محتوای ارائه شده توسط Ken Downer. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Ken Downer یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
محتوای ارائه شده توسط Ken Downer. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Ken Downer یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
The RapidStart Leadership Podcast brings you short, interesting stories, revealing research, and practical tools to help make you a more effective leader. Whether you are a new leader, a seasoned manager, or mentoring someone else who is learning to lead, these podcasts will arm you with actionable takeaways you can apply, whatever the leadership situation you find yourself in. Host Ken Downer is the founder of RapidStartLeadership.com where his blog posts, videos, podcasts, and online courses equip leaders and mangers of all experience levels to become more skilled at getting things done through people. Through his 26 years of active duty as a U.S. Army Infantryman, he has lead people in a wide variety of circumstances, from the jungles of Panama to the cubical jungles of the office environment. Using those and other life experiences, he regularly shares practical tips and techniques that help leaders master the art of leadership, whether it is self-improvement, setting a vision, team-building, problem-solving, planning and organizing, communicating, or simply figuring out the first steps to take as a new leader. Becoming a great leader is hard work. The goal of RapidStart Leadership is to make climbing the leadership learning curve a little easier for you. Lead On!
محتوای ارائه شده توسط Ken Downer. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Ken Downer یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
The RapidStart Leadership Podcast brings you short, interesting stories, revealing research, and practical tools to help make you a more effective leader. Whether you are a new leader, a seasoned manager, or mentoring someone else who is learning to lead, these podcasts will arm you with actionable takeaways you can apply, whatever the leadership situation you find yourself in. Host Ken Downer is the founder of RapidStartLeadership.com where his blog posts, videos, podcasts, and online courses equip leaders and mangers of all experience levels to become more skilled at getting things done through people. Through his 26 years of active duty as a U.S. Army Infantryman, he has lead people in a wide variety of circumstances, from the jungles of Panama to the cubical jungles of the office environment. Using those and other life experiences, he regularly shares practical tips and techniques that help leaders master the art of leadership, whether it is self-improvement, setting a vision, team-building, problem-solving, planning and organizing, communicating, or simply figuring out the first steps to take as a new leader. Becoming a great leader is hard work. The goal of RapidStart Leadership is to make climbing the leadership learning curve a little easier for you. Lead On!
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.
به بهترین برنامه ی پادکست جهان ملحق شوید تا نمایش های مورد علاقه ی خود را در برنامه های اندروید و iOS آنلاین مدیریت کنید و آفلاین پخش کنید. خیلی راحت و کاملا رایگان!