Are you active on LinkedIn?

The Social Barista

Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. About 10 years ago I started using LinkedIn very scarcely. I had a personal profile that I updated on occasion but I never really posted content on a regular basis. In fact, I never even suggested that any of my radio station, nonprofit, or business clients maintain a profile. That has since changed. Over the past 5 years, I’ve been using LinkedIn daily. Posting content, interacting, and making valuable connections. Did you know that LinkedIn has 310 million monthly active users and an average user spends 7 minutes and 31 seconds on the network every day? Over the past several years they’ve added more reaction choices similar to Facebook, which I really enjoy. You can set up an event, and post a blog, which they call an article plus you can post videos and a job opening. Your profile is powerful on LinkedIn please make sure you keep it updated as needed. And by all means, I highly encourage your brand to build awareness and trust with an active LinkedIn profile. It’s a great place to connect and communicate with those who might need your products or services. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at [e-mail]. Thanks so much for joining me and be sure to have a great day on Social!

--- Support this podcast: https://podcasters.spotify.com/pod/show/thesocialbarista/support