Squid Game is back, and so is Player 456. In the gripping Season 2 premiere, Player 456 returns with a vengeance, leading a covert manhunt for the Recruiter. Hosts Phil Yu and Kiera Please dive into Gi-hun’s transformation from victim to vigilante, the Recruiter’s twisted philosophy on fairness, and the dark experiments that continue to haunt the Squid Game. Plus, we touch on the new characters, the enduring trauma of old ones, and Phil and Kiera go head-to-head in a game of Ddakjji. Finally, our resident mortician, Lauren Bowser is back to drop more truth bombs on all things death. SPOILER ALERT! Make sure you watch Squid Game Season 2 Episode 1 before listening on. Let the new games begin! IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and Lauren Bowser @thebitchinmortician on IG Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…
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محتوای ارائه شده توسط Lynne Testoni and Rachel Smith, Rachel Smith, and Lynne Testoni. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Lynne Testoni and Rachel Smith, Rachel Smith, and Lynne Testoni یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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محتوای ارائه شده توسط Lynne Testoni and Rachel Smith, Rachel Smith, and Lynne Testoni. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Lynne Testoni and Rachel Smith, Rachel Smith, and Lynne Testoni یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.
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240 قسمت
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محتوای ارائه شده توسط Lynne Testoni and Rachel Smith, Rachel Smith, and Lynne Testoni. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Lynne Testoni and Rachel Smith, Rachel Smith, and Lynne Testoni یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.
…
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240 قسمت
همه قسمت ها
×RE-RELEASE. Continuing with our summer series of re-running our favourite and most popular podcast episodes, we are sharing an episode from August 2022, with agency copywriter Damien Whelan. If you're as Mad Men-obsessed as we are, you're probably keen to know how copywriting on the agency side differs from other types of writing that copywriters do. In our chat, we talk about: How did he get into agencies? How does he come up with clever one-liners? What's it like working on an ad campaign for a billboard? How do pitch meetings pan out? Do they often pull all-nighters? How can freelancers get into agencies and become indispensible? And is there really is a decanter of whisky on everyone's desk? Connect with Damien via LinkedIn: https://www.linkedin.com/in/damien-whelan-14700b51/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week, we are starting a special summer series, repeating some of our most popular episodes. First up is our most successful episode ever - with grant writer Martina Donkers. In an inspiring talk, Martina shares her story about finding her niche, how grant writing works and why she loves being a digital nomad - all from a hammock in regional Western Australia! We chat about: How and why she decided to specialise in grant writing The different sorts of grants available What makes grant writing different Why the criteria really matters How to price this sort of work The realities of being a digital nomad You can connect with Martina (and check out her latest courses) via her website: http://www.martinadonkers.com/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
In what is probably our last episode for 2024, Rachel and Lynne chat with copywriter, campaigner and brand strategist Carmen Hawker. Carmen writes for purpose-driven businesses and B Corps from sustainable fashion to ethical finance. She talks about how she found her niche, why she loves doing this sort of work and how she makes it pay a reasonable wage. In this revealing episode, she talks about: The difference between not-for-profit and purpose-led organisations Where and how she finds her clients Why she likes project-based work and how she balances her workload The challenges behind 'greenwashing' What a Bcorp is and how she works for them Writing persuasive copy in the purpose-led brand space Connect with Carmen through her website: https://carmengetit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week Rachel and Lynne are chatting with Amy Posner, also known as The Client Whisperer, talking about the mistakes many of us make when working with clients, especially at the beginning of our freelance career. Amy is a business coach for freelancers and has some great information on how to find good clients who will pay good money for your work. She talks about: The different types of clients you might encounter How to find the clients right for you How to make more money and deliver value for clients Mistakes freelancers make, including not stepping into your expertise Why better paying clients are looking for experts How to create better processes in your business How to have conversations with clients that can create interesting and deeper relationships Find the SimpleMind Pro program Amy talks about here: https://simplemind.eu/download/full-edition/ Connect with Amy through her website: https://amyposner.com/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week Rachel and Lynne chat with a good friend and colleague - B2B tech writer Rosalyn Page. Rosalyn talks about her background in IT and tech magazines, how and why she transitioned to freelance work and all that involves. During our chat, Ros talks about: How she got into tech writing Where she finds her work The pros and cons of writing for agencies Whether tech writing is a lucrative niche Covering conferences in her tech niche Writing thought leadership pieces and white papers How AI can help her brainstorm Connect with Ros at her website: https://rosalynpage.com/ Here's the link to her article about being a tech writer: https://rosalynpage.com/so-you-want-to-be-a-tech-writer/ or LinkedIn https://www.linkedin.com/in/rosalyn-page/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week Rachel and Lynne are chatting with Lizzie Mulherin, a freelance writer, brand strategist, and travel author. Lizzie shares her career journey and chats about: Having a business mindset when it comes to freelancing How to mix content work and journalism How to boost your confidence as a freelancer Whether you need to build a personal brand to make good money Common mistakes she sees writers making How to get the most out of AI Whether it is possible to make a good living through Substack Connect with Lizzie via her website: https://www.lizzie-mulherin.com/ or through Substack on https://createyourliving.substack.com/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel and Lynne are chatting with freelance writer, journalist, consultant and media trainer Sue White. As a highly successful freelancer, Sue is all about knowing your own worth and charging accordingly. She shares her career journey, why it's important to grow and adapt as time goes on and why you should never accept underpaid jobs. She talks about: Where and how she finds her clients Why journalists need to do copywriting and content to make a good living How she secured a long-running column in prestigious newspapers Whether securing retainers works for freelancers How she set up a media training business with fellow journalist Ginger Gorman The systems and processes that work for her Connect with Sue (and all the many freelance hats she wears) via her website: https://www.suewhite.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week, Rachel and Lynne chat with B2B writer and coach Sarah Greesonbach. We reached out to her after seeing her great comments and funny posts on LinkedIn and we love her approach to freelance writing. We should point out that Lynne had some Internet issues near the end and had to drop out. Luckily Rachel and Sarah were able to complete the chat! During our chat we talk about: Why she loves B2B content work How she came back from burning out Why you need to master three parts of the client-getting process How writers can use LinkedIn better (without posting all the time) How to charge more without freaking out Some clever tech tips that help her be more productive Connect with Sarah at B2B Content Studio: https://b2bcontentstudio.com/ or on LinkedIn: https://www.linkedin.com/in/sarahgreesonbach/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast Rachel and Lynne are talking about how to grow your businesses with Jenn Donovan. Jenn is passionate about small businesses (which is what a freelance career essentially is) and she talks about how you can use community to find clients and get support from your peers. In our discussion we cover: Her interesting career story, from lawyer to retailer to marketer Why she loves working in rural and regional communities How the power of community keeps small businesses alive How AI can save you hours of time, so you can focus on doing what you love How podcasts can be a powerful marketing tool The tech tools she uses every day Find Jenn on LinkedIn: https://www.linkedin.com/in/jenn-donovan/ Her Small Business Made Simple podcast is here: https://podcasts.apple.com/au/podcast/small-business-made-simple-podcast/id1448007188 Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
1 Creating personality-driven email newsletters with Steven Lewis 1:00:59
1:00:59
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1:00:59And we are back! After a short post-Summit haitus, Lynne and Rachel are back with a new season and a great guest. And it's all about personality-driven email newsletters. Emails are having their moment in the sun right now - they don't rely on algorithyms that could change quickly or at the whim of a social media mogul and, when done well, can create a powerful conversation between companies and their clients. This week, journalist and content creator Steven Lewis talks all about creating email newsletters for yourself or clients. He talks about: Moving from editorial work to copywriting Bringing your own voice to your emails How to add personality to emails and why it matters How to get those first 10 words on the page Effective business processes, including onboarding and contracts Why he loves creating courses for writers and copywriters How to use AI to save time and be more efficient Connect with Steven at taleist.agency and find the special download for our listeners on how to grow your mailing list at taleist.agency/byte Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
It's just a few days before the biggest event of the year (in our calendars anyway!). It's time for The Content Byte Summit. Hosts Rachel & Lynne talk about the impressive line-up of speakers and all the panels and presentations they are looking forward to seeing this year. Some of the presentations include how to: → find new high-paying clients in your niche → hear how to tweak your website to make it work better for you → find out what editors want (and meet three who commission!) → create digital products for an extra income stream → map out a freelance marketing plan you CAN stick to → write sales pages (and charge serious money) → hone your interviewing / storytelling skills (in an AI world) → shore up your systems and processes (SAVING you big $$$) → get all the pricing + money tips from two of the best in the biz AND SO MUCH MORE. And we might both be biased, but it's probably the best thing you'll do for your business this year. The Content Byte Summit starts on Thursday 12 September, continuing to Saturday 14 September. Snap up one of the last remaining tickets (in person or virtual) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
Communications professional and content strategist Cameron Pegg is Rachel & Lynne's guest this week. Cameron talks about how his time at university helped him create better stories and what his early career in corporate communications taught him. Cameron talks about: The value of storytelling to create content Securing bylines while still at uni What he learned from working in radio Developing courses with Communication and Public Relations Australia How offering content strategy helps you charge more What data journalism means and how statistics and infographics make for better storytelling Working with graphic designers Connect with Cameron on LinkedIn: https://www.linkedin.com/in/cameronpegg/ or via his website: https://cameronpegg.com.au/ Don't forget it's the last couple of weeks to buy tickets for The Content Byte Summit, where you can learn about future-proofing your freelance business, from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel is unwell, so Lynne is on her own talking with new author and court reporter Lucia Osborne-Crowley. Lucia's latest book, T he Lasting Harm, Witnessing the Trial of Ghislaine Maxwell, is a powerful examination of the trial of Maxwell and all the behind-the-scenes machinations with the victims and the lawyers. We talk about: How Lucia's background as a lawyer prepared her for this work How she worked with Maxwell's victims and shared their story The legal hoops she had to jump through to publish the book The frustrations involved when she can't tell the whole story because of legal issues How she looks after herself despite writing about trauma Connect with Lucia via her website: https://luciaosbornecrowley.com/ or on Instagram: https://www.instagram.com/luciaoc/ Don't forget it's the last couple of weeks to buy tickets for The Content Byte Summit, where you can learn about future-proofing your freelance business, from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel and Lynne are chatting with Paul Merrill, a former editor in chief of weekly magazines, who established his own freelance content business five years ago. Paul talks about his early career in the golden era of magazines, the pressure of being a publisher in Australia and then how he set up his own business. Our chat covers: Finding work when you are starting out How his background in journalism helps him create interesting content His newly established niche of award writing and how it has brought in a new income stream Working with corporate clients Offering a wide range of content services Enjoying work/life balance Managing the ups and downs of freelancing Where he finds his clients Connect with Paul and find out more about his work at his website: https://www.paulmerrill.com.au/ Don't forget it's the last couple of weeks to buy tickets for The Content Byte Summit, where you can learn about future-proofing your freelance business, from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel and Lynne have a special guest - voice actor Sarah Aubrey. A long-time actor, voice actor and freelancer, Sarah shares her career journey and how she found her niche in voice acting and voiceovers. She talks about: Training at NIDA and working as an actor Discovering her talent for voice work Managing the ups and downs of freelance life Coping with erratic cash flow How her agent makes her life easier - and does the hustling for her Setting up her own soundproof studio and how it brought her work Her fascinating new side hustle as an 'influencer' (and how she hates that word) Connect with Sarah and her voice work at her website: https://www.sarahaubrey.com/ See her work in the electification/sustainability space through Electrify This: https://www.electrifythis.com.au/ Don't forget it's the last couple of weeks to buy tickets for The Content Byte Summit, where ou can learn about future-proofing your freelance business, from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel and Lynne chat with the inspiring Leonie Dawson. Leonie is a marketer, author and course creator, helping businesses develop their marketing - all in just 10 hours a week. We love her approach to work/life balance! In this episode, we chat about: Why social media is not the only way to market How you can find your audience How to think laterally about your marketing How to run a hugely successful business and still have a life Keeping a positive mindset, especially in tough times The opportunities to be found in an economic downturn The power of a simple two-page marketing plan Find Leonie and download some of her many freebies at https://leoniedawson.com/ Learn more about marketing your business at The Content Byte Summit, from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel and Lynne are chatting with Virginia Jen, subeditor, writer and now editor. Virginia has worked on some of Australia's most prestigious publications, including Vogue Living, Gourmet Traveller, Home Beautiful and InsideOut . Now at The Local Project, she shares her journey from print to digital and how the two mediums can work together. We also talk about: How she got her start in magazines Getting her dream job The importance of good grammar and syntax Working on multi-platform publications Meeting some of her design heroes Trying to find work/life balance What she's looking for from freelancers Connect with Virginia via LinkedIn: https://www.linkedin.com/in/virginia-jen-948297212/ Find The Local Project here: https://thelocalproject.com.au/ Don't forget your tickets to The Content Byte Summit, from September 12-14, 2024 in Sydney, where you can learn about pitching to prestige magazines in the panel on Meet the editors – how to nail the pitch. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel and Lynne are chatting with Austin L Church. Located in Nashville, Tennessee, Austin is a writer, marketer, and coach - and is one of the keynote speakers at The Content Byte Summit later this year. Austin chats about his background and his amazing $300k flywheel concept, which is all about how to earn good money, without burning yourself out. He talks about: Earning six figures the wrong way ... and the right way How to outsource well The true art of delegation Changing our beliefs and identity about money and finance Clever tools that make his business more efficient Austin is the keynote speaker at Day 1 of The Content Byte Summit, from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
Travel writer, editor and journalist Akash Arora is living the dream - and this week Lynne and Rachel chat to him about what it takes to be a travel writer, what it really means to be on the road almost all the time, and how to get a pitch over the line with him. Akash was actually in the Maldives in an over-the-water villa during our recording, which just added to the allure! We talked about: His early journalism career in India, interviewing Hollywood celebrities Moving to Australia and working in magazines, including Qantas magazine, where he first started travel writing Why he took a digital role during the pandemic and what he learned Why travel writing is hard to do well The mistakes writers make when pitching travel stories to him What a famil (or familiarisation) trip really involves Follow Akash on Instagram: @akash.arora.ink Don't forget about The Content Byte Summit (which will include a session on Meet the Editors - how to nail the pitch), from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel and Lynne chat with freelance writer and author Rachelle Unreich. Rachelle talks about the journey to publication of her compelling memoir, A Brilliant Life , about her mother's story of surviving the Holocaust. She talks about how she used writing to help her through the grieving process, and what it was like to have a bidding war for this, her first book. Our discussion covered: Talking to her mother about her story while she was dying How she approached writing the book and finding a publisher The extensive research involved in the book Why you need a connection to the story you are writing Being true to your own voice and writing style Leaning into your own interests when freelancing A Brilliant Life (published by Hachette) is available at all bookstores. Connect with Rachelle via her website: https://www.rachelleunreich.com/ Don't forget about The Content Byte Summit (which will include a session on Interviewing and the Art of Storytelling), from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week, Rachel and Lynne chat with agency content director, Vanessa Keys. Vanessa shares her career journey from work experience in glossy magazines, to securing feature writing roles before travelling to London and working in large agencies. Now the head of content and strategy at Slice, her Adelaide-based content agency established with colleague and friend Liz, Vanessa now boasts some big-name clients and a healthy business. We chat about: The difference between freelancing and agency life What it's like to come back to your home town How large agencies work What agencies are looking for from freelancers How she pitches for new business Where she finds clients What being 'content first' means in practice The skills freelancers need right now Here are the tech recommendations Vanessa mentioned: ColorZilla is a Chrome extension that includes a colour picker, eye dropper, gradient generator and many additional advanced colour tools. Pocket is a Chrome extension that lets you collect articles, videos, and links from across the web and save them in a central place SEO META in 1 CLICK is a Chrome extension that allows you to check metadata and display main SEO information for any site across the web CMS Detect is a Chrome extension that tells you what CMS a website was built on Connect with Vanessa at Slice, https://www.slice.agency/ or via Instagram @slice.agency Don't forget about The Content Byte Summit (which will include a session on Growing Beyond Solo), from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week Lynne and Rachel chat with Justine McLean, who is on a mission to help small business owners and freelancers understand their finances. Her new book, Business Money Magnet, is all about how to master your money, boost profitability, and be the boss of your financial destiny. Justine talks about: How to be less anxious about money How to manage your tax How important financial goals are for freelancers What success looks like for many of us Creating a business mindset So much inspiring and practical information! Connect with Justine and her community via her website: https://www.justinemclean.com/ Don't forget about The Content Byte Summit (which will tackle lots of issues about creating a financially sustainable business), from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week, Rachel and Lynne chat with writer Siobhan O'Brien, who has just released her first novel to much acclaim - All the Golden Light - details here: https://www.harpercollins.com.au/9781460762004/all-the-golden-light/ . Siobhan talks about the writing process and how writing fiction was so different from her previous non-fiction projects. She talks about the realities of being a first time author, including: Learning to market your book Meeting your readers How much you really make as a writer in Australia Doing the research for a historical novel Editing your book and learning how to 'kill your darlings' And why she's now working on a second book Connect with Siobhan on Instagram @siobhan.obrien.author Don't forget about The Content Byte Summit from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Lynne and Rachel are speaking with Cathy Anderson, a senior editor at LinkedIn Australia. Cathy shares her inside knowledge on how LinkedIn works, and how to make the most of the platform. It's a valuable and revealing conversation. We talk about: The special courses available for journalists through the platform How to increase your reach on LinkedIn How the LinkedIn news team works and what they are looking for How the LinkedIn Premium accounts work As Cathy explained, they are always looking for great posts to be featured by the news team as part of the Idea of the Day (here’s an example from a journalist ) as well as creator spotlights, which is where they send a notification directly to the person’s post. These topics are really broad, such as cloning your voice via AI , corporate manners and work vs family . Connect with Cathy at LinkedIn: https://www.linkedin.com/in/cathy-anderson-bb2648b4/ and Cathy is happy for people to InMail her their posts to pitch. The next ‘LinkedIn for Journalists workshop’ is on Monday July 1 at 10.30am -11.30am (AEST). Experts will cover the latest product updates and guidance about how journalists can use LinkedIn as a tool for research, contacting sources, networking, building your voice on LinkedIn and more. If you are a journalist and interested in accessing these benefits, please fill in the attached form by 24th June . Don't forget about The Content Byte Summit from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week, Rachel and Lynne chat with the Pricing Queen, Jasmine Parasram, and talk all things pricing, an issue that we know freelancers, both new and experienced, struggle with. Jasmine talks about: How to price your work Hourly pricing vs value and project-based pricing When (and if) to discount Charging with confidence How to attract high-paying clients It's a great episode with lots of a-ha moment that will help you rethink the way you value your work and the clients you work with. Locate the resources that Jasmine mentions here: https://creativebusinesskitchen.com/calculate/rachel-kurzyp/ Or connect with Jasmine via her website: https://jasminedesigns.com.au/ Don't forget about The Content Byte Summit (which will tackle lots of issues about pricing and creating a financially sustainable business), from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week Rachel and Lynne welcome investigative journalist Louise Milligan to the podcast hot seat. Louise talks about her work on Four Corners and her previous non-fiction books, Cardinal, The Rise and Fall of George Pell and Witness, An Investigation into the Brutal Cost of Seeking Justice, as well as Pheasants Nest , her newly released novel. The discussion covers: The creative process of Louise's first novel and how it differs from journalism and non-fiction How the book expands on the usual way we consume a crime story Covering confronting issues in both fiction and journalism Gendered violence and how that played into the plot of her novel How she juggles writing novels with her journalism work Some of the stories she has covered and why she will never forget them Trigger warning: Our chat with Louise Milligan covers some confronting topics, including sexual assault, gendered violence and suicide. If these topics are a trigger for you, you might like to skip this episode or come back another time. Pheasants Nest is available at all good bookshops. Connect with Louise on Instagram @milliganreports and Facebook https://www.facebook.com/profile.php?id=100012038172584 This is your last week to secure Early Bird tickets to The Content Byte Summit, from September 12-14, 2024. The Early Bird discount ends on May 31. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
