337: What’s the Best Way to Position My Marketing for Buyers at Different Stages?

The MindShift Podcast with Darrell Evans

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محتوای ارائه شده توسط Darrell Evans, Digital Marketing and Business Growth Strategist for Scaling Brands, Darrell Evans, Digital Marketing, and Business Growth Strategist for Scaling Brands. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Darrell Evans, Digital Marketing and Business Growth Strategist for Scaling Brands, Darrell Evans, Digital Marketing, and Business Growth Strategist for Scaling Brands یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Squid Game: The Official Podcast

1
Keys and Knives - S3 Ep 1 26:28

11 روز پیش26:28

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26:28

Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…

حدود یک سال پیش 14:43

MP3•خانه قسمت

Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

Most businesses think they have a leads problem, but they're really making ONE critical positioning mistake.

In this episode, Darrell Evans reveals why your marketing isn't converting and how to fix it immediately.

After helping businesses generate over $300 million in revenue, Darrell shares the exact positioning framework that transformed results for his clients in just 90 days.

KEY TAKEAWAYS:

Today's buyers journey through the sales funnel without needing you - position your marketing accordingly
Google's study shows prospects need 11 touchpoints over 7 hours of interaction across 4 different platforms
The 3 critical awareness stages: Problem Awareness, Consideration, and Purchase Decision
Most businesses focus only on Purchase-Ready prospects (like selling CrossFit) instead of Problem-Aware prospects (unhappy with weight)
Create content addressing every question and objection your sales team hears to generate more qualified leads

Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!
If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

350 قسمت

#Entrepreneur #Business #Mindset #Business Growth #Marketing #Personal Development #Business Growth Strategist #Darrell Evans #Fractional CMO for Scaling Brands #Mindshift #Mind #Self-Improvement

337: What’s the Best Way to Position My Marketing for Buyers at Different Stages?

The MindShift Podcast with Darrell Evans

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

Have a question for Darrell? Text the show here.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

Want help to market, grow, and scale your business? Schedule a free strategy session.

Most businesses think they have a leads problem, but they're really making ONE critical positioning mistake.

In this episode, Darrell Evans reveals why your marketing isn't converting and how to fix it immediately.

After helping businesses generate over $300 million in revenue, Darrell shares the exact positioning framework that transformed results for his clients in just 90 days.

KEY TAKEAWAYS:

Today's buyers journey through the sales funnel without needing you - position your marketing accordingly
Google's study shows prospects need 11 touchpoints over 7 hours of interaction across 4 different platforms
The 3 critical awareness stages: Problem Awareness, Consideration, and Purchase Decision
Most businesses focus only on Purchase-Ready prospects (like selling CrossFit) instead of Problem-Aware prospects (unhappy with weight)
Create content addressing every question and objection your sales team hears to generate more qualified leads

350 قسمت

#Entrepreneur #Business #Mindset #Business Growth #Marketing #Personal Development #Business Growth Strategist #Darrell Evans #Fractional CMO for Scaling Brands #Mindshift #Mind #Self-Improvement

همه قسمت ها

The MindShift Podcast with Darrell Evans

1
348: 3 Website Lead Generation Fixes That Grew This Business from 30 to 212 leads per month + 357% ROI 23:00

۶ روز پیش23:00

23:00

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode, I break down a real-world case study of a LASIK provider who was doing everything right: ads, SEO, radio, billboards - you name it. But despite a solid reputation and strong traffic, they were stuck at just 30 leads per month. We stepped in, ran a full diagnostic, and took them to 212 qualified leads a month with a 357% increase, without spending more on traffic. I walk you through exactly what we changed, why it worked, and how you can apply the same thinking to your business. No hype, no theory, just proven insights from the field. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
347: Lead Generation For Service Business (New Rules) 18:31

13 روز پیش18:31

18:31

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode, I break down why your lead generation strategy might be quietly failing, and what to do about it before it gets worse. After analyzing performance data across dozens of campaigns, it’s clear that traditional tactics like PDFs, webinars, and gated checklists aren’t converting like they used to. I share how AI is reshaping the buyer’s journey and the simple shifts we’re making inside our agency and with our clients to stay ahead. If your lead gen is slowing down and you’re not sure why, this episode will connect the dots. No fluff, just what’s working right now. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
346: 3 Marketing Myths Costing You Millions (Even with AI) 16:42

20 روز پیش16:42

16:42

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . You’ve doubled down on ads, hired every “expert,” and even plugged in AI—yet your marketing still feels like a leaky faucet. In this episode, Darrell Evans exposes three damaging myths that keep established businesses burning cash, and explains why AI alone can’t fix a broken system. Plus, I share our proven 6-pillar system that's helping clients win while others are still stuck following outdated playbooks. Listen now to learn how to plug those leaks and finally start seeing real ROI. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
345: How Successful Companies Fix Broken Marketing Systems 21:31

