S2 Episode 1: Common website mistakes (and how to avoid making them)

The Content Byte

Player FM - Internet Radio Done Right

اضافه شده در one سال پیش

محتوای ارائه شده توسط Lynne Testoni and Rachel Smith, Rachel Smith, and Lynne Testoni. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Lynne Testoni and Rachel Smith, Rachel Smith, and Lynne Testoni یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

All About Change

1
Professional football player Jonathan Jones: Mentorship and Making an Impact in Your Community 22:49

13 روز پیش22:49

پخش در آینده

لیست ها

پسندیدن

دوست داشته شد

22:49

Jonathan Jones is an NFL cornerback for the Washington Commanders who rose from the undrafted ranks to become two-time Super Bowl champion with the New England Patriots, a businessman, philanthropist, and licensed pilot. In 2019, Jonathan founded the Jonathan Jones Next Step Foundation in 2019, a platform dedicated to empowering youth through education, professional development, and mentorship. The foundation works to alleviate food insecurity, promote women in stem and sports, and to promote professional development in the communities where he lives. Jay and Jonathan talk about investing in the communities they live in, acknowledging the people who helped you become the person you are, and paying that same investment forward to the next generation. Episode Chapters 0:00 intro 1:24 Building local connections 4:25 Jonathan’s mentors and mentees 10:54 Jonathan’s pride in his mentees’ successes 13:04 how Jonathan chooses his causes 14:08 Jonathan’s support for girls and young women 17:19: Jonathan’s passion for flying 19:40 The Next Step Foundation 20:29 Goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

۵ سال پیش 14:58

MP3•خانه قسمت

If you're a freelancer, how well does your website / online portfolio work for you? Does it bring in traffic? Convert leads? Is it something you're proud to share with clients? If not, don't stress - it's not as hard as you might think to improve your website's look'n'feel and make it more user-friendly. In today's episode, we run through a checklist of common website design mistakes - and what you can do to fix any that pop up on your site.

254 قسمت

#Careers #Business #Lynne Testoni and Rachel Smith #Lynne Testoni #Rachel Smith #Media #Content #Writers #Writing #Podcasting Education #Freelancing

The Content Byte

S2 Episode 1: Common website mistakes (and how to avoid making them)

The Content Byte

published ۵ سال پیش

اشتراک گذاری

MP3•خانه قسمت

254 قسمت

#Careers #Business #Lynne Testoni and Rachel Smith #Lynne Testoni #Rachel Smith #Media #Content #Writers #Writing #Podcasting Education #Freelancing

همه قسمت ها

The Content Byte

1
Georgia Rickard on influencing, without being an ‘influencer’ 47:06

۷ روز پیش47:06

47:06

In this week's episode co-hosts Rachel and Lynne chat withGeorgia Rickard, an award-winning journalist turned content strategist. Founder of the popular Georgia's Media Circle on Facebook (a great group for writers and PRs), Georgia shares her journey from being a travel writer to becoming the youngest magazine editor in Australia at 23. She discusses: the importance of building a personal brand the challenges of making oneself visible online, and the evolving landscape of freelancing with the rise of AI She also talks about how and why she set up Georgia's Media Circle, and her upcoming event, Brand Camp, which is designed to help creatives build and monetise their personal brands. It's all about the value of authenticity, confidence, and adapting to new industry trends. Georgia's Media Circle is here: https://www.facebook.com/groups/georgiasmediacircle Georgia's agency website is: https://wearegeorge.co/ Details about Brand Camp are here: https://www.georgiarickard.com/brand-camp And if you use the code RLIST100 you can get a $100 discount on the cost. Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…

