Ep 35 - The Science of Humor in Branding with Allie LeFevere

The Social Complex

Today we are going to be talking about why humor in branding works magic – humor that is rooted in the science of how people connect communicate and ultimately trust one another. We all love comedy shows, TikTok clips, and witty banter back and forth from brands on Twitter to connect with their audiences. But why does humor resonate more than other forms of branding?

There is no one better to get into the nerdy ooey gooey stuff of why humor and branding work so well than Allie LeFevere. Allie is a branding expert in the co-founder of Obedient, an agency that specializes in humor to connect brands with its audiences. With a background in advertising and a passion for comedy, Allie brings a unique perspective to the world of branding, helping companies develop their voice and create content that resonates with their audience. She shares her experience with the science of humor and the power of storytelling to drive engagement and build brand loyalty. She has been featured in a variety of media outlets including Forbes, Inc., Adweek, and Fast Company, and is a frequent guest on a handful of industry podcasts.

With a witty and irreverent style, Allie is known for her ability to make complex branding concepts accessible and entertaining. She helps brands harness the power of humor to create meaningful connections with their audience and drive long-term success. Allie does not hold back on sharing her incredible knowledge and a robust amount of experience in the space in this episode and we are so grateful for it. Let's get into it.

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Check out Obedient Agency here.

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Produced by You Lucky Dog Productions.