We just love to meet freelancers who have managed to combine different types of writing into a successful career. This week, Rachel and Lynne chat with Caroline Riches, a news journalist for 25 years who works in the SBS newsroom part time and then does freelance writing work for the rest of the week. We talk about: Balancing the two roles Why she loves the flexibility of casual work What newsrooms are looking for from casual journalists and how to get a foot in the door The stress of covering big news stories How great it is to be part of a newsroom and being surrounded by the big news stories of the day Where and how she secures agency work Connect with Caroline at LinkedIn: https://www.linkedin.com/in/caroline-riches-978656113/ Caroline's website is: https://www.carolineriches.com/ This is your last week to secure Early Bird tickets to The Content Byte Summit, from September 12-14, 2024. The Early Bird discount ends on May 31. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week, Rachel and Lynne are doing something different! They have turned the microphone over to some of their listeners. In this great compilation episode, listeners and former guests share some of their stories about difficult times as freelancers and how they recovered. It's all about real-life experiences and resilience - and learning from our mistakes. Thanks to the following people for contributing (and those who aren't listed here as they preferred to stay anonymous): Anf Chansamooth https://www.anferneec.com/ Rebekah Lambert https://unashamedlycreative.com.au/ Belinda Weaver https://www.copywritematters.com/ Susan Reoch https://theuxcopywriter.com/ Brook McCarthy https://brookmccarthy.com/ Caitlin Wright https://caitlinwright.com.au/ Claire Chow https://connect4social.com.au/ Ed Gandia https://b2blauncher.com/ Emma Lovell, https://www.emmalovell.au/ John Burfitt, https://jbmedia.com.au/ Monica Davidson, https://creativeplusbusiness.com/ Theresa Miller - media trainer - TM Media https://www.theresamiller.com.au/training And, don't forget about The Content Byte Summit, from September 12-14, 2024. Time is running out to secure the Early Bird discount, which ends on May 31. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week Rachel and Lynne have a return guest - Jessica Mudditt. A journalist and author, Jessica has embraced risk and adventure to start her own publishing business, Hembury Books, which provides coaching and ghostwriting services to non-fiction authors. Jess talks about what helped her decide to make this career shift, how and why self-publishing is a great option for many authors and some of the challenges of working in today's publishing industry. We cover: What it's like to have your own book in your hand Writing her own memoirs The publicity machine How the ghostwriting process works Coaching authors and mentoring them through the publishing process Jess's first appearance on The Content Byte is here: https://podcasts.apple.com/au/podcast/the-content-byte/id1478510876?i=1000526237952 Connect with Jessica at Hembury Books: https://hemburybooks.com.au/ where you can also find her podcast. Are you coming to The Content Byte Summit, from September 12-14, 2024? Time is running out to secure the Early Bird discount, which ends on May 31. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel and Lynne are chatting with Natasha Dickins, a former magazine editor who has carved out a great career creating content for DIY clients. Natasha talks about her love of good tools and DIY projects and how she has turned this into a career. She talks about: Her career writing in magazines Her love of being 'on the tools' Setting up her workshop on the mid-north coast of NSW How she uses her skills to create content for brands How she prices her content and includes package rates Connect with Natasha via Instagram: @littleredindustries or via her website: https://littleredindustries.com/ Are you coming to The Content Byte Summit, from September 12-14, 2024? Time is running out to secure the Early Bird discount. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on The Content Byte, Rachel and Lynne have one of the founders of Content Bistro, Prerna Malik. Prerna and her husband Mayank are copywriters and specialists in the area of evergreen marketing. In a fascinating chat, Prerna talks about: Mistakes freelancers make with their marketing How to create a constant flow of work The power of storytelling in email marketing Creating packages and using them to grow your business Finding clients in slow times ...and how to work with your spouse! Connect with Prerna and Mayank and do their quiz https://contentbistro.com/quiz/ Follow them on Instagram https://www.instagram.com/contentbistro/ And don't forget to sign up for the 2024 The Content Byte Summit, from September 12-14, 2024. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week, Lynne and Rachel are chatting with TV journalist turned media trainer, Theresa Miller. Theresa has a great story of creating a new career in media training and coaching, working with corporates and training senior executives in how to deal with the media. Her story is fascinating and inspiring and covers: How to use journalism skills as a media trainer Working with companies and individuals to put a journalism lens on issues How she finds clients How she packages and prices her services How introverts can thrive in the media ... and why women need to be in front of cameras more often Connect with Theresa through her website: https://www.theresamiller.com.au/ or via LinkedIn: https://www.linkedin.com/in/theresa-miller-tm-media/ And, don't forget that we have announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the website, Rachel and Lynne are chatting with Lisa Almond, a copywriter and paramedic. We thought it was such an intriguing combination that we just had to get her on the podcast! We chat about: Her background in writing and journalism What appealed to her about being a paramedic Training in a new career while balancing existing work and family How she juggles both roles How she plans to include her paramedic knowledge into her writing Some of her stories from the frontlines of emergency first aid Connect with Lisa via her website: https://www.copyandcomms.com.au/ And, don't forget that we have announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week Rachel & Lynne are chatting with media expert and publicist Nicole Webb. Now based in Singapore, Nicole has had a diverse and exciting career and she talks about her new service of book publicity, the challenges of modern publishing and how it came about. In our chat, we cover: Nicole's career as a TV journalist, presenter and producer Travelling around Asia and working remotely Writing her own book and using her contacts to publicise it How this developed into a new service What new authors need to know about publicity The importance of maintaining contacts Nicole's website is: https://nicolewebbonline.com/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week Rachel and Lynne are chatting with the founder and head of product at Rounded - our sponsor. A former freelancer, Grant tells the story of how the company was founded and what it's like dealing with sole traders as customers. His inside tips are valuable! During our conversation, he talks about: How businesses often ignore the potential of freelancers as customers How he created a product he needed - and then took it to the next level Common mistakes freelancers make Why multi-disciplinary freelancing is the future The freelancer skills we will need in 2024 and beyond Grant's company Rounded ( www.rounded.com.au ), is our sponsor and is an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Connect with Grant on LinkedIn: https://www.linkedin.com/in/grantmccall/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Episode edited by Marker Creative Co www.markercreative.co…
1 Specialising in email marketing with Eman Ismail 1:03:53
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1:03:53This week Rachel & Lynne are super excited to have Eman Ismail on the podcast. Eman is a specialist in email marketing, which is such a growth industry and she shares her tips, tricks and the story about how she ended up working in this niche. During our conversation, Eman talks about: What it takes to create a great email campaign Mistakes that business owners and copywriters often make when creating email campaigns How to not sound sales-y in your emails Using storytelling in emails to create more powerful and memorable campaigns Where she finds her clients Listen to Eman's amazing podcast and connect with her by visiting her website: https://emancopyco.com/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.…
This week on the podcast, Rachel & Lynne are looking to the future - and helping us all to understand what's in our pipelines. We are chatting with writer and content creator Bec Haddad, about her career and Web3, which is the next iteration of the Internet. So fascinating! We talk about: What Web 3 is and how it relates to content marketing The tools you need to understand it How it affects freelancers How to prepare yourself for this new frontier Working with agencies Find Bec through her website: https://www.rebeccahaddad.com/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel & Lynne chat with a freelancer who keeps adding more skills to her arsenal - stylist, writer and now photographer Jessica Bellef. Specialising in lifestyle and interiors, Jess has carved out an enviable career that includes working with beautiful things and creating amazing work, including a beautiful coffee table book. Jess talks about: How beginning as a visual merchandiser influences her work Discovering writing later in her career How relationships help to build a pipeline of steady clients/editors Why she wanted to branch into photography How her book came about and its long journey to publication Connect with Jessica at https://www.jessicabellef.com/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week Rachel and Lynne are chatting with successful freelancer (and tree-changer) Julie Lee. Julie was one of the first employees at Medium Rare Content, a highly successful content agency with lots of high-profile clients. Julie talks about her years with Medium Rare - what it was like building up the business and working with clients as well as some of the secrets of the agency's success. She talks about: Moving from consumer magazines to content work What makes a successful freelancer Offering strategy to clients What she's learnt as an editor and then moving on the other side How she's found balance in her life and career since moving to Port Macquarie Connect with Julie through LinkedIn: https://www.linkedin.com/in/julie-lee-editor/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or secure an early bird ticket) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel and Lynne revisit SEO. We think that it's been a little overlooked lately with all this talk about AI and it's so important. Our guest this week is Abbey, half of marketing experts, the Duo Collective. In a wide-ranging chat, Abbey talks about: Domain authority with search engines and what that means Keywords, search traffic and backlink strategies And why you absolutely need a backlink strategy plan to supplement your content strategies in order to grow with search engines It's a great way to understand new developments in SEO and to demystify it all. So much to learn! Connect with Abbey & Courtney: Duo on Air: https://duocollective.com/duo-on-air-marketing-podcast/ Website: https://duocollective.com/ Instagram: https://www.instagram.com/duo.collective/ Email Newsletter (Tuesday Tips & Sips & SEO Squeeze): https://duocollective.com/subscribe DIY SEO Course Waitlist: https://duocollective.com/seo-on-tap 4 FREE Ways To Find Keywords: https://duocollective.com/free-seo-tools And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week's it's just hosts Rachel and Lynne as we get back into the swing of things - and set ourselves up for a new year of freelance work. And, as the saying goes, it's not what you know, it's who... so this week we are talking about collaboration. We believe in an abundance mindset - that there is enough work to go around and that it's good to share tips and tricks on securing solid, well-paying gigs. We share our tips (and real-life examples) of how collaborations with other creatives can bring you extra work. We talk about: Collaborating with a web designer who reached out to Rachel as he needed a regular copywriter to pass work onto Collaborating with a graphic designer who thought of Rachel when she needed a sub-editor for a magazine project Collborating with a copywriter in a private FB group; she sub-contracted work to Rachel after we built up a relationship Lynne collaborates with other design writers as she has passed on work to them when I am at capacity. Working with photographers in the interior space to give each other work Creating content with 2-3 of her clients in the niche so everyone shares the cost and doubles the reach. And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week Rachel and Lynne have a special guest talking about how nicheing down (or specialising) can bring you higher income clients and a more successful and resilient business. Funnel strategist and conversion copywriter Abi Prendergast shares her story on how she found her niche of working with course creators and why specialising works for her. We talk about: Why she loves the 'laptop lifestyle' Working with Copyhackers and how it set her up for success Going viral in the copy world Why she loves working for herself How solving problems for clients is the key to success Why you should work on your business regularly The skills you need for 2024 Connect with Abi here: https://www.aptcontent.co.uk/ or via LinkedIn: https://www.linkedin.com/in/abi-prendergast-2a5953b1/ Sign up for updates for the 2024 Content Byte Summit at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
And we are back for 2024 - and with such a useful episode! This week Rachel & Lynne chat with LinkedIn expert Adam Franklin on how to use this super-helpful and useful social media tool to get more work and improve your visibility. He shares his top 6 tips on starting the year by optimising your LinkedIn profile and ways that you can make the medium work for you (and it's much easier than you might think!). Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamfranklin/ Bluewire Media can be found at: https://www.bluewiremedia.com.au/ Sign up for updates for the 2024 Content Byte Summit at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
As the year draws to a close, hosts Rachel and Lynne chat about our favourite episodes of the year - and some of the things we have learned from our marvellous guests. We chat about: What we learned from organising our first Summit Our favourite guests from the year Keynote speaker Ed Gandia's concept about 'moving up the value chain' in our content offering What we love about podcasting The powerful lessons we learned from Emma Grey's novel about grief Charlotte Wood's chat about her novel and how an award helped her to create a viable career in fiction writing Melanie Padgett Powers' podcast with her Summit takeaways is here: https://meledits.com/166-smart-advice-from-the-content-byte-summit/ Sign up for updates for the 2024 Content Byte Summit at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co…
1 Freelance work in podcast producing, with Kim Kerton from Unemployed and Afraid 1:01:51
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1:01:51This week on the podcast, Rachel and Lynne chat with Kim Kerton of Unemployed and Afraid, talking about the growing opportunities in podcast production. We chat about all thing podcasts, including: Owning a business from a young age Creating branded podcasts How do you serve an audience Realism in storytelling for brands Being prepared for change as your business grows Resources she mentions: Podcast Workers Aust - https://www.podcastworkersaus.org/ Her two favourite resources for podcast industry insights: PodNews https://podnews.net/ Sounds Profitable https://soundsprofitable.com/ Connect with Kim: The Unemployed & Afraid pod: unemployedandafraid.com.au Kim's website: goodsideofthebed.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel and Lynne chat with copywriter and coach Krystle Church, who is living her best life in tropical Mauritius doing work she loves. We chat about all things copywriting, including: Writing great copy The best courses to learn about copywriting Creating great landing pages Email marketing Being a digital nomad Mistakes she made in her early days of running the agency Connect with Krystle on Instagram: https://www.instagram.com/krystle.church/ or through her website: https://krystlechurch.com/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel and Lynne chat with communications professional and novelist Clare Fletcher. Clare talks about juggling all her roles, how she found time to write her novel (and what got her started). We chat about: The difference between writing commercial fiction versus literary fiction How a course helped her start writing Why she started her own podcast And all about her deep love of rom-coms Find Clare on Instagram: https://www.instagram.com/clarefletcherwriter/ Listen to Clare's podcast (with Karina May), That Rom Com Pod https://podcasts.apple.com/au/podcast/that-rom-com-pod/id1703734806 Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel and Lynne chat with writer Alley Pascoe. Alley has just completed her latest ghostwriting project, My Mother's Eyes with Shanelle Dawson. She talks about ghostwriting, working with celebrities and the special bond she shares with her authors, as well as how she maintains a successful freelance career as a feature writer. We chat about: How she secured her first ghostwriting project How to channel someone else's voice Dealing with the publicity machine Long-form feature writing Why she loves living in Darwin and how she works remotely Connect with Alley on Instagram: https://www.instagram.com/alleypascoe/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co…
1 Tips for new and veteran copywriters by copywriter, trainer and podcaster Bernadette Schwerdt 57:18
This week, Rachel and Lynne chat with Bernadette Schwerdt, one of the legends of the copywriting world. Bernadette is also a trainer of new copywriters and in this valuable episode, shares her copywriting tips on what you need to know if you want to add copywriting to your freelance arsenal. We chat about: Writing persuasive copy and how it's a mindset The sales journey and how copywriting fits in How to use AI tools in a constructive way Mistakes new writers make Essential courses and skills that can keep copywriters up to date and relevant Connect with Bernadette and find out about her courses at Copy School: https://www.copyschool.com/ Her own website is: https://bernadetteschwerdt.com.au/ Bernadette's podcast is: https://www.writerscentre.com.au/blog/category/podcast-so-you-want-to-be-a-copywriter/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel and Lynne talk with branding expert Carlii Lyon about how to increase awareness of you and your work, without making you feel uncomfortable. Carlii chats about: Why personal branding is important How it can grow your business How to reduce the 'ick' factor How introverts can survive networking functions How feeling confident comes after 'confident action' Carlii's website is: https://carliilyon.com.au/ Her LinkedIn page is: https://www.linkedin.com/in/carliilyon/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co…
1 Social media for freelancers: Tips for getting leads and building your business with posts that work 52:42
This week Rachel & Lynne are chatting with Anfernee Chansamooth, a marketer and social media guru, talking about how you can use social media to build your business and get more leads. We chat about: His favourite social platforms for freelancers Mistakes that freelancers make Why targeting a broad market doesn't work How consistency pays off on social media How much you should share on your social channels Anfernee's website is here: https://www.anferneec.com/ He has compiled a bonus page of resources for listeners of The Content Byte here: https://theauthenticmarketer.com/thecontentbyte/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co…
1 Financial writer and freelancer Michelle Bowes on how to run a successful freelance business 47:53
This week Rachel and Lynne have successful financial journalist Michelle Bowes on the podcast to talk about creating a business mindset with your freelance business. Michelle has successfully juggled the worlds of words and money and she shares her tips on common mistakes freelancers make, how to earn more and how to cut down your business costs. She talks about: Finding confidence to talk about money How to quote and invoice without fear How to set up your freelance business the right way Superannuation made easy Dealing with contracts Running financial literacy events for young women Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michelle-bowes-37388247/ or go to her website: https://www.michellebowes.com.au/ The Money Queens website is https://www.moneyqueens.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co…
1 Charlotte Wood on her new novel, being a successful author and having her work adapted for the stage 57:54
