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محتوای ارائه شده توسط Lynne Testoni and Rachel Smith, Rachel Smith, and Lynne Testoni. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Lynne Testoni and Rachel Smith, Rachel Smith, and Lynne Testoni یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Offering content strategy as a writer
Manage episode 407203556 series 3558801
محتوای ارائه شده توسط Lynne Testoni and Rachel Smith, Rachel Smith, and Lynne Testoni. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Lynne Testoni and Rachel Smith, Rachel Smith, and Lynne Testoni یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
If most of the jobs you take on are completing pieces of content for a client - and you want to do more - then this week's episode is for you. Getting stuck into the strategy for a client, advising them on how to improve or repurpose their content (or even scrap their current strategy and create something better), isn't just rewarding. It can mean charging more, too! And you may already be doing bits of strategy already without charging for it, if you're invested in seeing your clients succeed.
In this episode, we chat to PR, communications and marketing director Alexandra Kentmann, who's strategised for a heap of top-shelf brands during her career. She shares how she works, what's involved in offering strategy, digital tools she loves and much more.
Find Alexandrahttps://www.instagram.com/lexikentmann/
262 قسمت
اشتراک گذاریManage episode 407203556 series 3558801
محتوای ارائه شده توسط Lynne Testoni and Rachel Smith, Rachel Smith, and Lynne Testoni. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Lynne Testoni and Rachel Smith, Rachel Smith, and Lynne Testoni یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
If most of the jobs you take on are completing pieces of content for a client - and you want to do more - then this week's episode is for you. Getting stuck into the strategy for a client, advising them on how to improve or repurpose their content (or even scrap their current strategy and create something better), isn't just rewarding. It can mean charging more, too! And you may already be doing bits of strategy already without charging for it, if you're invested in seeing your clients succeed.
In this episode, we chat to PR, communications and marketing director Alexandra Kentmann, who's strategised for a heap of top-shelf brands during her career. She shares how she works, what's involved in offering strategy, digital tools she loves and much more.
Find Alexandrahttps://www.instagram.com/lexikentmann/
262 قسمت
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In this episode, we explore the world of freelancing with successful journalist and media commentator Melissa Hoyer. Melissa shares her career journey, from her early days in newsrooms to her success as a freelance professional. It's a great chat, covering the impact of social media on celebrity culture, and the challenges of maintaining multiple income streams. Melissa also chats about: How she grew her Instagram following to 80k Why she feels it's important to be authentic on social media Staying visible in the industry Her experiences with TV commentary and event hosting The evolution of celebrity culture The reality behind the glamour Navigating multiple income streams Competing with free labour The hustle of freelance writing Connect with Melissa on Instagram at: https://www.instagram.com/melissahoyer/ or via her website: https://melissahoyer.com/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au If you have questions you'd like us to answer in our next Q&A episode, just send them here . Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on The Content Byte, we have something a little different, but hopefully still useful. This episode was originally recorded as part of Austin Church's Growth Without Burnout Summit held recently. This virtual event was inspiring and useful and featured speakers from all across the world talking about how to grow a thriving freelance business without burning out. As part of his amazing summit, Austin asked Rachel and I about our friendship and how and why we started this podcast. We first met Austin when he was the keynote speaker at the Content by Summit in 2024. We felt honoured and flattered that he asked us to be involved with his summit. It was a great chat so we thought we would share it with our listeners. It’s almost our origin story. We talk about how a friendship-turned partnership evolved into a thriving podcast, the summit, and an unexpected SEO goldmine. From dividing tasks based on complementary strengths to navigating conflict without contracts, we share how we found success - and still remained friends. Connect with Austin L. Church through his Freelance Cake website: https://www.freelancecake.com/ And his community at: https://www.freelancecake.com/community Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au If you have questions you'd like us to answer in our next Q&A episode, just send them here . Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