27 روز پیش21:31

21:31

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode, I break down exactly why your marketing feels like throwing spaghetti at the wall, and it's probably not what you think. After working with 500+ businesses and generating over $300M in revenue, I've identified three specific types of business owners who get stuck, and chances are, you're one of them. I walk you through my 6-pillar growth framework, which completely transforms how you should think about strategic growth. The part about why most businesses are unknowingly leaving six figures on the table every month? That alone will change your perspective. If you've hit a plateau, feel overwhelmed by execution chaos, or suspect your marketing engine is breaking down under pressure, this episode reveals the systematic approach that fixes it all. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
344: Fix These 5 Things In Your Digital Marketing If Business Growth Has Stalled 12:55

۵ weeks پیش12:55

12:55

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . I’ve seen stall growth for established businesses, especially those already investing heavily in marketing. After working with hundreds of companies through our growth diagnostics, these patterns show up again and again: fragmented teams, data gaps, leads left cold, and marketing that looks good but doesn’t convert. I walk through real scenarios where fixing just one of these issues created massive momentum. So if your strategy seems solid but your ROI says otherwise, this episode might reveal exactly what’s holding you back. No fluff, just battle-tested insights from inside the agency trenches. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
343: From Local SEO Company to Strategic Growth Partner (The Story) 20:14

۶ weeks پیش20:14

20:14

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode, I pull back the curtain on why we rebranded our 14-year agency from Yokel Local to MindShift Digital - and it's not what most people think. After building a business that's helped generate over $300M for our clients, I realized our name was holding us back from the kind of impact we’re built to make today. I get personal about the deeper meaning behind 'MindShift' and share how AI fundamentally changed our client approach and revenue model. If you're running an established business and feeling like your brand might be holding you back, this episode reveals the exact framework we used to evolve without losing our core identity. Plus, I address the tough questions everyone's been asking about the transition. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
342: Email Marketing Mistakes That Cost You Sales And How To Avoid Them 14:21

۷ weeks پیش14:21

14:21

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode, I reveal the 5 critical email marketing mistakes that are silently killing conversions for most businesses - even those who think they're doing everything right. After helping 400-500 clients generate over $300M in revenue, I've identified patterns that most marketers miss completely. I share how one client conditioned their massive email list to never buy anything through a simple oversight. If you're wondering why your emails aren't converting despite decent open rates, this episode exposes exactly why. You're definitely making at least one of these mistakes - and the psychology behind mistake #5 will change how you write every offer from now on. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
341: 7 Digital Marketing Mistakes That Are Slowing Your Business Growth in 2025 17:41

۸ weeks پیش17:41

17:41

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . You’ve been investing in marketing: website, ads, social media, but the leads still aren’t coming in like they should. Something’s off, and deep down, you know it. In this episode, Darrell Evans pulls back the curtain on the most common mistakes smart business owners are still making in 2025. These aren’t surface-level tips; they’re hard truths and proven shifts from someone who’s helped generate over $300M in client revenue. If you’ve hit a plateau or feel like your growth has stalled, this might be the reset you didn’t know you needed. The fix isn’t more tactics, it’s a smarter strategy. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
340: How to Build an Omnichannel Marketing Strategy for the Modern Buyer 12:35

۹ weeks پیش12:35

12:35

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . You might think your marketing is solid because you’re running ads or posting on social, but if it’s not converting, something’s off. In this episode, I’m breaking down the real reason most strategies fail and sharing a smarter, more scalable approach that matches how buyers actually behave today. If you’re tired of spinning your wheels, wasting money, or relying on tactics that used to work but don’t anymore, this will shift your thinking. It’s not about doing more. It’s about doing it right. Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
339: How Retargeting and Reactivation Unlock Your Marketing ROI 14:34

10 weeks پیش14:34

14:34

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Are you struggling with marketing ROI? Here's the shocking truth: 96% of visitors to your website are NOT ready to buy today. Most businesses waste thousands on ads targeting cold leads instead of nurturing warm prospects who just aren't ready to purchase yet. In this episode, Darrell Evans reveal the retargeting strategies we use with our 7 and 8-figure clients to convert "dead leads" into sales on autopilot. Stop leaving money on the table. KEY TAKEAWAYS: 1. Only 2-4% of people who engage with your brand are ready to buy TODAY 2. Most businesses give up on leads after 30-90 days 3. 55% of prospects will solve their problem within 3-18 months 4. Database reactivation campaigns can unlock thousands of "dead leads" 5. Top of mind remarketing requires only 5% of your total ad spend Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
338: How To Convert More Website Traffic To Leads With This One Simple Tactic 15:54