We are back after a short break - and we have a great episode to share today. This week, Rachel and Lynne chat with award-winning novelist Charlotte Wood about the ups and downs of writing literary fiction. Charlotte shares her early days as a writer, including how she supplemented her income before she found success. We chat about: What literary awards mean and if they help your career Choosing the right publishing team Working with difficult topics Going on the publicity trail for your books Social media for novelists Having her work adapted for the stage. It's a fascinating chat and a wonderful insight into life as a successful novelist. Charlotte's website is https://www.charlottewood.com.au/ or follow her on Instagram here: https://www.instagram.com/charlottewoodwriter/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co…
This week, Rachel and Lynne are recovering from our first-ever The Content Byte Summit. It was a whirlwind of two and a half days of learnings, connections and aha-moments. This week, before we both take a break, we are going through our favourite tips and tricks from all the speakers and panels - and what we are taking to our own freelance business. We talk about: Ed Gandia's keynote talking about how to charge for the value that you add to your clients - not strategy, but advising The panel with Lindy Alexander and Jennifer Goforth Gregory on escaping the low-pay cycle Hearing from editors and content chiefs about what they want from freelancers Racquel Collard’s presentation that covered automating processes, along with Jac Taylor in the Business of Freelancing panel - how important it is to get the right systems and make them talk to one another. Susan Reoch in giving a personality to AI apps and making you think totally differently about incorporating AI into your workflow. We also loved the connections between the attendees and seeing our community catch up. Many people commented on how lovely everyone was, and how welcoming. We can highly recommend a detailed summary of the Summit through the excellent Melanie Padgett Powers, and her Deliberate Freelancer podcast. Melanie watched the Summit virtually from Washington DC and has some great thoughts and comments: https://meledits.com/166-smart-advice-from-the-content-byte-summit/ Lynne and Rachel are going to take a break for a couple of weeks now to recover, but the podcast will be back on 16 October. Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co…
This week, in the midst of last-minute preparations for our exciting event - The Content Byte Summit – Lynne and Rachel take you behind-the-scenes for a sneak peek into some of the presentations and panel chats that are occuring during the two days of the Summit. The Summit will be held from September 14-16 at the Australian National Maritime Museum in Sydney and we wanted to share some of the highlights that we are really excited about, including Keynote speaker Ed Gandia - moving up the value chain and not taking orders How skilled interviews give you nuances that AI can never match Jess Mudditt talking about high-paying journalism gigs Transferrable skills that journalists can take into government work with Nigel Bartlett How our second keynote speaker Jennifer Goforth Gregory hits revenue targets by breaking all the rules Racquel Collard’s marketing presentation - no more panic marketing! AI tools in general… there are so many, what should we learn? Valerie Khoo’s talk about microcredentials Ros Page’s survey on how agencies are using AI and how that might be affecting their use of freelancers. Ways that you can diversify and add new income streams to your freelance business There are still a few tickets still available for The Content Byte Summit www.thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel and Lynne chat with award-winning creative business consultant Monica Davidson on building a successful creative business. Monica works with creatives of all types to help them build their businesses and gain confidence. We chat about: Practical business advice for creatives Common mistakes freelancers make Working with government departments and agencies Helping people convert a hobby into a professional business Working with and training mentors Managing staff and growing a business. About Monica + Creative Plus Business Find out more about Monica here: creativeplusbusiness.com Connect with her on LinkedIn: https://www.linkedin.com/in/monicadavidson/ ALSO! Creative Plus Business is kindly offering TCB listeners 30 percent off the course Creative Start-Up , with the code Content-Byte-comp-2023 (expires Nov 30). About us + The Content Byte Summit Only a few tickets still available for our conference in September, The Content Byte Summit www.thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co…
This week, Rachel and Lynne are chatting with writer Eagranie Yuh, who’s had an interesting career journey (but isn’t that all of us, really?). Eagranie chats about about how her background brought her to working on her own, writing white papers and doing branded podcasts for clients. She shares lots of fabulous ideas and tips, including: How a career coach helped her turn her passion for writing into a career What it's like to work for big international brands What white papers are and how to make them useful How she moved from Canada to Tasmania - and continued her successful freelance career Her side hustle of chocolate making What it's like juggling time zones and school pickup Why she loves conferences and making in-person connections. Connect with Eagranie via LinkedIn https://www.linkedin.com/in/eagranieyuh/ or visit her website: https://eagranie.com/ Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co…
This week Rachel and Lynne chat with literary agent Lou Johnson, who has just launched her own agency, Key People Literary Management with agent, publisher, and author Jeanne Ryckmans. With more than 20 years in publishing, Lou shares her knowledge on all things book-related. In our discussion, she chats about: How publishing has changed over the years What agents do How to find one How to get a publishing deal How to market your book And whether you can really make money as a novelist in Australia Key People Literary Management is still setting up a website, but you can connect with Lou here: https://www.loujohnson.com.au/ Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Lynne has been unwell so we thought it would be a great idea to re-release one of our favourite episodes from a few years ago. This episode, from June 2020 (so we chat about the pandemic a few times) is with content marketing queen Jennifer Goforth Gregory about moving from journalism to content marketing, why it's so important to have niches, positioning yourself to clients and agencies as a subject matter expert and her three-pronged approach to marketing yourself. She also shares a rough script on how to write an LOI (and why it's just a starting point and not the 'whole date'). Jennifer is one of the keynote speakers at the upcoming The Content Byte Summit - and this is a great way to hear her story and why we both find her inspiring. Jennifer's website is here: https://www.jennifergregorywriter.com/ Connect with her Facebook group here: https://www.facebook.com/groups/FreelanceCMW Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Lynne and Rachel chat with one of our digital heroes - Rebecca Lowrey Boyd. Rebecca is the digital managing editor of Better Homes and Gardens, Australia's leading homes website. She also founded Wee Birdy in 2007, a London-based blog devoted to London shopping and design, an innovative site in the heyday of blogging that we both loved. Rebecca talks about working on the digital side of a large media brand and the move towards omnimedia channels of print, digital and TV - and how the print and digital teams now work together. She talks about her love of digital strategy and how working inhouse helps her to be at the forefront of the big projects. We loved hearing about how analytics informs the type of content these sites include and how SEO and EDMs still play a big part in driving organic traffic to the Better Homes website. Rebecca talks about some of the tools she uses and how that helps to keep the site top of mind - and on the front page of Google. It's a far-ranging and thoughtful discussion on the future of digital media. Connect with Rebecca via LinkedIn: https://www.linkedin.com/in/rebecca-lowrey-boyd-84303698/ Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co…
1 Susan Horsburgh on writing Two Of Us columns, freelancing for big-name mags and why profiles are her thing 34:47
Freelance writer Susan Horsburgh has an enviable CV and portfolio, writing for some of the country's most prestigious titles, including the Australian Women's Weekly, The Good Weekend ( in the Sydney Morning Herald and The Age) and Qantas magazines. She has written more than 30 Two of Us columns for The Good Weekend , which we know is a highly read and sought-after commission for freelancers. In her chat with Rachel and Lynne this week, she talks about: Her career to date (lots of great stories!) What she loves about writing profiles How to interview subjects to get the best story How to pitch to editors How to survive financially as a freelance writer Susan's Authory profile is here: https://authory.com/SusanHorsburgh Connect with her on LinkedIn here: https://www.linkedin.com/in/susan-horsburgh-freelance-content-writer/ But wait, that's not all! Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co…
1 Sourcebottle’s Bec Derrington on creating a resource for journalists and content creators 1:02:28
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1:02:28This week, Rachel and Lynne are chatting to a different style of guest - Bec Derrington from Sourcebottle. Sourcebottle is a fabulous resource for journalists, writers and content creators and one we both use regularly. Bec shares the story behind Sourcebottle - why she started it and how it works. During our wide-ranging chat we talk about: Her background in PR and how she saw the gap in the market The challenges in running a small business The changing media landscape How she connects journalists with sources and industry experts Some of the weird and wonderful callout requests she's had How to craft a callout that will give you the experts you need for your story How she deals with the 'pick your brains' conversations The challenges of maintaining a huge mailout list Connect with Bec here: https://www.linkedin.com/in/becderrington/ Checkout Sourcebottle here: https://www.sourcebottle.com/ But wait, that's not all! Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au) , an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co…
This week, we're chatting to Steve Colquhoun - a journo, editor and copywriter based in Geelong, Victoria. He started in media at the age of 17 after leaving school, cutting his teeth on mastheads such as The Age, Herald Sun and Cairns Post. He's also worked extensively as a motoring journalist - and since going freelance in 2016 has met the content needs of a variety of clients including Mercedes-Benz, Deakin University and NAB. We chat to Steve about... + what it's really like writing about the world of fast cars + the challenges that come with having motoring as a niche + how he finds clients and what a typical week looks like + setting boundaries when mixing journalism work with content + how to write effective pitches that are more likely to get the green light + his top tips on carving out a successful freelance career. Find out more about Steve: His website: stevecolquhoun.com Connect with him on LinkedIn: www.linkedin.com/in/stevecolquhoun Read his ultimate guide to retainers on Rachel's List: www.rachelslist.com.au/blog/your-ultimate-guide-to-freelance-retainers But wait, that's not all! Find out more about our upcoming conference, The Content Byte Summit thecontentbytesummit.com.au and sign up for updates >> subscribepage.io/IIvLBD Find Rachel rachelsmith.com.au Find Lynne lynnetestoni.com Rachel's List rachelslist.com.au Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Visit them here >> rounded.com.au Episode edited by Marker Creative Co www.markercreative.co…
This week, hosts Rachel and Lynne are responding to a question we had on Instagram from an entry-level writer asking how to get her first clients. So we are sharing our 12 tips (6 from each of us) on how to land your first freelance writing client when you have no experience. We talk about: Finding your niche Using that niche to target clients in that area Partnering with freelancers who are a little bit ahead of you and might be able to sub-contract to you, so you start to get some clippings How short-term contract work will help you build up contacts and clippings Why you should set up a website and optimise it for SEO How to write blogs that showcase your writing How to lean on your existing network. Internships that enable you to write and promises you clips at the end of it How to get onto the jobs boards and create alerts for the types of jobs you’re looking for. Join free jobs emails like Rachel’s List’s entry level list How to optimise your LinkedIn page - and connect with thought-leaders in your niche(s). How to make your email address a professional one - no gmail or hotmails How to pitch to online publications that regularly use first-person pieces to help boost your portfolio Read Sophia Auld's blog post on moving from physiotherapy to health writing: https://www.rachelslist.com.au/blog/from-burnt-out-physio-to-booked-out-health-writer-how-i-did-it-and-how-you-can-too/ Read our blog post on building an online portfolio and the different platforms to choose https://www.rachelslist.com.au/blog/9-easy-ways-for-journalists-to-build-an-online-portfolio/ Read this post on what internships should look like: https://www.rachelslist.com.au/blog/what-i-think-internships-should-look-like/ Sign up to RL's FREE entry level list: https://dashboard.mailerlite.com/forms/327980/82606867567609082/share Young Australian Writers Facebook group: https://www.facebook.com/youngauswriters Find out more about The Content Byte Summit here (and sign up for updates): https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au Episode edited by Marker Creative Co www.markercreative.co…
The life of a freelance travel writer sounds like a dream gig (and one we have always wondered about) - so this week Rachel and Lynne are chatting with freelancer and columnist Dilvin Yasa. Dilvin talks about the reality of working as a travel writer. In our chat, Dilvin talks about: The challenge of getting your foot in the door if you live in the 'wrong postcode' How men's magazines taught her how to write well The reality of spending weeks on the road How she juggles the demands of a weekly column with family life How and why she published her books The secret to getting a pitch across the line with editors Her tips for aspiring feature writers Connect with Dilvin on Instagram: https://www.instagram.com/dilvinyasa/ Just a couple more days to secure the Early Bird prices for The Content Byte Summit so visit here (and sign up for updates): https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au…
This week, Rachel and Lynne welcome Jodie Spiteri-James from the Australian Society of Authors (ASA) to the podcast. Jodie is the Professional Development and Events Manager at the ASA and responsible for one of the society's most successful programs - Literary Speed Dating. With more than 20 years experience in publishing, Jodie talks about: The rise of e-books and audio books How the industry works How to get published How the speed dating events work Mistakes prospective authors make Learn more about the ASA here: https://www.asauthors.org/ Connect with Jodie here: https://www.linkedin.com/in/jodiespiterijames/ Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au…
Magazine editor and writer Melanie Hansch joins Rachel and Lynne on the podcast this week talking about her work as deputy editor of the prestigious Food and Wine magazine in the US. Melanie shares her career journey, starting as a food writer and critic in Australia and being mentored by publishing legend Donna Hay before moving to the States. She shares her observations on the differences between magazines in each country, why print is not dead and what it was like proving herself all over again when she moved to the US. It's an inspiring story and one that proves the value of hard work and talent. Connect with Melanie on Instagram at https://www.instagram.com/melhansche/?hl=en Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au…
Despite the move to digital, there is still some allure about glossy magazines. This week Rachel and Lynne chat with Hannah James, the deputy editor of Country Style magazine about what print magazines look for from freelancers, how to pitch ideas and, importantly, what they pay. She also takes us through the workload of magazine staff, how it has changed over the years - and why many editors aren't great at answering their emails. It's an episode packed full of ideas on how to get your byline in a glossy! Connect with Hannah via LinkedIn at: https://www.linkedin.com/in/hannahjames2/ Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au…
This week on the podcast, hosts Rachel Smith and Lynne Testoni chat with Ed Gandia, a business-building coach and successful podcaster. Ed is also one of the two keynote speakers at our conference, The Content Byte Summit, being held in Sydney in September this year, flying in from the US just for us. We talk to Ed about building a resilient business, dealing with the threat of AI, why strategy helps to set you apart and command a higher rate and, of course, what he's looking forward to doing on his trip to Sydney. It's a great discussion with many 'aha' moments, and we think you will enjoy this taste of what Ed will deliver to conference attendees. Connect with Ed at https://b2blauncher.com/ and listen to his podcast here: https://podcasts.apple.com/au/podcast/high-income-business-writing-podcast/id640055894 Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au/…
This week, Rachel and Lynne are chatting with burnout coach Dex Randall. We know that when you work for yourself, the to-do list can be long and the pressure can be immense, which is why we felt this topic was really important. In our chat with Dex, we cover topics such as: what burnout is who gets it and why how you know you are in burnout and not just dealing with workplace stress where freelancers are particularly vulnerable how you fix burnout if burnout is the same for men and women Connect with Dex at https://dexrandall.com/ His podcast is called Burnout to Leadership: https://www.burnouttoleadership.com/ Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au/…
This week, it's just Rachel and Lynne as we discuss our big event for the year - The Content Byte Summit! We are keen to share our excitement about the event, which is coming to Sydney in September - from the 14 to 16th, in fact. We chat about: Why we decided to do the summit What writers and content creators will get out of attending How keen we are to meet our keynote speakers - Ed Gandia and Jennifer Goforth Gregory How we feel about challenging ourselves to take the podcast to the next level What organising such a big event means Why we love the National Maritime Museum as a venue What we are most looking forward to during the summit Why the topic of AI? Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ Thanks (as always) to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See https://rounded.com.au/…
This week on the podcast, hosts Rachel and Lynne chat with freelance writer and author Stephannie Wood. Stephanie shares her journey moving from being a staff writer to freelancing, the challenge of creating a viable career in long-form journalism as well as her journey to publishing her first book, Fake: A Startling True Story of Love in a World of Liars, Cheats, Narcissits, Fantastists and Phonies . During our chat, we discuss: How to get a pitch over the line with editors The challenges of managing an over-flowing inbox What's involved in creating a popular newsletter Sign up to Stephanie's newsletter here: http://stephaniewood.com.au/newsletter/ Connect with her here: https://www.instagram.com/stephaniewoodsydney/ https://www.linkedin.com/in/stephaniewoodwriter/ https://www.facebook.com/StephanieWoodSydney/ We are also thrilled to launch our newest venture - The Content Byte Summit - a conference for writers, by writers. Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ Thanks to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See why thousands have made the switch from spreadsheets and complicated software: https://rounded.com.au/ Episode edited by Marker Creative Co www.markercreative.co…
TRIGGER WARNING: This episode contains some distressing content, including discussion about child sexual abuse. This week on the podcast, Rachel and Lynne chat with journalist and author Shannon Molloy. He talks about his two books, including his latest, You Made Me This Way, a powerful, yet harrowing tale that talks to male survivors of child sexual abuse. He talks about interviewing the men who are the core of the book, sharing his own story, and how he managed to cope with such challenging material. He shares how his journalism background helped him to write the book and how he juggled creating the book while still working in a day job as a reporter. Shannon also talked about his path to publishing his first book, Fourteen , and the process of it being adapted into a stage play. Shannon's books are available at all major and independent bookshops. Connect with Shannon here: https://www.shannonmolloy.com.au/ You can also buy You Made Me This Way , here: https://www.booktopia.com.au/you-made-me-this-way-shannon-molloy/book/9781460761861.html Shannon's first book, Fourteen , is available here: https://www.booktopia.com.au/fourteen-shannon-molloy/book/9781760851088.html We are also thrilled to launch our newest venture - The Content Byte Summit - a conference for writers, by writers. Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ Thanks to our sponsors Rounded, an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. See why thousands have made the switch from spreadsheets and complicated software: https://rounded.com.au/ Episode edited by Marker Creative Co www.markercreative.co…
1 Sarah Spence on selling strategy as a service and being neurodiverse in the copywriting world 41:04
This week, Rachel and Lynne chat to copywriter and agency owner Sarah Spence. She shares her journey from freelancing to setting up her own agency, managing rapid growth and what she looks for when she's hiring freelancers. She also talks about what it's like being neurodiverse and how it helps her create a supportive and inclusive culture at her agency, Content Copywriting. Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarah-spence-7413b930/ Learn more about her agency here: https://contentcopywriting.com.au/ We are also thrilled to launch our newest venture - The Content Byte Summit - a conference for writers, by writers. Find out more about The Content Byte Summit (and sign up for updates) here: https://thecontentbytesummit.com.au/ Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte! Episode edited by Marker Creative Co www.markercreative.co…
This week, Rachel and Lynne chat with artist and arts writer Emma Finneran. She shares how her writing career started, how she works with artists to translate their visions into words and what it's like dealing with the egos of the art world. Another fascinating writing niche - another fascinating freelancer! Emma shares her philosophy about making art accessible through words and sharing the vision of artists through statements and galleries. We loved this peek into another world! Connect with Emma here: https://artistprofile.com.au/emma-finneran/ We are so thrilled to launch our newest venture - The Content Byte Summit - a conference for writers, by writers. Find out more about The Content Byte Summit (and sign up for updates) here: https://preview.mailerlite.io/preview/327980/sites/84584796838167692/thecontentbytesummit Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte! Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel and Lynne are joined by Vivienne Pearson, who specialises in Opinion Writing. Vivienne talks about: What makes opinion writing different from regular journalism How and when to pitch to editors The topics that work for opinion writing Whether you can make a living from this style of writing Find out more about Vivienne at https://viviennepearson.com/ Information about her course with the Australian Writers Centre is here: https://www.writerscentre.com.au/store/courses/opinion-writing/ Don't forget... If you're an Aussie freelancer, please take our new pay rates survey here: https://www.surveymonkey.com/r/6CSXSNV Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte! Episode edited by Marker Creative Co www.markercreative.co…
