Building the World's Biggest Sustainable Flip Flop Brand

Screw It Just Do It with Alex Chisnall

In this episode, I sit down with Timo Mullen and Karl Read, the dynamic duo behind FoamLife, a sustainably focused flip-flop brand that has been making waves since its inception during the lockdown.

Timo, with his rich background in sales and brand building, and Karl, the creative force behind FoamLife, share their journey of starting a business amidst a global pandemic. From choosing flip-flops as their niche to emphasising accessibility, sustainability, comfort, and cost-effectiveness as their brand's core pillars, they walk us through the challenges and triumphs of setting up production during uncertain times.

We discuss how COVID-19 inadvertently boosted their retail business, the strategic move to look at investors, and their vision of living the FoamLife ethos. Plus, we dive into their goal of penetrating the global market and achieving B-Corp certification.

Tune in for an inspiring conversation that's packed with practical advice and entrepreneurial spirit.