11 weeks پیش15:54

15:54

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Are you obsessing over website traffic but still struggling with lead generation and sales? In this eye-opening episode, Darrell Evans reveal why chasing more traffic might be the BIGGEST mistake you're making in your digital marketing strategy. Discover the hidden opportunity in your EXISTING traffic that could increase your conversions by 1-3% without spending an extra dollar on advertising. We’ll show you exactly how we implement this game-changing approach in the first 90 days with our clients. KEY TAKEAWAYS: Traffic metrics alone don't generate revenue - conversion optimization does Most visitors who leave your site will never return, regardless of your reputation Exit intent strategies should be content-specific, not generic across your whole site Visitors in different stages need different engagement options beyond "Get a Quote" Even a small 1-3% increase in conversion rate can significantly impact your revenue Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
337: What’s the Best Way to Position My Marketing for Buyers at Different Stages? 14:43

12 weeks پیش14:43

14:43

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Most businesses think they have a leads problem, but they're really making ONE critical positioning mistake. In this episode, Darrell Evans reveals why your marketing isn't converting and how to fix it immediately. After helping businesses generate over $300 million in revenue, Darrell shares the exact positioning framework that transformed results for his clients in just 90 days. KEY TAKEAWAYS: Today's buyers journey through the sales funnel without needing you - position your marketing accordingly Google's study shows prospects need 11 touchpoints over 7 hours of interaction across 4 different platforms The 3 critical awareness stages: Problem Awareness, Consideration, and Purchase Decision Most businesses focus only on Purchase-Ready prospects (like selling CrossFit) instead of Problem-Aware prospects (unhappy with weight) Create content addressing every question and objection your sales team hears to generate more qualified leads Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
336: How Local Businesses Can Use $1/Day Meta Ads to Get More Customers 16:03

13 weeks پیش16:03

16:03

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Are your customers walking right past your business without even knowing you exist? In this episode, Darrell Evans reveals how local businesses can build powerful brand visibility using Meta advertising for just $1 per day. He shared the shocking story of how I lived next to a restaurant for YEARS without knowing it existed until it was going out of business. Don't let this happen to your business! KEY TAKEAWAYS: Being physically visible doesn't mean customers know you exist - even if you're located in a busy area Create 6-10 short videos answering your prospects' most frequently asked questions Use Meta's engagement campaigns optimized for 15-second video views (through plays) Start with just $1 per day per video to build local awareness Focus on building attention and time before expecting money (the ATM Framework) This strategy works for virtually any local business (restaurants, gyms, service providers, etc.) Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
335: From 0 to 100 Leads: 7-Steps for More Qualified Leads with Less Effort 19:05

14 weeks پیش19:05

19:05

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . If you're a solo entrepreneur or small marketing team struggling to generate quality leads without big budgets or resources, this episode is your GAME CHANGER. Darrell Evans is sharing his battle-tested Lean Growth Method that we've used to generate over 9 figures in revenue for our clients since 2011. Stop overwhelming yourself with complex marketing strategies and discover how SIMPLIFYING your approach can actually accelerate your results. CHALLENGE: Can you implement just ONE of these steps this week? KEY TAKEAWAYS: The Lean Growth Method works for both startups AND established 7-8 figure businesses When you narrow your focus, you actually speak more directly to your ideal customers You don't need big marketing budgets when you follow this focused framework Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

The MindShift Podcast with Darrell Evans

1
334: The #1 Facebook Ads Mistake That's Costing You Money (And How to Fix It!) 18:49

15 weeks پیش18:49

18:49

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Is Meta secretly hijacking your Facebook ad campaigns? In this hard-hitting episode, I expose the default settings that are DESTROYING your ad performance without you even knowing it. After helping hundreds of clients since 2012, I've identified the #1 mistake costing you leads and sales - and Meta wants to keep it that way. KEY TAKEAWAYS: Meta wants you to use default settings that benefit THEM, not YOUR business When starting new campaigns without historical data, maintain manual control Disable "Advantage Plus" features at all three levels: campaign, ad set, and ad Check existing campaigns for these settings that may be hurting performance Once you have significant conversion data, some automation becomes beneficial Revolutionize your marketing with AI in a community of established founders and CEOs . Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.…

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The MindShift Podcast with Darrell Evans « » 337: What’s the Best Way to Position My Marketing for Buyers at Different Stages?

337: What’s the Best Way to Position My Marketing for Buyers at Different Stages?

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337: What’s the Best Way to Position My Marketing for Buyers at Different Stages?