We Lifshitz Together! Thinking Bigger, Identifying Side Hustles, and Inventing Cool Shitz.

The SideHustle Lounge

For more details on this podcast visit: https://www.sidehustlelounge.com/blog/ep31
Episode 31: Think outside the box, and don't be afraid to take risks!
Blog Description:
We Lifshitz Together: Serial Entrepreneur, Brand Consultant and Creative Thinker, Bryan Lifshitz shares the power of thinking big, finding your side hustle, and inventing a product that goes VIRAL.
Timestamps:
8:48 A lot of small businesses don't know who their market is. They don't know who their audience is. And so that's where we've got to identify. Is it old? Is it young? Is it, this is it that? And so once we understand that, then we're working backwards
22:19 The world of bringing stuff to market has changed. And for the better, in my opinion. And why? Because now anybody and everybody can bring something to market.
35:29 The reality is you've got to make sure that people like your product. We didn't know people were going to like our product, right? We just kind of assumed. I think we made about a hundred units of the Piggyback Rider back in the day as a test. We brought a bunch of them in, we sent them out to people, we had friends and family get involved just to see if the product worked. Then we started working with outside individuals to get their opinion and feedback so we could actually get that constructive criticism, not just from friends and family.
Full transcription of this podcast: https://www.sidehustlelounge.com/blog/ep31
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