In this episode Rachel and Lynne discuss the intricacies of freelance finances with Julia Newbould, an editor, journalist, and author with extensive experience in financial reporting. Julia shares insights on transitioning from spreadsheets to accounting software, the importance of financial literacy, and strategies for effective money management for freelancers. She also talks about: Her journey in journalism Her efforts to increase female representation in financial advising Setting up multiple bank accounts for effective cash flow management The significance of emergency funds Superannuation for freelancers Plus tips on raising prices and handling financial anxiety Connect with Julia via LinkedIn https://www.linkedin.com/in/julia-newbould-44454712/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au If you have questions you'd like us to answer in our next Q&A episode, just send them here. Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel & Lynne are chatting with Lee Elwood, an accredited editor, content writer, and copywriter. Lee shares her freelancing journey, emphasising the value of professional networks and accreditation through the Institute of Professional Editors (IPED). During our chat, Lee talks about: Different types of editing, from copy edits to structural edits and proofreading What IPED accreditation is and how you can achieve it Why she is a huge fan of networks and being active in the editing community How the type of work she does has evolved over the years Where and how she finds her clients How she has grown her business, without losing focus The impact of AI on the field Connect with Lee via her website: https://ellwords.com.au/ or on LinkedIn: https://www.linkedin.com/in/lrellwood/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au If you have questions you'd like us to answer in our next Q&A episode, just send them here . Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week Rachel and Lynne's guest is Jenny Valentish, a journalist, author, and writing coach, joins the conversation to share her career journey from fanzines to freelancing for The Guardian . She also talks about her new book, The Introvert's Guide to Leaving the House . Jenny dives into the importance of structured feedback in writing groups, the challenges of memoir writing, and the value of teaching practical writing tools. She also shares why she likes to be quite strict about her weekly schedule and how her six-week writing workshops provide a supportive environment for writers to improve their craft and form important connections. Connect with Jenny via her website: https://jennyvalentish.com/ or look at her courses at https://www.valentish.net/ Details about her book: https://www.simonandschuster.com.au/books/The-Introverts-Guide-to-Leaving-the-House/Jenny-Valentish/9781923135109 Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au If you have questions you'd like us to answer in our next Q&A episode, just send them here. Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week Rachel and Lynne are chatting with Michelle Newell, a narrative strategist based in Melbourne/Naarm who shares her expertise on using storytelling for content strategy and branding. During our chat, we talk about: How freelancers can transition into thought leadership – and why they should Why you need a unique point of view How to leverage personal branding How to handle a fear of visibility and trolls How to secure speaking gigs, enhance visibility, and charge premium rates for your services Connect with Michelle via her website: https://thestorytelling.biz/ or on LinkedIn: https://www.linkedin.com/in/michelle-newell/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au If you have questions you'd like us to answer in our next Q&A episode, just send them here . Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week our guest is Toby Schmitz, actor, screenwriter and now novelist. It's a fun chat, talking all things books, reading and writing. Toby shares insights into his upbringing in his family's second-hand bookstore, his motivations for writing, how his debut novel 'The Empress Murders' came about and why he chose such an amibitious work as his debut. He delves into the creative process of adapting a play into this novel, the challenges and rewards of publishing, using palm cards to plan his novel and what he is writing next. The Empress Murders is out in bookstores now. Follow him on Instagram https://www.instagram.com/tobymschmitz/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au If you have questions you'd like us to answer in our next Q&A episode, just send them here . Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week we are trying something new - which might become a regular episode. We are answering questions from our listeners, using our years of experience and some of the knowledge learned doing this podcast for the last six years (thanks to all our amazing guests). This week's questions include: The ethics around including past clients in future articles or commissions How to break up with a client How to pitch to a new editor or client How to avoid procrastination We hope you find this discussion helpful and thanks Tracey, Stephanie, Ros and Natalie for these questions. If you have questions you'd like us to answer in our next Q&A episode, just send them here. Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
In this week's episode, co-hosts Rachel and Lynne chat with Georgia Rickard, an award-winning journalist turned content strategist. Founder of the popular Georgia's Media Circle on Facebook (a great group for writers and PRs), Georgia shares her journey from being a travel writer to becoming the youngest magazine editor in Australia at 23. She discusses: the importance of building a personal brand the challenges of making oneself visible online, and the evolving landscape of freelancing with the rise of AI She also talks about how and why she set up Georgia's Media Circle, and her upcoming event, Brand Camp, which is designed to help creatives build and monetise their personal brands. It's all about the value of authenticity, confidence, and adapting to new industry trends. Georgia's Media Circle is here: https://www.facebook.com/groups/georgiasmediacircle Georgia's agency website is: https://wearegeorge.co/ Details about Brand Camp are here: https://www.georgiarickard.com/brand-camp And if you use the code RLIST100 you can get a $100 discount on the cost. Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel & Lynne are chatting with former journalist, now educator, writer and editor, Dan Kaufman, about something they all feel passionately about - the craft of writing and editing. We have a lot of feelings about this topic, as we chat about the essential skills freelance writers need, including: the importance of mastering the basics of writing the declining emphasis on subediting and what it means for journalism the need for critical thinking, attention to detail, and self-editing the use of AI in writing and why Dan hates it! Connect with Dan through his website: https://mediasurvival.com/ Dan's next public workshops are: Press release writing and media pitching on 6 May https://www.eventbrite.com.au/e/press-release-writing-and-media-pitching-course-live-half-day-webinar-tickets-1254147331429) Sub-editing and proofreading on 13 and 14 May ( https://www.eventbrite.com.au/e/sub-editing-and-proofreading-short-course-webinar-over-two-half-days-tickets-1254191824509) Dan is offering an exclusive 15% discount code to his courses for podcast listeners with the code: contentbyte Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week Rachel and Lynne are chatting about freelancer websites with Michal Eisik, a copywriter and course creator who shares her expertise on creating effective websites and freelance portfolios. We discuss: the importance of having a well-designed, easy-to-update website the value of client testimonials, and how to manage clippings and case studies website analytics and user behaviour whether you should display pricing on your website Michal also provides insights into different approaches to using your website for lead generation, along with a list of must-have tools for freelancers Whether you're a freelance writer, copywriter, or creative, this episode is packed with actionable advice to help you succeed. Connect with Michal at https://www.michaleisik.com/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel & Lynne are chatting with successful screenwriter Josephine Barrett. Josephine is an acclaimed novelist, teacher and script writer, writing and editing successful TV shows, series and movies. She talks about: The difference between script writing and script editing How Home & Away helped her refine her craft How she secures regular work How teaching writing inspires and helps her to be a better writer How she makes a good living as a creative How she organises her day and maintains a disciplined approach to her work Connect with Josephine via LinkedIn: https://www.linkedin.com/in/josephine-barrett-bb872a24/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week, Rachel & Lynne are chatting with content creator, agency owner and now author, Sara Howard. Sara has just released her first book, Beyond Solo , which is the guide she wished she had when she started her agency - all about how to grow your business and all the different models you can choose from. Sara chats about: What success looks like – and why it means different things to different people Different agency models, from collectives to companies, to hybrid models How she created a positive culture at her agency Why she included a lot of tools and frameworks in her book to make it practical How to work with clients as you grow The importance of good systems and processes The free resources associated with her book are here: https://www.beyondsolo.co/shop Connect with Sara at Writers Australia, https://writers.net.au/ or through Beyond Solo at https://www.beyondsolo.co/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel & Lynne are chatting with one of their favourite editors, Rob Johnson. A former journalist and now publisher at Engage Media, Rob talks about what he values from freelance writers and why editors like himself rely on good pitches from their contributors to put a great publication together. He chats about: Whether it's ever acceptable to use AI in a pitch or a story How ideas from freelancers help him as an editor Why he welcomes a new angle on an old idea Why a writer needs to do some research How to create a good system for generating story ideas Why it's important to know the publication's audience Rob's article for Rachel's List about how to pitch is here: https://www.rachelslist.com.au/blog/how-to-pitch-and-get-a-yes/ The Rachel's List Pitch Tracker is here: https://www.rachelslist.com.au/toolkit/product/pitch-tracker/ Engage Media is at: https://engagemedia.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week Rachel & Lynne chat with communications consultant and writer Helen Dehen, talking about her commitment to upskilling herself and the many courses she has done - which have helped to drive her business and profitability. During our chat, Helen talks about her early career in TV journalism and her move to freelancing when her twins were born. She shares some of the courses she did in the the early days and how they positioned her to build a strong and successful freelance writing business. Helen talks about: The value of investing in professional development and networking How it gave her confidence in the early days of freelancing What the return on investment has been with some of the courses she has done Her experience with continuous learning, sharing insights from her experiences with various courses, conferences, and coaching programs Her favourite courses and what she wouldn't do again Connect with Helen via her website: https://www.hydoralane.com.au/ or via LinkedIn: https://www.linkedin.com/in/helen-dehen/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
