How To Start A Business Working For Free With Nicholas Kusmich

The Fail On Podcast with Rob Nunnery - Fail Your Way To An Inspired Life

Nicholas Kusmich is best known as the World’s Leading Facebook Advertising Strategist and for having the highest ROI’s in the industry.

He works with A-List clients including top thought-leaders, NYT Best Selling Authors, Inc 500 and fast growth companies creating advertising campaigns that convert.

He specializes in using his proprietary Contextual Congruence methodology, which creates mass conversions on social platforms.

Nicholas is the bestselling author of the newly released book Give: The Ultimate Guide to using Facebook Advertising to Generate more Leads, more Clients and Massive ROI.

We have an inspiring conversation, a heartbreaking conversation at times, and one that will surely bring you enormous value.

We’ll be discussing how it’s okay to give up and how to know exactly when to move on.

He shares the precise moment he saw the opportunity in starting his business and the value in mastering Facebook ads.

He shares how entrepreneurship isn’t glamorous and can actually be extremely painful in so many different ways.

Key Points From This Episode:

• Nicholas tells us what he was doing before entrepreneurship and how he transitioned.
• Hear what was the toughest struggle for Nicholas to get started and gain traction.
• Learn when Nicholas thinks it’s an appropriate time to quit.
• Learn how having a destroyed marriage was a blessing in disguise.
• Understand the tipping point that made him leave pastoring.
• Nicholas gives advice to people wanting to get out of something that isn’t right for them.
• Nicholas shares with us how most people aren’t cut out to be entrepreneurs.
• Hear Nicholas talk about some of his lowest points in life and how he overcame them.
• Understand Nicholas’s journey and how he got to a point of wanting to take his own life.
• Learn how Nicholas pulled himself out of that rut.
• Find out how Nicholas embraces the present.
• Discover why Nicholas encourages people in similar situations to find their WHY.
• Hear what lead Nicholas into the business he is in now.
• Learn how Nicholas started growing his business.
• Find out how to decide which route to take in terms of promoting your business.
• Understand what has been the toughest parts at the beginning for Nicholas.
• Discover how failure effected Nicholas’s mindset.
• Hear why you need to get out of your comfort zone and make yourself uncomfortable.
• And much more!

Tweetables:

“Whenever it felt like truly a burden, not a blessing, it was time to quit.” — @nicholaskusmich

Tweet This

[0:10:43].1]

“I don’t think most people who are in entrepreneurship are cut out to be entrepreneurs.” — @nicholaskusmich

Tweet This

[0:19:24].1]

“Not everybody needs to be a premium service.” — @nicholaskusmich

Tweet This

[0:44:03].1]

Links Mentioned in Today’s Episode:

Nicholas Kusmich — http://www.nicholaskusmich.com/

Nicholas on Twitter — https://twitter.com/nicholaskusmich

Nicholas’s book, Give — https://www.amazon.com/Give-Ultimate-Facebook-Advertising-Generate/dp/1619615762/

Vector Marketing — https://vectormarketing.com/

CutCo. — https://www.cutco.com/

Hal Elrod — http://halelrod.com/

John Ruhlin — http://ruhlingroup.com/

Dan Sullivan — https://www.strategiccoach.com/

Shark Tank — http://www.cnbc.com/shark-tank/

Brian Tracy — http://www.briantracy.com/

Robert Kiyosaki’s book, Rich Dad, Poor Dad — https://www.amazon.com/Rich-Sharon-Lechter-Robert-Kiyosaki/dp/3442217784/

Eckhart Tolle — https://www.eckharttolle.com/

TEPP — http://tepplist.com/signup/

Jayson Gaignard — http://www.jaysongaignard.com/

Giovanni Marsico — http://www.giftedentrepreneur.com/

The Berkeley Church Toronto — http://berkeleyevents.com/

Todd Herman — http://toddherman.me/

90 Day Year — https://www.90dayyear.com/90DYwaitlist/

Michael Gavin — http://www.michaelcgavin.com/

Tim Ferris — http://fourhourworkweek.com/

Dean Jackson — http://www.deanjackson.com/

Brian Smith — http://briansmithspeaker.com/

Noah Kagan — http://okdork.com/

Transcript Below

Read Full Transcript

EPISODE 001

“NK: Again, I think the bigger needle mover would be for the person to do what I did and make some offers to people that you might be afraid to make offers to and you’ll see if you can deliver on the goods, it will be a game changer for you.”

[INTRODUCTION]

[0:00:25.1] ANNOUNCER: Welcome to The Fail on Podcast where we explore the hardships and obstacles today’s industry leaders face on their journey to the top of their fields, through careful insight and thoughtful conversation. By embracing failure, we’ll show you how to build momentum without being consumed by the result.

Now please welcome your host, Rob Nunnery.

[INTRO]

[0:00:43.1] RN: Hey there and welcome to the show that believes you are destined for more and that failing your way to an inspired life is the only way to get there. Today, we are sitting down with Nicholas Kusmich. Nick is the world’s leading Facebook ad strategist and is the guy behind the highest campaign ROI’s in the world. He’s also the bestselling author of the newly released book Give, the ultimate guide to using Facebook advertising to generate more leads, more clients and massive ROI.

It’s an inspiring conversation, a heartbreaking conversation at times and one that will surely bring you enormous value. We’ll be discussing how it’s okay to give up and how to know exactly when to move on, the precise moment he saw the opportunity in starting his business and the value in mastering Facebook ads and how entrepreneurship isn’t glamorous, it can actually be extremely painful in so many different ways and much more.

But first, if you’d like to stay up to date on all fail on podcast interviews and key takeaways from each guest, simply go to failon.com and sign up for our newsletter at the bottom of the page. That’s failon.com.

