بهترین پادکست های Liedtke (2024)

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283 - The Ultimate Brand Strategy Playbook, with Eric Liedtke (SVP of Brand Strategy, Under Armour) 43:23

7h ago43:23

43:23

How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader. ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of the importance of simplicity in Marketing. This episode is a blueprint…

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Regenerative Fashion With Former Adidas President and CEO of Unless Collective Eric Liedtke 22:12

29d ago22:12

22:12

On this Live Greatly podcast episode, Kristel Bauer sits down with Eric Liedtke, former adidas executive and the CEO and co-founder of Unless Collective to discuss regenerative fashion and how Eric is pioneering zero plastic waste products. Eric and Kristel disucss why Eric left Adidas to start his own brand, what mindset has helped him throughout …

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What You Really Need to Be Fulfilled at Work With Kelly Mackin, Author of Work Life Well-Lived 23:49

16h ago23:49

23:49

On this Live Greatly podcast episode, Kristel Bauer sits down with Kelly Mackin, author of Work Life Well-Lived. Kristel and Kelly discuss the keys to having a healthy workplace culture and being happy and fulfilled at work. Tune in now! Key Takeaways From This Episode What do employees really want? How to create a healthy work culture How many mot…

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SPECIAL SERIES: Snackable Marketing Insights | Bathroom Break #25 14:19

1d ago14:19

14:19

How can you relay Marketing data in a more engaging, snackable format instead of long reports? Saving yourself time, your team time, and increasing the receptiveness of your message is the GOAL. But what performance metrics should we pull and how do you tailor content to audience interests and leverage different platforms appropriately? Let’s get i…

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Marketingland Special Episode: The Role of Events in Modern Marketing, with Julius Solaris 28:48

4d ago28:48

28:48

A leader in the events industry, Julius jumps right into the role and impact of events in modern Marketing. Why CMOs are currently enthusiastic about events, how the pandemic led to a renewed appreciation for measurable interactions at events, and how they’re becoming more data-driven with the aid of technology such as AI. ALSO Julius opens our eye…

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3 Key Things to Help Build Resilience: 2 Minutes of Motivation 5:07

3d ago5:07

5:07

In this Live Greatly 2 minutes of motivation podcast episode Kristel Bauer shares 3 things to help you build resilience. Tune in now! Key Takeaways From This Episode: Tips to build resiliency Explore Having Kristel Bauer speak at your next event or team meeting. https://www.livegreatly.co/contact Pre-Order Kristel's Book Work-Life Tango: Finding Ha…

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Marketingland Special Episode: Exploring Advertising Mental Models, with George Mack 30:06

7d ago30:06

30:06

The Ad Professor, George Mack, is a leader in advertising, and guess what? He uses 10 mental models to build his ads that convert…and he breaks down EACH ONE in this special edition episode from our session at Marketingland on October 3rd. The secret lies in the triad of art, science, and math, but you’ll have to listen to the full episode to get t…

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How To Become Self-Reliant With Maha Abouelenein, Author of 7 Rules of Self-Reliance 26:25

3d ago26:25

26:25

On this Live Greatly podcast episode, Kristel Bauer sits down with Maha Abouelenein, CEO and Founder of Digital and Savvy, a global communications consulting firm with offices in the United States and United Arab Emirates, to discuss the keys to becoming self-reliant. Kristel and Maha talk about her new book 7 Rules of Self-Reliance: How to Stay Lo…

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SPECIAL SERIES: Mastering Content Strategy | Bathroom Break #24 12:24

8d ago12:24

12:24

The art of focusing content creation on specific platforms rather than spreading it thinly across multiple channels, that’s what today’s episode is about. We’re not striving to be mediocre on multiple platforms, we want to be the LEADERS on 1 channel. So how do you tailor content to fit the unique characteristics of each platform? How do you avoid …

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Bonus Zone #4, WRP #194: TexTherapy With Clownvis 46:10

11d ago46:10

46:10

Entrepreneur John M. joins us with another text-based business idea for Texthrapy or something, then the great Clownvis pops in for some fun!Check out the WRP: https://worldrecordpodcast.com/Check out John M: https://merrimanland.comClownvis: https://clownvistotherescue.comتوسط The Bone Zone

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Want To Feel More Empowered? Try This Technique: 2 Minutes of Motivation 5:18

