Episode 275: Keith Chapman

5 Questions With Dan Schawbel

My guest today is PAW Patrol and Bob the Builder mastermind, Keith Chapman. Keith just celebrated the 10th anniversary of Paw Patrol with a second feature film called “Paw Patrol: The Mighty Movie” which was produced by Spin Master Entertainment. We talk about his early career with the Jim Henson company, the business of intellectual property, and more during this episode.

The 5 questions I ask in this episode:

1. 1. How did your experience designing characters at Jim Henson and working at an ad agency form the foundation for your career?
2. What did you learn about the business of intellectual property during your time working on the Bob the Builder property?
3. What do you think has led to PAW Patrol becoming a billion-dollar empire with shows, movies, toys, and books?
4. Why was the merchandizing of PAW Patrol a higher priority over the content and how is that different than when you worked at Henson?
5. What’s your best piece of career advice?

Video interview: