226: Building Trust in Marketing Data: An Engineer's Guide to Attribution Architecture with Lew Dawson of Momentum Consulting

The Data Stack Show

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All About Change

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Chris Nowinski - Protecting Athletes from Head Injuries & Preventing CTE 27:58

1 day پیش27:58

پخش در آینده

لیست ها

پسندیدن

دوست داشته شد

27:58

Chris Nowinski is a former football player at Harvard University and professional wrestler with WWE, World Wrestling Entertainment. After enduring a career-ending head injury, Chris has dedicated his professional life to serving patients and families affected by brain trauma, particularly Chronic traumatic encephalopathy, or CTE, a progressive neurodegenerative disease that develops after repeated head injuries. Jay and Chris discuss the state of head injuries in American athletics, the difference between advocating for head safety at youth and professional levels, Chris’ newest research, and much more. Episode Chapters (00:00) Intro (00:50) changes in the culture around concussions in the past two decades (02:39) padded helmet technology (03:55) concussion reporting in the NFL (10:35) Chris’ career path and concussion history (14:52) connecting with activists who haven’t themselves suffered a traumatic brain injury (17:42) SHAAKE - a new sign to identify concussions (20:53) Unions can help players advocate for safety policies (23:10) final thoughts and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

حدود یک سال پیش 1:02:52

MP3•خانه قسمت

Highlights from this week’s conversation include:

Lew’s Background and Journey in Data (1:06)
Attribution Challenges (2:16)
Attribution War Stories (8:09
Defining Attribution (12:32)
Complexities of Attribution (16:08)
Multi-Touch Attribution Challenges (21:31)
Campaign Creation Difficulties (23:27)
UTM Parameters Explained (26:01)
Challenges in Data Extraction (31:17)
Transforming and Merging Data (36:28)
Behavioral Data and Identity Resolution (40:29)
Hierarchical Structure of Campaigns (44:03)
Challenges of Data Consistency (49:38)
Mitigating Freeform Data Issues (52:21)
Creating Unique Join Keys (55:30)
The Importance of Defining Requirements (58:42)
Final Thoughts and Takeaways (1:00:39)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

426 قسمت

#Tech #MBA #Business #Podcasting Education #Rudderstack #Customer Data #Data #Data Driven #Data Infrastructure #Datastack #Eric Dodds #Integral #Kostas Pardalis

226: Building Trust in Marketing Data: An Engineer's Guide to Attribution Architecture with Lew Dawson of Momentum Consulting

The Data Stack Show

22 subscribers

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

Highlights from this week’s conversation include:

Lew’s Background and Journey in Data (1:06)
Attribution Challenges (2:16)
Attribution War Stories (8:09
Defining Attribution (12:32)
Complexities of Attribution (16:08)
Multi-Touch Attribution Challenges (21:31)
Campaign Creation Difficulties (23:27)
UTM Parameters Explained (26:01)
Challenges in Data Extraction (31:17)
Transforming and Merging Data (36:28)
Behavioral Data and Identity Resolution (40:29)
Hierarchical Structure of Campaigns (44:03)
Challenges of Data Consistency (49:38)
Mitigating Freeform Data Issues (52:21)
Creating Unique Join Keys (55:30)
The Importance of Defining Requirements (58:42)
Final Thoughts and Takeaways (1:00:39)

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

426 قسمت

#Tech #MBA #Business #Podcasting Education #Rudderstack #Customer Data #Data #Data Driven #Data Infrastructure #Datastack #Eric Dodds #Integral #Kostas Pardalis

همه قسمت ها

1
230: The Cynical Data Guy: Data Tech Debt, Data Mesh, and Dashboard Directives 25:20

۶ روز پیش25:20

25:20

Highlights from this week’s conversation include: The Return of the Cynical Data Guy (0:14) Risks of SQL Complexity (2:16) Technical Debt in Data (4:34) Data Mesh Critique (6:38) Governance vs. Decentralization (9:55) Never Let a Stakeholder Tell You They Need a Dashboard (12:05) Dashboard vs. Table (13:34) Organizational Dynamics in Data Requests (16:35) AI and Prompt Writing (19:43) Search Techniques and User Behavior (21:20) Discussion on Code Optimization Tools (23:19) Final Thoughts and Takeaways (24:47) The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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229: The Future of AI: Superhuman Intelligence, Autonomous Coding, and the Path to AGI with Misha Laskin of ReflectionAI 52:25

