E44: Craig Moody: A True DISRUPTER. Using Proprietary Tech to Change Basketball Training Forever!

ThriveMore with Roger Martin: Business, Health, & Wealth

With all the advancements in VR technology, gaming, and interactive experiences happening in our world it would be easy to overlook how elements of this technology could be used to improve good old-fashioned sports fundamentals, proper mechanics, and training. Well, our guest today has not made that error. Craig Moody is the Founder and President of Shoot 360, The world’s leading immersive basketball training experience. Shoot 360 training combines elements of real-world play with unique gamified interactions that elevate players' game while igniting their skills.

Craig opened the first Shoot 360 location in Beaverton, Oregon. His passion, knowledge, and experiences in the game have fueled Shoot 360’s progress in developing the most technologically advanced and immersive basketball training and competition experience available today. Following Craig’s leadership and vision, Shoot 360 continues to test the limits of what technology and innovation can do in the world of basketball. Craig has been a successful business owner and entrepreneur as well as a head basketball coach and administrator at the collegiate and high school levels.

Combining cutting-edge science and technology with actual hands-on, one-on-one coaching in a real gym environment, Shoot 360 is poised to revolutionize the way basketball coaches and programs train future players and stars. In this conversation, Craig and Roger discuss everything from the origins of the company to the evolution of their technology. Craig breaks down the hard lessons that he learned while scaling the business and why he and his team have found success within the franchising model of growth.

Roger and Craig also cover the importance of staying ahead of new innovations and discuss the future of Shoot 360’s emerging relationships with the NCAA and NBA!

Topics include:

• Applying Sports Lessons to Your Business
• Breaking Down the Shoot 360 Concept
• The Importance of Growth and Innovation
• Shoot 360’s Journey Towards Maximum Impact
• The Hard Lessons of Scaling a Business

Craig’s Book Recommendation:

The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

Connect with Craig:

Shoot 360

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Produced By: Social Chameleon