This week, Rachel and Lynne chat with PR consultant and writer Erin Huckle of Chuckle Communications. Erin specialises in award writing and shares her knowledge. She talks about: Where she finds her clients What she likes about award writing How winning awards can help small business What makes this type of writing different from content writing The secret to being a successful freelancer Connect with Erin at: https://chucklecommunications.com/ (where you will find her amazing awards calendar) Don't forget... If you're an Aussie freelancer, please take our new pay rates survey here: https://www.surveymonkey.com/r/6CSXSNV Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte! Episode edited by Marker Creative Co www.markercreative.co…
This week we chat with Martin Sully of Snapper Studio. Martin talks about moving to Australia from the UK and how he set up his own networking group in his new hometown of Newcastle NSW. We talk about the power of connections and word of mouth when it comes to securing new work; how to set up a networking group and balancing a freelance life with family responsibilities. Connect with Martin via LinkedIn: https://www.linkedin.com/in/martinsullydesign/ or Instagram: https://www.instagram.com/snapper.studio/ Connect with Chatterbox: https://www.instagram.com/chatterbox.au/ Don't forget... If you're an Aussie freelancer, please take our new pay rates survey here: https://www.surveymonkey.com/r/6CSXSNV Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte!…
This week it's just hosts Rachel and Lynne as they share their best-ever tips on how to find work if you are facing a slow patch in this super-practical episode. We get it! All freelancers have quiet times and sometimes all you need are some simple solutions to help you get back into the flow and have the clients or editors come running. We talk about how to reach out to your network (and how to create one if you don't have one) and how to work LinkedIn to your best advantage. Don't forget... If you're an Aussie freelancer, please take our new pay rates survey here: https://www.surveymonkey.com/r/6CSXSNV Find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte!…
This week hosts Rachel and Lynne chat with columnist and author Kerri Sackville about her writing career. We talk about how being an early adopter on both Twitter and as a blogger helped to launch her career, how she chooses what to share about her life and how she secured both a weekly magazine column and all her five book deals. You can pre-order Kerri's new book, The Secret Life of You (How a bit of alone time can change your life, relationships, and maybe the world), here: https://www.booktopia.com.au/the-secret-life-of-you-kerri-sackville/book/9780645412949.html or connect with her here: https://www.kerrisackville.com.au/ About us If you're an Aussie writer, please take our new pay rates survey Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte!…
This week on the podcast, we chat with copywriter and author Emma Grey, whose best-selling novel, The Last Love Note , captivated us both. We talk to Emma about how she channelled her grief on losing her husband into her book and how writing works as a cathartic process. The author of five books, Emma shares why this one was different, the process of writing through grief and why it has resonated so strongly with the Australian public. Connect with Emma here: https://www.emmagrey.com.au/ Where to find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte!…
Former freelancer, now agency owner, Mike Hanley joins Rachel and Lynne on the podcast this week. Mike talks about moving from Bondi to Geneva to take a once-in-a-lifetime opportunity at the World Economic Forum and how it helped him grow and develop as a writer and leader. He shares the difficulties of moving his family halfway around the world and how the pandemic led him and his wife to make the huge decision to return home. He also talks about the pressures of starting and running your own business and how tech tools help him keep on top of costs, while maintaining quality content. Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-hanley-723292/ You can find The Content Engine here: https://www.thecontentengine.com/ Where to find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte!…
This week on the podcast, Rachel and Lynne chat with writer Pip Harry, an award-winning children's author, journalist and copywriter. Pip talks about: all the different marketing channels that a modern author needs to be across how awards make a huge difference to sales (especially with children's fiction) how she juggles writing her novels with journalism and copywriting how rejection is part of the writer's journey how long she had to wait before she could create a picture book The social media training she talks about is: https://thetandemcollective.com/ Ginger Gorman and Sue White's media bootcamp is: https://mediabootcamp.com.au/ Find Pip here: https://www.pipharry.com/ Where to find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte!…
This week on the podcast Rachel and Lynne's guest is accountant Heather Smith. As well as consulting with small business, Heather has created a side hustle as a writer, creating content and writing some successful 'For Dummies' books. She is also a columnist for Acuity magazine. She talks about creating a career that uses her professional knowledge and how she's honed her writing skills, often using AI to help her in terms of ideas and a framework. We talk about: The tough editorial demands of the 'For Dummies' brand How she splits her work between accountancy and writing What she loves about the two careers Where and how she finds her work Contact Heather via her website: https://heathersmithsmallbusiness.com/contact-me/ Where to find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded https://rounded.com.au/ for sponsoring The Content Byte!…
This week Rachel and Lynne chat with subeditor, writer and podcaster Leigh Livingstone about creating a successful career as a freelance subeditor (sometimes called a copy editor). We talk about: the role of a modern subeditor where and how she finds her work working with regular clients and maintaining those connections how it gives her a good mix of work how subediting helps your writing Connect with Leigh here: https://leighlivingstone.com/ Listen to her podcast, Popcorn Podcast, here: https://podcasts.apple.com/au/podcast/popcorn-podcast/id1461702059 Where to find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded for sponsoring The Content Byte!…
This week on the podcast, Rachel and Lynne talk to freelance writer, podcaster and multi-tasker Lee Tran Lam about food, podcasting and trying to carve out a career as a freelancer, while still doing what you love. We talk about: The need to support young journalists Why podcasting is the future - and how you can make it pay Creating a podcast with the Powerhouse museum Her favourite meals and why writing about it helps to capture those moments forever How her early days as a subeditor informed and helped her writing Where to find Lee Tran Instagram: https://www.instagram.com/leetranlam/ Patreon podcast and newsletter: https://www.patreon.com/leetranlam Culinary Archive podcast (for the Powerhouse): https://omny.fm/shows/culinary-archive-podcast New Voices On Food #1: https://somekindpress.com/products/new-voices-on-food New Voices On Food #2: https://somekindpress.com/products/new-voices-on-food The Unbearable Lightness of Being Hungry podcast: https://theunbearablelightnessofbeinghungry.com/ Where to find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded for sponsoring The Content Byte!…
This week, Rachel and Lynne are talking to publicist, PR mentor and founder of Odette & Co, Odette Barry, about promoting yourself and raising your profile without the ‘ick’. It's a fun conversation with lots of practical tips. We talk about: How to handle networking events as an introvert How and where to show up on social media What it's like operating out of a regional city Why you need a good website How to 'hack' your own PR The tech tips you didn't know you needed Find Odette at: https://www.odetteandco.com.au/ Where to find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded for sponsoring The Content Byte!…
In this age of AI and the associated panic that many writers are facing, content creator and agency founder Brooke Hill talks to Rachel and Lynne about Brand Voice - why it is important and how it can be the differentiator for writers. We chat about: What Brand Voice is Why it can't be replicated by bots How AI can be an effective tool for writers, without compromising our livelihood How to deal with cost-conscious clients How she finds work And why she wrote her first children's book Where to find Brooke: https://thecontentedcopywriter.com.au/ Where to find us: Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded for sponsoring The Content Byte!…
Rachel and Lynne's guest this week – our first for 2023 – is Charlotte Dallison. Charlotte's mantra is Blonde not Beige and she has built a successful career as a writer, podcaster and vintage fashion aficionado. We chat about: How she built her vintage fashion business and used that following to leverage her writing career Using Substack for her newsletter and how the platform has grown The story behind securing her book deal, which is coming out late in 2023 Being a digital nomad Working on her book thanks to a creative residency in Sardinia Connect with Charlotte here: https://www.charlottedallison.com/; or on Instagram @charlottedallison Her substack is https://blondenotbeige.substack.com/ Her podcast is Chez Charlotte Vintage: https://podcasts.apple.com/au/podcast/chez-charlotte-vintage/id1628495225 The Creative Residency can be found here: https://www.nocefresca.it/ Connect with us: Rachel's List for job-seekers: www.rachelslist.com.au/jobseekers Lynne Testoni's website: www.lynnetestoni.com Rachel Smith's website: www.rachelsmith.com.au Thanks, as always, to our sponsors www.rounded.com.au Easy accounting and invoicing software, made just for Australian freelancers and sole traders. Don't forget, if you're a Rachel's List Gold member, you'll enjoy 20 percent off an annual subscription plan!…
1 Barry Divola on making a living writing long-form features and covering music, pop culture, podcasts and travel 54:08
So often, we're talking to journalists who've jumped into other related industries, or added other skills to their bow to carve out a portfolio career. But our guest on this episode music and pop culture journalist and author Barry Divola - is refreshingly old-school. Barry chats to us about how he's carved out an enviable career writing for outlets like Rolling Stone, the SMH, Qantas Mag and Entertainment Weekly, as well as belonging to three bands. We also talk about: + Pitching, how long he works on the average pitch (and how many get commissioned) + The long-form features he loves writing and some of his favourites from recent years + What it's like meeting your musical heroes, including THAT Lou Reed story + How he combines writing books with his journalism work + Commercial writing and his experiences with copywriting + And much more! Where to find Barry On Authory: https://authory.com/BarryDivola On the Sydney Morning Herald: https://www.smh.com.au/search?text=Barry+Divola Barry's latest book, Driving Stevie Fracasso https://www.booktopia.com.au/driving-stevie-fracasso-barry-divola/book/9781460759479.html Spotify playlist for Driving Stevie Fracasso: https://open.spotify.com/playlist/4q9yBFpOmUtCXcSndKYtGy?si=c098614c9c814acc Where to find us Rachel's website https://rachelsmith.com.au/ Lynne's website https://lynnetestoni.com/ Rachel's List https://rachelslist.com.au/ As always, thanks to Rounded for sponsoring The Content Byte!…
This week, Rachel and Lynne are preparing for the holiday break - and we share our best-ever tips on how to manage cash flow, clients and set yourself up for a great 2023. We talk about: Taking on lots of work in November and December to build up a financial buffer Creating an Out-of-Office message for clients Working inhouse to take the pressure off the hustle Pre-scheduling social media Writing SEO-optimised blog posts ahead of time Thanks as always to Rounded for sponsoring The Content Byte. Connect with us: Rachel's List for job-seekers: www.rachelslist.com.au/jobseekers Lynne Testoni's website: www.lynnetestoni.com Rachel Smith's website: www.rachelsmith.com.au…
SEO is becoming more of a must-have than a nice-to-have skill for journalists, copywriters and content writers. And if you're considering learning SEO or boosting your existing knowledge, this episode is a fascinating one. We chat to US-born Liam Carnahan, an SEO coach and copywriter and content strategist, about his career journey and process of going into business for himself. Liam worked for many years in Sydney as a writer at digital marketing agencies before settling back in the US, where he launched his business Inkwell Content, and began offering SEO services to businesses in both Australia and the US, and training and coaching to a range of writers. (Liam's very first client was our wonderful sponsor Rounded and they’re still going strong.) In this episode, Liam talks to us about: His career journey and how his skills and business have evolved Getting on the radar of star copywriter Jacob McMillan Being a digital nomad and working with clients across different time zones The importance of learning SEO as a writer (and why) His course, SEO Bridge Builders for freelancers who want to turn their SEO skills into high-ticket services And much more! Where to find Liam His website: https://inkwellcontent.com/ Twitter: https://twitter.com/liamcarnahan LinkedIn: https://www.linkedin.com/in/liamcarnahan/ Thanks as always to Rounded for sponsoring The Content Byte.…
Fans of TV show Offspring will be no stranger to the name of its creator, Debra Oswald - who is a celebrated and highly prolific stage, television and fiction writer. In this episode, we chat to Debra about the start of her career (her first play was broadcast on the ABC when she was just 17) and the varied type of work she does. How does she switch between writing a crime novel to a TV script, to a one-woman stage show? She also shares the behind-the-scenes Offspring story - and reveals what it's really like inside those secretive TV writers' rooms. Find out: Debra's writing process and the 'mud hut' she escapes to for a change of scenery How she juggles multiple projects How TV and stage writers find clients (and how things have changed) Her recommendations for aspiring writers And much more! Find out more about Debra Her latest novel, The Family Doctor Her stage show, Is there something wrong with that lady? Instagram: https://www.instagram.com/debraoswaldoz/ Twitter https://twitter.com/debraoswald1…
Imagine if you could ask your client to record 7 minutes of audio for you on a specific topic - which you could then transcribe and turn into all kinds of written content for them? That's the system copywriter Rananda Rich from The Ink Rat devised, and it's a genius way to save time and get the information you need for client projects, be that a blog post, email funnel, series of social posts or another form of content they're after. In this episode, we chat to Rananda about: How her 'Sparticles' service started - and how it's evolved What clients think of it and how it helps her own workflow The kinds of content she creates with client-supplied audio Repurposing audio from podcasts, webinars, Zoom meetings Creating a system for storing / managing the audio Other services you can offer like SEO and metadata Rananda's favourite tools and services Resources Rananda's website and more info about Sparticles: https://www.theinkrat.com/sparticles/ Find Rananda on LinkedIn: https://www.linkedin.com/in/ranandarich/ Read our blog post on repurposing audio content https://www.rachelslist.com.au/blog/3-smart-ways-to-repurpose-audio-content/ Check out Lynne's website: https://www.lynnetestoni.com/ Check out Rachel's website: https://rachelsmith.com.au/ Visit Rachel's List: https://rachelslist.com.au/ Visit our sponsors, Rounded, for easy invoicing and accounting software (and if you're an RL Gold member, talk to us about how to get 20% off an annual subscription): https://rounded.com.au/…
1 Navigating the job search and recruitment process with career and interview coach Leah Lambart 33:06
What happens when you're freelance... and you keep getting distracted by cool permanent jobs passing you by? When you're a bit over the hustle, and want to go back to the 9-5 - even for just a year or two? It happens, as we talked to Joh Leggatt about in this recent episode . So, for a bit of a follow-up from that, we're talking to career and interview coach Leah Lambart about what happens next: + how to get into the 9-5 mindset when you're used to being your own boss + how to show employers you're serious about a perm role and why you'd be an asset + tweaking your CV and cover letter to better your chances of making the short list + how recruiters and career coaches can maximise your chances of success + when to talk salary and what else you can leverage Resources Find Leah at her website: https://www.relaunchme.com.au/ Or follow her on LinkedIn: https://www.linkedin.com/in/leahlambartcareercoach/ Track your job applications with our free job tracker: https://www.rachelslist.com.au/toolkit/product/job-tracker/ Connect with us: Lynne Testoni's website: www.lynnetestoni.com Rachel Smith's website: www.rachelsmith.com.au Thanks, as always, to our sponsors www.rounded.com.au . Easy accounting and invoicing software, made just for Australian freelancers and sole traders. Don't forget, if you're a Rachel's List Gold member, you'll enjoy 20 percent off an annual subscription plan!…
This week Rachel and Lynne chat with copywriter and ghost writer Annie Reid about her career writing copy for the architectural, design and property industries. She shares how she finds clients, how she started in her niche and what she loves about writing the words in beautiful coffee table books. Find Annie at https://atrium.media/ Connect with us: Rachel's List for job-seekers: www.rachelslist.com.au/jobseekers Lynne Testoni's website: www.lynnetestoni.com Rachel Smith's website: www.rachelsmith.com.au Thanks, as always, to our sponsors www.rounded.com.au . Easy accounting and invoicing software, made just for Australian freelancers and sole traders. Don't forget, if you're a Rachel's List Gold member, you'll enjoy 20 percent off an annual subscription plan!…
This week Rachel and Lynne chat with launch copywriter and psychotherapist Kirsty Fanton about 'social proof' - what it is, why it's an important (and powerful) part of your marketing efforts and how to get it. An inspiring and informative discussion. Find Kirsty at https://www.kirstyfanton.com/ Connect with us Rachel's List for job-seekers: www.rachelslist.com.au/jobseekers Lynne Testoni's website: www.lynnetestoni.com Rachel Smith's website: www.rachelsmith.com.au Thanks, as always, to our sponsors www.rounded.com.au . Easy accounting and invoicing software, made just for Australian freelancers and sole traders. Don't forget, if you're a Rachel's List Gold member, you'll enjoy 20 percent off an annual subscription plan!…
True crime podcasts are hugely popular - but who's behind the scenes creating the episodes we can't help but go back for again and again? Meet Gemma Harris, a podcast scriptwriter who specialises in true crime. In this fascinating episode, we talk to Gemma about: + her criminology degree and psychology and how helpful it is to her in her work + how she finds work as a true crime podcast scriptwriter + the polarising question of whether true crime podcasts are exploitative + her podcast script-writing process + the cases she's researched and written about that she'll never forget + her advice to others thinking about a similar niche. More about Gemma Her website: h ttps://gemmaharrisfreelance.com/ Q&A with Rachel's List: https://www.rachelslist.com.au/blog/meet-gemma-i-write-scripts-for-true-crime-podcasts/ Links to mentions in this episode Renae Marsden - https://obscuracrimepodcast.com/podcast/2020/11/28/renae-marsden-with-friends-like-these-part-01-amp-02 Bogle/Chandler case - https://www.tapesfromthedarkside.com/category/season-4/ Petition: https://www.change.org/p/dominic-perrottet-driven-to-suicide-but-renae-s-abuser-in-the-clear-criminalising-catfishing Bourke Street Massacre - https://obscuracrimepodcast.com/podcast/2021/9/1/s3e1-the-bourke-street-massacre-part-01 https://obscuracrimepodcast.com/podcast/2021/9/22/s3e2-the-bourke-street-massacre-part-02 https://obscuracrimepodcast.com/podcast/2022/2/8/s3e3-the-bourke-street-massacre-part-03 Rachel Barber - https://casefilepodcast.com/case-112-rachel-barber/ Leigh Leigh (the case I used as the basis for my masters thesis) - https://obscuracrimepodcast.com/podcast/2020/3/11/s2e18-leigh-leigh-property-of-the-clan…
The usual lead magnet writers and marketers are familiar with is some kind of deal or download customers receive in exchange for opting in to your email list. But could a quiz funnel do a much better job? Quiz and email strategist Melissa Payne knows so, and in this fascinating episode she talks to us about: her career journey and how she moved from agency work to starting her own business using quizzes for lead generation how quizzes work and what they can be used for the research and planning that goes into writing a quiz the types of clients who use quizzes the skills and training you need to become a quiz and email strategist and much more! Where to find Melissa Her website: https://storyscoutdigital.com Instagram: https://www.instagram.com/storyscoutdigital/ LinkedIn: https://www.linkedin.com/in/melissa-payne/ Resources + courses mentioned Kirsty Fanton's Brain Camp: https://kirstyfanton.com Codex Persona (Abbey Woodcock and Justin Blackman's course on brand voice): https://www.codexpersona.com Chanti Zak's quiz funnels course: http://chantizak.com Charlotte Isaac, operations consultant: https://charlotteisaac.com…
If there's something freelancers know all about, it's the humble side hustle - which could be a passion project separate to your work, or something connected to your work that enables you to use your skills to make money in a new way. In this episode, we talk about: what a side hustle is small side hustles vs scalable ones when a side hustle becomes a business the different kinds of side hustles specific to writers and other creatives freelancers and small business owners who've successfully turned side hustles into their main focus And lots more! Who we mention in this episode John Burfitt - writer + university lecturer Kirsty Fanton - launch copywriter and Brain Camp extraordinaire Lindy Alexander - writer + course legend Emma McMillan - copywriter + small business copy coach Jay Crisp - copywriter, coach + creator of resources Belinda Weaver - Copywrite Matters - copywriter + copy mentor + resources Kate Toon - courses on SEO, digital marketing and a copywriting community and jobs board Sarah Townsend - copywriter and author of Survival Skills for Freelancers Anna Featherstone - writer and author of Look! It's Your Book…
1 When to know it’s time to take a break from freelance life, and join the 9-5, with Johanna Leggatt 40:05
Have you ever found yourself just not engaged with your freelance business anymore, sick of the hustle and the invoice-chasing - and dreaming about taking a permanent 9-5 job? Joh Leggatt did - and in our latest episode, she talks to us about why she left her successful freelance business behind to take a full-time role with Forbes Australia. It's a fascinating chat in which we discuss: When Joh knew it was time to return to the 9-5 The challenges of dismantling a 6-figure freelance business The advantages and benefits of going in-house The bargaining power job-seekers have right now How going in-house could benefit your freelance business later Why it's a knowledge intensive, taking a full-time job How it can help you get a new niche and upskill in tools + tech Joh's advice for other freelancers considering going perm And much more! Resources Want to get in touch with Joh or pitch her a personal finance story? Pitch Joh Leggatt via LinkedIn Blog A simple strategy successful freelancers use to get work…
