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Offering content strategy as a writer
Manage episode 407203556 series 3558801
محتوای ارائه شده توسط Lynne Testoni and Rachel Smith, Rachel Smith, and Lynne Testoni. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Lynne Testoni and Rachel Smith, Rachel Smith, and Lynne Testoni یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
If most of the jobs you take on are completing pieces of content for a client - and you want to do more - then this week's episode is for you. Getting stuck into the strategy for a client, advising them on how to improve or repurpose their content (or even scrap their current strategy and create something better), isn't just rewarding. It can mean charging more, too! And you may already be doing bits of strategy already without charging for it, if you're invested in seeing your clients succeed.
In this episode, we chat to PR, communications and marketing director Alexandra Kentmann, who's strategised for a heap of top-shelf brands during her career. She shares how she works, what's involved in offering strategy, digital tools she loves and much more.
Find Alexandrahttps://www.instagram.com/lexikentmann/
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