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The Content Byte
This week on the podcast, Rachel and Lynne chat with Petra Buchanan, an executive coach and mentor and company director with an international executive career in media, technology and business sectors. We talk about: the changing role of women within media what a non-executive director role involves being the only woman in decision-making rooms mistakes freelancers make common challenges facing women in media careers the importance of good mentors, and so much more Here are some of the links from our chat with Petra: https://psbventures.com.au/ https://www.womeninmedia.com.au/ https://www.womeninmedia.com.au/plans-pricing https://www.womeninmedia.com.au/programs/women-in-media-queensland-offers-a-5000-scholarship Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
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The Content Byte
This week, we talk to agency owner and copywriter Alana Wulff about contracts: what they are, why you need them, and the stuff that can go wrong with and without one. Tune in to hear: How Alana started using contracts in her business and why Why a contract is a living document you need to keep updating (especially when something on a project goes awry and you want to protect yourself in future) How having a lawyer in your back pocket can be very useful (and what to budget for) Actual contract horror stories and how they were resolved What happens when your client wants to you to sign their contract and you want them to sign yours And much more Find out more: Alana @ Studio Himmel: https://www.studiohimmel.co/ Himmel on IG: https://www.instagram.com/himmel.words/ Studio Legal: https://studiolegal.com.au/ Tools Alana loves: Pitch (for presentations) https://pitch.com/ Rachel's List resources: Cor Blimey Contract Bundle https://www.rachelslist.com.au/toolkit/product/cor-blimey-contract-bundle/ Find us: Rachel www.rachelsmith.com.au Lynne: www.lynnetestoni.com.au Rachel’s List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
Have we got a treat for you! This episode with content strategist, business coach and consultant Treasa Edmond is full of gold for any freelancer wanting to move up the value chain and secure more high-paying clients. In our wide-ranging chat, Treasa talks about: The different between offering content strategy and a strategic consulting Which one is an entry point for high-paying work How strategy can open the gates to providing more effective content How and why value pricing is better for this type of work Her favourite client-finding strategies Common mistakes freelancers make Capcut is here: https://www.capcut.com/ Treasa's podcast is called Boss Responses: https://bossresponses.com/ Or take a look at Strategy Bosses: https://bossresponses.com/strategy-bosses-community/ Or through LinkedIn: https://www.linkedin.com/in/treasaedmond/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel & Lynne's guest is freelance writer and author Sue Williams. Sue talks about her long and successful career as a writer and journalist and how it led to non-fiction books and now historical novels. During the episode, Sue talks about: How her career started and when she moved to freelancing Her love of travel writing and why she still does journalism Why following a brief and making it easy for editors will give you more work Why it's hard to pitch story ideas, and why it's important How she secured an agent and publisher for her books The challenge of writing historical fiction and why it's harder than she thought How she uses AI and why it will never replace human content Connect with Sue via her website: https://suewilliams.com.au/ Her latest book is The Governor, His Wife and His Mistress , and is available from all good bookstores. Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week we are chatting with Carolyn Tate, a former journalist turned agency founder. Carolyn talks about her career as a freelancer, setting up her agency, and what she has learned along the way. During our discussion, we talked about: How the way she worked changed after an ADHD diagnosis How her freelance career took off after she started thinking like a business How she learned that rejection is just part of freelancing The challenges of hiring and managing staff How and where she finds clients How AI has affected her work - and how she uses it Why following the brief will bring you repeat work Connect with Carolyn through her website: https://www.stellarcontent.com.au/ or email talent@stellarcontent.com.au if you are interested in pitching your services or via LinkedIn https://www.linkedin.com/in/carolyn-tate/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au) , an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, we are chatting with public relations expert, strategic advisor, and entrepreneur Karen Eck, talking about how freelancers can improve their visibility - and stand out in what is now a competitive marketplace. Karen talks about: What her career in TV publicity has taught her about visibility Why your work won't always just speak for itself Why you need to be 'asset-ready' How to write an effective bio How and why networking can be a powerful tool to secure more clients Connect with Karen via her website: https://eckfactor.com/ Take a free Visibility Health Check at https://www.powerofvisibility.com.au/ Register interest for Collabor8 Women at Collabor8women.com Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
