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محتوای ارائه شده توسط Josh Spector. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Josh Spector یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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How To Create Powerful Content (Without Spending More Time On It)

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Manage episode 420978962 series 3373064
محتوای ارائه شده توسط Josh Spector. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Josh Spector یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Want to know the secret to my most effective content flywheel?

How to figure out if you're giving away the wrong content for free?

Or the best way to juggle multiple content websites?

You're about to find out.

Today, my guest on the I Want To Know podcast is Alex Howson. Alex teaches freelance medical writers how to launch and grow a specialist continuing medical education writing niche. She offers courses and coaching and runs WriteCME Pro, a professional development membership that provides ongoing support to CME writers. Alex also hosts Write Medicine, a weekly podcast that explores best practices in creating CME content.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction

09:40 - Content Flywheel: How I Repurpose My Podcast Content

28:05 - Free vs. Paid Content: 6 Signs You're Giving The Wrong Stuff Away For Free

40:08 - Your Website Will Suck Less If You Consider These 10 Questions

Show Notes

👉 Watch this episode on YouTube

To Connect with Alex Howson:

Website: https://www.alexhowson.com/

LinkedIn: https://www.linkedin.com/in/alexhowson/

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

Intro Music Provided By Uppbeat

  continue reading

114 قسمت

iconاشتراک گذاری
 
Manage episode 420978962 series 3373064
محتوای ارائه شده توسط Josh Spector. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Josh Spector یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Want to know the secret to my most effective content flywheel?

How to figure out if you're giving away the wrong content for free?

Or the best way to juggle multiple content websites?

You're about to find out.

Today, my guest on the I Want To Know podcast is Alex Howson. Alex teaches freelance medical writers how to launch and grow a specialist continuing medical education writing niche. She offers courses and coaching and runs WriteCME Pro, a professional development membership that provides ongoing support to CME writers. Alex also hosts Write Medicine, a weekly podcast that explores best practices in creating CME content.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction

09:40 - Content Flywheel: How I Repurpose My Podcast Content

28:05 - Free vs. Paid Content: 6 Signs You're Giving The Wrong Stuff Away For Free

40:08 - Your Website Will Suck Less If You Consider These 10 Questions

Show Notes

👉 Watch this episode on YouTube

To Connect with Alex Howson:

Website: https://www.alexhowson.com/

LinkedIn: https://www.linkedin.com/in/alexhowson/

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

Intro Music Provided By Uppbeat

  continue reading

114 قسمت

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Free content strategy tips: https://fortheinterested.com/subscribe-yt/ Get clients from your content: https://joshspector.com/program 00:00: Introduction 03:17: The first step to creating a content system 05:18: The quickest way to create new content 08:57: What to do when a piece of content works well 10:26: How to figure out if you can post less 13:45: Four content creation systems to try 27:24: The secret to content success when you have multiple niches 29:48: 5 ways to approach content when you have multiple niches 34:52: Don't overrate social media metrics 37:04: 3 ridiculously simple ways to track content you want to repurpose Show Notes: Skill Session: The Strategy Clarifier: https://joshspector.com/list/ Clients from Content Episode How to Create Content That Attracts B2B Buyers: https://youtu.be/M1bjOp5JTCM Clients from Content Episode How To Create Powerful Content (Without Spending More Time On It): https://youtu.be/ZZGz8mXlkvk To Connect with Nicaila Matthews Okome: Website: https://sidehustlepro.co/ LinkedIn: https://www.linkedin.com/in/nicailamatthewsokome/ Instagram: https://www.instagram.com/sidehustlepro/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ LinkedIn: https://www.linkedin.com/in/thatjoshspector/ Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…
 