The Content Byte

1
Dan Kaufman on the craft of writing and editing 50:32

14 روز پیش50:32

50:32

This week on the podcast, Rachel & Lynne are chatting with former journalist, now educator, writer and editor, Dan Kaufman, about something they all feel passionately about - the craft of writing and editing. We have a lot of feelings about this topic, as we chat about the essential skills freelance writers need, including: the importance of mastering the basics of writing the declining emphasis on subediting and what it means for journalism the need for critical thinking, attention to detail, and self-editing the use of AI in writing and why Dan hates it! Connect with Dan through his website: https://mediasurvival.com/ Dan's next public workshops are: Press release writing and media pitching on 6 May https://www.eventbrite.com.au/e/press-release-writing-and-media-pitching-course-live-half-day-webinar-tickets-1254147331429) Sub-editing and proofreading on 13 and 14 May ( https://www.eventbrite.com.au/e/sub-editing-and-proofreading-short-course-webinar-over-two-half-days-tickets-1254191824509) Dan is offering an exclusive 15% discount code to his courses for podcast listeners with the code: contentbyte Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…

The Content Byte

1
Michal Eisik on building a kickass portfolio website (and avoiding common mistakes) 47:53

21 روز پیش47:53

47:53

This week Rachel and Lynne are chatting about freelancer websites with Michal Eisik, a copywriter and course creator who shares her expertise on creating effective websites and freelance portfolios. We discuss: the importance of having a well-designed, easy-to-update website the value of client testimonials, and how to manage clippings and case studies website analytics and user behaviour whether you should display pricing on your website Michal also provides insights into different approaches to using your website for lead generation, along with a list of must-have tools for freelancers Whether you're a freelance writer, copywriter, or creative, this episode is packed with actionable advice to help you succeed. Connect with Michal at https://www.michaleisik.com/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…

The Content Byte

1
Josephine Barrett on a career as a screenwriter 30:11

28 روز پیش30:11

30:11

This week on the podcast, Rachel & Lynne are chatting with successful screenwriter Josephine Barrett. Josephine is an acclaimed novelist, teacher and script writer, writing and editing successful TV shows, series and movies. She talks about: The difference between script writing and script editing How Home & Away helped her refine her craft How she secures regular work How teaching writing inspires and helps her to be a better writer How she makes a good living as a creative How she organises her day and maintains a disciplined approach to her work Connect with Josephine via LinkedIn: https://www.linkedin.com/in/josephine-barrett-bb872a24/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…

The Content Byte

1
Sara Howard on taking your business Beyond Solo – how to grow and thrive 46:57

۵ weeks پیش46:57

46:57

This week, Rachel & Lynne are chatting with content creator, agency owner and now author, Sara Howard. Sara has just released her first book, Beyond Solo , which is the guide she wished she had when she started her agency - all about how to grow your business and all the different models you can choose from. Sara chats about: What success looks like – and why it means different things to different people Different agency models, from collectives to companies, to hybrid models How she created a positive culture at her agency Why she included a lot of tools and frameworks in her book to make it practical How to work with clients as you grow The importance of good systems and processes The free resources associated with her book are here: https://www.beyondsolo.co/shop Connect with Sara at Writers Australia, https://writers.net.au/ or through Beyond Solo at https://www.beyondsolo.co/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…

The Content Byte

1
Publisher Rob Johnson on how to pitch a story to an editor (and get a commission) 46:49

۶ weeks پیش46:49

46:49

This week on the podcast, Rachel & Lynne are chatting with one of their favourite editors, Rob Johnson. A former journalist and now publisher at Engage Media, Rob talks about what he values from freelance writers and why editors like himself rely on good pitches from their contributors to put a great publication together. He chats about: Whether it's ever acceptable to use AI in a pitch or a story How ideas from freelancers help him as an editor Why he welcomes a new angle on an old idea Why a writer needs to do some research How to create a good system for generating story ideas Why it's important to know the publication's audience Rob's article for Rachel's List about how to pitch is here: https://www.rachelslist.com.au/blog/how-to-pitch-and-get-a-yes/ The Rachel's List Pitch Tracker is here: https://www.rachelslist.com.au/toolkit/product/pitch-tracker/ Engage Media is at: https://engagemedia.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…