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The Content Byte
We are back from our break! And we have a great episode for our return - featuring content strategist and LinkedIn mentor Beck Cofrancesco. Beck talks about how to make LinkedIn work for you, how to find clients and why she started a local business meet-up group. During our chat, we talk about: Why she started freelancing Her new LinkedIn newsletter and why she started it How her newsletter has informed (and changed) her LinkedIn strategy Why she has two newsletters Her favourite client-finding strategies How to get out of the feast or famine cycle Why meeting in person is better than online in terms of building relationships Connect with Beck via her website: https://marketinggoodness.com.au/ Or follow her on LinkedIn: https://www.linkedin.com/in/rebecca-cofrancesco-marketing-goodness/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
RE-RELEASE. Continuing with our summer series of re-running our favourite and most popular podcast episodes, we are sharing an episode from August 2022, with agency copywriter Damien Whelan. If you're as Mad Men-obsessed as we are, you're probably keen to know how copywriting on the agency side differs from other types of writing that copywriters do. In our chat, we talk about: How did he get into agencies? How does he come up with clever one-liners? What's it like working on an ad campaign for a billboard? How do pitch meetings pan out? Do they often pull all-nighters? How can freelancers get into agencies and become indispensible? And is there really is a decanter of whisky on everyone's desk? Connect with Damien via LinkedIn: https://www.linkedin.com/in/damien-whelan-14700b51/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week, we are starting a special summer series, repeating some of our most popular episodes. First up is our most successful episode ever - with grant writer Martina Donkers. In an inspiring talk, Martina shares her story about finding her niche, how grant writing works and why she loves being a digital nomad - all from a hammock in regional Western Australia! We chat about: How and why she decided to specialise in grant writing The different sorts of grants available What makes grant writing different Why the criteria really matters How to price this sort of work The realities of being a digital nomad You can connect with Martina (and check out her latest courses) via her website: http://www.martinadonkers.com/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
In what is probably our last episode for 2024, Rachel and Lynne chat with copywriter, campaigner and brand strategist Carmen Hawker. Carmen writes for purpose-driven businesses and B Corps from sustainable fashion to ethical finance. She talks about how she found her niche, why she loves doing this sort of work and how she makes it pay a reasonable wage. In this revealing episode, she talks about: The difference between not-for-profit and purpose-led organisations Where and how she finds her clients Why she likes project-based work and how she balances her workload The challenges behind 'greenwashing' What a Bcorp is and how she works for them Writing persuasive copy in the purpose-led brand space Connect with Carmen through her website: https://carmengetit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
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This week Rachel and Lynne are chatting with Amy Posner, also known as The Client Whisperer, talking about the mistakes many of us make when working with clients, especially at the beginning of our freelance career. Amy is a business coach for freelancers and has some great information on how to find good clients who will pay good money for your work. She talks about: The different types of clients you might encounter How to find the clients right for you How to make more money and deliver value for clients Mistakes freelancers make, including not stepping into your expertise Why better paying clients are looking for experts How to create better processes in your business How to have conversations with clients that can create interesting and deeper relationships Find the SimpleMind Pro program Amy talks about here: https://simplemind.eu/download/full-edition/ Connect with Amy through her website: https://amyposner.com/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week Rachel and Lynne chat with a good friend and colleague - B2B tech writer Rosalyn Page. Rosalyn talks about her background in IT and tech magazines, how and why she transitioned to freelance work and all that involves. During our chat, Ros talks about: How she got into tech writing Where she finds her work The pros and cons of writing for agencies Whether tech writing is a lucrative niche Covering conferences in her tech niche Writing thought leadership pieces and white papers How AI can help her brainstorm Connect with Ros at her website: https://rosalynpage.com/ Here's the link to her article about being a tech writer: https://rosalynpage.com/so-you-want-to-be-a-tech-writer/ or LinkedIn https://www.linkedin.com/in/rosalyn-page/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