In this episode, we delve into the successful freelance journey of creative director Hieu Nguyen, who moved from a busy print publishing career in Australia to working in New York and starting his own design agency. Find out about: + Hieu's early years, including coming to Australia on a boat from Vietnam + How he got into graphic design and some of the amazing brands he's worked with, including Gourmet Traveller, The Australian Women's Weekly, Amazon Publishing, AT&T and many others + His tips for creatives keen to move to New York - from visas and sponsorship to how to pick up clients + And much more! Connect with Hieu Contact Hieu and check out his work at: www.hieunguyendesign.com Connect with us Rachel's List for job-seekers: rachelslist.com.au/jobseekers Lynne Testoni's website: www.lynnetestoni.com Rachel Smith's website: rachelsmith.com.au Thanks, as always, to our sponsors Rounded.com.au . Easy accounting and invoicing software, made just for Australian freelancers and sole traders. Don't forget, if you're a Rachel's List Gold member , you'll enjoy 20 percent off an annual subscription plan!…
Continuing on with our successful freelancer series, we're chatting to journalist and editor Grant Jones, a former TV producer and newspaper section editor who now runs his own content agency and communications company. He’s also cowritten the recent book, A Caring Life: What fifty years in nursing has taught me about humanity, compassion and community, by Keith Cox with Grant Jones. Find out how Grant had to reinvent himself during Covid, the skills he's picked up since starting out as a journalist so many years ago, and his tips for freelancers starting out. Connect with Grant On LinkedIn - www.linkedin.com/in/grant-jones-content-media-marketing/ On Instagram - www.instagram.com/grant_jones_sydney/ Connect with us Rachel's List for job-seekers: rachelslist.com.au/jobseekers Lynne Testoni's website: www.lynnetestoni.com Rachel Smith's website: rachelsmith.com.au…
Many experts say podcasting is still in its infancy for brands, but they're waking up to the huge potential benefits of audio content and using it to connect with their customers. In this episode, we talk about why journalists and content writers are in a great position to offer podcasting as a service to clients - and why it's a good time to upskill in this area. Tune in to find out: the transferrable skills you have that are great for podcasting (and the ones you might want to learn) why it's easy to outsource the bits you can't do (and how to do it) an actual breakdown of costs so you can see what to charge a client And more! ResourcesBlog post - Your guide to starting a podcast Blog post - "I write scripts for true crime podcasts" Lynne's client podcast: Building Better with CSR…
This week Rachel and Lynne chat with successful freelancer Martina Donkers, who is a specialist grant writer. In an inspiring talk, Martina shares her story about finding her niche, how grant writing works and why she loves being a digital nomad - all from a hammock in regional Western Australia! You can connect with Martina via her website: http://www.martinadonkers.com/ Lynne's website https://www.lynnetestoni.com/ Rachel's website https://rachelsmith.com.au/ Rachel's List https://www.rachelslist.com.au/ Many thanks to Rounded for sponsoring this episode! Rounded offers user-friendly accounting and invoicing software, made just for Australian freelancers and sole traders. Visit https://rounded.com.au/…
If you're as Mad Men-obsessed as we are, you're probably keen to know how copywriting on the agency side differs from, say, what other types of copywriters do. (And if you're like Lynne and Rach, that may mean sitting at home, writing everything from web copy to lead magnets.) So we're getting the goods from agency copywriter Damien Whelan. We ask: how DID he get into agencies? How does he come up with clever one-liners? What's it like working on an ad campaign for a billboard? How do pitch meetings pan out? Do they often pull all-nighters? How can freelancers get into agencies and become indispensible? And is there really is a decanter of whisky on everyone's desk? Where to find Damien Connect with Damien on LinkedIn…
If you're setting yourself up to write copy or content for clients, it may be tricky to figure out the most important templates you need to have in place and why. These will be things you'll learn about, tweak and hone as you go, but in this episode we save you time and hassle by distilling it down to five templates we recommend you have from the start - and why they're so useful. Many thanks to Rounded for sponsoring this episode! Rounded offers user-friendly accounting and invoicing software, made just for freelancers and sole traders. The 5 templates and where to find them The rate card www.rachelslist.com.au/toolkit/product/rate-card/ A client brief template www.rachelslist.com.au/toolkit/product/client-brief-template/ A quoting template or statement of work www.rachelslist.com.au/toolkit/product/freelancer-statement-of-work-agreement/ An invoice template www.rachelslist.com.au/toolkit/product/freelancer-invoice-templates-4-pack/ Belinda Weaver's copy deck template www.copywritematters.com/copywriting-copy-decks/ Kate Toon's copy deck template www.clevercopywritingschool.com/product/copy-deck-updated/ More about Lynne and Rachel Lynne's website www.lynnetestoni.com Rachel's website rachelsmith.com.au Rachel's List rachelslist.com.au Starting out - Rachel's List for job-seekers rachelslist.com.au/jobseekers…
1 Claire Isaac on editing weekly magazines, long-term contracts and running a successful podcast 29:44
This week's guest on the podcast is the talented Claire Isaac. Currently working as Editorial Director of TV WEEK and WHO on a maternity contract, Claire divides her time by filling in senior roles for long-term stints and writing for a variety of magazines and content agencies including Medium Rare, New Idea, the Big Issue and more. She talks about her start in teen pop mags and why she loves the excitement and pace of weekly magazines as well as how she created a successful podcast with friend Lisa Sinclair - Playing Devils' Avocado. Connect with Claire on LinkedIn here: https://www.linkedin.com/in/claire-isaac/ Playing Devil's Avocado is here: https://podcasts.apple.com/au/podcast/playing-devils-avocado/id1459329449 This podcast is sponsored by our good friends at Rounded, easy accounting and invoicing software, made just for Australian freelancers and sole traders. It’s everything you need to make freelancing easier! Find out more at https://rounded.com.au/ Rachel's List is: https://www.rachelslist.com.au/ Rachel's own website is: https://rachelsmith.com.au/ Lynne's website is: https://www.lynnetestoni.com/…
Ever wanted to work with agencies? Lynne goes it alone this week with guest and agency owner Renee Francis, who talks about how freelancers can secure agency work, why she likes working with freelancers and the skills you need to secure good paying work. Renee's agency, The Bubble Co, is here: https://thebubbleco.com.au/ Connect with Renee via LinkedIn: https://www.linkedin.com/in/renee-francis-7480a233/ This podcast is sponsored by our good friends at Rounded, easy accounting and invoicing software, made just for Australian freelancers and sole traders. It’s everything you need to make freelancing easier! Find out more at https://rounded.com.au/ Rachel's List is: https://www.rachelslist.com.au/ Rachel's own website is: https://rachelsmith.com.au/ Lynne's website is: https://www.lynnetestoni.com/…
The pandemic may have changed the way we work forever, says Dr Marcus Bowles, Rachel and Lynne's guest on the podcast this week and he feels freelancing might be the way of the future. In this thoughtful and far-ranging discussion, he chats about the careers of the future and all about micro-credentials and why they are important. Prepare to be inspired and challenged! Dr Bowles' website is here: https://marcbowles.com/ This podcast is sponsored by our good friends at Rounded, easy accounting and invoicing software, made just for Australian freelancers and sole traders. It’s everything you need to make freelancing easier! Find out more at https://rounded.com.au/ Rachel's List is: https://www.rachelslist.com.au/ Rachel's own website is: https://rachelsmith.com.au/ Lynne's website is: https://www.lynnetestoni.com/…
Savvy writers and freelancers all know that it's who you know, not what you know! A solid contact book is a huge asset for journalists, copywriters and content writers and this week Rachel and Lynne talk about how to find and nurture your contacts - and how to organise them so you can find the right expert at the right time. This podcast is sponsored by our good friends at Rounded, easy accounting and invoicing software, made just for Australian freelancers and sole traders. It’s everything you need to make freelancing easier! Find out more at https://rounded.com.au/ The Folk CRM system Rachel talks about is here: https://www.folk.app/ The Source tracker on Rachel's List is here: https://www.rachelslist.com.au/toolkit/product-category/freelance-trackers/ Rachel's List is: https://www.rachelslist.com.au/ Rachel's own website is: https://rachelsmith.com.au/ Lynne's website is: https://www.lynnetestoni.com/…
This week - the end of our financial year - Rachel and Lynne talk about fatigue. Ever since we spoke to Madeleine Dore about the cult of productivity, we've been mindful of not ignoring our fatigue levels and trying to be kind to ourselves. We recognise when we're at our best and when we're just pushing through to feel a bit ahead the next day. We share our tips about how we stay fresh, relevant and how we both avoid burnout. This podcast is sponsored by our good friends at Rounded, easy accounting and invoicing software, made just for Australian freelancers and sole traders. It’s everything you need to make freelancing easier! Find out more at Rounded.com.au . Rachel's List is here: https://www.rachelslist.com.au/ Rachel's own website is: https://rachelsmith.com.au/ Lynne's website is: https://www.lynnetestoni.com/…
Building a personal brand may sound a bit 'ick' to some writers, but it is a vital marketing tool for your freelance business. Branding expert Emma Lovell takes the awkwardness out of branding with her fun and practical approach. She is Rachel and Lynne's guest on the podcast this week, showing why creating your personal brand is important and how it can bring you more business - and the right clients. Find out more about Emma through her website: https://lovellycommunications.com/ Rachel's List is here: https://www.rachelslist.com.au/ Rachel's own website is: https://rachelsmith.com.au/ Lynne's website is: https://www.lynnetestoni.com/…
We're long-time fans of Madeleine Dore, a writer and interviewer who's spent five years asking creative thinkers how they navigate their days on her popular blog Extraordinary Routines (and podcast Routines & Ruts). And in this episode, we chat to Madeleine about what she's learned from the project and the book it inspired: I Didn't Do The Thing Today. This lively episode delves into a completely different way to think about productivity, and freeing yourself from productivity guilt in general. Psst! Don't forget to head to the blog at Rachel's List to win one of 3 x copies of Madeleine's book (winners announced Friday, June 24!) More about Madeleine Extraordinary Routines https://extraordinaryroutines.com/ Madeleine's website https://www.madeleinedore.com/about Win the book! https://www.rachelslist.com.au/blog/holding-things-lightly-an-extract-from-i-didnt-do-the-thing-today-a-giveaway/ Buy the book https://www.booktopia.com.au/i-didn-t-do-the-thing-today-madeleine-dore/book/9781922351500.html?…
After a successful career in high-profile magazines, including as editor of the Gourmet Traveller Wine magazine, writer Kayte Nunn turned her hand to commercial fiction. Now with seven books published, she shares her journey with hosts Lynne and Rachel talking about making a living doing what she loves and why writing novels is all about the long game. Connect with Kayte via her website: https://kaytenunn.com/ and pre-order her new book, The Only Child, due out in September.…
1 How freelancers can partner with brands – with Therese Tarlinton 1:00:22
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1:00:22Marketing expert Therese Tarlinton is all about partnerships - so much so that she wrote a book about it! Her book, SWAP - Marketing without Money , helps small businesses, including freelancers, develop partnerships and relationships that allow everyone to grow. In this episode, she talks with Rachel and Lynne about: What marketing managers need from freelancers How freelancers can add value and gain more work How to develop your freelance offering to be even more appealing to large corporates and companies Get in touch with Therese via her website: https://www.theresetarlinton.com/ or connect via LinkedIn: https://www.linkedin.com/in/therese-tarlinton/…
After a request from listener Jules, Lynne and Rachel talk about how to secure your first copywriting clients. We share our top six tips on how to start and build your own writing business. We talk about building a network, optimising digital marketing, branding and developing your website, why you shouldn't be fussy, being prepared and professional, and the importance of community. Some of the tips we mention are: Calendly, https://calendly.com/ The episode with Katie Hull on Google my Business is https://podcasts.apple.com/us/podcast/why-content-writers-and-other-freelancers-need-a/id1478510876?i=1000519719074 The episode with Emma McMillan on great website content is https://podcasts.apple.com/us/podcast/creating-great-website-content-with-emma-mcmillan/id1478510876?i=1000554021064 Rachel's List: https://www.rachelslist.com.au/ Kate Toon's membership list is here: https://www.clevercopywritingschool.com/membership/…
This week, Rachel and Lynne return to their occasional series of interviewing successful freelancers, with their chat with Lucy E. Cousins, who specialises in health and wellness and has her own successful content agency, Remedy Content. Lucy shares her journey in magazines and journalism, as well why she focuses on evidence-based science in her health articles and why she always adds the 'E' in her name. Find out more about Lucy here: https://www.remedycontent.com.au/ or on Instagram: https://www.instagram.com/lucyecousins/…
Procrastination is an age-old problem - particularly when you work for yourself. This week, Rachel & Lynne share their tips on how to get work done. Links to apps and ideas mentioned in this episode: Brene Brown talking with James Clear on her podcast https://open.spotify.com/episode/1FCDXnrrXo9d7VTTX7bi4E Atomic Habits https://www.booktopia.com.au/atomic-habits-james-clear/book/9781847941831.html Forest App https://www.forestapp.cc/ Focus tool on Macs https://support.apple.com/en-au/guide/mac-help/mchl613dc43f/mac# TeauxDeux https://teuxdeux.com/…
Imagine spending your days coming up with recipes, baking and taste-testing and photographing your creations for your blog. Sound good? How about making a living out of doing that? Well, that's just what Jess Holmes from SweetestMenu.com does with her days - after a career as a copywriter and content designer for brands such as Flight Centre, Intuit and News Corp. In this episode, Jess talks to us about: + her journey from in-house writer to recipe tester and food blogger + how the pandemic helped her blog grow + balancing the need for SEO and also doing posts she wants to do + how she makes a living from food blogging + how advertising works on blogs and the numbers you need to get started + the social platforms that have been the most helpful in growing her blog and traffic + what she outsources, and much more. More about Jess Find recipes on her website Check out Jess's Pinterest Follow her on Instagram…
Are you a print journalist considering making the leap into government communications? In this episode, we chat to Lisa Thomas, who worked on a number of glossy mags (including Vogue Living) before jumping ship to work in a number of leadership roles in the private and public sector. Lisa is currently the Director of Communications, Engagement and Education at the NSW Department of Parliamentary Services, and talks to us about her journey into government comms, the transferrable skills journalists have, how to get work in government departments, her advice for journalists considering a career in a senior government role and much more.…
Do you get a horrid feeling in the pit of your stomach when your clients aren't happy - or when they come back with multiple changes? This week Rachel and Lynne talk about dealing with negative feedback and criticism. It is something that happens to all of us! We talk about learning from mistakes, repairing relationships and how to not take everything personally.…
This week on the podcast Lynne and Rachel talk to Sue Bell, who is organising a festival for freelancers in her home town - Launceston, Tasmania. Rachel is a keynote speaker at the event and it's got some great speakers and events as part of the 3-day event in June 2022. Sue talks about why she thinks having a community is important for freelancers, how to put together an engaging conference program and how to do her day job at the same time. She also shares her amazing career journey (and a few laughs). Find out about the Launceston Freelance Festival here: https://launcestonfreelancefestival.com.au/…
We continue our successful freelancer series with guest Rashida Tayabali, a copywriter and indie author who started her career in marketing but found her passion in writing copy. Rashida shares the ins and outs of her business journey, including: + Why she decided to niche into working with women business owners + What choosing a niche has done for her business and her growth + Learning SEO and why it's so valuable + How she finds clients and prices her work + Her favourite tools of the trade + Her tips for freelancers just starting out And much more! Find out more about Rashida Visit her website Find her on Instagram Connect with her on LinkedIn Read her book, Life After Ali Other resources Read her blog on writing great marketing copy Check out her masterclass, A starter guide to keywords and SEO for content writers…
Life's too short to work for clients who pay you peanuts, make you miserable, refuse to respect your boundaries - or give you work that's just not a good fit for you. If you're getting that 'pit of dread' in your stomach when you see the client's email pop up in your inbox (or their name come in on your phone), it's time to assess whether you should take them off your roster - and open the door to better clients. Because they always DO come along! This episode is with Lynne and Rachel and features stories from the Rachel's List Facebook Gold community - about freelancers who said buh-bye to clients and were much happier for it.…
Successful freelance writer Campbell Mattinson talks about how he secured the perfect gig - wine writing. In his chat with host Lynne Testoni, he also shared: How he copes with the delivery of 30 bottles of wine a day The changes in wine writing over the years How he finally published the novel that had been in his bottom drawer for 30 years How photography has made him a better writer Get in touch with Campbell via his website: https://www.campbellmattinson.com/…
This week, Rachel & Lynne chat with successful freelancer Emma McMillan about creating quality website content that brings results. We chat about: What is different about writing for websites Whether it's a good niche to be in What key elements that people forget to include in their websites How to price website content Emma's website is https://www.emmamcmillancopy.com/ Emma's podcast is Not Just About Copy LinkedIn https://www.linkedin.com/in/emma-mcmillan-copywriter/…
1 What you need to know to get a book deal, with editor and publisher Rebecca Kaiser from Allen and Unwin 34:53
Does everyone have a book in them? It's just one of the questions we put to editor and publisher Rebecca Kaiser from Allen and Unwin, who joins us on the podcast to talk about ... so much! Including: + How book publishing has changed in 30 years + Her biggest publishing successes, what 'success' in book publishing actually means + The books that have gone gangbusters and what it's like when you think a book will do well and it doesn't + Tips on finding an agent for your book + Do you need a public profile to get published via traditional channels? + How has the marketing and promotional requirements changed for authors in recent years and what are you expected to do to sell your book? + Can you make a living from non-fiction books in Australia? + Does Allen and Unwin use freelancers and if so, how can you get work in book publishing? + Tips for wannabe authors And much more! More resources Allen and Unwin The Friday Pitch…
How good are you at following up on story pitches or with new clients? If you could do better, you're in good company: apparently, 48 percent of us never make a single follow-up attempt. Another 44 percent follow up, but give up after one follow-up call. And yet, 80 percent of sales require FIVE follow-ups! In this episode, we talk about: + why we struggle with following up + what we do when following up + best practice in reaching out + when to leave it Resources ~ RL's famous lead generation tracker - to track letters of introduction and follow-ups https://www.rachelslist.com.au/toolkit/product/lead-generation-tracker/ ~ RL's pitch tracker - for tracking and monitoring story pitches and follow-ups https://www.rachelslist.com.au/toolkit/product/pitch-tracker/…
Collaborating with other freelancers or small businesses can be a rocket-launcher to growth you couldn't achieve otherwise. Trouble is, it's tricky to get it right, and to know how to approach other brands you might like to team up with. In this episode, we chat to Jess Ruhfus from Collabosaurus, a match-making, marketing platform that connects brands keen to collaborate. Tune in to hear about: + How Jess started Collabosaurus + Why she feels collaboration is the future + How to get started collaborating with another freelancer or brand + How to communicate your value + Collaboration success stories + Jess's favourite tech tools Find out more Check out Collabosaurus Join the Partnerships Masterclass - Starts March 14th! Listeners of The Content Byte can receive $200 off by emailing Jess @ collabosaurus.com Listen to Jess's podcasts: Podcast: Stop, Collaborate & Listen and Podcast: This is How We Do It…
If you’re a writer thinking about edging into UX, you’ll find this episode with UX copywriter Susan Reoch both fascinating AND super helpful. We chat to Susan about: + What UX actually means and how this emerging area is a great one to consider if you’re a writer looking to upskill + Where microcopy fits in to the UX bigger picture + How Susan got started in UX and the resources and groups that have been most helpful in growing her business + The kind of work out there for UX copywriters, and why business owners need UX writers more than ever + Why journalists can make great UX copywriters + How to cost UX jobs with lots of moving parts + What you need to know about working in UX teams + Susan’s favourite tools Find out more about Susan here: https://susanreochcopywriter.com/ https://www.instagram.com/susanreoch_copywriter/ Other resources Susan’s UX Writer’s Guide https://susanreochcopywriter.com/the-ux-writers-guide/ The Content Rookie podcast https://contentrookiepod.com/ A blog post on UX writing by Laura Luck https://www.rachelslist.com.au/blog/so-you-think-you-can-be-a-ux-writer/…
How do you go from freelancing to running your own content agency? Great question - and in this episode it's one we put to Crucible Content's Jac Taylor, who talks us through why she decided to scale her business, how she did it, the challenges she faced and the digital tools she swears by.
