Finding Blessings In Failure And Choosing The Positive

The Fail On Podcast with Rob Nunnery - Fail Your Way To An Inspired Life

Nick Unsworth is an entrepreneur, author, speaker, and founder of Life on Fire. Through Life on Fire, Nick helps teach ambitious entrepreneurs how to make more money and work less doing work they actually love. Nick sold his first business by 30 years old and has coached over 2,500 people to learn to do the same. He has consulted clients including Daymond John from Shark Tank, Mark Levine from NavySeals.com, Keller Williams Realty, Safeco Insurance, and many more.

Nick is frequently one of the top rated speakers at major conferences both online and offline. In this episode we will be discussing the best first step in taking the leap into creating a business. He shares the pitfalls and struggles that he experienced along his journey and how you can avoid his mistakes. You will also learn more about Nick’s four-step coaching process that leads to mastery of any subject.

Key Points From This Episode:

• The common characteristics of individuals who achieve high levels of success.
• The pros and cons of having a free mentor versus a paid coach to guide you.
• Why every industry is plagued by unqualified individuals and the impact the it has.
• Hear the story of Nick’s very first failure in the world of entrepreneurship and how it happened.
• Find out how Nick when from setting company sales records to being close to bankruptcy.
• How Nick recovered from losing everything he had worked to build, and how he chose the positive.
• Why Nick believes in shifting your mindset to be uncomfortable with being comfortable.
• Learn how to be motivated to do something by the challenge of it being impossible to do.
• What it means to choose faith over fear and how it can help you to find success.

Tweetables:

“I don’t want to just make money. I want to make a difference.” — @NickUnsworth

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[0:07:29].1]

“Who you are today is not the person that’s going to get what it is that you want.” — @NickUnsworth

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[0:23:11].1]

“Every single day, you’ve got to choose faith over fear.” — @NickUnsworth

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Links Mentioned in Today’s Episode:

Nick Unsworth — http://nickunsworth.com/

Nick on Twitter — https://twitter.com/NickUnsworth

Nick on Facebook — https://www.facebook.com/nickunsworthlifeonfire/

Life on Fire — https://www.lifeonfire.com/

Daymond John — https://daymondjohn.com/

Mark Levine — http://www.marklevinshow.com/

Keller Williams Realty — http://www.kw.com/

Safeco Insurance — https://www.safeco.com/

Life on Fire TV — https://www.lifeonfire.com/category/life-on-fire-tv/

Life on Fire YouTube — https://www.youtube.com/user/LifeOnFireTV

Transcript

Read Full Transcript

EPISODE 015

“NU: Instead of a bucket list, I call it a Life on Fire list. You know, I've got doing that Men's Physique contest and then I'm going to do other things. I want to learn how to play the guitar, be a black belt. I will continue to do these crazy things because it's just, you feel alive, and you only get one shot at life.”

[INTRODUCTION]

[00:00:22] ANNOUNCER: Welcome to The Fail on Podcast where we explore the hardships and obstacles today’s industry leaders face on their journey to the top of their fields, through careful insight and thoughtful conversation. By embracing failure, we’ll show you how to build momentum without being consumed by the result.

Now please welcome your host, Rob Nunnery.

[INTRO]

[00:00:49] RN: Hey there, and welcome to the show that believes you are destined for more and that failing your way to an inspired life is the only way to get there. Today we are sitting down with Nick Unsworth. He's an entrepreneur, author, speaker, and founder of Life on Fire. Through Life on Fire, Nick helps teach ambitious entrepreneurs how to make more money and work less doing work they actually love. We'll be discussing the best first step in taking the leap into business, pitfalls and struggles along his journey and how you can avoid his mistakes, and you'll learn Nick's four-step coaching process that leads to mastery of any subject.

But first, if you'd like to stay up to date on all the Fail On Podcast interviews and key takeaways from each guest, simply go to Failon.com and sign up for our newsletter at the bottom of the page.

[INTERVIEW]

[0:01:41.1] RN: All right, welcome to the show. Today we have Nick Unsworth. He's a high-performance coach, international speaker, and bestselling author. As CEO of LifeOnFire.com, Nick's mission is to help you love what you do for work, relentlessly pursue your passions, and live the dream. Nick sold a business by 30 years old, coached over 2,500 people, and has consulted clients including Daymond John from Shark Tank, Mark Levine from NavySeals.com, Keller Williams Real estate. Safe Co. Insurance and many more.

