High-Level Marketing Strategies For Startups and Small Businesses with Andrew Miller | Ep. 104

The Big Possible

Welcome to another special episode of the Big Possible show. This episode is a highlight of an incredible four-day retreat in Marrakech, Morocco. Apart from producing great shows, the Big Possible hosts retreat in different exotic destinations and luxury villas around the world.
The speakers that come to the retreats are personally curated to deliver what the guests are looking for, such as how to grow your business, how to scale and remove yourself from day-to-day business, how to build a framework around your wellness, and make sure that you’re tapped into your ultimate happiness. This is a sample, not the full talk, and it has been shortened to give you a preview.
Andrew Miller’s talk on how you can grow your business with a small budget is just too good not to share, and that is what today’s episode is all about. Marketing is one of the major reasons early businesses fail, and if you get it figured out and honed in from the early stages, you can recover from anything else. Learn how to cultivate a marketing mindset, lay a strong marketing foundation, and tap into different types of marketing channels to move your business to the next level of growth.
Andrew coaches young startups on how not to fail at marketing and has spent 15+ years building growth for young startups from Dubai to Silicon Valley. He has also lectured on Growth Hacking and Digital Marketing around the globe, worked with both 500startups and combination projects, led startup projects with multi-billion-dollar corporations, written for Startup Grind and Startup Nation, and even launched his own interactive online growth hacking course.

Segmented timestamps:

• [01:33] - Andrew Miller’s overview of small business and startups marketing and growth
• [03:02] - Organic growth marketing channels and what you can do with time investment instead of a budget
• [04:01] - Paid advertising versus organic marketing and what to go for as a small business
• [05:53] - The right time to start organic marketing for your product and how to do it successfully
• [07:28] - Building a strong marketing foundation and online presence
• [10:46] - Social media marketing and how to leverage it to promote and grow your business
• [15:03] -Going off your pages and finding more customers on platforms like Polar, Reddit, and Quora
• [21:23] - Growth mindset and high-level growth hacking concepts to focus on in marketing
• [30:59] - SEO techniques and practices that can help you optimize your website for search engine
• [40:49] - How to integrate your email marketing strategy with your marketing strategy
• [45:05] - What happens in the retreat and how you can join the next one

Notable Quotes:
“There is no such a thing as it is too early to start marketing, but there is such a thing as it is too early to start advertising.”~Andrew Miller
“Early-stage businesses need to figure out what works organically and then scale it up as their business grows its operational abilities.”~Andrew Miller
“The longer you wait to do organic marketing, the more difficult it is later when the product is ready.”~Andrew Miller
“Spending a lot of time creating content for social media is one of the biggest wastes of time and problem with marketing for small businesses.”~Andrew Miller

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