What to do if you only have 30 minutes a day to create content. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 00:00: Introduction 03:00: What a content library is and why you need one 15:00: The only types of social posts that matter 17:00: What I'd do if I only had 30 minutes a day for 30 days to build a content library 27:00: How content about a non-client can get you a dream client 33:00: 5 subtle ways to reference your clients in your content 36:00: How to get your clients to create content for you 39:00: An AI prompt to help you incorporate testimonials into your content 45:00: How to get potential clients excited about what you do Show Notes: 40 One-Sentence Blogging Tips: https://joshspector.com/one-sentence-blogging-tips/ 40 One-Sentence Writing Tips: https://joshspector.com/one-sentence-writing-tips/ 40 One-Sentence Social Media Tips: https://joshspector.com/one-sentence-social-media-tips/ 40 One-Sentence Email Tips: https://joshspector.com/one-sentence-email-tips/ 40 One-Sentence Marketing Tips: https://joshspector.com/one-sentence-marketing-tips/ 40 One-Sentence Tips To Get More Twitter Followers: https://joshspector.com/one-sentence-twitter-follower-tips/ “Free Coaching Time” LinkedIn Post: https://bit.ly/3H13nVX “Case Studies That Close Sales” by Brian McCarthy: https://a.co/d/elHvmiM “The Sponsor Magnet” by Justin Moore: https://a.co/d/dSPb8mK Clients From Content Episode “People Like Your Content. Now What?”: https://youtu.be/PyoxIIR_PME?si=l53kj30poL7qge-r Clients From Content Episode “How To Write A Daily Newsletter That Grows Your Business”: https://youtu.be/SaeEOnnVav4 To Connect with Maigen Thomas: Free Website Evaluation: https://freewebsiteevaluation.com/ Website: https://maigenthomas.com/ LinkedIn: https://www.linkedin.com/in/maigen/ YouTube: https://www.youtube.com/@maigen To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…
 
Landing page tips for headlines, design, copy, and more. My free Clients From Content newsletter --> https://fortheinterested.com/subscribe-yt/ 9 things you'll learn in this episode: 00:00: Introduction 05:00: How to figure out what people need from your landing page 08:00: The most important question to ask yourself about your landing page 12:00: The most common mistake when it comes to social proof 15:00: How to create urgency on a landing page (without being dishonest) 19:00: A review of what's wrong with my membership landing page (and how I can improve it) 23:00: How to use a short video on a landing page 32:00: How to organize the sections of your landing page 38:00: How to use images on your landing page 40:00: The most important thing to test on a landing page Show Notes: Selling a course? Try these tactics: https://youtu.be/8fzqDPJp6BQ How to craft the perfect offer (for you and your clients): https://youtu.be/YD4V64jp3IQ To Connect with Blake Emal: Website: https://pagetear.com/ LinkedIn: https://www.linkedin.com/in/uxblake/ Twitter: https://x.com/heyblake To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…
 
A behind-the-scenes peek at advice I gave my Clients From Content members. 00:00: Introduction 03:00: The hard truth you need to accept to be productive 04:00: The magic of a one-item to-do list 10:00: How to celebrate a newsletter milestone in a way your readers will care about 14:00: A clever way to get your readers to share your newsletter 19:00: How to use a 3 bucket content strategy when you have two different target audiences Join 32,000 subscribers who read my newsletter --> https://fortheinterested.com/subscribe-yt/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…
 
8 LinkedIn strategies to get more reach and clients. More LinkedIn tips in my newsletter: https://fortheinterested.com/subscribe-yt/ 00:00: Introduction 01:00: What the LinkedIn algorithm measures 03:00: Your LinkedIn connections are probably hurting your reach 05:00: Why you should engage with your own posts 08:00: What kind of images to use to get more reach 10:00: How to use LinkedIn search to grow your following 12:00: The surprising truth about sharing links in posts 14:00: The importance of the magic hour 15:00: How to make someone 85% more likely to see your posts To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…
 
Listen in as I review a client's course launch plan. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 03:00: 7 key concepts to remember when promoting a course 10:00: How to improve the headline on your sales page 15:00: Words to avoid on your sales page 19:00: A more powerful way to talk about the topic of your course 23:00: A clever way to use a LinkedIn poll to promote your course 27:00: How to write promotional emails your readers will love (even if they don't buy) 32:00: How to choose excerpts to share in your promotion 40:00: The one social post that should be part of any promotional campaign To Connect with Daphne Gray-Grant: Website: https://www.publicationcoach.com/ LinkedIn: https://www.linkedin.com/in/daphne-gray-grant-thepublicationcoach/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…
 
