch this episode on YouTube To Connect with Mark Levy: Website: https://www.levyinnovation.com/ LinkedIn: https://www.linkedin.com/in/levyinnovation/ “Accidental Genius” (Book): https://amzn.to/3xq6WjA To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

1
How To Create Powerful Content (Without Spending More Time On It) 48:45

1 year پیش48:45

48:45

Want to know the secret to my most effective content flywheel? How to figure out if you're giving away the wrong content for free? Or the best way to juggle multiple content websites? You're about to find out. Today, my guest on the I Want To Know podcast is Alex Howson. Alex teaches freelance medical writers how to launch and grow a specialist continuing medical education writing niche. She offers courses and coaching and runs WriteCME Pro, a professional development membership that provides ongoing support to CME writers. Alex also hosts Write Medicine, a weekly podcast that explores best practices in creating CME content. Here are some of the most valuable moments in our conversation: 00:00 - Introduction 09:40 - Content Flywheel: How I Repurpose My Podcast Content 28:05 - Free vs. Paid Content: 6 Signs You're Giving The Wrong Stuff Away For Free 40:08 - Your Website Will Suck Less If You Consider These 10 Questions Show Notes 👉 Watch this episode on YouTube To Connect with Alex Howson: Website: https://www.alexhowson.com/ LinkedIn: https://www.linkedin.com/in/alexhowson/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

1
Want More Paid Subscribers, Traffic, or Sales? 27:30

1 year پیش27:30

27:30

How can you easily improve your sales email? Which of your website data points should you pay most attention to? And how can you get your book in front of the people who are most likely to buy it? You're about to find out. 00:00 - Introduction 01:28 - Suggestions on improving a product sales email 13:36 - What data to look for to grow your audience 22:12 - How to market something to the people who are most likely to buy it Show Notes 👉 Watch this episode on YouTube To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

1
How To Scale Your Expert-Based Business (Without Doing Everything Yourself) 48:36

۲ years پیش48:36

48:36

This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today’s guest is Ryan Deiss. Ryan is a serial entrepreneur, investor, and advisor. He started 17 companies and exited four. His portfolio of companies generated an excess of $200 million in revenue last year alone. But he's also an author, speaker, and creator, and he knows what it takes to scale from a one-person expert-based business into a scalable and even sellable enterprise. How do you build an operating system for your business? Is it possible to scale a business based on your individual expertise? And how do you find the right people to hire or partner with? You're about to find out. Here are some of the most valuable moments in the conversation: 00:00 - Introduction 05:42 - How To Create A Business Process Map Using Post-It Notes 21:52 - Do You Want To Build A Business Beyond You? 28:40 - Personal Brand vs. Business Brand: Which Is Better? 36:15 - Who To Hire First Show Notes 👉 Watch this episode on YouTube To Connect with Ryan Deiss: Free Book “Get Scalable”: https://www.getscalable.com/free/ Twitter: https://twitter.com/ryandeiss To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

1
How To Use A Book To Grow Your Business (Without Selling Many Copies) 45:31

۲ years پیش45:31

45:31

Today, my guest on the I Want To Know podcast is Andy Brown. Andy's an award-winning advisor and coach for people-based businesses, helping them grow and increase their value. He's also the author of “The Emotional Overdraft: 10 Simple Changes for Balancing Business Success and Wellbeing.” Published on January 22, 2024, “The Emotional Overdraft” identifies the 10 drivers of an emotional overdraft and the hidden cost line in many leaders' P&L statements. The book enables leaders to create healthier relationships with their businesses, loved ones, and themselves. What's the best way to use a book to grow your business? Do you know when it makes sense to give your book away for free? And does your book need to sell a lot of copies in order for it to help you? Well, you're about to find out. Here are some of the most valuable moments in our conversation: 00:00 - Introduction 09:19 - 3 Ways To Use Your Book To Create Value For Yourself (Without Being A Best-Seller) 17:37 - Give Away Your Book For Free (To These 8 People!) 35:10 - Are You An "Expert?" 3 Misconceptions You Likely Have About Authority Show Notes 👉 Watch this episode on YouTube To Connect with Andy Brown Website: https://andybrown.coach/ Book: https://emotionaloverdraft.com/ Twitter: https://twitter.com/byandybrown LinkedIn: https://www.linkedin.com/in/andybrownprofile/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

1
How To Fix 4 Annoying Newsletter Problems 26:57

۲ years پیش26:57

26:57

How to improve your newsletter by getting more out of your archives, shortening your sales sequence, making it easier to publish frequently, and more. Show Notes 👉 Watch this episode on YouTube To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

1
How To Get Your Community To Throw Their Money At You 43:54

۲ years پیش43:54

43:54

Today, my guests on the I Want To Know podcast are Melanie Marsell and Kathleen Hall. They run Dive the Americas, a boutique ocean travel company that specializes in scuba diving travel experiences in Latin America. Their mission is simple: to inspire a love for the ocean and contribute to its protection through dive-focused travel. They have more than two decades of combined experience in travel planning and live locally in Mexico and Costa Rica. Do you know how to build anticipation for your upcoming product launch or how to turn a free community into a moneymaker? And how do you decide when the right time is to launch a paid membership? Well, you're about to find out. Here are some of the most valuable moments in our conversation: 00:00 - Introduction 14:31 - 5 Ways To Build Anticipation For Your Product 25:59 - How To Monetize A Free Community 36:49 - Don't Launch A Paid Community! (Until You Check These 4 Boxes) Show Notes 👉 Watch this episode on YouTube To Connect with Melanie and Kathleen: Website: https://divetheamericas.com/ Instagram: https://www.instagram.com/divetheamericas/ TikTok: https://www.tiktok.com/@divetheamericas Facebook: https://www.facebook.com/DivetheAmericas/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

