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331: Marketers, Stop Tracking Useless Data! Do THIS Instead
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محتوای ارائه شده توسط Darrell Evans, Digital Marketing and Business Growth Strategist for Established Businesses, Darrell Evans, Digital Marketing, and Business Growth Strategist for Established Businesses. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Darrell Evans, Digital Marketing and Business Growth Strategist for Established Businesses, Darrell Evans, Digital Marketing, and Business Growth Strategist for Established Businesses یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Are you drowning in marketing data but can't figure out which metrics actually matter? In this episode, Darrell Evans shares a revealing story about a CMO with a 50-page analytics report who couldn't answer one simple question: what numbers drive your decisions?
Learn how to cut through the noise and focus on metrics that truly impact your bottom line.
KEY TAKEAWAYS:
- Stop focusing on vanity metrics - measure what matters to revenue
- Use the bottom-up framework to identify critical conversion points
- A small percentage difference (0.4%) can mean a 25% performance gap
- Page speed and technical issues can silently kill your conversion rates
- Beautiful design isn't always better for conversions
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe
No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.
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