🍔 Crave-Worthy Burgers and Consistent Guest Experiences: The Secrets to Bobby's Burgers' Success. With Anne Pritz, CMO. [Guest Experience]

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Anne Pritz, a former aspiring veterinarian, had her career aspirations change to focus on the food industry.

Anne's career path has since been dedicated to working with various food brands, both domestically and internationally, with a focus on supporting franchisees in growing and establishing profitable businesses. She finds immense fulfillment in assisting franchisees and jumped at the opportunity to develop Bobby's Burgers by Bobby Slay into a franchise model. Anne recognizes the potential of expanding Bobby's Burgers nationwide and eventually internationally and is excited to bring this beloved brand to neighborhoods around the world.

[00:01:50] Early aspiration to be a vet; now food-focused career supporting franchisees.

[00:03:39] Bobby's Burgers expanding to non-traditional locations, and franchises.

[00:06:49] Training and listening are essential for success.

[00:12:02] Established businesses match our criteria and culture fit. We learn from established operators and grow.

[00:16:25] Leveraging Bobby Flay to attract repeat customers.

[00:20:26] Training ensures consistent, visually compelling food marketing.

[00:23:20] Leverage tools, influence trends, and use consumer insights.

[00:25:55] Breakthrough content is crucial for attention. Advertising, AI, and technology play a role.

[00:28:20] Secret ingredients: franchisees, operators, menu, training, support.

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