E45: Careyann Golliver: America’s Franchise Matchmaker™ on Strategic Success in Franchise Ownership

ThriveMore with Roger Martin: Business, Health, & Wealth

Despite the rise of huge multinational companies and conglomerates over the past few decades, the fact remains that small businesses still constitute the heartbeat of this country and the economic engine that drives it. One of the major factors of small businesses and small business ownership is the franchise model in its many machinations and forms. Of course, Roger knows a thing or two about franchising as he is the Co-Founder and Managing Member of industry-leading health and wellness franchises RockBox Fitness and beem Light Sauna. However, in this episode, Roger wanted to bring on a true expert in the field of franchising, America's Franchise Matchmaker™Careyann Golliver.

Careyann is passionate about helping investors and entrepreneurs achieve remarkable financial growth and build substantial wealth through strategic franchise ownership. Through her consulting firm, Franchise Logic Careyann offers a range of services tailored to empower clients to make informed decisions in hopes of securing their financial futures. With over two decades of experience, Careyann grew her local family business into a top-rated national franchise, acquired by the world's largest retailer-owned hardware cooperative: Ace Hardware.

Careyann’s distinctive approach combines her deep industry insights, hands-on experience, and personalized franchise matchmaking to connect clients with franchises that not only fit their financial goals but also resonate with their passions and aspirations. Careyann’s clients don't just invest in a business—they embark on a journey that aligns with their dreams.

In this episode, she will share some of her incredible insights on what makes franchising unique, the pros and cons of the model, and what types of entrepreneurs thrive within the franchising system. Roger and Careyann discuss her unique entrepreneurial journey and why franchising could ultimately prove to be the key to unlocking your business’s growth and long-term sustainability.

Topics Include:

• Careyann’s Early Journey Into Entrepreneurship
• The Power and Purpose of Franchising
• Understanding Franchising’s Pros and Cons
• Unpacking Franchise Fees and Royalties
• Who Thrives in the Franchise Model?

Careyann’s Book Recommendations:

The Entrepreneur Roller Coaster: Why Now Is the Time to #JoinTheRide

E-Myth Revisited Why Most Small Businesses Don't Work & What to Do About It

Connect with Careyann:

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Produced By: Social Chameleon