228: The Machine Learning Reality Check: When AI Makes Sense for Marketing Attribution with Lew Dawson of Momentum Consulting

The Data Stack Show

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All About Change

1
Tiffany Yu — Smashing Stereotypes and Building a Disability-Inclusive World 30:23

14 روز پیش30:23

پخش در آینده

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دوست داشته شد

30:23

Tiffany Yu is the CEO & Founder of Diversability, an award-winning social enterprise to elevate disability pride; the Founder of the Awesome Foundation Disability Chapter, a monthly micro-grant that has awarded $92.5k to 93 disability projects in 11 countries; and the author of The Anti-Ableist Manifesto: Smashing Stereotypes, Forging Change, and Building a Disability-Inclusive World. As a person with visible and invisible disabilities stemming from a car crash, Tiffany has built a career on disability solidarity. Now that she has found success, she works to expand a network of people with disabilities and their allies to decrease stigmas around disability and create opportunities for disabled people in America. Episode Chapters 0:00 Intro 1:26 When do we choose to share our disability stories? 4:12 Jay’s disability story 8:35 Visible and invisible disabilities 13:10 What does an ally to the disability community look like? 16:34 NoBodyIsDisposable and 14(c) 21:26 How does Tiffany’s investment banking background shape her advocacy? 27:47 Goodbye and outro For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

حدود یک سال پیش 41:46

MP3•خانه قسمت

Highlights from this week’s conversation include:

Previewing Today’s Topic (0:14
Machine Learning Discussion (1:44)
Conditions for Machine Learning Worthiness (6:59)
Simplicity in Modeling (8:43)
Predictive Analytics vs. Machine Learning (10:42)
Optimization and Investment Problems (13:03)
Practical vs. Theoretical Saturation (15:16)
Building Relationships with Marketing Teams (19:52)
Reporting Metrics and Attribution Models (22:49)
Tracking Common Metrics (25:40)
Understanding Profit Generation (27:46)
ROI Calculation Challenges (29:49)
AI in Customer Data Analysis (31:23)
Execution Challenges in Marketing Automation (35:23)
API Limitations in Marketing Tools (36:50)
Optimizing Ads with AI (37:50)
Challenges of Real-Time Data Integration (40:01)
Final thoughts and takeaways (41:13)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

465 قسمت

#Tech #MBA #Business #Podcasting Education #Rudderstack #Customer Data #Data #Data Driven #Data Infrastructure #Datastack #Eric Dodds #Integral #Kostas Pardalis

228: The Machine Learning Reality Check: When AI Makes Sense for Marketing Attribution with Lew Dawson of Momentum Consulting

The Data Stack Show

22 subscribers

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

Highlights from this week’s conversation include:

Previewing Today’s Topic (0:14
Machine Learning Discussion (1:44)
Conditions for Machine Learning Worthiness (6:59)
Simplicity in Modeling (8:43)
Predictive Analytics vs. Machine Learning (10:42)
Optimization and Investment Problems (13:03)
Practical vs. Theoretical Saturation (15:16)
Building Relationships with Marketing Teams (19:52)
Reporting Metrics and Attribution Models (22:49)
Tracking Common Metrics (25:40)
Understanding Profit Generation (27:46)
ROI Calculation Challenges (29:49)
AI in Customer Data Analysis (31:23)
Execution Challenges in Marketing Automation (35:23)
API Limitations in Marketing Tools (36:50)
Optimizing Ads with AI (37:50)
Challenges of Real-Time Data Integration (40:01)
Final thoughts and takeaways (41:13)

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

465 قسمت

#Tech #MBA #Business #Podcasting Education #Rudderstack #Customer Data #Data #Data Driven #Data Infrastructure #Datastack #Eric Dodds #Integral #Kostas Pardalis

All episodes

The Data Stack Show

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The PRQL: Data Engineering in 2025: Tooling, Headcount, and Survival Strategies with the Cynical Data Guy 2:18

۲ hours پیش2:18

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The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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251: Data Teams at the Crossroads: Proving Value in a Changing Business Landscape with Ben Rogojan 52:35

۵ روز پیش52:35

52:35

Highlights from this week’s conversation include: Technical Freelancer Academy & Consulting Community (1:21) Evolution of Data Teams and Technology (2:52) Data Team Growth and Output vs. Outcome (4:47) Internal Optimization vs. Client-Facing Data Work (7:23) Audience, Delivery Mechanisms, and Actionability (12:40) Proving ROI and Prioritizing Work (15:27) Practical Tips for Data Team-Business Alignment (18:31) Dealing with Vanity and Security Blanket Metrics (23:39) AI’s Impact on Data Workflows (27:07) BI Tools, AI Integration, and Dashboards (32:25) Top Skills for Data Professionals (37:27) Career Growth: Technical, Communication, and Business Skills (42:02) Show, Don’t Tell: Prototyping and Feedback (44:37) Taking Initiative and Risk in Data Roles (50:21) Parting Advice and Closing Thoughts (51:16) The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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The PRQL: Beyond Dashboards: Selling Data Value to the Business with Ben Rogojan 2:35

