Why Short Form Content Sucks for Experts with Jessica Lackey

Make Marketing Suck Less for Expertise-Driven Solo Businesses

“I want to make sure that if someone happens to find me when I'm not posting content, that they have a way to hear about me, learn about me - without me having to pump out content to the feed.”

Nothing makes me want to dive head-first into a vat of lava like the thought of making a 7-second video to post on Reels or TikTok. And if you feel that way too, please know that you are not alone.

And today, I'm talking to Jessica Lackey, who, like me, hates short form content, so she decided not to do it.

If you wanna know what she does instead, you'll just have to listen.

In this episode, you will hear:

• The challenges of short-form content creation for experts and its impact on long-form content
• Why the difference between feed based content vs playlist based content is important for experts
• The interconnectedness of content creation, repurposing, and business programs
• Marketing approach focusing on transparency, consistency, and offering free resources
• The importance in building personal connections and relationship-building in marketing

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Full show notes and transcript are here.