Nick brother, welcome to the show.

[0:02:15.8] NU: Awesome, well thank you. Fired up to be here.

[0:02:17.9] RN: Awesome. To hop right into it, as the high performance coach, you’ve worked with obviously very successful individuals as well as individuals, probably just getting started out on their journey, what’s the commonality that you’ve seen in your clients and students that have achieved high levels of success?

[0:02:35.7] NU: People who take off fast or people that just create the success hands down, they’re the ones, they’re just relentless. They’re relentless with their action and they’re just taking fast action and I like to call it fast imperfect action.

Because it’s like so many people just try and think of what to do and they try and like make it perfect before they start, and it’s just so paralyzing and it takes so much time and you will never guess, you can never speculate the right product launch, the perfect product, you just got to get out and you got to get – it’s trial, error, it’s iterations, it’s quick pivots and it’s freaking action and so the ones that are just, that are coachable. I guess it’s two things. One is the fast action and two, they’re just coachable, they’re willing to listen to people who have done it.

[0:03:26.9] RN: Got you. So for people that actually don’t have a coach or don’t have a coach yet that are sitting at home or maybe have a job and they want to get something started, they just don’t know what that business idea is, they don’t know how to start or what to do. What advice would you give to that person?

[0:03:45.4] NU: I would do whatever you have to do, whatever you need to do to get the right coach and here’s why. Because if you’re finding yourself in a scenario where you’re listening to a lot of podcast, maybe you’re watching webinars, maybe you’re buying courses, you know, you’re going to events, that’s kind of like a progression, it kind of starts with you know, listen to a podcast. Then it moves to maybe buy a course and then you get a book, you get to an event.

Next thing you know, you’re spending money but you’re not really moving and you go from being the spectator that’s just kind of watching or listening and seeing other people have success and they kind of like, it inspires you, it excites you but in some ways and some cases, it kind of pisses you off. Maybe hear the person that has the podcast and you’re like, “I could do better than them and you know.”

There’s like this phases before you get started and what I found after coaching and teaching many people on how to clarify their life vision is that it is very difficult to just do it in your own strength. When you try and just keep doing it all alone, it’s hard to identify because you’re in your head, you’re not – as an outsider, I can sit down with someone for 30 minutes and by the end of that conversation, we know where they’re going. We know where they’re going, we know their next action, we know how to get them into business.

So I would say, whatever you got to do to get resourceful to hire the right coach that can help you get clear on the vision because when you’ve got the vision of where you want to go, taking the action isn’t, it actually isn’t the problem. People can’t take action because they don’t know what action to take. Once you get the vision of where you’re going, it’s like, it all of a sudden, you go from like being stuck, overwhelmed, pushing and pushing in life to like, it’s like someone just busts through a dam, you know? You’re just like, it’s like being pulled through life and you’re fired up, you’re waking up early, you’re taking action.

That for me is huge and so of course, you know, people may view that and say well, of course he says that, “He’s a coach, he’s probably trying to sell me but here’s the thing.” Dude, I am a coach because that’s what a coach did for me and it changed my life so much that I said, “This is now my new life vision, this is what I’m going to do.” It was so powerful and changed my life, it helped me build and sell a company and then since then, I said, “You know what? I actually want to do what this guy did for me.” I was a user first, you know?

[0:06:06.2] RN: Obviously there’s - you know, mentorship’s a huge deal in terms of finding success. Going through somebody that’s hit all of those roadblocks along the way already themselves so they can help navigate and speed up the learning curve for you. What would you say getting like a free mentor pursuing a free mentor versus going with a paid coach, what are the pros and cons there?

[0:06:31.4] NU: Yeah, I mean, you know, I would say, it’s a progression so you know, there’s a lot of great information out there. There’s a lot of great podcast like yours. There’s a lot of content out there. It’s just, you know, what action are you taking on that content? Now, when we think about — so that to me is a step in the progression. Now, as far as like working with someone for free, you just have to keep in mind that you know, we’re talking about your life here.