12d ago5:18

5:18

In this Live Greatly 2 minutes of motivation podcast episode Kristel Bauer shares a technique to help you overcome limiting beliefs and feel more empowered in your personal and professional life. Tune in now! Key Takeaways From This Episode: Technique to help you feel more empowered Explore Having Kristel Bauer speak at your next event or team meet…

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282 - The Future of Retail Media, with Sephora’s Head of Retail Media 45:38

12d ago45:38

45:38

Today I sat down with the Head of Retail Media at Sephora, Marco Steinsiec, to break down EVERYTHING retail media. The significance of retail media, it’s impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships, this episode touches on it all. See how Marco starts a retail media campaign, cho…

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281 - “How Do I Build Community”, with Erika Joy Erb 51:15

14d ago51:15

51:15

A LIVE podcast recording with a CMO?? YESSS. I sat down with CMO of United Way of Greater Philadelphia, Erika Joy Erb, LIVE at Digital Summit to jump right into community building. UGC, maintaining brand integrity while scaling Marketing efforts, and practical tips on enhancing community engagement, this episode dissects it all. Get your pumpkin sp…

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Radical Candor and How to Successfully Give and Receive Feedback with Amy Sandler 24:31

13d ago24:31

24:31

On this Live Greatly podcast episode, Kristel Bauer sits down with Amy Sandler, Principal Coach and Podcast Host at Radical Candor, to discuss how to successfully give and receive feedback at work and in life. Tune in now! Key Takeaways From This Episode How to give feedback at work without being a jerk What is radical candor Should you give positi…

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SPECIAL SERIES: Public Speaking Tips & Tricks| Bathroom Break #23 13:00

15d ago13:00

13:00

The anxiety, the pressure, ahhh public speaking is so stressful. But does it have to be?? Starting strong, keeping slides simple, and presenting with energy and movement, this Bathroom Break is entirely dedicated to giving YOU the tools that Jay and I have used to speak in front of CEOs, crowds of thousands, and pitch six-figure deals. You can’t mi…

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You Are a Leader, Even If You Don't Have an Official Leadership Title: 2 Minutes of Motivation 3:49

19d ago3:49

3:49

In this Live Greatly 2 minutes of motivation podcast episode Kristel Bauer empowers you to own being a leader. Tune in now! Key Takeaways From This Episode: Recognizing that you are a leader, even if you don't have an offical leadership title Explore Having Kristel Bauer speak at your next event or team meeting. https://www.livegreatly.co/contact P…

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280 - The Path to Becoming a CMO, with Cristy Garcia 37:21

19d ago37:21

37:21

I sat down with one of the wisest Marketers in the industry, Cristy Garcia, CMO at impact.com. How to climb the ladder to become a CMO, the importance of being a generalist, critical milestones for aspiring CMOs, and everything in between, this chat is for ALL of you with your eyes on the C-Suite. Plus, the business side of Marketing and the signif…

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The Secret Sauce To Leadership With Willie Pietersen, Author of Leadership—The Inside Story 29:41

22d ago29:41

29:41

On this Live Greatly podcast episode, Kristel Bauer sits down with Willie Pietersen, author of Leadership—The Inside Story: Time-Tested Prescriptions for Those Who Seek To Lead. Willie shares stories, experiences and the secret sauce of leadership learned from his time being CEO of multibillion-dollar businesses, a professor at Columbia University’…

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7 Tips to Boost Open Rates, Solo Episode 16:40

22d ago16:40

16:40

Short and punchy, the strategic use of emojis, debunking spam filter myths, I am opening up the hood on EVERYTHING EMAIL in today’s solo episode. What tools can you use to grade subject lines? How can you optimize your email strategy? You’ll leave this 15 minute episode with zero questions unanswered. Wistia is a complete video marketing platform t…

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Bonus Zone #3, WRP Episode 185: The CEO of HealthNett Inc. 1:13:22

22d ago1:13:22

1:13:22

You may know our friend John as the founder and CEO of The Text Cafe, but he sold that business and has a new venture- HealthNett AI Healthcare Technologies or something. John Evans from Mid Mod Money joins us as well with some thrifting treasures! Listen to the episode and learn about the future of healthcare!Watch the video: https://www.youtube.c…