Including one that's going to make you jealous. Get a free Clients From Content skill session --> https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 01:00: How to make the most of free time in your business 04:00: A simple way to get someone to promote your newsletter every month 08:00: How to get someone you meet in person to subscribe to your newsletter 11:00: A ridiculous thing you can do to make it easier for people to 14:00: The most important shift to make on your sales page 16:00: How to give people a reason to hire you instead of someone else 18:00: A template you can use to speak to multiple audiences on one sales page 27:00 A unique way to monetize content…
 
What to do (and not do) on your next sales call. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 1:00: How to avoid the 4 most common sales call mistakes 4:00: A perception-shifting definition of "sales" 11:00: Why every sales meeting should end early 13:00: How to approach a sales call with someone who isn't aware of what you do 17:00: Why you don't need to transition into an actual sales "pitch" 25:00: How to approach selling a year-long coaching package 31:00: The one slide you must have in your sales deck 32:00: Why objections are a good thing 36:00: How to incorporate AI use into sales 38:00: What to do if you feel uncomfortable selling 42:00: The "one last thing" attention grabber Show Notes: Clients from Content Podcast Episode: How To Get More Buyers: https://youtu.be/YRGBtRBg2Nc?si=_XkvOypWKhIYNeWd Clients from Content Podcast Episode: How To Craft The Perfect Offer: https://youtu.be/YD4V64jp3IQ?si=Jn4N2EZFpTNpdgjK To Connect with Brendan McAdams: Website: https://www.kiinetics.com/ LinkedIn: https://www.linkedin.com/in/brendanmcadams/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…
 
How to find and reach out to people you want to hire you. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 5:00: The most important factor in cold outreach success 8:00: How to use the concentric circle approach to cold outreach 12:00: A 6-step plan to find your ideal clients 14:00: An AI prompt that will help you find clients 21:00: The 6 most common cold email mistakes 25:00: How to write a cold email subject line 32:00: 5 ways you can get people to engage with your cold emails 36:00: What to do when people ignore your cold outreach 41:00: A "crazy" approach to cold outreach that worked for a realtor Show Notes: Blog Post - Take The First Step: https://joshspector.com/take-the-first-step/ Skill Session: The Relationship Builder: https://joshspector.com/sessions/ Clients from Content Podcast Episode: A PR Pro Reveals How To Get Media Coverage For Yourself: https://youtu.be/m88nJY7XB-Y?si=G9jmHWZNz-4kIIcV Clients from Content Podcast Episode: How To Get Your Ideal Client’s Attention: https://youtu.be/cZBQfSj4Uvs?si=qOuLcMpBj-aT_jBE To Connect with Seetha The Comic: Website: https://www.seethathecomic.com/ Instagram: https://www.instagram.com/seethathecomic/ YouTube: https://www.youtube.com/channel/UC9aheJzSX5A2Uuz5--Kd-wQ Facebook: https://www.facebook.com/seetharaman.radhakrishnan To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…
 
What to do when people enjoy your content. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 02:00: The first two questions to ask yourself about your content 06:00: Why I changed the title of my podcast 18:00: 2 growth questions every content creation should ask themselves 19:00: 5 ways to clarify who your content is for 25:00: How I use my podcast to get clients 31:00: How to create a growth loop for your podcast 37:00: What a personal archive is and why everyone should create one Show Notes: Clients from Content: How To Craft The Perfect Offer: https://youtu.be/YD4V64jp3IQ?si=o7Vf0BATBs0StHOa Clients from Content: How To Get Clients From Your Podcast: https://youtu.be/4OtQQd9QP0M?si=bEiZ2mMx5cEPxUwt How To Build A Notecard System That Powers Your Creations: https://fortheinterested.com/how-to-build-a-notecard-system-that-powers-your-creations/ Cultish Creative Podcast Episode with Josh: https://youtu.be/TOnluvD8kM8?si=3xI0hOHo8wXrCRYL The Notebook: A History of Thinking on Paper: https://amzn.to/4leygWg To Connect with Matt Zeigler: Website/Newsletter: https://cultishcreative.com/ LinkedIn: https://www.linkedin.com/in/matt-zeigler/ Twitter: https://x.com/CultishCreative To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Clients from Content Program: https://joshspector.com/program/ Skill Sessions: https://joshspector.com/sessions/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…
 
