What’s Your Elevator Pitch?

The Social Barista

Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. An elevator pitch is a brief (think 30 seconds or less!) way of introducing yourself, getting across a key point or two, and making a connection with someone. It's called an elevator pitch because it takes roughly the amount of time, you'd spend riding an elevator with someone. Every business and nonprofit needs an elevator pitch. Especially for marketing on social media. It can help you stay focused on creating posts that really matter to your audience. My elevator pitch for A Cup of Joe Media is simply this, I leverage the power of Social Media to help grow your customer or donor base by brewing fresh graphics, engaging content, and organic growth. Your elevator pitch can be a mix of your tagline, mission statement, slogan, customer or donor testimonials, and your brand's story. It should be crystal clear and make sense to a broad audience. It should keep someone’s attention for at least one, two, or more floors and hopefully entice someone to ask for more info, thus giving you the opportunity to lead them to your website or Social Media platforms to show and explain what you do in further detail. Let’s say you have an elevator pitch that you’ve been using but it’s a bit stale and needs a refresh because your business model has changed a bit. By all means, I encourage you to revisit it and go for a revision. Where I’m from, Miami County, Ohio there are two lovely ladies who operate Heart-Song and they aim to help craft what’s called a Compass Statement. It’s very similar to an elevator pitch and is very helpful to individuals, small groups, and nonprofits. If you live in the Miami Valley, Ohio region, I encourage you to check out the free services they offer at MyHeartSongInc.org. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at [e-mail]. Thanks so much for joining me and be sure to have a great day on Social!

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