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The Content Byte
This week Rachel and Lynne are chatting with Lizzie Mulherin, a freelance writer, brand strategist, and travel author. Lizzie shares her career journey and chats about: Having a business mindset when it comes to freelancing How to mix content work and journalism How to boost your confidence as a freelancer Whether you need to build a personal brand to make good money Common mistakes she sees writers making How to get the most out of AI Whether it is possible to make a good living through Substack Connect with Lizzie via her website: https://www.lizzie-mulherin.com/ or through Substack on https://createyourliving.substack.com/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel and Lynne are chatting with freelance writer, journalist, consultant and media trainer Sue White. As a highly successful freelancer, Sue is all about knowing your own worth and charging accordingly. She shares her career journey, why it's important to grow and adapt as time goes on and why you should never accept underpaid jobs. She talks about: Where and how she finds her clients Why journalists need to do copywriting and content to make a good living How she secured a long-running column in prestigious newspapers Whether securing retainers works for freelancers How she set up a media training business with fellow journalist Ginger Gorman The systems and processes that work for her Connect with Sue (and all the many freelance hats she wears) via her website: https://www.suewhite.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
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This week, Rachel and Lynne chat with B2B writer and coach Sarah Greesonbach. We reached out to her after seeing her great comments and funny posts on LinkedIn and we love her approach to freelance writing. We should point out that Lynne had some Internet issues near the end and had to drop out. Luckily Rachel and Sarah were able to complete the chat! During our chat we talk about: Why she loves B2B content work How she came back from burning out Why you need to master three parts of the client-getting process How writers can use LinkedIn better (without posting all the time) How to charge more without freaking out Some clever tech tips that help her be more productive Connect with Sarah at B2B Content Studio: https://b2bcontentstudio.com/ or on LinkedIn: https://www.linkedin.com/in/sarahgreesonbach/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Lynne and Rachel are speaking with Cathy Anderson, a senior editor at LinkedIn Australia. Cathy shares her inside knowledge on how LinkedIn works, and how to make the most of the platform. It's a valuable and revealing conversation. We talk about: The special courses available for journalists through the platform How to increase your reach on LinkedIn How the LinkedIn news team works and what they are looking for How the LinkedIn Premium accounts work As Cathy explained, they are always looking for great posts to be featured by the news team as part of the Idea of the Day (here’s an example from a journalist ) as well as creator spotlights, which is where they send a notification directly to the person’s post. These topics are really broad, such as cloning your voice via AI , corporate manners and work vs family . Connect with Cathy at LinkedIn: https://www.linkedin.com/in/cathy-anderson-bb2648b4/ and Cathy is happy for people to InMail her their posts to pitch. The next ‘LinkedIn for Journalists workshop’ is on Monday July 1 at 10.30am -11.30am (AEST). Experts will cover the latest product updates and guidance about how journalists can use LinkedIn as a tool for research, contacting sources, networking, building your voice on LinkedIn and more. If you are a journalist and interested in accessing these benefits, please fill in the attached form by 24th June . Don't forget about The Content Byte Summit from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week, Rachel and Lynne chat with the Pricing Queen, Jasmine Parasram, and talk all things pricing, an issue that we know freelancers, both new and experienced, struggle with. Jasmine talks about: How to price your work Hourly pricing vs value and project-based pricing When (and if) to discount Charging with confidence How to attract high-paying clients It's a great episode with lots of a-ha moment that will help you rethink the way you value your work and the clients you work with. Locate the resources that Jasmine mentions here: https://creativebusinesskitchen.com/calculate/rachel-kurzyp/ Or connect with Jasmine via her website: https://jasminedesigns.com.au/ Don't forget about The Content Byte Summit (which will tackle lots of issues about pricing and creating a financially sustainable business), from September 12-14, 2024 in Sydney. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
