Roi Ben Daniel - Cracking the CFO Stack: Which CFO are you? | Ep. 032

The Adam Shilton Podcast

Episode 032: Where we learn from Roi Ben Daniel, founder and CEO of Received. Listen in as Roi walks us through his journey from being a platoon commander in the Israeli Defense Forces to becoming the founder of Received, a platform designed to help finance teams tackle complex billing challenges. He explains the need for a fresh wave of CFO solutions and how the landscape of CFO technology is evolving, especially when considering the different processes required for B2B, B2C, and marketplace businesses. He also points out how payments remain an unfulfilled prophecy in B2B and how unlocking value lies in process and spend management. Join us as we navigate the intricacies of financial systems and the complexities involved in choosing the right one. Roi and I debate the tension between point solutions and fully integrated ERPs, stressing the need for CFOs to not only purge unnecessary SaaS systems but also invest in solutions that meet their specific needs. We also discuss the importance of moving beyond entry-level systems like QuickBooks and the psychological aspects involved in system choice. Towards the end of our discussion, we focus on the advantages of having an ERP system and how a company's operations can dictate the choice of system. Roi shares his insights on the importance of value-based pricing and how customer centricity is key. We also touch on the evolving metrics that CFOs are focusing on, the battle between SaaS and usage pricing, and the pressures they face from investors and customers.

Don't miss out as we round off with an interesting chat on the role of referrals in tech marketing and the need for businesses to create so much value that they become the only option for like-minded companies. --------- SHOW NOTES --------- *Where to find Roi* - LinkedIn - https://www.linkedin.com/in/roibendaniel/ --------- EPISODE CHAPTERS --------- (0:00:00) - CFO Solutions and Finance Software Evolution (0:12:43) - The Evolving Landscape of CFO Technology (0:25:43) - Choosing Financial Systems for CFOs (0:32:57) - ERP Systems and Business Revenue (0:47:14) - The Importance of Value-Based Pricing (0:52:06) - CFOs in a Down Market (1:02:43) - Consolidation and Referrals in Tech Marketing 📧: Sign up for The Tech for Finance Newsletter + More Goodies @ https://linktr.ee/adamshiltontech