How to get feedback, improve your course sales page, and surface buyers. My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 01:00: How to get feedback from course buyers 05:00: What to say to get more people to fill out a survey 09:00: How I'd rewrite a course sales page 11:00: The dangers of using the word "learn" 24:00 When to share your personal story with your audience (and when not to) 27:00: The email subject line I used to offer a discount to my audience 30:00: How to use LinkedIn polls to surface potential buyers…
 
How to set a newsletter up and get your first 100 subscribers. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 04:00: The first big decision to make when you build an email list 08:00: 5 things to consider when choosing an email service provider 17:00: Why you don't need to be intimidated by the technical process of setting up a newsletter 24:00: How to handle email addresses you collected before you had an email list 28:00: How to get your first 100 newsletter subscribers 36:00: 5 places to promote your newsletter that take less than 10 minutes to set up 39:00: The real reason you should write a newsletter 45:00: 6 reasons people will share your newsletter 49:00: How to turn one newsletter issue into 20 issues Show Notes: The newsletter platform I recommend: https://partners.kit.com/56sny9q27uaq To Connect with Mark Wigginton: Website: https://focusingonresults.com/ Linkedin: https://www.linkedin.com/in/focusingonresults/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…
 
A step-by-step guide from someone who got me to buy one. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 02:00: The difference between a paid partnership and traditional ads 13:00: The most important thing NOT to do if you offer paid partnerships 14:00: The first 3 things to do if you want to offer paid partnerships 23:00: What to include in a partnership proposal 27:00: Partners aren't paying for what you think they're paying for 33:00: How (and why) to incorporate a video into your proposal 42:00: How to figure out what to charge for a partnership 47:00: The 3 most effective ways to attract partner leads Show Notes: Christopher Nguyen, Founder of UX Playbook: https://bit.ly/413lRLu LaShonda Brown: https://www.youtube.com/@LaShondaMBrown Double Your Price by David Falzani: https://amzn.to/3EJiOAI Oversubscribed by Daniel Priestley: https://amzn.to/3X9hQnD To Connect with Lex Roman: Newsletters: https://lexroman.com/newsletters LinkedIn: https://www.linkedin.com/in/lexroman/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…
 
How to get your ideal clients to buy. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ 12 things you'll learn in this episode: 04:00: The most important thing to learn when interviewing your customers 09:00: How to apply the "jobs to be done" theory to your product 13:00: The difference between understanding buyers and understanding why they bought a product 19:00: How to combine customer research with customer conversations you already have 24:00: The two questions I ask everyone who buys from me 27:00: 3 powerful questions to ask in a customer discovery call 33:00: 3 assumptions marketers make that are usually wrong 41:00: The one thing you should assume drives most customer decisions 46:00: How to get more conversions from your headlines 47:00: How to improve your call to action 50:00: The best way to improve your email list signup page 1:01:00: The best news perfectionists will ever hear Show Notes: The Innovator's Dilemma by Clayton M. Christensen: https://amzn.to/4jHcAkR The Innovators Solution by Clayton M. Christensen and Michael E. Raynor: https://amzn.to/4jCvwBn Breakthrough Advertising by Eugene Schwartz: https://amzn.to/3CLDerZ To Connect with Katelyn Bourgoin: Website: https://learnwhywebuy.com/ Twitter: https://x.com/KateBour LinkedIn: https://www.linkedin.com/in/katebour/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…
 
This is how you build a media company. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ Things you'll learn in this episode: 00:00: Introduction 07:00: How to use emotional brainstorming to create a successful newsletter 13:00: Two newsletter format that work in any niche 18:00: 4 ways to create a newsletter/social media flywheel 30:00: Never be the only evangelist for your brand 32:00: 5 times you need to be visible as a founder (even if you're not the face of your brand) 38:00: A must-read book for anyone who plans to sell merchandise 47:00: The story of Dad Gang 48:00: How to sell branded merchandise Show Notes: Zarna Garg Episode: https://youtu.be/TGmTVySCCIQ?si=y-CEXkyLJlaxvPF_ This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear by Bobby Hundreds: https://amzn.to/4jq9v8E To Connect with Rob: Website: https://www.wtfdivorce.com/ Instagram: https://instagram.com/wtfdivorce Podcast: https://podcasts.apple.com/us/podcast/wtf-divorce/id1592952913 To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat…
 
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