۷ روز پیش2:35

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The Data Stack Show

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250: The Chat Interface Debate: Is Text Really the Future? 24:15

12 روز پیش24:15

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Highlights from this week’s conversation include: Dashboard vs. Chatbot Discussion (1:40) The Future of Chat Interfaces (3:03) Vibe Revenue Concept (6:36) AI's Early Days Compared to the Internet (10:14) OpenAI and Hardware Collaboration (13:09) Challenges of Hardware Development (16:20) Productivity in Programming Languages (18:18) Critique of 'Language is Dead' Posts (21:34) Legacy Systems in Use (22:34) Deterministic vs. Non-Deterministic Workflows (23:37) Final Thoughts and Takeaways (23:45) The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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249: Quacking Through Data: Duckdb's Emerging Ecosystem 19:20

19 روز پیش19:20

19:20

This week on The Data Stack Show , John Wessel and Matt Kelliher-Gibson dive into the recent Duck Lake announcement, exploring the evolving landscape of data analytics technologies. They discuss DuckDB's role as a lightweight, local analytics database and its potential as a caching layer for open table formats like Iceberg. The conversation also highlights the current state of data storage standards, focusing on agreements around Parquet and Iceberg, while noting the ongoing complexity in catalog management. Key takeaways include the importance of local compute solutions, the early stage of open table formats, and the potential for simplified data infrastructure that can provide faster, more cost-effective analytics workflows. The episode underscores the ongoing innovation in data technologies and the need for more streamlined, flexible data management solutions. Don’t miss it! Highlights from this week’s conversation include: Discussion on Duck Lake Announcement (1:41) Compatibility with Apache Iceberg (4:05) Use Cases for DuckDB (6:23) Concerns About Data Management (10:01) Introduction to Data Formats (11:40) Catalog Space Challenges (13:13) Metadata Orchestration (14:54) Simplicity in Data Management (15:25) SQL Demo Discussion (17:26) Wrap-Up and Final Thoughts (18:44) The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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248: AI and BI: The Future of Data Analytics with Michael Driscoll of Rill Data 47:51

26 روز پیش47:51

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This week on The Data Stack Show , Eric and John welcome Michael Driscoll, Co-Founder and CEO of Rill Data. Mike discusses the transformative impact of AI on business intelligence (BI) and data analytics. He also explores the shift from traditional dashboard-based tools to more dynamic, code-driven, and AI-powered interfaces that provide deeper insights. During the conversation, the group emphasizes the importance of a metrics-first approach, the potential of leapfrog architectures using technologies like data lakes and real-time analytical databases, and how AI agents are increasingly becoming the primary users of data tools. The conversation highlights the evolving landscape of data infrastructure, where open standards, flexibility, and intelligent interfaces are reshaping how businesses interact with and understand their data, and more. Highlights from this week’s conversation include: Welcome Back Mike Driscoll (1:11) Philosophy Behind BI Tools (2:04) Building a Natural Language Processing Server (4:33) Deployment of MCP Servers (6:07) The Role of Visualizations in BI (10:09) Measuring Product Success (12:43) Navigating Changes as Data Professionals (16:13) Efficiency Gains with Code (19:00) The Future of Data Teams (22:29) Long-term Use of Rutter Stack (25:16) Analytics Landscape Overview (30:59) Future of BI Architecture (33:04) AI's Role in Analytics (35:07) Interoperability and Talent Pool (39:41) The Crowded BI Market (42:03) Final Thoughts and Takeaways (46:07) The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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The PRQL: The Metrics-First Approach: Transforming How We Understand Data with Michael Driscoll of Rill Data 2:06

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247: Consulting Firms, AI Strategies, and the $100K Question with the Cynical Data Guy 31:22

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Highlights from this week’s conversation include: The Cynical Data Guy Returns (1:11) Klarna's AI Shift (2:08) Sensational Headlines in Tech (4:31) Impact of AI on Jobs (8:19) Cost of AI Strategy (10:21) Consulting Strategies and Company Differentiation (12:26) Brand Recognition in Consulting (14:48) Critique of Outsourcing Thought (17:10) Future of Consulting with AI (19:37) The Fragility of Data Systems (21:32) Primitive Data Stacks (24:05) Cynical Data Scientist Epitaph (00:26:06) Rebranding Data Science (27:40) Parting Thoughts and Takeaways (30:14) The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it’s needed to power smarter decisions and better customer experiences. Each week, we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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246: AI, Abstractions, and the Future of Data Engineering with Pete Hunt of Dagster 48:59

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The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data. RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com .…

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244: Postgres to ClickHouse: Simplifying the Modern Data Stack with Aaron Katz & Sai Krishna Srirampur 34:51

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The Data Stack Show « » 228: The Machine Learning Reality Check: When AI Makes Sense for Marketing Attribution with Lew Dawson of Momentum Consulting

228: The Machine Learning Reality Check: When AI Makes Sense for Marketing Attribution with Lew Dawson of Momentum Consulting

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228: The Machine Learning Reality Check: When AI Makes Sense for Marketing Attribution with Lew Dawson of Momentum Consulting