140: Turning Career Setbacks into Marketing Triumphs: The Entrepreneurial Journey

Sticky Brand Lab Podcast

If you have felt unsatisfied in your current position or profession and have wondered about switching to a different industry or starting your own business but are hesitant to take the plunge, you are not alone. Making such a move can be intimidating, overwhelming, or even exhilarating. In this episode, co-hosts Nola Boea and Lori Vajda speak with David Fischette about the difficulties he encountered in the music business and the pivotal decision that would ultimately change his career and life. Listen as this musician-turned-entrepreneur discusses the twists, turns, and unexpected detours he underwent as well as the practical steps, ideas, and solutions that ultimately led to his own successful business adventure.
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By the end of this episode, you’ll learn

• The remarkable entrepreneurial story of what happens when you dare to chase your dreams
• How to embrace change and use it as a catalyst for growth
• Practical tips, steps, and secrets to launching an entrepreneurial journey
• How your experiences can shape your entrepreneurial perspective on starting a creative business

Key points Lori and Nola share in this episode:
(06:18:37) After initially concentrating on DJ services for corporate events, we broadened our selection by creating multimedia packages to enable us to serve all of our clients' needs in a single location.
(10:47:44) The two valuable skills and lessons learned from those early days in business that have proven to be valuable and helped make the company the success it is today.
(14:35:77) How to turn failure into an asset and use it as an opportunity to go in a new direction One example is telling people stories of your own failures; those are the stories that actually really resonate.
(17:42:75) Owning a small boutique business has many challenges; one of them is finding balance between work and personal life.
(20:24:21) The counterintuitive technique for building trust with a new client.
(21:20:14) The influence of storytelling over messaging as a powerful tool for communication.
Resources
Go West Creative Group
Instagram - Digiwest
Connect with David Fischette - LinkedIn
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Podcast Transcript