This week's guest is Laura Simpson, the digital director of mass food at News Corp AU, working across taste.com.au and Australia's Best Recipes, where she oversees digital content commissioning, social media and content strategy. She chats with Rachel and Lynne about creating content using data and analytics and what it takes to stay number one in a category. Great insights about insights!…
Many writers are scared of sales - and the hustle. In this week's episode, the first of 2022, high-level salesman Richard Gray takes hosts Rachel and Lynne through the sales process, shares his tips about selling, plus talks about cold calls and how to close a sale without sounding desperate or sleezy. If you want to connect with Richard reach out via LinkedIn https://www.linkedin.com/in/richard-gray-57040318/…
You asked, we delivered... this week Rachel and Lynne have a LinkedIn Ninja on the podcast. Expert Jillian Bullock talks about LinkedIn's new newsletter feature, whether a premium subscription is worth it as well as great lead generation strategies using the platform. Find Jillian Bullock at https://linkedinninja.com.au/ Read her blog about LinkedIn tips and strategies at Rachels List: https://www.rachelslist.com.au/blog/your-guide-to-using-linkedin-as-a-freelancer/…
Ever thought of using a virtual assistant (VA)? This week on the podcast, Rachel Smith and Lynne Testoni chat with Fiona Campbell, who runs Thought Penny, an Australian team of VAs, as well as the VA Lead Network. Fiona talks about why you might not need a VA and how to automate your processes instead, all about opportunity cost and how to find the perfect assistant for your creative business. We cover: How to be more efficient with your time Automating processes When you don't need a VA Types of projects a VA might help with How to choose the right VA About Fiona Campbell Fiona is a Newcastle-based automation consultant, who leveraged 13 years of experience providing executive assistance and business management services, to CEOs, marketing directors, consultants and small business owners, to establish Thought Penny and the VA Lead Network. Thought Penny now supports a solid client base ranging from professional services to the creative, with an Australian team (they’re in NSW, QLD, WA and VIC) of virtual assistants (VAs), business automation experts, graphic designers, website developers and copywriters. With Thought Penny’s VA team in high demand, the VA Lead Network was born to help business owners find Australian virtual assistants with the right skills and experience for their needs when the Thought Penny team aren’t available. Find Fiona at https://thoughtpenny.com.au/…
Freelancers are essentially small businesses - even if we don't typically think of ourselves that way. And this episode with journalist and community manager Lucy Kippist, sheds so much light on being a small business AND working with other small businesses. We chat to Lucy about: Tips she learned from successful business owners Mistakes we commonly make along the freelance journey The differences between men and women business owners Getting customers / clients, and building a community How writers can add value to small business owners The productivity tips and systems that work for her And much more! Find out more about Lucy On LinkedIn: https://www.linkedin.com/in/lucykippist Mums'n'Co: https://www.mumsandco.com.au/…
Making the bulk of your living from magazine commissions is a rarity for most freelancers these days, with many of us mixing it up with content marketing, copywriting and corporate work. But writer and author David Smiedt still works mainly for magazines and other media outlets. He's currently contributing editor at GQ Australia, list editor at escape.com.au and a columnist at The Rake and Home Beautiful. Plus, he's a stand-up comic! In this episode, we talk to David about: How he started out in his career - and the request that saw him writing for Lisa Wilkinson at CLEO while he was still at uni How being known for a comic tone and style has helped him maintain a living writing for magazines when many other writers have had to branch out into other areas Why he views himself as an artisan, like a plumber or carpenter, rather than an artist - and why that's helped him stay on many editors' speed dial for so long How writing regular columns are his bread and butter, and how he percolates his ideas How he sets rates and determines which jobs to turn down His tips for new freelancers or those starting out And lots more! Where to find David Website davidsmiedt.com.au Twitter twitter.com/Dsmiedt His work: authory.com/davidsmiedt…
1 Melanie Padgett Powers, US-based healthcare writer and podcaster, shares the secrets of her success 47:26
Becoming disillusioned with a staff job has been the springboard for many a freelance journey, including that of US-based healthcare writer Melanie Padgett Powers. In this week's episode, Mel chats to us about what prompted her to start her own writing and editing business, and how her fab podcast, Deliberate Freelancer, soon followed. Tune in to find out: - How Melanie lost an anchor client during the pandemic and what she tried to picked up thousands of dollars in new business - What she learned from a podcast series she did on Six Figure Freelancers, and the lessons she kept in her own business - The power of the freelance posse: why we're not competitors and how having a freelance community can be hugely valuable - How insightful time-tracking has been to her business - Why she's 'deliberate' in setting her monthly income goal, and how she runs her business and markets her business - Why she doesn't use an hourly rate but negotiates value-based pricing, and what that actually looks like when quoting And much more!…
Freelance writer Lindy Alexander didn’t start out as a writer, but she has carved out a $100K+ freelance writing business that’s made her the envy of freelancers everywhere. We chat to her about how she started, some of her systems and processes, and her tips for success. Listen in to find out: How Lindy moved from being a social worker and AUSLAN interpreter to becoming a hugely successful freelancer What prompted Lindy to share her earnings, successes and strategies (and what made people start taking notice) Her tips on finding high-paying clients How being a generalist can save you in tough times (like a pandemic) Her tips to taking on a lot of work each month and getting it done The momentum happening in the ‘edupreneur’ space and how Lindy’s coaching evolved into courses The mistakes you can make when putting a course together Mixing writing work with running courses How to pitch and make more money Her tips for journalists moving into freelancing Mistakes she sees freelancers make over and over And much more! Resources + where to find Lindy The Freelancer’s Year Lindy’s blog and free training on how to double your income through freelance writing (go to the courses tab) https://thefreelancersyear.com/ Hello Audio To create a private podcast stream for course participants https://www.helloaudio.fm/ Source Tracker Keep all your experts and sources in one place with this Rachel’s List tool (one of Lindy’s favourites) https://www.rachelslist.com.au/toolkit/product/expert-tracker/ VIDEO Masterclass: Pitching! Secrets from editors in print, digital and custom media, plus a special presentation from Lindy Alexander on how to pitch your services to corporate clients https://www.rachelslist.com.au/toolkit/product/video-masterclass-pitching-secrets-from-editors-in-print-digital-and-custom-media-plus-how-to-pitch-your-services-to-corporate-clients/ Freelancer Q&A: Meet Lindy Alexander https://www.rachelslist.com.au/blog/freelancer-qa-meet-lindy-alexander/…
This week Rachel and Lynne talk with Belinda Weaver, cohost of the Hot Copy podcast and copywriter extraordinaire about how she created a successful freelance copywriting career, created a supportive community for copywriters and developed courses for those wishing to learn the trade or upskill. We chat about things such as: how copywriters can command higher rates, how to write faster and her advice to anyone wishing to have a career in copywriting. So much great information! About Belinda WeaverBelinda Weaver helps people write copy that makes them money. Whether it's teaching copywriters how to run successful businesses or business owners how to write more effective copy Belinda has courses, coaching and mentoring that builds skills and confidence. Belinda is an Aussie living in California with her pug, two daughters and husband (listed in order of neediness). She is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd. Find Belinda at https://copywritematters.com/; or follow her on Instagram @copywritematters…
The goal for any freelancer is to have a full pipeline, working on projects that interest and excite you. Melbourne-based writer Shane Cubis is doing just that - and in our continuing series of successful freelancers, he chats to us about his very interesting career trajectory - which has included editing the notorious P mags, writing for The Chaser and in recent years, working for clients that range from start-ups to universities. In this episode we talk about... What editing 'the P mags' taught him Who he's written for, and how he gets clients How he's carved out a writing niche for his humour / specific tone of voice Digital tools he uses a lot, and why freelancers shouldn't balk at learning new programs His tips for writers starting out (including why you shouldn't fear slow patches) What to do if you want to flex your funny bone as a writer And much more! Where to find/follow Shane (and yes, you should) Website www.kneejerkbohemia.com Twitter @cubisia and Instagram @cubisia…
Earning a decent living as a freelancer is within your reach - but how? In this jam-packed episode of tips, info and strategies, we talk to Melbourne-based freelancer Carrie Hutchinson about how she has carved out a thriving freelance career across print magazines, copywriting clients and corporate gigs, with a particular focus on travel and lifestyle. We cover: - The pros and cons of working with overseas clients (including payment issues or onboarding) - How Carrie picks up clients, gets ongoing work and why working with friends can actually be a good thing - Why marketing isn't a huge part of finding work for Carrie, but her tips on getting work quickly if she needs it - The importance of always being professional because often clients can circle back years later and offer you work - Why you shouldn't be nervous about editors moving on to other publications (and how it can actually double your workload) - What Carrie charges per hour, how she works it into her project fee and the clients she might charge slightly less for. Also, the formula she's used for figuring out her hourly rate - Carrie's freelance routine, why she doesn't sit at her desk for 8 hours a day, and why it's important to set boundaries with clients - What she's learned from freelancing in regards to confidence, valuing what you do, knowing your worth and not letting clients put you down or undermine you (remember that you're the boss) - How she mixes up her work with big projects and small ones - Buying property as a freelancer - how Carrie's done it - The freelance resources, courses, communities Carrie feels are worth paying for to help her in her work - Her top tips for freelancers who are starting out More resources Calculate your hourly rate Carrie's editing fundamentals masterclass Where to find Carrie LinkedIn www.linkedin.com/in/carrie-hutchinson-b91b9220/ Email: carrie @ copygirl.com.au Twitter: @ozcopygirl…
After living overseas for many years, returning home and facing the prospect of freelancing with no contacts and no local experience can be extremely tough. Jessica Mudditt, author of Our Home in Myanmar, did just that - and in this episode we chat about: - How Jess's new book came about, and what it's like watching Myanmar's crisis unfold from afar after living there for years - Building a freelance business from the ground up after leaving Asia and returning to Australia, and how she did it - How her life has changed since - she's now a single mum to two little girls and juggles freelancing around them - Finding clients and her tips on working with overseas clients And much more. For more info on Jess Buy her book, Our Home in Myanmar Follow her on Twitter or Facebook Visit her online portfolio…
Case studies can be a convincing form of social proof for content clients - and can be a valuable addition to your writing services. In this week's episode, we talk about the following: The types of case studies clients want (from structured templates to interviews to video-style case studies) How they stack up compared to other content marketing Our tips for finding customers for interview case studies What we charge for case studies and why Creating case studies for your own website. Other resources https://b2blauncher.com/episode171/…
We've all downloaded a lead magnet or two (those irresistible freebies offered on a website in exchange for your email address). But what makes a good lead magnet? How much should you charge to a client to write an ebook or white paper? In this episode, we talk about: Lead magnet basics - what are they and why are they important to an overall content strategy Why a great lead magnet will always aim to solve a problem A range of different lead magnet ideas How to quote for one (and what we've been paid) And much more!…
This week Rachel and Lynne decided to mix it up and have a bit of fun. Inspired by an email that Rachel received from a client, we talk about some of the hilarious feedback we have had from clients and editors because you have got to laugh sometimes - or it could all get you down. We have a few classic comments of our own to share and we also decided to open it up to the Rachel’s List Gold Community group on Facebook for their stories. Listen and let us know how many resonate with you!…
How DO you get customers and build a solid financial footing when you’re starting out as a freelancer or small business (or are stuck in a slow patch)? This week, we chat to Rounded co-founder and COO Oliver Garside about the strategies they used, and how they might relate to freelancers seeking clients and customers. Oliver also shares some tips on making EOFY less stressful if you work for yourself. In this episode: The Rounded journey - from start-up mode to 6 years in How to build a customer base when you have no customers The importance of knowing your customer (rather than trying to be all things to all people) Picking a niche – does that mean losing out on opportunities? Adding complimentary skills that can make you more versatile as a freelancer Embrace the trial and error – it’ll only help you grow a better business How Rounded reached out to potential customers (and why it's similar to how freelancers send LOIs) Using content marketing to broaden your audience - and find out how Rounded's content strategy has helped them The importance of focusing on your customer / client – and how offering great customer service can make a huge difference to your success Building your bizz slowly versus chasing the ‘silver bullets’ Mistakes small businesses make (and how to improve) Plus, Oliver’s tips on making EOFY much less stressful for freelancers. Find out more about RoundedRounded is online accounting software for freelancers and it's a great way to keep track of your incomings and outgoings (and make tax time easier). Visit: www.rounded.com.au A special dealRounded is offering listeners of The Content Byte 25% off for 3 months of a new membership with the coupon code FJbx3lPe - just pop that in when signing up for a monthly membership. Psssst! Gold members of Rachel's ListRounded is kindly offering our Gold members 25% off for the first six months of a monthly membership. To find this code, click on any job on the jobs board and you'll see the code in the sidebar. Or, email us and we'll send it to you.…
If most of the jobs you take on are completing pieces of content for a client - and you want to do more - then this week's episode is for you. Getting stuck into the strategy for a client, advising them on how to improve or repurpose their content (or even scrap their current strategy and create something better), isn't just rewarding. It can mean charging more, too! And you may already be doing bits of strategy already without charging for it, if you're invested in seeing your clients succeed. In this episode, we chat to PR, communications and marketing director Alexandra Kentmann, who's strategised for a heap of top-shelf brands during her career. She shares how she works, what's involved in offering strategy, digital tools she loves and much more. Find Alexandra https://www.instagram.com/lexikentmann/…
1 Why content writers and other freelancers need a Google My Business listing (and how to use it to your advantage) 31:58
While your own freelance website is very important, optimising your Google My Business (GMB) profile is absolutely critical if you want to maximise your visibility online and bring warm leads your way. In this episode, we chat to digital marketing consultant Katie Hull about how to make your GMB profile the best it can be, including: What Google My Business is, how to access it and how to get the benefits of it How to set it up and what’s important to include, from service areas to products Why neglecting it could mean other freelancers rank above you How to use it to showcase your wares and put you in the best position to compete with the big players out there (including freelancers marketplaces) Why the more you feed your GMB, the better visibility you’ll get How to use UTM tracking codes to find out if your leads are GMB ones What kinds of visuals to use if you’re a service-based business and not a shopfront How to use GMB to stalk your competitors and get ideas on tweaking your profile Lots more! Where to find Katie LinkedIn https://www.linkedin.com/in/katie-hull-01717935/ Twitter https://twitter.com/LadyHull Facebook https://www.facebook.com/HulloCommunications Website https://hullocommunications.com.au…
Let's face it, we are all human - and we are likely to make a mistake (or two) over the course of our freelance career. But how do you recover from a big stuff-up? Long-time freelancer John Burfitt joins us this week to chat about how to come back from a mistake and regain trust with editors and clients.…
When you freelance, the lines between home and work can easily blur - and burnout can be just around the corner. So if you feel like you need to tweak how you run your business, tune in to our chat with executive coach Elana Robertson from foundher, who shares strategies for refining your work rituals and building a more sustainable freelance business. Learn how to: + Adopt new morning rituals (rather than going straight to social) + How 90-day planning can help you meet your goals + Setting boundaries and sharing your instruction manual + How to 'habit-stack' the rituals that work for you + Elana's favourite apps and tools + And much more! Resources Find Elana here: https://www.foundher.co/…
We typically tend to think of CVs as something you use in order to get your next permanent role - but what about freelancers? Do they need a CV too? Many say no, and want to move away from the CV to simply showing clients an online portfolio instead. But there are cases you'll be asked for a CV (especially if you do agency work) and it's a good idea to have one ready to send. In this short episode, we chat about: + What freelancer CVs are + How they differ from traditional CVs + Creating a freelancer CV for yourself + Design, sections, tone of voice + What else you need to know Resources Check out some really creative, beautiful CVs here. If you want to look at Rachel's freelancer CV, you'll find it available to download on her website . Canva also has a tutorial on creating CVs via its platform.…
Overwhelmed with the amount of time you spend on screens? Jocelyn Brewer talks to Rachel and Lynne about digital nutrition and how freelancers can find a way to live with technology without it taking over our lives. Jocelyn is a cyberpsychologist and a digital wellbeing expert, who talks to us about conquering our love-hate relationship with technology. For freelancers and writers, she gives insight on how to be an 'intentional influencer' and have healthy boundaries around tech She shares practical tips on how to be more mindful about the way we use technology and social media. Find out more about Jocelyn here: https://jocelynbrewer.com/ Here's the link to her upcoming tech-use agreement course: https://events.humanitix.com/design-your-family-technology-agreement-dec2021…
Digging deep into freelance communities in London after she’d lost a lot of her work during the pandemic inspired freelance marketing strategist and copywriter Sophie Cross to do something no one’s ever really done: start a magazine by freelancers, for freelancers. In this chat with Sophie, she shares how the idea came to her, how it’s taken over her life (and her work!) and much more. Listen to find out: + How the pandemic affected Sophie’s work and caused her to start becoming more embedded in online freelance communities + Why she decided to start Freelancer magazine and (and how the Kickstarter campaign sold 1000 copies before the magazine even existed) + The nostalgic reason Sophie really wanted to start a print mag, despite the struggles magazines are having right now + Why she agrees that niche publishing is the future + The power of communities and word of mouth for freelancers + Why she loves the chance to talk to so many different freelancers and what she’s learned + Why LinkedIn is her main platform for promoting the mag and how her strategies can be used by freelancers promoting themselves + The future of Freelancer magazine (it's all good, people!) + Sophie’s favourite tools More about Sophie Freelancer magazine: www.freelancermagazine.co.uk/ Sophie on Twitter: twitter.com/fullythoughtout Sophie on LinkedIn: www.linkedin.com/in/sophcross/ Sophie’s marketing and mindset courses www.thoughtfully.co.uk/…
Freelancers who start to do a lot of client work will soon realise they’ll be taking lots of briefs - and while you can do it in person, on Zoom or over the phone, you can also send a client brief template to your clients as well. In this episode, we chat about: The various ways to take a brief and what works for us What you need to consider when taking a brief Your briefing template, or the client’s? Key things you need to ask about (budget, target audience, goals, style + tone etc) What happens when you get the briefing process wrong or miss things The importance of recapping over email Resources BLOG: 3 types of content you need to know about (to help you do a better job) https://www.rachelslist.com.au/blog/three-types-of-content-you-need-to-know-about-to-help-you-do-a-better-job/ TOOLKIT: Get $5 off the new client brief template at Rachel’s List with the code BRIEF5 https://www.rachelslist.com.au/toolkit/product/client-brief-template/…