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This week Rachel and Lynne welcome investigative journalist Louise Milligan to the podcast hot seat. Louise talks about her work on Four Corners and her previous non-fiction books, Cardinal, The Rise and Fall of George Pell and Witness, An Investigation into the Brutal Cost of Seeking Justice, as well as Pheasants Nest , her newly released novel. The discussion covers: The creative process of Louise's first novel and how it differs from journalism and non-fiction How the book expands on the usual way we consume a crime story Covering confronting issues in both fiction and journalism Gendered violence and how that played into the plot of her novel How she juggles writing novels with her journalism work Some of the stories she has covered and why she will never forget them Trigger warning: Our chat with Louise Milligan covers some confronting topics, including sexual assault, gendered violence and suicide. If these topics are a trigger for you, you might like to skip this episode or come back another time. Pheasants Nest is available at all good bookshops. Connect with Louise on Instagram @milliganreports and Facebook https://www.facebook.com/profile.php?id=100012038172584 This is your last week to secure Early Bird tickets to The Content Byte Summit, from September 12-14, 2024. The Early Bird discount ends on May 31. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
We just love to meet freelancers who have managed to combine different types of writing into a successful career. This week, Rachel and Lynne chat with Caroline Riches, a news journalist for 25 years who works in the SBS newsroom part time and then does freelance writing work for the rest of the week. We talk about: Balancing the two roles Why she loves the flexibility of casual work What newsrooms are looking for from casual journalists and how to get a foot in the door The stress of covering big news stories How great it is to be part of a newsroom and being surrounded by the big news stories of the day Where and how she secures agency work Connect with Caroline at LinkedIn: https://www.linkedin.com/in/caroline-riches-978656113/ Caroline's website is: https://www.carolineriches.com/ This is your last week to secure Early Bird tickets to The Content Byte Summit, from September 12-14, 2024. The Early Bird discount ends on May 31. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week, Rachel and Lynne are doing something different! They have turned the microphone over to some of their listeners. In this great compilation episode, listeners and former guests share some of their stories about difficult times as freelancers and how they recovered. It's all about real-life experiences and resilience - and learning from our mistakes. Thanks to the following people for contributing (and those who aren't listed here as they preferred to stay anonymous): Anf Chansamooth https://www.anferneec.com/ Rebekah Lambert https://unashamedlycreative.com.au/ Belinda Weaver https://www.copywritematters.com/ Susan Reoch https://theuxcopywriter.com/ Brook McCarthy https://brookmccarthy.com/ Caitlin Wright https://caitlinwright.com.au/ Claire Chow https://connect4social.com.au/ Ed Gandia https://b2blauncher.com/ Emma Lovell, https://www.emmalovell.au/ John Burfitt, https://jbmedia.com.au/ Monica Davidson, https://creativeplusbusiness.com/ Theresa Miller - media trainer - TM Media https://www.theresamiller.com.au/training And, don't forget about The Content Byte Summit, from September 12-14, 2024. Time is running out to secure the Early Bird discount, which ends on May 31. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week Rachel and Lynne have a return guest - Jessica Mudditt. A journalist and author, Jessica has embraced risk and adventure to start her own publishing business, Hembury Books, which provides coaching and ghostwriting services to non-fiction authors. Jess talks about what helped her decide to make this career shift, how and why self-publishing is a great option for many authors and some of the challenges of working in today's publishing industry. We cover: What it's like to have your own book in your hand Writing her own memoirs The publicity machine How the ghostwriting process works Coaching authors and mentoring them through the publishing process Jess's first appearance on The Content Byte is here: https://podcasts.apple.com/au/podcast/the-content-byte/id1478510876?i=1000526237952 Connect with Jessica at Hembury Books: https://hemburybooks.com.au/ where you can also find her podcast. Are you coming to The Content Byte Summit, from September 12-14, 2024? Time is running out to secure the Early Bird discount, which ends on May 31. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel and Lynne are chatting with Natasha Dickins, a former magazine editor who has carved out a great career creating content for DIY clients. Natasha talks about her love of good tools and DIY projects and how she has turned this into a career. She talks about: Her career writing in magazines Her love of being 'on the tools' Setting up her workshop on the mid-north coast of NSW How she uses her skills to create content for brands How she prices her content and includes package rates Connect with Natasha via Instagram: @littleredindustries or via her website: https://littleredindustries.com/ Are you coming to The Content Byte Summit, from September 12-14, 2024? Time is running out to secure the Early Bird discount. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