[EPISODE]

[0:01:54.7] RN: Nicholas, welcome to the fail on podcast my man.

[0:01:56.6] NK: Hey Rob, I am excited to be here and excited to talk about failure.

[0:02:01.7] RN: I love it. We last met about a year ago and we had some really interesting conversations around kind of what you did in your past, how you got into entrepreneurship, even faith. Before we start talking about your current ventures and stuff, let’s go back to what you’re doing pre-entrepreneurship and how that kind of transitioned into starting a business?

[0:02:21.2] NK: yeah, looking on it at hindsight, it almost feels like the whole journey was in some way entrepreneurial, let’s rewind back to – I witness my dad have his first heart attack when I was four years old. I’m an only child, because I’m an only child, I remember when I was – I don’t know, 16, 17.

Mom coming home tears in her eyes crying literally and I’m thinking, “what just happened” and dad had a heart attack so it meant that they had to stop working, they had a little business that they ran together. Dad had stopped working because of this heart attack and mom comes home crying and I’m thinking, “what on earth just happened.”

She had gone through a job interview and didn’t get the job because she’s older and she couldn’t speak English well. I just remember sitting in my living room, thinking to myself, “I’m never going to let that happen again, I’m never going to let mom be in a situation where she feels like she has to work to support the family.”

With my back up against the wall, being an only child, I was almost like forced into entrepreneurship if you will. I started looking at opportunities, unfortunately, that’s not a good thing because when you're desperate, you look at opportunities and most opportunities are not the best but it got me open you know, to trying these new things and I remember one of my first endeavors outside of my desire to make an impact through my faith which led me into a pastoring role, I was a kind of on two parallel paths at the same time.

One on the business side was, I just got to figure out a way to make some money, pay for my – not for my even my lifestyle, to support my family.

[0:03:43.4] RN: Coming out of school, did you get a job like the topical route that most people go, school, job, family, that kind of thing?

[0:03:49.8] NK: No because I just was finishing up high school and then this happened, my parents lost their business. You know, on this path. I joined in multilevel marketing company, I was joining in all this kind of make money online type of thing.

[0:04:04.8] RN: Is that your first kind of business? How you’re introduced to it really? That’s funny.

[0:04:09.0] NK: They made it seem so easy, “I’m going to be a kazillionaire in like three weeks, this is it, this is amazing” and obviously very quickly realize that’s not the case at all. Then I went down the path of, I remember again, I’m desperate, I saw a newspaper ad back when those existed that said “hey, make something like $17 an hour” and I remember at the time, minimum wage at least where I lived was like four or five bucks.

“17 bucks an hour, what is this?” I remember going in an interview walking in, there’s a bunch of like people my age like high school and just a little older, “what the hell is going on,” it was a group interview, it’s not even the same and the guy gets up in the front of the room and he cuts a rope in half with a knife and he’s basically – you’re going to sell these, that’s my introduction to Vector Marketing and Cutco.

I’m like, “well, if I can still get paid – the pitch was like $17.29 an hour guaranteed. Well, whatever, I’ll cut rope all day long.”

[0:05:00.2] RN: Cutco is the way a lot of guys, I think we both know, got into entrepreneurship. Hal Elrod, John Ruhlin. Who else, there’s quite a few.

[0:05:07.2] NK: Almost everyone I know.

[0:05:10.3] RN: It teaches such a valuable skill right?

[0:05:11.4] NK: It does. Would I do it again? Maybe not but the fact that that’s what was presented before me and I had to get really good at a skill really quickly. Now fortunately, for me, I don’t know where this came from, maybe just came from my genes because I was told dad was a salesman in his career.

I did well, they called me Mr. Ultimate because the most expensive knives that you could sell there was the ultimate set and was a $2,200 knife set and something just clicked in my mind to say “well, I could either sell the $500 one or I could sell the $2,000 one. If I’m going to be in the person’s house anyways, I’m going for the $2,000 one and even if they say no to that, then the $500 one seems like a bargain.”

They called me Mr. Ultimate because I was just like “hell, we’re just going to sell ultimate’s” and I had the most ultimate sales ever. Not because I think I was great but I think I was the only guy who had the balls to like let’s just sell ultimate’s.

[0:05:59.0] RN: just focus on that, yeah.

[0:05:59.9] NK: Yeah. That was like my Parlay into entrepreneurship. Again, you’re a contractor, you got to pay your own bills, you got to pay your own expenses.

[0:06:07.5] RN: It’s hard right? You’re going out selling. Exactly.

[0:06:11.7] NK: You’re selling them stuff that they don’t kind of want, I mean, nobody is thinking, “I’m going to spend $2,000 on a pair of knives or a set of knives.”

[0:06:17.8] RN: We shook up my house.

[0:06:19.8] NK: Nobody is thinking that. You’re in a position which is very anti my ethos right now. My ethos never says go try to sell someone something they don’t want.

[0:06:28.0] RN: Like interruption type marketing which is what you're totally…

[0:06:31.1] NK: And like super manipulative is not the right word but almost. If you see some of the world’s best salesman, they’ll call it influence but really, it’s persuasion and manipulation. That’s just so against my ethos but I guess at the time, I’m like, “well I’m going to learn a skillset.”

We went on, I did well for a 17-year-old kid. That opened me up into a direct selling company and then basically my job there was to get on stage and people would bring people into a room, a hotel room and I’d give a presentation try and sell this thing and that kind of parlayed into things and things until I was kind of introduced to the internet marketing world.

That is again, I mean, it’s super slimy, some of the worst people in the world are there and some of the best people in the world are there but introduce me to another way to do business. Long story short of that is, that was a rabbit hole that I went down that led to one thing that led to another that