From Managed Care to Independent Practice: Jennifer Parker’s Journey to Direct Primary Care Entrepreneurship

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How can a nurse practitioner transition from a career in managed care to becoming a successful entrepreneur? Join us as Jennifer Parker, a dedicated NP from Newport Ritchie, Florida, shares her compelling story. Starting as an LPN and navigating her way to establishing her own Direct Primary Care (DPC) practice, Jennifer reveals the steps she took to prioritize patient care over insurance restrictions. From forming an LLC to setting up her clinic, this episode offers an in-depth look at the challenges and triumphs of her entrepreneurial journey.
Learn the complexities of managing a small medical practice solo, including handling patient payments, choosing the right EMR systems like OptiMantra and Atlas MD, and balancing professional and financial responsibilities. Jennifer opens up about the difficulties of juggling medical duties with administrative tasks and the pros and cons of different EMR systems, while also sharing her anticipation of expanding her team. Discover how she navigates the operational aspects of her clinic, from offering multiple service tiers to dispensing medications in-office.
Jennifer also discusses the strategies behind growing her healthcare practice, with a focus on hormone therapy, weight loss, and DPC. Hear about the effectiveness of social media marketing and her innovative membership structures. Gain from her experience in managing multiple service tiers and implementing minimum commitment periods for weight loss programs. Finally, Jennifer provides invaluable advice for aspiring DPC clinic owners, stressing the importance of taking the leap despite fears, and the rewarding experience of building strong patient-provider relationships. Tune in for a wealth of insights on balancing work, family, and business growth in the healthcare sector.

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1. From Managed Care to Independent Practice: Jennifer Parker’s Journey to Direct Primary Care Entrepreneurship (00:00:00)

2. Nurse Practitioner Entrepreneurship Journey (00:00:06)

3. Starting and Managing a Medical Practice (00:07:52)

4. Direct Primary Care Membership and Practice (00:17:23)

5. Balancing Work, Family, and Business Growth (00:25:53)

6. Starting a DPC Clinic (00:32:35)