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SPECIAL SERIES: How to Handle the Algorithm | Bathroom Break #22 13:28

23d ago13:28

13:28

There’s a new iOS update, what impact will that have on Email Marketing? Good question. How do you adapt to algorithm changes? Good question. How do you stay ahead of trends? Good question. Marketing Bestie, we’re answering ALL of these questions in a new episode of Bathroom Break with Jay and I. Grab your cold brew, get your headphones, and take a…

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3 Strategies To Help You Feel More Confident and Relaxed Before a Big Event or Presentation: 2 Minutes of Motivation 4:51

26d ago4:51

4:51

In this Live Greatly 2 minutes of motivation podcast episode Kristel Bauer shares 3 strategies to support you in feeling confident and relaxed before a big presentation or event. Tune in now! Key Takeaways From This Episode: A look into what Kristel does to prepare the morning of her keynote talks Explore Having Kristel Bauer speak at your next eve…

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7 Lessons From Mr. Beast’s LEAKED YouTube Doc, Solo Episode 13:21

26d ago13:21

13:21

Did you see it?? Mr. Beast’s internal YouTube doc was LEAKED. Yes. The very doc he would use to onboard and get his team up to speed was LEAKED. And there are so many gems in it that can apply directly to our job as Marketers. So let’s check them out, hit playyyyy. As we near the end of 2024, it’s time to push your marketing efforts into high gear.…

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279 - How to Create a Community-Driven Social Media Strategy, with Will Allred 39:34

29d ago39:34

39:34

Looking for innovative ways to stand out in your content marketing? In this ep, Daniel sits down with Will Allred, co-founder of Lavender, to discuss the power of community and unique content strategies for LinkedIn. With a powerhouse marketing strategy, Will opens his playbook to explain exactly how Lavender is dominating social media. Discover ho…

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SPECIAL SERIES: Failure Isn’t Everything [or is it] | Bathroom Break #21 12:49

29d ago12:49

12:49

Failure is a necessary teacher. Failing fast, documenting takeaways, and PIVOTING, in this Bathroom Break, Jay and I (Daniel Murray) break down how to embrace failure in Marketing. From multiple failed social media attempts to new virtual event segments that flopped, learn what we did wrong so you don’t make the same mistakes LOL. 00:33 Discussing …

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Why Forgiveness is Good For You and A Strategy to Help You With It: 2 Minutes of Motivation 5:34

1M ago5:34

5:34

In this Live Greatly 2 minutes of motivation podcast episode Kristel Bauer talks about forgiveness, why it is good for you and a strategy to help you do it! Tune in now! Key Takeaways From This Episode: A look into forgiveness and how it can help you Explore Having Kristel Bauer speak at your next event or team meeting. https://www.livegreatly.co/c…

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3 Keys to Creating Impactful B2B Content, Solo Episode 4:49

1M ago4:49

4:49

There are 830M users on LinkedIn, but only 1% create content regularly. Why? They do NOT know where to start. Today’s solo episode breaks it down simply for you, the 3 keys to creating impactful B2B content. Full stop, this is all you will need to join that 1%. Go grab your AirPods. 00:38 Expertise in Your Niche 01:35 Developing a Unique Point of V…

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Bonus Zone #2 WRP 170: The Text Café And Adult Diaper Rash With John M 48:55

1M ago48:55

48:55

The popular Text Café restaurant chain has recently had some major problems during their Presidents Day (Textidents Day) promotion, and the World Record Podcast is getting to the bottom of it.*Trigger Warning: Diaper talk*WATCH THE VIDEO https://youtu.be/zuJ9GR9YxcIGet the full 90 minute episode here: https://www.patreon.com/posts/episode-170-text-…

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A Life Changing Exercise To Help You Make Positive Changes With Kristel Bauer 11:06

1M ago11:06

11:06

In this Live Greatly 2 minutes of motivation podcast episode Kristel Bauer shares a life changing exercise that can help you make positive changes in your career and in your life. Tune in now! Key Takeaways From This Episode: One key exercise to help you make positive changes What helped Kristel get over her fears and get out of her comfort zone Ex…

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278 - The Secret Formula to Creating a Killer GTM Strategy, with David Malpass 42:16

1M ago42:16

42:16

Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundatio…

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SPECIAL SERIES: Reverse Engineer Your Competitors Funnels | Bathroom Break #20 10:58

