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The Obvious Choice

Jonathan Goodman

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Forget becoming an influencer. This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way. New episodes shi ...
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Run To Your Leadership Challenges!

Paul H. Grau, Jr., Leadership Coach, Trainer and Speaker

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Leadership Coach, Trainer, and Speaker, Paul Grau, has never shied away from Leadership Challenges. For the past 40 years, including a 26-year career in the United States Air Force, Paul has guided thousands of leaders in developing their skills while leading some of the greatest teams. Great leadership habits and teams don’t just fall into place automatically, they are the result of tackling difficult challenges every day, while continuously learning and growing. By listening to the “Run To ...
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show series
 
We can take it personally when a client decides to leave. Instead of wondering if you did something wrong or lighting the match to burn the bridge, try creating an offboarding experience that keeps you top of mind. Not being a Stage 5 Clinger when clients decide to leave How to turn a client leaving into a celebration (and into more clients) Creati…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today’s discussion focuses on achieving Team Excellence! What does is take to achieve team excellence? Are your standards high enough? Are your own standards high enough? What about your expectations? Are you showing your team what an excellent effort looks like? These are all the …
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today’s discussion focuses on creativity and the environment you can create to encourage creativity. Have you ever wondered why it’s so difficult for a group of leaders to norm or be consistent? Well, it’s because every leader is unique and has their own style and way of leading th…
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Most coaches feel understandably stressed about hiring the right setter. To make the role work, you'll need to know what traits make for a good setter, what systems to have in place, and what tools they'll need to succeed. Your setter can, and should, do more than set up calls Supporting your setter beyond typical business conversations Creating a …
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today’s discussion continues yesterday’s topic on Leadership and Responsibility. John Maxwell lists Responsibility as one of his 21 Indispensable Qualities of a Leader (1999). Responsibility and leadership go hand-in-hand, but what does that look like, and how can it be explained a…
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EASON 10 The Learning Leader Daily Leadership Tips and Discussions Today’s discussion focuses on Leadership and Responsibility. John Maxwell lists Responsibility as one of his 21 Indispensable Qualities of a Leader (1999). Responsibility and leadership go hand-in-hand, but what does that look like, and how can it be explained as a characteristic or…
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After publishing and selling books every way known to man - Jonathan has an insight or two on choosing whether to self-publish or traditionally publish your book. The difference in trust when you self-publish vs traditionally publishing your book Why you should self-publish even when traditional publishing is objectively better The best way to sell…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today’s discussion focuses on the Negative Impact of Poor Leadership (or Lack of Leadership). To get a perfect example of a real life example, look no further than the Florida State Seminoles football team, and their first two games this year. On the other hand if you want to see a…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today’s discussion focuses on the “Golden Rule of Leadership.” Every leader has their own unique style of leading. Some lead from the front, some lead from the middle, and some lead from the rear. However, there is one Golden Rule of Leadership, and that is what I talk about today.…
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Learning from successful people we admire is helpful, but we can also learn a lot from those who seem to have all of the right ingredients but are stuck at being mediocre. The fundamental principle that all successful business people understand How you handle an invite might be the predictor of how successful you are The hard question you need to a…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today we continue the topic of discussion about how Team Leaders need to be consistent and have cohesion, but today I take it home and talk about the importance of parents being consistent. Have you ever wondered why it’s so difficult for a group of leaders to norm or be consistent…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today we continue the topic of discussion about how Team Leaders in the same organization need to be consistent and have cohesion… today I talk about the importance of being consistent with rewards. Have you ever wondered why it’s so difficult for a group of leaders to norm or be c…