If you work with a coach that isn’t qualified or maybe they’re doing it for free, well they’re probably not a coach that’s been doing it for very long, you know? Unless they’re super successful and they just love you, they want to just like mentor you for free. I mean, if you’re in a scenario like that, that can be amazing. But here’s the thing; it’s all about where has that person been, do they have the values that you have and did they have the life that you want?

There’s tons of coaches that ruthlessly make a ton of money but I don’t want anything to do with them, right? Because I don’t want to just make money. I want to make a difference. I want to have free time and hangout with my wife and my child that we just had. I’m not in this business to be this workhorse workaholic that just puts myself into the ground by just grinding eight hours a day and “hustling”. It’s like, that’s not what I want to do.

Now, I will outwork many people so I am a workhorse for sure, but I want, you know, you want to have a coach that’s got the life that you want. That to me is super important and you know what? Oftentimes, that person, if you’re lucky and maybe it’s a relative or a family member hey, if you can get a free mentorship like for example like Daymond John from Shark Tank, he’s done some free mentorship for us. You know, some consulting for us because we added value for him, that’s incredible right?

[0:08:24.8] RN: That’s exactly what I was going to say. You know, that free mentorship’s not actually free right? It’s free in the sense that there’s no money exchanging hands but there has to be a value add on both sides, right?

[0:08:34.3] NU: Exactly. It’s like the ultimate decision factor comes down to, do they have the life that you want and are they qualified? Because if you're catching free advice from like, someone that just bought a course online about how to be a life coach, you’re playing with very dangerous fireworks that the fuse is so small, it will instantly blow up because the last thing you want is to confuse your life or have someone that doesn’t know what they’re doing point you in the wrong direction.

[0:09:02.5] RN: On that note, it’s shocking how many life coach certifications, business coach certifications there are that people have access to get without having any actual business experience. It’s actually nuts.

[0:09:15.7] NU: It really is. I think at some point there’s going to be a regulation that comes in because one knuckle head is going to give someone some advice and there’s going to be a suicide or who knows what, and someone’s going to come in and clean it up. Because what’s happening is that marketing online, if you market a business opportunity, it’s way easier to make money and marketers have figured that out. You’ve got this people with zero qualifications, zero results and experience and all these people are becoming life coaches.

I mean, it irks me especially because I put in the work, you know, I put in the money, I invested in myself and I’ve been through so many different types of legit trainings and I have all this classifications and certifications, we have hundreds of success stories and then you get these Yokels that are out there just like, “H about a course for $30 bucks,” and you know, as a coach, hey. That same phenomenon, you got to figure.

Shoot when I was a realtor I experienced that and not to knock on realtors but the hardest part of my job as a realtor was dealing with realtors because my commission, my livelihood was contingent upon me doing a deal with another realtor and if that realtor had no education, that somehow fogged a mirror and got a real estate license, the problem was that, what if they don’t call you back?

What if your client’s like, “Hey Nick, we put in the offer four days ago, where is it at?” The other realtor just hasn’t called me back in four days. I’ve called their office, I called their cellphone, I’ve emailed them. That’s the kind of stuff that you get in to. So every industry is plagued by it, it’s really just got to be heads up, you’ve got to trust your gut and you got to go with someone that has references, call those references, do your diligence because it’s your life you're talking about.

[0:10:53.2] RN: Totally. Even outside the actual certifications and stuff like that, you know, there’s nothing better than actual real world experience and failures and having been through the battles and journeys and I know it hasn’t been a completely smooth journey for you nor, I don’t think it’s been a very smooth journey for a perfect elder for anybody that’s found success.

There’s always – I always see that little graph in social media that shows and entrepreneur’s road to success and it’s like a bunch of circles and squiggly lines because there’s no straight line to it. With that said, let’s go back to what you would consider your very first failure in the world of entrepreneurship. What was it, how did it happen?

[0:11:35.7] NU: Man, there’s literally so many. Let me think of my first one, you know? First failure I would say that was when I was in network marketing. I sold telecom. This was back in 202 and so 2002, cellphones were actually brand new. I had just gotten a cellphone, I mean it’s pretty recent, you know?

So part of this failure had to do with timing part of it, how to do with not trusting my gut. Part of it had to do with being naïve you know? And people BS’ing in industry and hyping things up and me being young and excited and susceptible. What happened was, you know, I always have...