1
Tactics To Grow Your Coaching Business That No One Talks About 49:52

۲ years پیش49:52

49:52

Today, my guest on the I Want To Know podcast is John Brewer. Jon assists high-performing individuals in transforming their success strategies, emphasizing the importance of well-being through his coaching venture, Authentically Led, and his newsletter, The High Performance Paradox. You can find him on Twitter at @LeadAuthentic, where he shares insights related to performance, personal transformation, and his skill for selecting the ideal GIF. In addition to his coaching role, he's an executive in the mental health field, a practicing clinician, and an academic professor. I pulled together my best tips for how to grow a coaching business and shared them in this episode - including how to get clients, use social media as a coach, and make sure you pick the right niche. Here are some of the most valuable moments in our conversation: 00:00 - Introduction 07:04 - Hey Coaches! Avoid These 6 Social Media Mistakes 27:32 - 3 Clever Ways To Get Coaching Clients Without Spending A Dollar 36:57 - Should You Change Your Niche? Show Notes 👉 Watch this episode on YouTube How To Use A Newsletter To Get Clients: https://joshspector.com/newsletter-to-get-clients/ To Connect with John Brewer: Website: https://johnbrewer.co/ Twitter: https://twitter.com/LeadAuthentic The High Performance Paradox Newsletter: https://highperformanceparadox.info/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

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Simple Ways To Use Email Automation (From The Expert Who Helped Justin Welsh Do So) 45:45

۲ years پیش45:45

45:45

This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Email automation doesn't have to be complicated. In this episode, expert Brennan Dunn reveals simple ways you can use automation and segmentation to better serve your newsletter subscribers and drive more sales - including how he helped Justin Welsh do just that. Brennan helps businesses better understand and individually sell to their audience at scale. He's the author of This is Personal. The founder of Right Message. He writes weekly at the Create & Sell newsletter and occasionally does a bit of consulting for partner clients, like Justin Welsh, Smart Passive Income, Dan Go, and others. Here are some of the most valuable moments in our conversation: 00:00 - Introduction 03:58 - Steal This Welcome Email Sequence Template 09:19 - An Email Segmentation Expert Reveals His 3 Favorite Ways To Segment His List 16:45 - The Secret Sauce That Fuels Justin Welsh's Newsletter Show Notes 👉 Watch this episode on YouTube To Connect with Brennan: Right Message: https://rightmessage.com/ This Is Personal: https://thisispersonalbook.com/ Create & Sell Newsletter: https://createandsell.co/ Twitter: https://twitter.com/brennandunn To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

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How To Sell More, Charge More, and Inspire More 46:56

۲ years پیش46:56

46:56

Today, my guest on the I Want To Know podcast is James Ellis. James is obsessed with using employer branding to make hiring better for recruiters, hiring managers, and candidates. He's written three books on the subject, including Talent Chooses You , which has been referred to as the new Bible of the industry, The Change Agent newsletter, and is about to launch his third podcast, The Definition of Insanity. Ever wonder how to get someone to pay $7,500 for your work instead of $75? Or maybe on the flip side, how to attract people to a movement and get them to take action that has nothing to do with actually buying something from you? Either way, what are the most underutilized channels and tactics content creators can use these days to accomplish your goals? You're about to find out. Here are some of the most valuable moments in our conversation: 00:00 - Introduction 03:40 - Selling Is Not Convincing (How To Avoid The Biggest Sales Mistake) 08:46 - You Can Make A $100,000 Sale With A Single Sentence 10:17 - 5 Keys To Selling High-Ticket Products 14:50 - The Only 10 Reasons Why Customers Don't Buy 29:19 - 5 Ways To Grow A Movement 35:12 - Content Creation Tips: The 6 Most Underutilized Tactics Show Notes 👉 Watch this episode on YouTube Tribes by Seth Godin: https://amzn.to/3wea7tH Get Together by Bailey Richardson, Kevin Huynh, Kai Elmer Sotto: https://amzn.to/42sZX4K Derek Sivers Ted Talk “How To Start A Movement”: https://youtu.be/V74AxCqOTvg?si=OuNFJaHjUQNt3agm Content Maximizer Skill Session: https://joshspector.com/sessions/ To Connect with James Ellis: Website: https://www.employerbrandlabs.com/ LinkedIn: https://www.linkedin.com/in/thewarfortalent/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

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How To Get More Out Of Your Blog 18:57

۲ years پیش18:57

18:57

If you've got a blog, you're going to want to check this out. 00:00 - Introduction 02:17 - The One Blog Post Every Expert Needs To Write 05:58 - A Newsletter or A Blog: Which Is More Valuable? 14:15 - Book Marketing: Always Give Two Free Copies Show Notes 👉 Watch this episode on YouTube To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…

Clients from Content

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An Important One-Minute Message 1:19

۲ years پیش1:19

1:19

A big change is coming to my Skill Sessions and I want you to be the first to know about it. Learn more about my Skill Sessions and get them here: https://joshspector.com/sessions/

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