Quality, Quantity, Or Both?

The Social Barista

Quality, quantity, or both? Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. I am a huge believer that when it comes to posting on Social Media you need to be consistent with both your quality and quantity. Even if that means only posting as little as once a week. What’s a quality post? It’s a post that is targeted to your specific audience. One that tells the story of your brand and how your customers or donors view and receive it. It’s posting a sale or upcoming event, a customer review, a hot new hard-to-find product, a new service or feature, an award or an achievement you received within your industry or engaging your audience with a fun poll or question related to your industry. These types of positive posts are quality posts and will have a much further reach than a lot of 'generic type’ posts that are used to merely fill up space, ‘just because. Space on social media is your real estate, your piece of the pie, and your media outlet to spread the positive news about your business, nonprofit, radio station, church, and yourself. Please use it wisely and always strive to find a balance between quality posts and the quantity in which you post them. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at [e-mail]. Thanks so much for joining me and be sure to have a great day on Social!

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