1M ago10:58

10:58

You see your competitors funnels, they’re crushing, but you don’t know HOW. So what do you do? Give up, of course. Just kidding. Reverse engineer their strategies. Today’s episode goes headfirst into tracking competitors' funnels, using free tools like SpyFu and BuiltWith, and understanding the importance of analyzing competitors without altering y…

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A Key Thing To Help You Elevate Your Status: 2 Minutes of Motivation 4:50

1M ago4:50

4:50

In this Live Greatly 2 minutes of motivation podcast episode Kristel Bauer shares one key tip to help you elevate your status in your personal and professional life. Tune in now! Key Takeaways From This Episode: One key tip to elevate your status Explore Having Kristel Bauer speak at your next event or team meeting. https://www.livegreatly.co/conta…

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277 - Secrets to Hiring Great Talent, with Kasim Aslam 39:02

1M ago39:02

39:02

Hands down one of the most captivating conversations we’ve had on The Marketing Millennials Podcast TO DATE. Hiring great talent, delegation tactics, the importance of focusing on employees’ strengths, Kasim breaks it all down. If you’re a Marketer on a small team looking to scale within your budget, THIS is the episode for you. Oh and one more thi…

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Bonus Zone #1: WRP 157: The Text Café with John M. 45:00

1M ago45:00

45:00

This is the first episode in a series where we interview tech billionaire and entrepreneur, John M. We discuss his business the Text Café after doing our improv show for NPR.WATCH THE VIDEO: https://youtu.be/mn0BK67w3u0Get the full 90 minute episode here: https://www.patreon.com/posts/episode-157-text-75445842?utm_medium=clipboard_copy&utm_source=c…

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276 - Can You Use Fiction In B2B Marketing? A Chat With Ian Faison. 39:35

1M ago39:35

39:35

Fiction is one of the most consumed forms of content and entertainment in the world, yet there isn’t much crossover into the world of B2B. Leaning heavily on educational content, templates, and guides is the way of old B2B Marketing, the brands crushing in 2024 are striking the perfect balance between education and entertainment. And today’s guest …

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How to Build Your Status With the Author of Likeable Badass, Alison Fragale PhD 29:54

1M ago29:54

29:54

On this Live Greatly podcast episode, Kristel Bauer sits down with Alison Fragale PhD, organizational psychologist, professor and author of LIKEABLE BADASS: How Women Get the Success They Deserve. Alison and Kristel discuss status, why it matters and how to get it, ways to be assertive and likeable, why you should actually want people to be talking…

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SPECIAL SERIES: The First 20 Listeners Will WIN BIG | Bathroom Break #19 12:09

1M ago12:09

12:09

Ok so… real confession…I may not have a prize for you Marketing Bestie, except for a little nugget of Marketing gold called urgency. How do you make your messaging appear urgent, even if it’s really not? And how can you leverage the artistic powers of a good time crunch to boost user response? Jay and I break down everything you need to know about …

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3 Tips Reclaim Control Over Your Relationship With Your Phone: 2 Minutes of Motivation 5:13

2M ago5:13

5:13

In this Live Greatly 2 minutes of motivation podcast episode Kristel Bauer shares 3 tips to regain control over your relationship with your phone. Tune in now! Key Takeaways From This Episode: Tips to reclaim control over your relationship with your phone Explore Having Kristel Bauer speak at your next event or team meeting. https://www.livegreatly…

1
Crush Your LinkedIn Goals, with Mark Jung 47:30

2M ago47:30

47:30

Consistency is 80% of the battle when it comes to making it to the top of LinkedIn. So aside from showing up day in and day out, how else can you build authority and become a top voice on the platform? Daniel and Mark Jung, founder of Authority, discuss the strategies and tactics to grow your following and establish yourself as an authentic creator…

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How To Have a More Empowering Relationship With Your Phone With Jennie Ketcham Crooks, Author of LOOK UP 25:11

2M ago25:11

25:11

On this Live Greatly podcast episode, Kristel Bauer sits down with Jennie Ketcham Crooks, licensed clinical social worker, anxiety specialist and author of LOOK UP: The 30-Day Path to Digital Minimalism and Real Life Maximalism to talk about developing a healthy and empowering relationship with our phones. Kristel and Jennie dive into actionable st…