1 Survival Skills for Freelancers: We chat to copywriter and bestselling author Sarah Townsend 47:47
This week on The Content Byte, we’re talking to Sarah Townsend, a UK-based copywriter and the bestselling author of Survival Skills for Freelancers, a book that’s fast becoming THE bible for anyone starting out working for themselves. (There’s lots to learn too even if you’re a veteran freelancer, just quietly). We chat to Sarah about: What inspired the book, and how she essentially wrote it for her ‘younger self’ The strategies she used to get the book out there and create word of mouth The pitfalls of freelancing, such as letting clients become your mini bosses, taking on work that’s not a good fit for you, and being too scared to take risks Why community’s so important and how to find your people Why a trusted freelance tribe can be invaluable, especially with what to charge How freelancing just isn’t for everyone and that’s completely okay Her top tips for any freelancers who may be struggling with building a business And much more! Want to know more about Sarah and the book? Head to SurvivalSkillsForFreelancers.com to sign up for Sarah’s monthly newsletter, which is full of great advice for freelancers. You’ll also get your hands on a free downloadable chapter of the book. You can also buy the book direct from Sarah or from Amazon .…
Do you live in terror of asking for more money? Many freelancers do, and end up undercharging as a result, or charging the same rates for years on end. In this episode we cover why we need to get to grips with raising our rates (regularly) and the best way to do it. We also talk about: Why we're so nervous about raising our rates Why most clients prefer to pay you more than replace you The best times to start thinking about raising your rates The best ways to do it (and why it's not on the phone) And much more! Resources The pay rates report (great for checking what you should be charging) 25 Scripts for Freelance Success ebook (including scripts on raising your rates)…
This week, Rachel and Lynne chat with Rachel's List gold member, colleague and long-time freelancer Monique Butterworth, who shares behind-the-scenes tales of celebrity interviews, the huge budgets of magazines in days gone by and why being professional and meeting deadlines still matters. We chat about: Monique's start in journalism and moving from a country town to Sydney Why developing relationships is the key to securing continual work Why a financial safety net is essential when you start freelancing Her favourite tools of the trade Why you should treat everyone with respect And why you should always deliver what has been commissioned Find Monique at moniquebutterworth.com, on LinkedIn or on Instagram @moniquebutterworthwriter…
Are you a freelancer with a sneaky suspicion that you could be managing your social media better, or more effectively? Join the club: there are a lot of us out there. And in this episode, we ask Sam McFarlane from social media management consultancy, Sam Says for her tips on what we SHOULD be doing. She talks about: + Choosing platforms to focus on + Common mistakes freelancers make on social media + Creating a social media content calendar and why it's important + Best practice - including times to post and how often + The ratio of 'salesy' posts to other types of content + Ideas for posts audiences are interested in, which freelancers can work into a content calendar to get engagement and build their businesses + Social media tools she uses And much more! Where to find Sam Website: www.samsays.com.au LinkedIn: www.linkedin.com/in/sammcfarlane/ Instagram: www.instagram.com/samsayssocial/…
1 How freelancers can get more agency work, with Clare Brundle from Heads and Tales Content Agency 35:49
If you endear yourself to a content agency that pays well, and offers you regular, interesting work, you're onto a good wicket as a freelancer. But how can you get your foot in the door in the first place? It can be a challenge for some writers, but in this episode, we ask Clare Brundle, managing director at Hardie Grant's Heads and Tales Content Agency, for her tips. She shares: + How agencies love freelancers with a specialist niche, and how it can set you up as the go-to person for that topic (and be lucrative) + Why there's less leeway with content marketing briefs than journalism briefs, and what you need to know about the strategy that's gone on behind the scenes of that brief + How you should never tell a content agency that you can write for digital if you don't have a website of your own + How to approach a content agency - do you simply send a letter of introduction, or pitch as well? + Why your career will die if you don't evolve, keep learning and stay curious, instead of focusing on how the industry is changing in ways you don't necessarily like + Her tips for immersing yourself in the world of content marketing so you're poised to approach agencies as they get new, interesting clients And much more! Find out more about Clare Website: www.headsandtales.agency LinkedIn: www.linkedin.com/company/heads-and-tales-au Instagram: www.instagram.com/headsandtales_au Watch her amazing preso about custom publishing and content marketing in the Rachel's List Pitching masterclass…
1 Michelle Bateman on beauty writing and building a career in editorial, content and copywriting 34:50
There’s always so much to learn from successful freelancers, and our interview with freelance writer and editor Michelle Bateman is a case in point. Michelle specialises in beauty, fashion and culture – but she’s quick to point out that there’s a lot of joy in generalising too, simply because you can cover so many topics that interest you. In this bumper chat, we talk to Michelle about the following: How she fell into writing about beauty What having a niche and expertise can enable you to do more for clients How the pandemic has impacted beauty writers and the industry Adapting to different styles of writing, from editorial to content to copy Michelle’s tips on switching between different types of writing Why you should always learn best practice and upskill regularly How Michelle manages big projects and smaller clients What kind of work she batches, and how batching helps her be more efficient Why Michelle loves a mix of in-house and working from home, and the value there is to be had in meeting regularly with clients or working with a team Her advice for freelancers and the benefits of working with agencies Michelle’s favourite tools and apps Resources Michelle’s website: http://www.michellebateman.com/ RL masterclass: Beyond Journalism (Michelle talks content marketing and copywriting) RL Blog: So you think you can … be a beauty writer?…
By design, freelancers do have more freedom to live and work in other locations - even if you worry you might lose clients or become 'out of sight, out of mind'. That wasn't the case for editor and journalist Sara Mulcahy, who decided to move her family and freelance business to Far North Queensland just after Covid hit. And as it happened, she enjoyed her best financial year yet. In this episode, Sara talks about: The journey crossing the borders just before they closed How her work has changed since moving up north, and the niches she's thrived in due to her location Dealing with different budgets in different locations How she's managed to keep existing clients and find new ones Her tips for other freelancers, and more! Find Sara on LinkedIn…
Do you struggle to get paid as a freelancer? Need some strategies to ensure clients don’t ignore your invoices? You’re in luck: in this episode, we’re talking to Collectmore’s Paul Metcalf, a nationally renowned debt collection expert. In this episode, Paul shares: Some of his most memorable debt collection stories Red flags about clients who may be problem payers How to set boundaries with clients from the get-go Strategies for protecting yourself as a freelancer Paul's #1 way to get paid (that most of us don’t do) Steps for freelancers chasing late payments Letters of demand, and how to use the templates in the Collectmore app (before hiring a debt collector) And much more! Where to find Paul Website: www.collectmore.com.au Facebook: www.facebook.com/collectmore Download: Collectmore app…
As freelancers, we all want more lovely leads coming to us - right? Enquiries popping into our inbox. Potential clients approaching us on social media. Ringing us straight from Google. And if things have been at bit barren in your business lately, we've got a heap of great things to try to get things moving again.…
The longer you freelance, the more likely you are to come across a tricky or challenging client. Clients who try to bargain you down. Who are so disorganised they throw out timelines on other projects. Or clients who just want to micro-manage everything down to the last detail. This week, we talk about our approaches to five typical 'tricky' clients and what works for us. The Negotiator The Novice The Control Freak The Boundary Pusher The Ghoster SPECIAL this week: For cut'n'paste scripts you can use on a variety of challenging freelance situations, grab 30% off 25 Scripts for Freelance Success ebook with the code BYTE30. It's in the Toolkit at Rachel's List: https://www.rachelslist.com.au/toolkit/product/25-scripts-for-freelance-success-ebook/…
This week Rachel & Lynne are talking about something that has intrigued me for a while – Pinterest, the social media that you might not be aware of and how powerful it is with guest, Simone Pavils, a Pinterest specialist. About Simone Simone Pavils provides Pinterest and SEO services and strategy for business, to help them lighten the load and live more intentionally. She shows you how to create perfect, SEO-optimised Pinterest profiles and pins, and improve your Pinterest strategy so that you can have organic traffic flow to your website without barely lifting a finger. During the episode we talk about what Pinterest is and how it works, how you can use it to drive traffic to your website, mistakes people make with Pinterest and the fact that pins have a long lifespan - more than Instagram, LinkedIn or Facebook. Find Simone here: Website: www.simonepavils.com Instagram: www.instagram.com/simonepavils Facebook: www.facebook.com/simonepavilsbusiness Pinterest: www.pinterest.com.au/simonepavils…
This week Rachel and Lynne are talking about your biggest marketing tool – your website! We are constantly surprised how many writers don’t have a website, or have one that misses crucial pieces of information. This week, website developer Jude Love from Love Communications talks all things websites and what creatives need to include. Her 7 tips on what to include are: A sales mindset – make every page a sales page. This means a clear definition of your audience/clientele, the problems you solve, social proof and clear call to action. Your Unique Value Proposition above the fold. Make sure your About page talks about the problems you solve for your clients, not just about you. Social proof: testimonials from your clients and editors. Make it easy for them to leave a testimonial for you on your Google My Business. Clear call to action and a very clear way to contact you. Good sign-up reward to build a mailing list. Good technology, small image file sizes, no sliders, search engine integration. Find Jude Love: Journosgetonline: https://www.journosgetonline.com.au/ Site coaching: https://www.journosgetonline.com.au/site-coaching/ Personal brand package: https://lovecommunications.com.au/personal-branding/ Contact Rachel Smith rachel@rachelsmith.com.au; Lynne Testoni lynne@lynnetestoni.com…
Are you a freelance writer looking to save time, get inspiration and make use of some of the brilliant digital tools out there (if you only knew what the best ones were)? In this episode - a follow-up to our 10 Essential Writing Tips episode a few weeks before - details some great tools we use in our own writing work. Resources we talk about in this episode Hemingway App https://hemingwayapp.com/ ContentBot https://contentbot.ai/ Cheese Ipsum http://www.cheeseipsum.co.uk/ Otter Ai https://otter.ai/ The Phrase Finder https://www.phrases.org.uk/ Plain English Dictionary https://sandralmuller.com/plain-english-dictionary/ oTranscribe https://otranscribe.com/ Word Hippo https://www.wordhippo.com/ Calendly https://calendly.com/ RhymeZone https://www.rhymezone.com/ Later https://later.com/ The Most Dangerous Writing App https://www.squibler.io/dangerous-writing-prompt-app Our interview with the creator of The Most Dangerous Writing App https://www.rachelslist.com.au/blog/we-chat-to-the-creator-of-the-most-dangerous-writing-app/…
A successful Facebook group can be a powerful thing - whether you're using it to create a community of like-minded people, to teach others, to gather feedback or to sell stuff. But how can you build a successful group, keep people talking - and stop it taking over your life in the process? In this episode, we chat with Freelance Jungle founder Rebekah Lambert, who knows a heck of a lot about FB groups and community management. Tune in to listen to us cover: Why you might want to start a FB group What Rebekah wishes she'd known before starting hers Her tips and strategies for creating a thriving group that doesn't take hours of her actual day Dealing with different personalities and member requests Management tips for coping with groups that become bigger than Ben Hur Getting help running your group with moderators Monetising a FB group And lots more! More about Rebekah Her website, Unashamedly Creative: https://unashamedlycreative.com.au/ Freelance Jungle website + directory https://freelancejungle.com.au/ Sign up to the Freelance Jungle https://www.facebook.com/groups/freelancejungle…
Does your writing need work? In this episode, we share ten essential tips for making your writing better - from making it more accessible, to ditching filler words, to how much time to spend on your opener and closing paragraphs, and much more.
As a freelancer, you're probably always juggling a few different projects, with some weeks busier than others. And if you don't have systems in place to track how you're going and meet your deadlines, things can get hairy, fast. In this episode, Lynne and I talk about the different ways we juggle our workload, the systems we've created to ensure deadlines are met, and how we assess whether we can fit another project in. Hope it gives you some new ideas!…
With the last year bringing so much uncertainty to the media industry, many journalists are choosing to parlay their skills into content roles in the public sector - and what's not to love? Job security, a regular paycheck and super make this an attractive proposition. But what do you need to know before you take the leap? Journo Nigel Bartlett, who's currently working as a content designer in a government role, joins us to share his tips on: - Updating your LinkedIn so you're attractive to government agencies and have a desirable skillset - How to find the right jobs - either via LinkedIn or agencies recruiters or HR departments - At what stage you should negotiate flexibility (eg working off-site, even part of the time) - How to assess whether a government role is right for you - Skills that are important and those you'll pick up (Nigel's picked up some great UX skills which are in high demand) - And much more.…
Low-paying clients. We've all been there as freelancers - so how do you deal with it? In this episode, we cover several scenarios: What to do if you're offered work then told the rate is ridiculously low How to raise your rates with low-paying clients you already have How to weed out low-paying clients from the get-go, without wasting time How to educate clients about market rates. Tune in for the scripts we use with clients, how not to burn bridges (in case that client pops up somewhere else or suddenly gets more budget) and how to nip scope creep in the bud - which often seems to happen with low-paying clients! Plus, we tackle the great debate about whether to put your rates on your website and some strategies on how to use your website as a digital gate-keeper for the tyre-kickers who'll just waste your time but not hire you (or pay you what you're worth). Resources: The Rachel's List pay rates report Grab 20% off the following tools for the next week with the code BYTE20: Mini Masterclass: Your essential guide to quoting freelance projects Ebook: 25 Scripts for Freelance Success…
This week, Rachel and Lynne talk all about how we can build up a powerful network with a special guest – Tory Archbold. Networking! Sometimes that is a word that drives fear into people’s hearts, but we think that Tory Archbold has a great take on it. She calls it connecting rather than networking and has developed some easy and introvert-friendly ways to connect with people – and help those connections to take your business to the next level. About Tory: Tory is an entrepreneur, CEO and business coach. She has run her own business for many years and now helps women find their own superpowers and take their business to the next level through courses and one-on-one mentoring. Some of the things we discuss with Tory include: Why developing a network is so important How to make LinkedIn work for you How the pandemic has opened up opportunities Why sharing the engagement and results of your work can lead you to new opportunities How her coffee date system works How to connect without sounding pushy Tips for meeting via Zoom or virtually How to connect with Tory Website www.powerful-steps.com Instagram @powerfulsteps Podcast Powerful Stories with Tory Archbold Book a coffee date with Tory link is https://app.acuityscheduling.com/schedule.php?owner=20045920&appointmentType=15489103…
This week Lynne and Rachel share their tips and tricks on how to repurpose and reuse content, without plagiarising. We think writers are crazy if they don’t keep track of what they’ve written about and revisit those topics – but we're talking updated, fresh, completely new articles. Not a spit and polish and a re-sell on the old one. We talk about: Using fresh ways to tackle the same subjects How interviews with new experts can give you new angles on stories Using new research to update existing stories How to get two articles out of the same topic How you can put procedures in place to stop repeating yourself when writing about the same subjects We also mention the Plagiarism Checker: https://smallseotools.com/plagiarism-checker/…
With the last year bringing so much uncertainty to the media industry, both Rachel and I have known a few former colleagues who have moved to onto other roles – and even whole new careers. However, it can be a tricky switch, so in this episode we're chatting to careers coach Jane Jackson about making that step. A bit about Jane: Jane is a Career Management Coach, LinkedIn Top Voice 2020, Founder of The Careers Academy membership portal, host of Your Career Podcast and author of Amazon best-seller Navigating Career Crossroads . Over the past 20 years Jane has coached thousands of career changers, empowering them to make a successful career transition and create their dream career. Jane’s MISSION: To make career guidance accessible and affordable to all who need it globally. In this episode, we talk about: - LinkedIn, marketing yourself and visibility - Job-seeking trends Jane's seen during the pandemic - Sideways careers and options for journalists - Retraining and transferrable skills - Keeping your spirits up when the job hunt goes on (and on) - Important skills for a future AI-dominated world of work - Future-proofing your career going forward - Jane's advice for all job-seekers looking for work Further reading From the Rachel's List blog: Just been retrenched? Careers coach Jane Jackson shares her tips Where to find Jane LinkedIn: https://www.linkedin.com/in/janejackson/ Twitter: https://twitter.com/JaneCareerCoach Website: https://janejacksoncoach.com/ Facebook: https://www.facebook.com/janecareercoach The Careers Academy: https://www.thecareersacademy.online/…
Newsletters are big bikkies right now - so how do you create one that people want to open week after week? In this episode, that’s a question we put to Sophie Hansen, creator of the Monday morning missive 5 Things To Be Cheerful About. Sophie shares the story of starting the newsletter, why she chose the format she did, and how she grew her audience. Plus, if you’re considering starting your own newsletter, you’ll get Sophie’s great tips and advice on how to do it and get that all-important momentum. About Sophie Sophie Hansen was born and raised in Sydney, and now lives with her family (husband Tim, daughter Alice 13, son Tom 11) on their deer farm just outside of Orange in country New South Wales. She trained in print journalism (at the University of Canberra) and has over 20 years experience as a features writer and content creator. She is currently writing her fourth book, her third In Good Company is to be published by Murdoch Books in April 2021. Her second cookbook, A Basket by the Door, is in its fourth reprint and widely distributed around the world. She spent three years working with Slow Food Editore in Northern Italy in her twenties and for the past ten years has been sharing recipes and social media tips on her two blogs Local is Lovely and My Open Kitchen. She also teaches social media and content marketing to producers and small businesses across Australia. In 2016 she was awarded Australian Rural Woman of the Year (via the Federal Government’s Agrifutures initiative) in recognition of her commitment to rural communities. This week we chat to Sophie about: Why she decided to start 5 Things To Be Cheerful About How she went about bringing the newsletter together, designing a template and choosing the whole look’n’feel What her process is for collating the items and writing it How she’s built up her subscriber base and grown her newsletter community What a typical day looks like for her How the newsletter is an important piece of the marketing puzzle What it’s like being a freelancer in rural Australia Her advice for anyone thinking of starting a newsletter. Where to find Sophie Local is Lovely website local-lovely.com 5 Things To Be Cheerful About Subscribe here LocalLovely Instagram www.instagram.com/locallovely A Basket By the Door Buy here 5 Things to be Cheerful About Podcast…
Hosts Rachel Smith from Rachel’s List and journalist and content creator Lynne Testoni talk about what we have learnt during 2020 – and how it has made our work better. Last year took us out of our comfort zones, but it wasn't all bad. We each share our tips on what we are doing differently because of the pandemic.…
It's been a great year of stellar guests ... and in this bonus Christmas episode, we each share our top five tips and moments from the year that's been. Plus, find out the episodes in our back catalogue we really think are worth a listen. Merry Christmas!