The Content Byte

1
Helen Dehen on how investing in your business can bring confidence and higher earnings 39:46

۷ weeks پیش39:46

39:46

This week Rachel & Lynne chat with communications consultant and writer Helen Dehen, talking about her commitment to upskilling herself and the many courses she has done - which have helped to drive her business and profitability. During our chat, Helen talks about her early career in TV journalism and her move to freelancing when her twins were born. She shares some of the courses she did in the the early days and how they positioned her to build a strong and successful freelance writing business. Helen talks about: The value of investing in professional development and networking How it gave her confidence in the early days of freelancing What the return on investment has been with some of the courses she has done Her experience with continuous learning, sharing insights from her experiences with various courses, conferences, and coaching programs Her favourite courses and what she wouldn't do again Connect with Helen via her website: https://www.hydoralane.com.au/ or via LinkedIn: https://www.linkedin.com/in/helen-dehen/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…

The Content Byte

1
Petra Buchanan on the challenges of women working in media and freelance reinvention 47:29

۸ weeks پیش47:29

47:29

This week on the podcast, Rachel and Lynne chat with Petra Buchanan, an executive coach and mentor and company director with an international executive career in media, technology and business sectors. We talk about: the changing role of women within media what a non-executive director role involves being the only woman in decision-making rooms mistakes freelancers make common challenges facing women in media careers the importance of good mentors, and so much more Here are some of the links from our chat with Petra: https://psbventures.com.au/ https://www.womeninmedia.com.au/ https://www.womeninmedia.com.au/plans-pricing https://www.womeninmedia.com.au/programs/women-in-media-queensland-offers-a-5000-scholarship Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…

The Content Byte

1
Alana Wulff on freelance contracts (and why you can’t operate without them) 45:48

۹ weeks پیش45:48

45:48

This week, we talk to agency owner and copywriter Alana Wulff about contracts: what they are, why you need them, and the stuff that can go wrong with and without one. Tune in to hear: How Alana started using contracts in her business and why Why a contract is a living document you need to keep updating (especially when something on a project goes awry and you want to protect yourself in future) How having a lawyer in your back pocket can be very useful (and what to budget for) Actual contract horror stories and how they were resolved What happens when your client wants to you to sign their contract and you want them to sign yours And much more Find out more: Alana @ Studio Himmel: https://www.studiohimmel.co/ Himmel on IG: https://www.instagram.com/himmel.words/ Studio Legal: https://studiolegal.com.au/ Tools Alana loves: Pitch (for presentations) https://pitch.com/ Rachel's List resources: Cor Blimey Contract Bundle https://www.rachelslist.com.au/toolkit/product/cor-blimey-contract-bundle/ Find us: Rachel www.rachelsmith.com.au Lynne: www.lynnetestoni.com.au Rachel’s List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…

The Content Byte

1
Treasa Edmond on offering content strategy as a service 51:14

10 weeks پیش51:14

51:14

Have we got a treat for you! This episode with content strategist, business coach and consultant Treasa Edmond is full of gold for any freelancer wanting to move up the value chain and secure more high-paying clients. In our wide-ranging chat, Treasa talks about: The different between offering content strategy and a strategic consulting Which one is an entry point for high-paying work How strategy can open the gates to providing more effective content How and why value pricing is better for this type of work Her favourite client-finding strategies Common mistakes freelancers make Capcut is here: https://www.capcut.com/ Treasa's podcast is called Boss Responses: https://bossresponses.com/ Or take a look at Strategy Bosses: https://bossresponses.com/strategy-bosses-community/ Or through LinkedIn: https://www.linkedin.com/in/treasaedmond/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…

The Content Byte

1
Sue Williams on being a successful freelance writer and author 44:07

11 weeks پیش44:07

44:07

This week on the podcast, Rachel & Lynne's guest is freelance writer and author Sue Williams. Sue talks about her long and successful career as a writer and journalist and how it led to non-fiction books and now historical novels. During the episode, Sue talks about: How her career started and when she moved to freelancing Her love of travel writing and why she still does journalism Why following a brief and making it easy for editors will give you more work Why it's hard to pitch story ideas, and why it's important How she secured an agent and publisher for her books The challenge of writing historical fiction and why it's harder than she thought How she uses AI and why it will never replace human content Connect with Sue via her website: https://suewilliams.com.au/ Her latest book is The Governor, His Wife and His Mistress , and is available from all good bookstores. Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…