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You're great at what you do, but you need your ideal clients to notice you in order to turn them into paying clients. You can make it easier for them to find you by waving your geek flag and using it wisely. Finding your weird connetion with everyone you meet Four ways to generate leads with an interview-style podcast A fun, easy way to generate co…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today we continue the topic of discussion about how Team Leaders in the same organization need to be consistent and have cohesion… they need to be a united front! Today will be about the importance of being a united front and the benefits of it. Have you ever wondered why it’s so d…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today we continue the topic of discussion about how Team Leaders in the same organization need to be consistent (to a degree). Today will be about getting consistency from your organization’s team leaders when it comes to discipline. Have you ever wondered why it’s so difficult for…
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Most ventures in your life require a kernel of delusion to convince yourself that the thing you want is meant for you. To start taking steps to getting what you want and giving luck an opportunity to find you, start with your own "Summer of Yes". Upping the odds of getting your opportunity of a lifetime Preventing yourself from pinning your unreali…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today we continue the topic of discussion about how Team Leaders in the same organization need to be consistent (to a degree). Today will be about getting consistency from your organization’s team leaders when it comes to expectations. Have you ever wondered why it’s so difficult f…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today we kick off a new topic of discussion and it is all about how Team Leaders can norm with other team leaders in the same organization. Today will lay out the next series that may go a couple weeks, because it’s always a challenge to get all the leaders in an organization on th…
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It can feel like in order to get attention on social media that you need to go shirtly or sexy. If that's the game you want to play - awesome! If not, there is another way. Deciding which game you want to play, are qualified to play, and feels good to you How not to be rich with likes but poor with dollars The reason why you're probably hating soci…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today’s episode covers part 6 of “How understanding your team helps with achieving goals.” I will discuss how when you know the typical behaviors of your teammates, you can also understand how they respond to goals. I will be taking you through each of the four behavioral styles of…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today’s episode covers part 5 of “How understanding your team helps with achieving goals.” I will discuss how when you know the typical behaviors of your teammates, you can also understand how they respond to goals. I will be taking you through each of the four behavioral styles of…
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How much time have you spent trying to get into that room with those people? Instead of trying to swing an invite to that room, create the room the people you want to meet want to be in. Laying the groundwork to ask for a big favor from someone you admire Forge connections by creating your own "Bibles and Biceps" The one thing that separates succes…
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EASON 10 The Learning Leader Daily Leadership Tips and Discussions Today’s episode covers part 4 of “How understanding your team helps with achieving goals.” I will discuss how when you know the typical behaviors of your teammates, you can also understand how they respond to goals. I will be taking you through each of the four behavioral styles of …
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today’s episode covers part 3 of “How understanding your team helps with achieving goals.” I will discuss how when you know the typical behaviors of your teammates, you can also understand how they respond to goals. I will be taking you through each of the four behavioral styles of…
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What drives success is rarely what we see people share. It's not social media or even most conventional wisdom, but relentless focus and staying in your lane. Why the businesses with the biggest exits have had very little social media Admitting a fault can bring in more business A world-class product doesn't need world class practitioners -- Jon's …
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today’s episode covers part 2 of “How understanding your team helps with achieving goals.” I will discuss how when you know the typical behaviors of your teammates, you can also understand how they respond to goals. I will be taking you through each of the four behavioral styles of…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today’s episode sets up this week’s topic “How understanding your team helps with achieving goals.” I will discuss how when you know the typical behaviors of your teammates, you can also understand how they respond to goals. I will be taking you through each of the four behavioral …
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The key to sales isn't being clever or persuading someone to buy - it's curiosity. The mindset shifts that make sales calls feel less icky and more productive 10 Sales 101 and 6 Sales 202 questions you can pull from to peel back the onion The 2-second trick to let clients talk themselves into a sale -- Jon's next book, The Obvious Choice, published…
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SEASON 10 The Learning Leader Daily Leadership Tips and Discussions Today’s episode concludes the mini-series “The Team Playbook: Unveiling Predictable Behaviors.” I will discuss the healthy and unhealthy behavioral styles of the DISC Assessment, and what you should look for as possible blind spots. If you are unfamiliar with the DISC assessment an…
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