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SPECIAL SERIES: Mastering the Art of Short Form Content | Bathroom Break #18 9:33

2M ago9:33

9:33

I’m back, chatting with the King of Boca Raton himself, Jay Schwedelson, for another round of our best Marketing tricks and tips. This week, we’re breaking down the rise of short-form content— and revealing how B2B marketers can leverage it for their gain. What’s the Costco sampler effect (…not the one that happens after you’ve eaten too many free …

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3 Things You Need to Create Great Content 5:05

2M ago5:05

5:05

You’re a B2B Marketer? Cool. This episode is a must-listen for you if you want your content to drive real results. The importance that expertise and passion play in successful content, a can’t-miss step BEFORE hitting publish, and the key to building trust on socials (which will shock you). We’re turning our B2B content from forgettable to impactfu…

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Overcoming Imposter Syndrome: 2 Minutes of Motivation 5:42

2M ago5:42

5:42

In this Live Greatly 2 minutes of motivation podcast episode Kristel Bauer shares some insights to help navigate imposter syndrome. Tune in now! Key Takeaways From This Episode: Tips to overcome imposter syndrome Explore Having Kristel Bauer speak at your next event or team meeting. https://www.livegreatly.co/contact Pre-Order Kristel's Book Work-L…

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275 - Mastering Brand Building with Nicole Sumner (Brand Director at Ollie) 30:55

2M ago30:55

30:55

Brand Marketing vs. performance Marketing, how do you find the balance?? I’m so glad you asked. This episode with Nicole Sumner, Brand Director at Ollie, gets to THE BOTTOM of this question (which we love). Grab your coffee, get your Airpods, and tune into a convo with Nicole and I as she breaks down Ollie’s approach to brand-building in a crowded …

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Going All In On Your Ultimate Potential With Matt Higgins, Guest Shark on Shark Tank and WSJ Bestselling Author of Burn The Boats 27:12

2M ago27:12

27:12

On this episode of the Live Greatly Podcast Kristel Bauer talks with Wall Street Journal Bestselling author, CEO and Co-founder of RSE Ventures and Guest Shark from TV show Shark Tank, Matt Higgins. This is a special re-release episode to celebrate Matt being the foreword writer for Kristel Bauer's book, Work-Life Tango: Finding Happiness, Harmony …

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Tina Kozak Above and Beyond Drive and Work Ethic 20:19

2M ago20:19

20:19

Tina Kozak, CEO of Franco tells us where her drive dedication come from and what she does to nurture it.

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SPECIAL SERIES: What Happens When You Run Out of Content Ideas? | Bathroom Break #17 10:35

2M ago10:35

10:35

There are no more original ideas. But don’t let that stop you from creating new content. Jay and I talk about what to do during a creative drought and how to come up with new ideas, even when you feel like you’re running on empty. Learn how to scour the internet for endless inspiration and put a new spin on old ideas. Plus, find out why Twitter and…

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3 Questions To Ask Yourself To Claim A More Empowering Mindset: 2 Minutes of Motivation 4:55

2M ago4:55

4:55

In this Live Greatly 2 minutes of motivation podcast episode Kristel Bauer shares 3 questions to ask yourself to improve your mindset. Tune in now! Key Takeaways From This Episode: Tips to have a more empowering mindset Explore Having Kristel Bauer speak at your next event or team meeting. https://www.livegreatly.co/contact Pre-Order Kristel's Book…

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The 5 Musts of Brand Positioning (Solo Edition) 9:41

2M ago9:41

9:41

Sure you’ve heard of brand positioning— and it’s one thing in marketing theory, but how is it in real-life applications? Today, I’m uncovering the basics of brand positioning. What are the top five things you need to succeed at it? Find out why understanding your audience, knowing your competition, and finding your unique value prop are some of the…

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Peloton Instructor Hannah Corbin | Finding Self-Love and an Empowering Mindset Amid Her Health Journey 23:49

2M ago23:49

23:49

On this Live Greatly podcast episode, Kristel Bauer sits down with Peleton Instructor and TED awareness advocate Hannah Corbin to talk about her journey navigating an autoimmune thyroid condition called Hashimoto's disease. Hannah shares how she has shifted her mindset to a place of self-love and empowerment since her diagnosis. Hannah also talks a…

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