The Content Byte

1
Carolyn Tate on moving from being a freelancer to starting her own agency 34:31

12 weeks پیش34:31

34:31

This week we are chatting with Carolyn Tate, a former journalist turned agency founder. Carolyn talks about her career as a freelancer, setting up her agency, and what she has learned along the way. During our discussion, we talked about: How the way she worked changed after an ADHD diagnosis How her freelance career took off after she started thinking like a business How she learned that rejection is just part of freelancing The challenges of hiring and managing staff How and where she finds clients How AI has affected her work - and how she uses it Why following the brief will bring you repeat work Connect with Carolyn through her website: https://www.stellarcontent.com.au/ or email talent@stellarcontent.com.au if you are interested in pitching your services or via LinkedIn https://www.linkedin.com/in/carolyn-tate/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au) , an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…

The Content Byte

1
Karen Eck on why freelancers need to be visible 55:12

13 weeks پیش55:12

55:12

This week on the podcast, we are chatting with public relations expert, strategic advisor, and entrepreneur Karen Eck, talking about how freelancers can improve their visibility - and stand out in what is now a competitive marketplace. Karen talks about: What her career in TV publicity has taught her about visibility Why your work won't always just speak for itself Why you need to be 'asset-ready' How to write an effective bio How and why networking can be a powerful tool to secure more clients Connect with Karen via her website: https://eckfactor.com/ Take a free Visibility Health Check at https://www.powerofvisibility.com.au/ Register interest for Collabor8 Women at Collabor8women.com Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…

The Content Byte

1
Conquering LinkedIn, finding clients and the power of community, with Rebecca Cofrancesco 55:20

14 weeks پیش55:20

55:20

We are back from our break! And we have a great episode for our return - featuring content strategist and LinkedIn mentor Beck Cofrancesco. Beck talks about how to make LinkedIn work for you, how to find clients and why she started a local business meet-up group. During our chat, we talk about: Why she started freelancing Her new LinkedIn newsletter and why she started it How her newsletter has informed (and changed) her LinkedIn strategy Why she has two newsletters Her favourite client-finding strategies How to get out of the feast or famine cycle Why meeting in person is better than online in terms of building relationships Connect with Beck via her website: https://marketinggoodness.com.au/ Or follow her on LinkedIn: https://www.linkedin.com/in/rebecca-cofrancesco-marketing-goodness/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…

The Content Byte

1
RE-RELEASE Working as an agency copywriter with Damien Whelan 30:02

19 weeks پیش30:02

30:02

RE-RELEASE. Continuing with our summer series of re-running our favourite and most popular podcast episodes, we are sharing an episode from August 2022, with agency copywriter Damien Whelan. If you're as Mad Men-obsessed as we are, you're probably keen to know how copywriting on the agency side differs from other types of writing that copywriters do. In our chat, we talk about: How did he get into agencies? How does he come up with clever one-liners? What's it like working on an ad campaign for a billboard? How do pitch meetings pan out? Do they often pull all-nighters? How can freelancers get into agencies and become indispensible? And is there really is a decanter of whisky on everyone's desk? Connect with Damien via LinkedIn: https://www.linkedin.com/in/damien-whelan-14700b51/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…

به Player FM خوش آمدید!

Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.

به بیش از 500 موضوع گوش کنید

Amazon eGift Card - Amazon Logo (Animated)

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Amazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 inches, 20 lb, 1 Ream, 500 Sheets, 92 Bright, White

پادکست هایی که ارزش شنیدن دارند

The Content Byte « » S2 Episode 1: Common website mistakes (and how to avoid making them)

S2 Episode 1: Common website mistakes (and how to avoid making them)

پادکست هایی که ارزش شنیدن دارند

به Player FM خوش آمدید!

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Sunrise on the Reaping (A Hunger Games Novel) (The Hunger Games)

Huggies Simply Clean Unscented Baby Diaper Wipes, 11 Flip-Top Packs (704 Wipes Total), Packaging May Vary

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

راهنمای مرجع سریع

The Content Byte « »
S2 Episode 1: Common website mistakes (and how to avoid making them)