13 روز پیش52:25

52:25

Highlights from this week’s conversation include: Misha's Background and Journey in AI (1:13) Childhood Interest in Physics (4:43) Future of AI and Human Interaction (7:09) AI's Transformative Nature (10:12) Superhuman Intelligence in AI (12:44) Clarifying AGI and Superhuman Intelligence (15:48) Understanding AGI (18:12) Counterintuitive Intelligence (22:06) Reflection's Mission (25:00) Focus on Autonomous Coding (29:18) Future of Automation (34:00) Geofencing in Coding (38:01) Challenges of Autonomous Coding (40:46) Evaluations in AI Projects (43:27) Example of Evaluation Metrics (46:52) Starting with AI Tools and Final Takeaways (50:35) The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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The PRQL: From Theoretical Physics to AI: Misha Laskin on AGI, Superhuman Intelligence, and Autonomous Coding 4:02

15 روز پیش4:02

4:02

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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228: The Machine Learning Reality Check: When AI Makes Sense for Marketing Attribution with Lew Dawson of Momentum Consulting 41:46

20 روز پیش41:46

41:46

Highlights from this week’s conversation include: Previewing Today’s Topic (0:14 Machine Learning Discussion (1:44) Conditions for Machine Learning Worthiness (6:59) Simplicity in Modeling (8:43) Predictive Analytics vs. Machine Learning (10:42) Optimization and Investment Problems (13:03) Practical vs. Theoretical Saturation (15:16) Building Relationships with Marketing Teams (19:52) Reporting Metrics and Attribution Models (22:49) Tracking Common Metrics (25:40) Understanding Profit Generation (27:46) ROI Calculation Challenges (29:49) AI in Customer Data Analysis (31:23) Execution Challenges in Marketing Automation (35:23) API Limitations in Marketing Tools (36:50) Optimizing Ads with AI (37:50) Challenges of Real-Time Data Integration (40:01) Final thoughts and takeaways (41:13) The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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227: The Art & Science of Marketing Attribution: From UTMs to Machine Learning with Lew Dawson of Momentum Consulting 1:02:45

27 روز پیش1:02:45

1:02:45

Highlights from this week’s conversation include: Welcome Back, Lew (0:14) Recap of Previous Discussion (1:03) Benefits of Hashing Information (2:33) Using Hashes for Data Context (4:24) Hashing and Query Parameters (7:24) Static Values for Hashing (11:10) Identity Resolution in Data Attribution (14:36) Methodologies for User Tracking (16:37) Combining Data Sources for Attribution (21:13) Understanding Data Gaps (25:25) Defining Objectives and KPIs (27:50) Identity Resolution Challenges (28:46) User and Session Stitching (32:01) Trusting Ad Platforms (35:23) Defining Attribution (38:09) The Credit Dilemma (40:18) First Touch Attribution Explained (41:47) Linear Attribution Model (43:21) B2C and B2B Attribution Scenarios (45:22) Timeframes in Attribution (47:29) Understanding Lookback Windows (49:34) Google Analytics Changes (51:20) Attribution After Conversion (53:26) Online vs. Offline Attribution (55:49) Discipline in Tracking (58:52) Challenges in Coordination (1:00:12) QR Codes and Data Integration (1:01:55) The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

1
226: Building Trust in Marketing Data: An Engineer's Guide to Attribution Architecture with Lew Dawson of Momentum Consulting 1:02:52

۵ weeks پیش1:02:52

1:02:52

Highlights from this week’s conversation include: Lew’s Background and Journey in Data (1:06) Attribution Challenges (2:16) Attribution War Stories (8:09 Defining Attribution (12:32) Complexities of Attribution (16:08) Multi-Touch Attribution Challenges (21:31) Campaign Creation Difficulties (23:27) UTM Parameters Explained (26:01) Challenges in Data Extraction (31:17) Transforming and Merging Data (36:28) Behavioral Data and Identity Resolution (40:29) Hierarchical Structure of Campaigns (44:03) Challenges of Data Consistency (49:38) Mitigating Freeform Data Issues (52:21) Creating Unique Join Keys (55:30) The Importance of Defining Requirements (58:42) Final Thoughts and Takeaways (1:00:39) The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

1
The PRQL: From Data Chaos to Marketing Truth: An Engineer's Guide to Attribution with Lew Dawson of Momentum Consulting 3:38

۵ weeks پیش3:38

3:38

1
225: The Stone Cold Truth About Data: False Hopes and Hard Truths with The Cynical Data Guy 33:30

