227: The Art & Science of Marketing Attribution: From UTMs to Machine Learning with Lew Dawson of Momentum Consulting

The Data Stack Show

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Close Encounters with UFO Hot Spots: Area 51, Roswell, and the Great ET Road Trip 39:50

10 روز پیش39:50

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39:50

The truth is out West! We’re hopping on the ET Highway and venturing to the most notorious alien hot spots, including Roswell’s infamous crash site, Area 51’s eerie perimeter, and a mysterious desert watchtower. Join us as journalist Laura Krantz, host of the podcast Wild Thing , beams up to share stories from the front lines of UFO reporting—from strange sightings and quirky festivals to a mailbox where people leave letters to extraterrestrials. Maybe you’ll even decide for yourself: Is Earth a tourist stop for spaceships? UFO hot spots you’ll encounter in this episode: - UFO Watchtower (near Great Sand Dunes National Park, Colorado) - Roswell, New Mexico - Area 51, Nevada - Extraterrestrial Highway (aka State Route 375), Nevada - Little A’Le’Inn, ET Highway, Nevada - E.T. Fresh Jerky, ET Highway, Nevada - Alien Research Center, ET Highway, Nevada - The Black Mailbox, ET Highway, Nevada Via Podcast is a production of AAA Mountain West Group .…

حدود یک سال پیش 1:02:45

MP3•خانه قسمت

Highlights from this week’s conversation include:

Welcome Back, Lew (0:14)
Recap of Previous Discussion (1:03)
Benefits of Hashing Information (2:33)
Using Hashes for Data Context (4:24)
Hashing and Query Parameters (7:24)
Static Values for Hashing (11:10)
Identity Resolution in Data Attribution (14:36)
Methodologies for User Tracking (16:37)
Combining Data Sources for Attribution (21:13)
Understanding Data Gaps (25:25)
Defining Objectives and KPIs (27:50)
Identity Resolution Challenges (28:46)
User and Session Stitching (32:01)
Trusting Ad Platforms (35:23)
Defining Attribution (38:09)
The Credit Dilemma (40:18)
First Touch Attribution Explained (41:47)
Linear Attribution Model (43:21)
B2C and B2B Attribution Scenarios (45:22)
Timeframes in Attribution (47:29)
Understanding Lookback Windows (49:34)
Google Analytics Changes (51:20)
Attribution After Conversion (53:26)
Online vs. Offline Attribution (55:49)
Discipline in Tracking (58:52)
Challenges in Coordination (1:00:12)
QR Codes and Data Integration (1:01:55)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

456 قسمت

#Tech #MBA #Business #Podcasting Education #Rudderstack #Customer Data #Data #Data Driven #Data Infrastructure #Datastack #Eric Dodds #Integrative #Kostas Pardalis

227: The Art & Science of Marketing Attribution: From UTMs to Machine Learning with Lew Dawson of Momentum Consulting

The Data Stack Show

22 subscribers

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

Highlights from this week’s conversation include:

Welcome Back, Lew (0:14)
Recap of Previous Discussion (1:03)
Benefits of Hashing Information (2:33)
Using Hashes for Data Context (4:24)
Hashing and Query Parameters (7:24)
Static Values for Hashing (11:10)
Identity Resolution in Data Attribution (14:36)
Methodologies for User Tracking (16:37)
Combining Data Sources for Attribution (21:13)
Understanding Data Gaps (25:25)
Defining Objectives and KPIs (27:50)
Identity Resolution Challenges (28:46)
User and Session Stitching (32:01)
Trusting Ad Platforms (35:23)
Defining Attribution (38:09)
The Credit Dilemma (40:18)
First Touch Attribution Explained (41:47)
Linear Attribution Model (43:21)
B2C and B2B Attribution Scenarios (45:22)
Timeframes in Attribution (47:29)
Understanding Lookback Windows (49:34)
Google Analytics Changes (51:20)
Attribution After Conversion (53:26)
Online vs. Offline Attribution (55:49)
Discipline in Tracking (58:52)
Challenges in Coordination (1:00:12)
QR Codes and Data Integration (1:01:55)

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

456 قسمت

#Tech #MBA #Business #Podcasting Education #Rudderstack #Customer Data #Data #Data Driven #Data Infrastructure #Datastack #Eric Dodds #Integrative #Kostas Pardalis

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The Data Stack Show

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The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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The Data Stack Show « » 227: The Art & Science of Marketing Attribution: From UTMs to Machine Learning with Lew Dawson of Momentum Consulting

227: The Art & Science of Marketing Attribution: From UTMs to Machine Learning with Lew Dawson of Momentum Consulting

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227: The Art & Science of Marketing Attribution: From UTMs to Machine Learning with Lew Dawson of Momentum Consulting