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This week on The Content Byte, Rachel and Lynne have one of the founders of Content Bistro, Prerna Malik. Prerna and her husband Mayank are copywriters and specialists in the area of evergreen marketing. In a fascinating chat, Prerna talks about: Mistakes freelancers make with their marketing How to create a constant flow of work The power of storytelling in email marketing Creating packages and using them to grow your business Finding clients in slow times ...and how to work with your spouse! Connect with Prerna and Mayank and do their quiz https://contentbistro.com/quiz/ Follow them on Instagram https://www.instagram.com/contentbistro/ And don't forget to sign up for the 2024 The Content Byte Summit, from September 12-14, 2024. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week, Lynne and Rachel are chatting with TV journalist turned media trainer, Theresa Miller. Theresa has a great story of creating a new career in media training and coaching, working with corporates and training senior executives in how to deal with the media. Her story is fascinating and inspiring and covers: How to use journalism skills as a media trainer Working with companies and individuals to put a journalism lens on issues How she finds clients How she packages and prices her services How introverts can thrive in the media ... and why women need to be in front of cameras more often Connect with Theresa through her website: https://www.theresamiller.com.au/ or via LinkedIn: https://www.linkedin.com/in/theresa-miller-tm-media/ And, don't forget that we have announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the website, Rachel and Lynne are chatting with Lisa Almond, a copywriter and paramedic. We thought it was such an intriguing combination that we just had to get her on the podcast! We chat about: Her background in writing and journalism What appealed to her about being a paramedic Training in a new career while balancing existing work and family How she juggles both roles How she plans to include her paramedic knowledge into her writing Some of her stories from the frontlines of emergency first aid Connect with Lisa via her website: https://www.copyandcomms.com.au/ And, don't forget that we have announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week Rachel & Lynne are chatting with media expert and publicist Nicole Webb. Now based in Singapore, Nicole has had a diverse and exciting career and she talks about her new service of book publicity, the challenges of modern publishing and how it came about. In our chat, we cover: Nicole's career as a TV journalist, presenter and producer Travelling around Asia and working remotely Writing her own book and using her contacts to publicise it How this developed into a new service What new authors need to know about publicity The importance of maintaining contacts Nicole's website is: https://nicolewebbonline.com/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week Rachel and Lynne are chatting with the founder and head of product at Rounded - our sponsor. A former freelancer, Grant tells the story of how the company was founded and what it's like dealing with sole traders as customers. His inside tips are valuable! During our conversation, he talks about: How businesses often ignore the potential of freelancers as customers How he created a product he needed - and then took it to the next level Common mistakes freelancers make Why multi-disciplinary freelancing is the future The freelancer skills we will need in 2024 and beyond Grant's company Rounded ( www.rounded.com.au ), is our sponsor and is an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Connect with Grant on LinkedIn: https://www.linkedin.com/in/grantmccall/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Episode edited by Marker Creative Co www.markercreative.co…
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1 Specialising in email marketing with Eman Ismail 1:03:53
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پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدThis week Rachel & Lynne are super excited to have Eman Ismail on the podcast. Eman is a specialist in email marketing, which is such a growth industry and she shares her tips, tricks and the story about how she ended up working in this niche. During our conversation, Eman talks about: What it takes to create a great email campaign Mistakes that business owners and copywriters often make when creating email campaigns How to not sound sales-y in your emails Using storytelling in emails to create more powerful and memorable campaigns Where she finds her clients Listen to Eman's amazing podcast and connect with her by visiting her website: https://emancopyco.com/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.…
This week on the podcast, Rachel & Lynne are looking to the future - and helping us all to understand what's in our pipelines. We are chatting with writer and content creator Bec Haddad, about her career and Web3, which is the next iteration of the Internet. So fascinating! We talk about: What Web 3 is and how it relates to content marketing The tools you need to understand it How it affects freelancers How to prepare yourself for this new frontier Working with agencies Find Bec through her website: https://www.rebeccahaddad.com/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
This week on the podcast, Rachel & Lynne chat with a freelancer who keeps adding more skills to her arsenal - stylist, writer and now photographer Jessica Bellef. Specialising in lifestyle and interiors, Jess has carved out an enviable career that includes working with beautiful things and creating amazing work, including a beautiful coffee table book. Jess talks about: How beginning as a visual merchandiser influences her work Discovering writing later in her career How relationships help to build a pipeline of steady clients/editors Why she wanted to branch into photography How her book came about and its long journey to publication Connect with Jessica at https://www.jessicabellef.com/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co…
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