۶ weeks پیش33:30

33:30

Highlights from this week’s conversation include: False Hope in Data Roles (1:17) Naivety of Junior Data Analysts (4:27) The Challenge of Defining Data (6:41) Struggles with Enterprise BI Tools (9:43) Career Advice for Data Professionals (12:36) Generational Shifts in Data Roles (16:51) Self-Service Data Requests (18:17) The Importance of Analysis Skills (19:46) The Broader Context of Analysis (21:44) Boring Challenges in AI Deployment (23:29) Technology Development vs. Human Absorption (26:14) VC Resolutions for 2025 (27:00) Value Addition in Leadership (32:08) Final Thoughts and Wrap-Up (33:06) The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

1
The PRQL: The End of Data Silos (and Other Myths) with The Cynical Data Guy 2:33

۶ weeks پیش2:33

2:33

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224: Bridging Gaps: DevRel, Marketing Synergies, and the Future of Data with Pedram Navid of Dagster Labs 53:24

۷ weeks پیش53:24

53:24

Highlights from this week’s conversation include: Pedram’s Background and Journey in Data (0:47) Joining Dagster Labs (1:41) Synergies Between Teams (2:56) Developer Marketing Preferences (6:06) Bridging Technical Gaps (9:54) Understanding Data Orchestration (11:05) Dagster's Unique Features (16:07) The Future of Orchestration (18:09) Freeing Up Team Resources (20:30) Market Readiness of the Modern Data Stack (22:20) Career Journey into DevRel and Marketing (26:09) Understanding Technical Audiences (29:33) Building Trust Through Open Source (31:36) Understanding Vendor Lock-In (34:40) AI and Data Orchestration (36:11) Modern Data Stack Evolution (39:09) The Cost of AI Services (41:58) Differentiation Through Integration (44:13) Language and Frameworks in Orchestration (49:45) Future of Orchestration and Closing Thoughts (51:54) The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

1
The PRQL: Developer Relations, Marketing Synergies, and the Future of Data Platforms with Pedram Navid of Dagster Labs 1:52

۷ weeks پیش1:52

1:52

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223: End-of-Year Product Trends: The Cost of Rushing Features with The Cynical Data Guy 22:42

۸ weeks پیش22:42

22:42

Highlights from this week’s conversation include: Christmas and New Year Edition of Cynical Data Guy (0:28) Discussion on AI (0:42) 12 Days of Shipments (1:04) Attention-Grabbing Strategies (2:01) Founder Mode vs. Manager Mode (3:11) Technical Debt Remediation (5:03) LinkedIn Posts Discussion (6:05) Cultural Impact on Roles (8:03) Investment in Modernization (12:07) Reflection on Company Strategies (15:03) Gratitude for Data Trends (16:18) Future of Data Access (19:14) Looking Forward to 2025 in Data (21:45) Final Thoughts and Takeaways (22:11) The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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The PRQL: Year-End Reflections with The Cynical Data Guy: Ship Features Fast, Pay Later 3:21

۸ weeks پیش3:21

3:21

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222: The Future of Data Modeling: Breaking Free from Tables with Best-Selling Author, Joe Reis of Ternary Data 1:00:48

۹ weeks پیش1:00:48

1:00:48

Highlights from this week’s conversation include: Joe’s Recent Projects and Work (0:55) Joe’s New Book and Inspiration for Writing It (4:39) Challenges in Data Education (7:00) Internal Training Programs (10:02) Creative Problem Solving (17:46) Evaluating Candidates' Skills (21:18) Market Value and Career Growth (24:03) AI's Impact on Hiring (27:47) Content Production and Quality (31:56) The Evolution of AI and Data (34:00) Challenges of Automation (36:12) Convergence of Data Fields (40:26) Shortcomings of Relational Models (42:09) Inefficiencies of Poor Data Modeling (47:10) Discussion on Resource Constraints (51:50) The Role of Language Models (53:13) AI in Migration Projects (57:00) Joe’s Teaser for a New Project (59:05) Final Thoughts and Closing Remarks (1:00:07) The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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The PRQL: From Tables to AI: The Future of Data Modeling with Best-Selling Author, Joe Reis of Ternary Data 4:29

۹ weeks پیش4:29

4:29

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The Data Stack Show « » 226: Building Trust in Marketing Data: An Engineer's Guide to Attribution Architecture with Lew Dawson of Momentum Consulting

226: Building Trust in Marketing Data: An Engineer's Guide to Attribution Architecture with Lew Dawson of Momentum Consulting

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226: Building Trust in Marketing Data: An Engineer's Guide to Attribution Architecture with Lew Dawson of Momentum Consulting