))
958.Tire Makers. Map Makers. Taste Makers. How the Michelin Brothers Sold Trust, Not Just Tires.
Manage episode 507884804 series 2929474
محتوای ارائه شده توسط Marsh Buice. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Marsh Buice یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
The Michelin Brothers didn’t just sell tires—they sold a movement.
They built maps to encourage people to travel.
They fueled behavior before they ever pitched a product.
They created so much trust that people assumed the tires had to be just as good.
Eventually, they weren’t just guiding roads—they were defining culture.
From tires...
To travel...
To the world’s most trusted restaurant rating system.
This episode unpacks how you can sell more—by pushing less.
How to influence behavior, build trust through usefulness, and create lasting impact.
📌 Stop selling the thing.
📌 Start showing people where to go.
📌 Be the mapmaker. Be the movement.
📣Who needs to hear this episode? Please share with ONE PERSON who needs to hear this message.
🛑 Watch & subscribe to episodes on my YouTube Channel: https://www.youtube.com/channel/UCiNqFo05MJ6_yCu1vJ3rX4A
📝Show your ❤️ by thumbing a quick rating and review for any platform: https://www.marshbuice.com/reviews/new/
🤝See my daily stories: https://www.instagram.com/marshbuice/
💭 Daily thoughts on X @marshbuice
💼 Blog posts on LinkedIn @marshbuice
👩💻 FREE Content! www.marshbuice.com
955 قسمت
اشتراک گذاری