1 What DO editors want? We chat to editorial director Kerrie McCallum from delicious. and Escape about life in the hot seat 20:03
It's no secret that media has been doing it very tough for several years now, with magazine closures and redundancies across the board. Add in a pandemic and it's been the year from hell for editors, staff and freelancers alike. So how has a magazine like delicious. just gone from strength to strength? And what do you do when you're editorial director of a travel brand like Escape during a time when no one's getting on a plane? We chat to Kerrie McCallum about all of the above and more, plus what she looks for from freelancers these days. A must listen for any journalist in the travel, food and lifestyle space.…
Pitching. It's something we all need to be doing as freelance writers if we want to ensure our pipeline of work is always full. And in today's episode, we welcome veteran journo and university lecturer John Burfitt to share his pitching system, ways to generate ideas, tips on following up and dealing with rejection, and much, much more. A must-listen if you want more pitching success and regular commissions landing in your in-box.…
In this episode, we talk about our experiences freelancing and working around children - the childcare we've chosen and why, the government help we've tapped into and other interesting tips for freelancers who may be thinking about starting a family.
Are you a freelancer with a website who struggles to blog regularly? This week, we have a longer episode for you that's packed with gold from digital marketer and trainer Brook McCarthy. Brook talks to us about why blogging is so essential, the mistakes writers make when blogging and topics we should be considering. Plus so much more. Grab the show notes at rachelslist.com.au…
A shrinking media landscape was one of the reasons journalist Nicola Conville started to explore other career options - and she'd always wanted to work for in the NFP sector. In this episode, she shares how she got her job as a content manager at the UNHCR, which skills of hers have been most useful, and her advice for other journos at the career crossroads.…
Whether you're renovating and creating a dedicated home office for yourself, or just carving out a corner for a workspace - this episode is all about bringing the elements together and creating a space you want to work in.
This week we're excited to chat to journalist and founder of Interiors Addict Jen Bishop, whose one-time passion project has become an incredibly successful interiors website. She spills the beans on her milestone moments, why she doesn't pay much attention to SEO, lessons she's learned and why she thinks journos should be taking advantage of the huge content marketing industry. Plus a whole heap more!…
Whether you're writing a print story or a piece for digital, the headline is all-important. In this episode, we explain the differences between each, share our tips for writing great headlines including those requiring keywords and list our favourite online headline tools to speed up the headline writing process.…
Hosts Rachel Smith from Rachel’s List and journalist and content creator Lynne Testoni talk to Sara Tasker of MeandOrla and Hashtag Authentic about Instagram and how to make it work for you as a freelancer. About Sara Sara is an Instagram Expert and Creative Business Coach, best-selling author and host of the successful podcast Hashtag Authentic where she shares Instagram strategies and support. She runs courses and retreats on Instagram and has more than 200,000 followers on the platform – last time we checked. In this episode we talk about: How Instagram differs from other social media channels in that it is visually driven, rather than words-driven Instagram Stories and Reels – how they work and the difference between them Why Instagram is prioritising Reels in your feed at the moment Why you shouldn’t be pressured into creating content that doesn’t feel right to you How to use the analytics to create stickier content How to create content that will bring you business as a freelancer Why it’s a good idea to change your Instagram account to a business account if you use it for work – and what the change will bring you in terms of features in the App. Here are some links we mention Buffer (Rachel’s scheduling tool): https://buffer.com/ Mosaico (Sara’s planning tool): https://www.mosaicoapp.com/ Find Sara Tasker Website (with links to her courses and book, Hashtag Authentic ) MeandOrla https://meandorla.co.uk/ Instagram: @me_and_orla Podcast - Hashtag Authentic The Content Byte email: thecontentbyte@gmail.com Web https://www.rachelslist.com.au/blog/the-content-byte-podcast/ https://www.lynnetestoni.com/podcast-the-content-byte Instagram @thecontentbyte @lynnetestoni @rachelslist and @rachelsmithjourno Facebook @thecontentbyte @lynnetestonicontent @rachelslist.com.au…
If you do a lot of interviews for editors or clients, you need cost-effective, time-saving systems that work for you. In this episode, we talk about the tools, apps and services we've used and the ones we go back to again and again.
It's been a crappy year and many of us have lost work, faced extended lockdowns and isolation, and suffered poor mental health to boot. If that's you, what steps can you take to feel better? In this episode, we talk about what works for us to boost mood, motivation and a sense of positivity.
JobKeeper payments are changing in the coming weeks, and many freelancers know what a minefield it can be! If you're relying on it to prop up your income right now, accountant Holly Shoebridge shares all the information you need to know in this week's episode.
Today's writers often need to provide more than just words - they need to be multi-skilled. This week hosts Rachel and Lynne talk all about sourcing the best images to accompany your text, offering advice and tips on where to find great free and paid stock photos, as well as how to commission photographers.…
Can being very specific about the niches you operate in help bring you higher-paying clients? Especially when it comes to content marketing? Many experts in this space say yes, and today we're talking about how to isolate your niches and market yourself more effectively.
We know, on-boarding doesn't sound like the sexiest topic - but if you're putting new clients on your schedule, having seamless systems in place will save you time, money and a world of pain down the track. We talk about how we devised our own on-boarding systems, the mistakes we made and why it's essential to keep tweaking and making your systems better.…
It's been nearly a decade since journalist Nigel Bowen left magazines to carve out a new path in content marketing. In this episode, we chat to him about how he started his business, Content Sherpa and why he loves being 'captain of his own ship'. Nigel also shares some tips on finding clients and dealing with the never-ending hustle, and his advice for freelancers starting out.…
Are you starting off in your career and looking at an internship? This week Rachel and Lynne talk about unpaid internships - and share tips on how to find the good ones and how to make them work for you.
Do print journos have transferrable skills for broadcast? In this episode, we put that question to Wendy Moore, the head of Foxtel's Lifestyle Channels, a former House Rules on-camera judge - and a highly experienced editor and publisher with over 20 years in print herself. (She's also the sister of one of us!) Find out why print journos are 'doers', the skills you need to work in TV and much more.…
If you're at the start of your career, having a trusted mentor to advice and guide you can be invaluable. But mentors aren't just for when you're starting out; even experienced freelancers may benefit from different mentors at various stages of their career. In this episode, we talk about the ins and outs of mentoring, what mentoring is and what it isn't, and where to find a good one.…
How DO you price projects as a freelancer? Should it be by the word, by the hour, by the day? What's value-based pricing? And when do you opt for a retainer agreement? In this episode, we run through some common pricing structures freelancers use (and what we use) to help you out.
Want to know how to harness the power of the LinkedIn platform in order to get noticed / find more clients? In this episode, self-confessed LinkedIn nerd and technical copywriter John Espirian shares a heap of valuable tips and tricks. Listen in for essential profile tweaks, the kind of content to write (and why the algorithm favours comments), the dangers of automating posts, whether premium accounts are worth it, tapping into the silent jobs market, finding clients to reach out to and much more.…
Ever since we read about Bill Gates' penchant for think weeks - a 7-day solo stay to read, think and come up with ideas without distractions - we've loved the idea. In this episode, we talk about how to plan your own 'think week' for your business, what to take and whether you should invite a co-thinker along with you.…
This week on the podcast, Lynne has been unwell so we thought it would be a great idea to re-release one of our favourite episodes from a few years ago. This episode, from June 2020 (so we chat about the pandemic a few times) is with content marketing queen Jennifer Goforth Gregory about moving from journalism to content marketing, why it's so important to have niches, positioning yourself to clients and agencies as a subject matter expert and her three-pronged approach to marketing yourself. She also shares a rough script on how to write an LOI (and why it's just a starting point and not the 'whole date'). Jennifer is one of the keynote speakers at the upcoming The Content Byte Summit - and this is a great way to hear her story and why we both find her inspiring. Jennifer's website is here: https://www.jennifergregorywriter.com/ Connect with her Facebook group here: https://www.facebook.com/groups/FreelanceCMW Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co…
New to interviewing people for stories or content pieces? Or perhaps you've been interviewing people for a while but want to get better at it? In this episode, we talk about why it's such an important skill (and one in danger of being lost) and our tips for doing a great interview.
In today's episode, we talk to Claire Bradley, Head of Content at content agency Suddenly (an off-shoot of News Corp). She talks to us about what content marketing clients want, what she looks for in good freelancers, transferrable skills journos have that they can bring to content marketing and much more.…
Whether you've been forced into freelancing from a redundancy or recently made the decision to start working for yourself, it can be a learning curve. In this episode, we share the 6 things we think you need to do to get set up, establish your systems and start earning money.
Found yourself with less work and more time on your hands? During coronavirus, many online courses are free or heavily discounted, making now a great time to plug the gaps in your skillset. We share our experiences and let you know about a master list of courses to get you started.
The longer you're in business, the more clients you'll come across - and the more awkward conversations you may need to have. In this episode we look at some common freelance issues that can crop up as part of your client management and suggest ways to handle each scenario.
Want to be able to write content faster so you can take on more work and make more money? In this episode we share a heap of time-saving strategies that we use ourselves - and explain why they help to ramp up your output.
Whether it's spruiking yourself on your socials, building a Reddit profile, finding new outlets to pitch to or teaming up with other creatives, here are eight ways to pick up work you might not have tried.
We're stoked to bring our first ever guest, SEO queen Kate Toon, to this podcast episode. We chat to Kate about what journos, copywriters and content producers need to know about SEO, why it's essential to have an understanding of it if you're writing for content clients and how you can get started and build on your knowledge as you go. A must-listen if you've put SEO into the 'too hard' basket!…
If you're looking for an income stream beyond journalism, content marketing could be just the ticket - it's a form of marketing writing that's designed to generate interest in a brand or its products or services. And it's an easy transition for anyone used to writing features for a living. In this episode, we talk about what content marketing is, how to find this type of work and what it pays.…
In today's episode, we talk pitching - why it's important to do it, researching markets before you pitch and the many (many!) different types of content or services you could pitch right now. We also look at how often you need to follow up on your pitches, and the importance of having a system for monitoring your pitching efforts.…
Work or no work, there are a number of things you can start doing now to future-proof your freelance business. In this episode, we talk about how to navigate the new landscape by expanding your network, reaching out to clients, upskilling and much more.
It's easy to get bogged down in despair while in lockdown and feeling like your business is in free fall. But taking steps now to sort out your finances and start thinking about getting your business hat on is what freelancers across the board need to do. We talk about how our week has been and how we're adjusting to the new state of play.…
This week’s events have left people reeling as the world copes with the effects of the coronavirus, or Covid 19. Freelancers in particular feel vulnerable as industries shut down and we all struggle with the uncertainty that has come with this medical crisis. In this week's episode, we share our thoughts about how to cope, how to help your clients – and how you can find work in a time when it feels like the world has gone mad.…
For freelance journalists used to long-form writing, taking on social media gigs can give you pause. You might not be sure if you can write bitsy teasers, do hashtag research or check insights on the daily - while others may welcome the change in pace and different style of writing that's required. In this episode, we talk about what can be involved with 'doing social' and how, if you use your time effectively, you can use social media gigs to plug the gaps between long-form work.…
If you're an established freelancer, public speaking can be a fantastic way to boost your reputation and position yourself as an expert in your field. It can also help bring more work your way and - kaching! - make money. In this episode, we talk about different kinds of public speaking, what public speaking pays, how to get over 'the fear' of speaking to an audience, and where to find public speaking opportunities.…
Writing a good piece of content can be quite different to penning a feature for a magazine. In this episode, we look at how to choose a topic, perform basic keyword research and write a decent headline. Also covered: writing metadata and the call-to-action (CTA) - plus the resources to help you do all of the above!…
It's all too easy to embrace a sedentary lifestyle as a freelancer, tapping away on your computer all day. But there are ways to shoehorn movement into your day - and in this episode, we share what works for us and touch on the benefits to your life and your creativity.
A lot of us start freelancing so we never have to darken the door of an office again - but what if you miss working alongside a team? Or crave a regular pay-check? Taking occasional in-house stints as a freelancer CAN be hugely beneficial for your cashflow and your visibility (often bringing you more work or new clients). Of course, we touch on the downsides too and other considerations to think about before taking an in-house gig.…
It's the million-dollar question for any freelancer - do you only chase high-paying clients, or take on the often more piecemeal work offered by small businesses? In this episode, we share the pros and cons to working with small businesses, our own personal strategies around this income stream - and tips for making it work.…
While you might think your clients are hanging onto your every word on Facebook, Twitter and Instagram, newsletters are a far superior way to stay in touch (and bring you more offers of work). In this episode, we touch on why newsletters work, platforms to create your newsletter on, lead magnets and more.…
As a freelancer, you're going to be much more indispensable - and frankly, richer - if you take the time to educate clients about what they need (beyond what they think they need). Doing this is a way of adding value, making your client's life easier and helping them get a better return on investment. It can also create opportunities to talk about other services or packages you offer. In this episode, we talk about the kind of services to package, and how to do it.…
Most freelancers will stumble on a PITA (pain in the ass) client or ten. These clients may quibble over your rates, try and renegotiate your services, query your invoices or encroach on your personal time (and that's just for starters). How can you spot PITA clients - and manage them, if you end up working with one? We share our tips in this week's episode.…
Do you have a client offering you a regular amount of work? It might be worth negotiating a retainer arrangement. In this episode, we talk about how to structure these arrangements and what you need to be aware of (and there's an exclusive discount code for podcast listeners for the Rachel's List retainer template).…
The peaks and troughs of freelancing can be overwhelming - so how do you handle them? What should you do during a slow patch? And are economic downturns something to fear? Not necessarily, as we talk about in this week's episode.
If you're a freelancer, how well does your website / online portfolio work for you? Does it bring in traffic? Convert leads? Is it something you're proud to share with clients? If not, don't stress - it's not as hard as you might think to improve your website's look'n'feel and make it more user-friendly. In today's episode, we run through a checklist of common website design mistakes - and what you can do to fix any that pop up on your site.…
Moving from an in-house role to a freelance one is a MASSIVE change. Suddenly, time is money - and productivity is all important in order to make the income you need to get by. In this episode, Lynne and Rachel share their time-saving tips and tricks and talk about the productivity resources available in the Rachel's List Toolkit (bonus discount code for podcast listeners!)…
It's all too easy to undersell yourself when you're freelance. You want the project, and think quoting a little lower is going to do the trick. But sometimes, under-charging can backfire - and actually lose you work. In this episode, we explain how and why you need to price yourself accordingly.
Once upon a time, journos simply had to file their copy and that was that. These days, you may be asked to do quite a bit more, especially if you're writing for digital outlets. Find out what editors and clients tend to expect from content writers these days (and where you might need to upskill).
Does reinvention scare the pants off you? You're not alone. Most freelancers find their comfort zone, stay there - and hope the work keeps flowing. But what if it doesn't? What if you used to be a magazine writer and it no longer pays the bills like it once did? Should you use your skills to edge into corporate writing, copywriting or content marketing? Should you do an editing course and start picking up clients in that realm? This week, we talk about why you need to embrace new income streams - and how to get started.…
What makes you absolutely indispensable as a freelancer? This week's episode is all about our strategies for adding value, solving your clients' problems and using your knowledge for suggesting other ways to improve their content or their business (and score yourself more work at the same time).
First up, we just want to say that this episode has a few technical difficulties at the beginning with the sound - but hang in there. Lots of great info about why freelancers should network, how you can network, and the happy knock-on effect: more work coming your way.
Finding the right experts and case studies for stories - or the right PRs who can get the ball rolling - can be tricky. In this episode, Lynne and Rachel share the websites and resources they turn to when expert quotes or a great case study is required. Our show notes PDF lists all the resources, so don't forget to download it at the end!…
Finding the tools, services, websites and apps that save you time and help you work more efficiently is essential when you're a freelancer. Here are a few we've found over the years and use consistently to get the job done.
Filing great copy is a must if you want ongoing work as a freelancer - but are there other ways to ensure editors and content clients keep coming back? In this episode, we reveal what works for us and what's generally expected these days in print and digital.
Whether you're quoting on a project, thinking about raising your rates with clients or negotiating for a higher word rate with an editor, talking about money with ease is a critical skill for freelancers. In this episode we talk about researching market rates, figuring out YOUR rate and how to become more confident discussing dollars and cents.…
If you're starting out in content writing or have hit a slow patch as a freelance writer, it can be hard to know what to do and where to turn (hint: it's NOT to low-paying content mills!). In this episode, we talk about the way we use our networks, leverage social media and employ other tricks in order to land regular, ongoing content writing work.…
This week, we're talking about... well, us (because we figure an introduction is in order). Plus, why we decided a 10-min podcast was a goer, our top tips for starting out as a freelancer and what we'll be talking about in future episodes. Thanks for listening!
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